Amy Ziegenfuss's Books

Branding Health Services

Defining Yourself in the Marketplace

By: Amy Ziegenfuss

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Branding Health Services

Defining Yourself in the Marketplace

By: Amy Ziegenfuss

Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.

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Page Count

268

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

0834211750

ISBN 13

9780834211759

Dietary Supplements

By: B. Bryan Haycock,Amy A. Sunderman

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Dietary Supplements

By: B. Bryan Haycock,Amy A. Sunderman

This book provides an overview of dietary supplements including their definition, how they are manufactured and regulated, what forms they are sold in, and what the most popular products are. An effort is made to provide relevant information on the background, mechanism of action, and the clinical evidence demonstrating their efficacy or lack thereof. This book is important given the popularity of dietary supplements and the controversies around their sale and use. Negative portrayal of the industry by the media, and unscrupulous companies that make false and misleading claims about their products, fuel the controversy. At the same time, epidemiological data demonstrates that the proper use of dietary supplements could save thousands of lives and billions of dollars in health care costs. This book is an attempt to contribute an objective perspective on the matter.

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Page Count

125

Publisher

Momentum Press

Published Date

ISBN 10

1606507567

ISBN 13

9781606507568

Branding Health Services

Defining Yourself in the Marketplace

By: Amy Ziegenfuss

Write a review Read reviews Take a Quiz Solve Book Puzzle

Branding Health Services

Defining Yourself in the Marketplace

By: Amy Ziegenfuss

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

268

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

0834211750

ISBN 13

9780834211759

Book's by Amy Ziegenfuss

Branding Health Services

Branding Health Services

Dietary Supplements

Dietary Supplements

Branding Health Services

Branding Health Services

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