Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
By showing how music intersected with wider cultural affairs, such as philosophy and criticism, this book connects music and the modern in eighteenth-century Spain within the context of Enlightenment thought. Histories of modern Europe often present late eighteenth-century Spain as a backward place, haunted by the Inquisition and struggling to keep pace with modernity. While Spain under Charles III (1759-1788) pushed for economic and cultural modernization, many elites and the public at large resisted Enlightenment ideas. For conservatives, the modern would in time show its fragility, and Spain would withstand the collapse thanks to its firm grounding in the pillars of monarchy, religion, and traditional forms of knowledge. One source of this solid foundation was long-established musical knowledge based on the rules of counterpoint. In contrast, modernizers argued that Spain could be true to its essence, yet modern and cosmopolitan at the same time: they favoured cosmopolitan genres, such as Italian opera and artistic expression rather than counterpoint rules. At other times, ambivalence toward modernity produced creative uses of music, such as reinterpretations of pastoral and sentimental topics to accommodate reformist political trends. To both sides, music was crucial to the integrity of the Spanish nation. Whether and how Spain became modern would in many ways be defined and reinforced by the kinds of music that Spaniards composed and witnessed on stage. Through the study of press debates, opera and musical theatre productions, this book shows how music intersected with wider cultural affairs, such as philosophy and criticism, medicine and the human body, civilization, Bourbon policy and sentimentality. Music and Modernity in Enlightenment Spain for the first time connects music and the modern in eighteenth-century Spain within the context of Enlightenment thought.
Diccionario Bilingüe de Metáforas y Metonimias Científico-Técnicas presents the extensive range of metaphoric and metonymic terms and expressions that are commonly used within the fields of science, engineering, architecture and sports science. Compiled by a team of linguists working across a range of technical schools within the Universidad Politécnica de Madrid, this practical dictionary fills a gap in the field of technical language and will be an indispensable reference for students within the fields of science, engineering or sports science seeking to work internationally and for translators and interpreters working in these specialist fields.
This book develops the communication and literacy skills of heritage Spanish speakers with exercises that are designed to improve oral and written proficiency in the language. Nuevos mundos uses the cultures and voices of the major Hispanic groups in the United States, as well as those of Latin America and Spain, to familiarize students with a variety of issues and topics, which are sometimes controversial and always thought-provoking.
Este libro es el resultado de la producción de un grupo de trabajo conformado en el año 2006, cuyos integrantes, en distintas instancias formativas y desde puntos de partida diferentes, tienen como horizonte común desentrañar el proceso de conformación del estado nacional argentino en el siglo XIX. A partir de espacios político-sociales disímiles y centrados en períodos claves entre las décadas de 1810 y 1880, los esfuerzos individuales de investigación confluyen en una perspectiva de análisis particular. En esta obra, los capítulos se enfocan en la construcción, el ejercicio y la legitimación del poder de diversos actores que participaron de este proceso y, en forma subsidiaria, en sus marcos referenciales e identitarios. Lejos de dar un examen concluyente, por el contrario, se realzan las potencialidades analíticas de este sinuoso y complejo desarrollo. La riqueza de este libro radica, así, en las miradas múltiples propias de los objetos y problemas de estudio de cada uno de los autores, desde las que se amplía el registro social de la política.
Frederick Jackson Turner Award Finalist Winner of the David Montgomery Award Winner of the Theodore Saloutos Book Award Winner of the Betty and Alfred McClung Lee Book Award Winner of the Frances Richardson Keller-Sierra Prize Winner of the Américo Paredes Book Award “A deeply humane book.” —Mae Ngai, author of Impossible Subjects “Necessary and timely...A valuable text to consider alongside the current fight for DACA, the border concentration camps, and the unending rhetoric dehumanizing Mexican migrants.” —PopMatters “A deep dive into the history of Mexican migration to and from the United States.” —PRI’s The World In the 1970s, the Mexican government decided to tackle rural unemployment by supporting the migration of able-bodied men. Millions of Mexican men crossed into the United States to find work. They took low-level positions that few Americans wanted and sent money back to communities that depended on their support. They periodically returned to Mexico, living their lives in both countries. After 1986, however, US authorities disrupted this back-and-forth movement by strengthening border controls. Many Mexican men chose to remain in the United States permanently for fear of not being able to come back north if they returned to Mexico. For them, the United States became a jaula de oro—a cage of gold. Undocumented Lives tells the story of Mexican migrants who were compelled to bring their families across the border and raise a generation of undocumented children.
In the early modern period, trade became a truly global phenomenon. The logistics, financial and organizational complexity associated with it increased in order to connect distant geographies and merchants from different backgrounds. How did these merchants prevent their partners from dishonesty in a time where formal institutions and legislation did not traverse these different worlds? This book studies the mechanisms and criteria of cooperation in early modern trading networks. It uses an interdisciplinary approach, through the case study of a Castilian long-distance merchant of the sixteenth century, Simon Ruiz, who traded within the limits of the Portuguese and Spanish overseas empires. Early Modern Trading Networks in Europe discusses the importance of reciprocity mechanisms, trust and reputation in the context of early modern business relations, using network analysis methodology, combining quantitative data with qualitative information. It considers how cooperation and prevention could simultaneously create a business relationship, and describes the mechanisms of control, policing and punishment used to avoid opportunism and deception among a group of business partners. Using bills of exchange and correspondence from Simon Ruiz‘s private archive, it charts the evolution of this business network through time, debating which criteria should be included or excluded from business networks, as well as the emergence of standards. This book intends to put forward a new approach to early modern trade which focusses on individuals interacting in self-organized structures, rather than on States or Empires. It shows how indirect reciprocity was much more frequent than direct reciprocity among early modern merchants and how informal norms, like ostracism and signalling, helped to prevent defection and deception in an effective way. This book will be of interest to all early modern historians, especially those with an interest
In The Two Faces of Fear, Ana Villareal provides an in-depth study of how people live in a high-violence environment, drawing on two years of qualitative fieldwork conducted during a violent turf war in her hometown of Monterrey, Mexico. More broadly, Villareal puts forth a new approach to the study of fear and provides tangible evidence of how quickly fear worsens class, gender, race, and urban inequality beyond Mexico and the "war on drugs.
En este libro el lector encontrará historias genuinas, especiales, emotivas, en definitiva, las experiencias personales de cada autor.El proceso de Ser Padre o Madre, es una etapa en la vida en la que se pone a prueba todo el arsenal de adaptación ante en las nuevas situaciones y vivencias, ante la pérdida de hijos, ante encuentros y desencuentros y las diferentes edades de los mismos, en la creación de ajustes creativos, en los momentos de reflexión y auto evaluación, en las proyecciones, confluencias, bloqueos y el fluir con lo que va aconteciendo. Además están incluidas aportaciones de profesionales que aunque no tienen hijos propios, comparten sus experiencias con las relaciones de amor y amistad con otras personas como si fueran hijos/as propios. El "rol" de ser padre y/o madre e hijos/as, puede ser entendido desde diferentes ángulos y relaciones, independientemente de los lazos sanguíneos.
Food production, particularly animal protein production, is changing. While productivity, efficiency and food quality continue to be of vital importance, there is increasing pressure on producers to prioritize sustainability and animal health and welfare as well minimize food waste. Optimizing vitamin nutrition can help make animal production more sustainable by optimizing animal health and welfare and animal performance and food quality, while reducing food waste. Optimum Vitamin Nutrition for More Sustainable Poultry Farming contains concise, up-to-date information on vitamin nutrition for poultry. This book, which follows the authoritative Optimum Vitamin Nutrition in the Production of Quality Animal Foods (5m Books, 2013), is a reference for research and extension specialists who need the most current, research-based information on vitamins in poultry. This book is first in a series of books covering Optimum Vitamin Nutrition in swine, ruminants and aquaculture.
*****PROFUNDO, EFECTIVO, DEMOSTRADO Y REPLICABLE***** UN MÉTODO GARANTIZADO DE PLANEACIÓN ESTRATÉGICA Hace casi dos décadas, cuando comenzábamos a trabajar con diversas organizaciones el tema de Mejora de Procesos, Manufactura Lean o Reingenierías de Procesos, nos percatamos de que la mayoría de todas estas organizaciones pequeñas, medianas y grandes NO tenían una estrategia definida y clara que todos los colaboradores conocieran, comprendieran y trabajaran en una sola dirección para que sucediera lo que deseaban en su entorno laboral. Nos dimos cuenta que la estrategia o la estrategia empresarial, cuando la tenían, sólo se concebía entre el director y algún personal directivo clave y estos se juntaban al final de cada año para hacer la Planeación Estratégica de la empresa. Debemos comentar que algunos tenían éxito, pero para la gran mayoría de ellos, la estrategia era romántica, un esfuerzo desgarrador y un calvario, pues no sucedía, debido a que el día a día, la operación diaria y todos los problemas que surgen por malos procesos o falta de estandarización, impedían tener tiempo para dar seguimiento a lo planeado en la estrategia, y como es lógico, si había otras cosas o actividades más urgentes, lo de la estrategia se posponía, y como esto sucedía frecuentemente, al final de un año no acontecía nada o muy poco de lo planeado se había llevado a cabo, y como la estrategia se hace cada año se volvían a juntar para planear el siguiente año, y bueno... pues esto es el cuento de nunca acabar. Un cuento que probablemente has escuchado desde hace años y, que como te darás cuenta, no tiene un final alentador, mucho menos feliz. UN METODO CREADO POR EXPERTOS EMPRESARIOS Al ser expertos en procesos y apasionados del tema, nos dimos cuenta que la Planeación Estratégica también es un proceso que, para que sea exitoso, debe de incluir una metodología práctica y entendible, para todas las personas y, no sólo para la dirección de la empresa. Así que, sabiendo esto y con el propósito de ayudar a las empresas, el reto para nosotros fue investigar las mejores prácticas de la Planeación Estratégica, leer cientos de libros de los autores más prestigiados en el tema, sumar e integrar las herramientas prácticas y que pudieran ser entendidas e implementadas por la mayor cantidad de personas de las empresas e instituciones y así es como se concibió este libro que denominamos con el nombre de "El Método de Planeación Estratégica Total(R). MILES DE MILLONES Generados con Planeación Estratégica TOTAL(R) Por casi dos décadas nuestro método de Planeación Estratégica Total(R) se ha probado con cientos de empresas privadas, universidades y muchas organizaciones para altos ejecucitovs, instituciones gubernamentales y corporativos globales, durante todo este tiempo y creyendo en la mejora continua como pilar y visión de IGNIUS, es lógico que el método también sea mejorado, perfeccionado y hoy tenemos la certeza que funciona, además como siempre estamos cerca de nuestros clientes, también hemos sido testigos de cómo las empresas con quien hemos trabajado y que año con año siguen la disciplina del método han crecido, alcanzan sus objetivos, re-direccionan sus actividades y mejoran sus resultados. UN LIBRO ÚNICO EN SU TIPO CONTENIDOS DE ALTO VALOR AGREGADO SECCIÓN 1: La Planeación Estratégica - Planeación Estratégica - Planeación Estratégica TOTAL(R) - El Pensamiento Estratégico - Las Trampas de la Estrategia SECCIÓN 2: Planeación Estratégica TOTAL(R) - Paso 1: Objetivo - Paso 2: Situación - Paso 3: Estrategia - Paso 4: Táctica - Paso 5: Monitoreo SECCION 3: Conclusiones - Advertencias EL METODO DE PLANEACIÓN ESTRATÉGICA PREFERIDO PARA LOGRAR TUS METAS Y SUPERAR A TUS COMPETIDORES
Durante muchos anos, los seguidores de Ana Maria Godinez Gonzalez y de Gustavo Hernandez Moreno han encontrado en sus multiples libros las herramientas fundamentales y sorprendentes que les ayudan a entender de una manera clara y dinamica lo que deben de hacer a fin de conseguir todo aquello que desean en el menor tiempo y con el menor uso de recursos. En este interesantisimo libro, ellos explican como es que como vendedor puedes obtener aquello que deseas si conoces estos maravillosos secretos que ellos tienen para ti y sobre todo si los llevas a la practica, lo cual, es bastante facil pues es la caracteristica que los ha identificado muy por encima de cualquiera de sus colegas. Como lector, tu encontraras en este libro una lectura muy amena pero sobretodo enriquecedora en todos los sentidos, tanto en sentido espiritual, personal y de una visualizacion hacia el futuro y prosperidad que deseas tener para ti y para los que amas.
En este texto se ofrece una visión equilibrada y actualizada que puede responder hoy, a la luz de la investigación científica, a la cuestión acerca de qué es eso que denominamos personalidad. A este respecto, nuestra propuesta es la siguiente: la personalidad engloba todas aquellas características, atributos y procesos psicosociobiológicos, cuya interrelación e integración posibilita identificar a cada persona como individuo único y diferente de los demás. El lector va a encontrar, en el tratamiento de los contenidos abordados en cada capítulo, abundante y actualizada referencia al sustrato de investigación científica en el que se apoyan los argumentos teóricos sobre los que se está debatiendo en cada caso.
Dreaming Hooves is a short story about a young boy named Tony Watson and a horse he decides to call Infinity. What starts as a noble gesture by Tony to help the injured horse evolves into a lifelong friendship. But this friendship is not without trials and tribulation. The plot twists and turns as Tony tries to keep Infinity safe from greedy businessmen and the betrayal of a confidant. Will Tony reunite with his friend? Will justice be served? Is there a happy ending in store for Tony and Infinity? In her third book, the precocious young author Ana Paola Alba visits the themes of perseverance, determination, and friendship. Through Tony and Infinitys inspirational story, she reminds all of us to never give up (Mr. Mark Christopher Dunn, JFK elementary school principal).
Composer, pianist, editor, writer, and pedagogue Mario Lavista (1943-2021) was a central figure of the cultural and artistic scene in Mexico and one of the leading Ibero-American composers of his generation. His music is often described as evocative and poetic, noted for his meticulous attention to timbre and motivic permutation, and his creative trajectory was characterized by its intersections with the other arts, particularly poetry and painting. Lavista was a relational composer; he did not write music as a private enterprise but for and alongside people with whom he established close relations. Understanding analysis as an affective practice, author Ana R. Alonso-Minutti explores the intertextual connections between the multiple texts--musical or otherwise--that are present in Lavista's music. Alonso-Minutti argues that, through adopting an interdisciplinary and transhistorical approach to music composition, Lavista forged a cosmopolitan imaginary that challenged stereotypes of what Mexican music should sound like. This imaginary becomes a strategy of resistance against imperialist agendas placed upon postcolonial peripheries. Departing from traditional biographical and chronological frameworks that exalt masters and masterworks, the author offers a nuanced, personal narrative informed by conversations with composers, performers, artists, choreographers, poets, writers, and filmmakers. Through an innovative mosaic of methodologies, from archival work, to musical and intertextual analysis, oral history, and (auto)ethnography, this book is the first in-depth study of Lavista's compositional career and offers a contextual panorama of the contemporary music scene in Mexico
En una forma particular de observar la vida, de apreciar a las personas y sus cualidades; en momentos especiales de inspiración; han surgido estos bellos poemas y pensamientos, que nos dan una visión de la riqueza humana con que el Creador nos ha dotado, cualidades que están en todas las personas y que pueden ser estimuladas a través de las palabras, del amor y del enfoque en lo positivo que cada ser humano tiene. Estos poemas te inspiraran para ver a los tuyos y aquellos con los que tratas desde una nueva perspectiva encontrando lo bueno de cada persona que está a tu lado, llenando tu vida de amor gozo y paz.
En esta obra, la autora recorre, desde las memorias de testigos y protagonistas -estudiantes y docentes de entonces-, el camino que siguió la psicología para, desde la creación de la Carrera en la UBA en la Facultad de Filosofía y Letras, constituirse en una profesión, con un campo disciplinario y práctico propio. La recolección y el análisis de testimonios originales ponen una marca distintiva a esta producción que así aporta al debate sobre el pasado y el futuro de la Universidad.
A state-of-the-art guide on oral cancer management from distinguished experts! Oral Cancer: Evaluation, Therapy, and Rehabilitation edited by prominent Johns Hopkins clinicians and educators Carole Fakhry, Karen Pitman, Ana Kiess, and David Eisele provides a comprehensive, state-of-the-art review on the diagnosis and management of oral cancer. This unique resource fills a void in the literature by exploring surgical and reconstructive issues specific to each subsite of the oral cavity. Important pre- and post-treatment evaluations by dental, speech language pathology, and the oncologic care team are reviewed. The comprehensive book is divided into 10 sections, each focused on different facets of the patients' trajectory. The text starts with epidemiology of oral cavity cancer and discussion of patient populations at increased risk of oral cavity cancer. The book details pre-cancers, multidisciplinary diagnostic evaluations, treatment, post-treatment, recurrent and metastatic oral cancer, and palliative care, concluding with future directions such as chemoprevention. A full spectrum of oral neoplasms are covered in depth, including different types of squamous cell cancer, primary malignancies of the mandible, and sublingual and minor salivary gland malignancies. Key Features All oral cavity subsites are approached from both an ablative and reconstructive standpoint, with dedicated chapters focused on specific oral cancer reconstructive techniques Discussion of oncologic considerations encompassing radiation and medical oncology including definitive radiation therapy, brachytherapy, adjuvant radiation therapy, and adjuvant chemotherapy/novel therapeutics Clinical pearls cover complications of both surgery and radiation therapy, as well as psychological and dental implications of therapy High-quality illustrations, photographs, and videos further elucidate impacted anatomy and techniques Residents and clinicians in otolaryngology-head and neck surgery, oral and maxillofacial surgery, head and neck reconstructive surgery, medical oncology, and radiation oncology will benefit from reading this excellent resource. Dentists who wish to further their knowledge about oral cancers will also find it an invaluable reference.
Composer, pianist, editor, writer, and pedagogue Mario Lavista (1943-2021) was a central figure of the cultural and artistic scene in Mexico and one of the leading Ibero-American composers of his generation. His music is often described as evocative and poetic, noted for his meticulous attention to timbre and motivic permutation, and his creative trajectory was characterized by its intersections with the other arts, particularly poetry and painting. Understanding analysis as an affective practice, this study explores the intertextual connections between the multiple texts-musical or otherwise-that are present in Lavista's music. It argues that, through adopting an interdisciplinary and transhistorical approach to music composition, Lavista forged a cosmopolitan imaginary to challenge imposed stereotypes of what Mexican music should sound like. This imaginary becomes a strategy of resistance against imperialist agendas placed upon postcolonial peripheries. Departing from traditional biographical and chronological frameworks that exalt masters and masterworks, this book offers a nuanced, personal narrative informed by conversations with composers, performers, artists, choreographers, poets, writers, and filmmakers. Implementing an innovative mosaic of methodologies, from archival work, to musical and intertextual analysis, oral history, and (auto)ethnography, this book is the first to offer a contextual framing of Lavista's career within a panoramic view of contemporary music practices in Mexico during the past fifty years"--
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