Amy Sue Macy's Books

Marketing Recorded Music

How Music Companies Brand and Market Artists

By: Tammy Donham,Amy Sue Macy,Clyde Philip Rolston

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Marketing Recorded Music

How Music Companies Brand and Market Artists

By: Tammy Donham,Amy Sue Macy,Clyde Philip Rolston

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

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Page Count

602

Publisher

CRC Press

Published Date

ISBN 10

100058514X

ISBN 13

9781000585148

Record Label Marketing

How Music Companies Brand and Market Artists in the Digital Era

By: Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen

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Record Label Marketing

How Music Companies Brand and Market Artists in the Digital Era

By: Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

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Page Count

492

Publisher

CRC Press

Published Date

ISBN 10

1134705484

ISBN 13

9781134705481

Statements

True Tales of Life, Love, and Credit Card Bills

By: Amy Borkowsky

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Statements

True Tales of Life, Love, and Credit Card Bills

By: Amy Borkowsky

Comedian Borkowsky was too busy, as a single woman in her twenties and thirties, to keep a diary. Luckily, American Express kept one for her.

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Page Count

212

Publisher

Chamberlain Brothers

Published Date

ISBN 10

1596090871

ISBN 13

9781596090873

Marketing Recorded Music

How Music Companies Brand and Market Artists

By: Tammy Donham,Amy Sue Macy,Clyde Philip Rolston

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Marketing Recorded Music

How Music Companies Brand and Market Artists

By: Tammy Donham,Amy Sue Macy,Clyde Philip Rolston

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Page Count

602

Publisher

CRC Press

Published Date

ISBN 10

100058514X

ISBN 13

9781000585148

Who's who Among Asian Americans, 1994-95

By: Amy L. Unterburger

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Who's who Among Asian Americans, 1994-95

By: Amy L. Unterburger

Provides biographical information, including career information and addresses, for notable Asian Americans in all fields of endeavour. The entries were selected on the basis of prominence in their fields or civic responsibility.

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Page Count

808

Publisher

Gale Cengage

Published Date

ISBN 10

0810394332

ISBN 13

9780810394339

Book's by Amy Sue Macy

Marketing Recorded Music

Marketing Recorded Music

Record Label Marketing

Record Label Marketing

Statements

Statements

Marketing Recorded Music

Marketing Recorded Music

Who's who Among Asian Americans, 1994-95

Who's who Among Asian Americans, 1994-95

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