The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the connection between Islam, marketing as well as sociology. The book provides knowledge not only for Muslim practitioners but also to non-Muslim practitioners. The authors of the book recognize the dimensions of Islamic marketing in practices as well as in morality. The book delivers a comprehensive guideline for the organizations when trying to customize their marketing activities and offerings products according to the Islamic consumer group. The book sheds light on the topics of supply channels, positioning, pricing, and cultural norms as well.
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: A, Lovely Professional University, Punjab (Institute of Business & Information Technology), course: Thesis, language: English, abstract: This research thesis aims to find out the impact of job stress on the counter-productive work behavior (CWB) of employees. Job stress is an important aspect and become a major challenge for the organizations because this job stress became the cause of employee negative behavior. This research is a causal and a cross sectional one. A sample of 352 employees from the banking sector of Pakistan was used for analysis. Job stress has been measured through different factors and their effect on employee CWB is examined and the study results revealed that the job stress among employees lead them somewhat toward counter-productive work behavior and there is a sufficient positive correlation exist between job stress employee CWB. These results are also consistent with the previous researches that job stress lead the employees towards CWB. This study reinforces the importance of employees work behavior which is essential for firms to be successful in the current era.
The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the connection between Islam, marketing as well as sociology. The book provides knowledge not only for Muslim practitioners but also to non-Muslim practitioners. The authors of the book recognize the dimensions of Islamic marketing in practices as well as in morality. The book delivers a comprehensive guideline for the organizations when trying to customize their marketing activities and offerings products according to the Islamic consumer group. The book sheds light on the topics of supply channels, positioning, pricing, and cultural norms as well.
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