Amy Jo Coffey's Books

Media Analytics

Understanding Media, Audiences, and Consumers in the 21st Century

By: C. Ann Hollifield,Amy Jo Coffey

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Media Analytics

Understanding Media, Audiences, and Consumers in the 21st Century

By: C. Ann Hollifield,Amy Jo Coffey

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

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Page Count

364

Publisher

Taylor & Francis

Published Date

ISBN 10

0429015860

ISBN 13

9780429015861

The Woman All Spies Fear

Code Breaker Elizebeth Smith Friedman and Her Hidden Life

By: Amy Butler Greenfield

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The Woman All Spies Fear

Code Breaker Elizebeth Smith Friedman and Her Hidden Life

By: Amy Butler Greenfield

An inspiring true story, perfect for fans of Hidden Figures, about an American woman who pioneered codebreaking in WWI and WWII but was only recently recognized for her extraordinary contributions. A YALSA EXCELLENCE IN NONFICTION FINALIST • A KIRKUS BEST BOOK OF THE YEAR Elizebeth Smith Friedman had a rare talent for spotting patterns and solving puzzles. These skills led her to become one of the top cryptanalysts in America during both World War I and World War II. She originally came to code breaking through her love for Shakespeare when she was hired by an eccentric millionaire to prove that Shakespeare's plays had secret messages in them. Within a year, she had learned so much about code breaking that she was a star in the making. She went on to play a major role decoding messages during WWI and WWII and also for the Coast Guard's war against smugglers. Elizebeth and her husband, William, became the top code-breaking team in the US, and she did it all at a time when most women weren't welcome in the workforce. Amy Butler Greenfield is an award-winning historian and novelist who aims to shed light on this female pioneer of the STEM community.

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Page Count

337

Publisher

Random House Studio

Published Date

ISBN 10

0593127218

ISBN 13

9780593127216

Media Analytics

Understanding Media, Audiences, and Consumers in the 21st Century

By: C. Ann Hollifield,Amy Jo Coffey

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Media Analytics

Understanding Media, Audiences, and Consumers in the 21st Century

By: C. Ann Hollifield,Amy Jo Coffey

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

364

Publisher

Taylor & Francis

Published Date

ISBN 10

0429015860

ISBN 13

9780429015861

Book's by Amy Jo Coffey

Media Analytics

Media Analytics

The Woman All Spies Fear

The Woman All Spies Fear

Media Analytics

Media Analytics

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