Amy Brand's Books

Branding Health Services

Defining Yourself in the Marketplace

By: Amy Ziegenfuss

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Branding Health Services

Defining Yourself in the Marketplace

By: Amy Ziegenfuss

Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.

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Page Count

268

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

0834211750

ISBN 13

9780834211759

Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

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Page Count

330

Publisher

SAGE

Published Date

ISBN 10

1529756146

ISBN 13

9781529756142

Children, Adolescents, and the Media

By: Victor C. Strasburger,Barbara J. Wilson,Amy B. Jordan

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Children, Adolescents, and the Media

By: Victor C. Strasburger,Barbara J. Wilson,Amy B. Jordan

Up-to-date and case-study laden analysis of how children and adolescents interact with the media.

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641

Publisher

SAGE

Published Date

ISBN 10

1412944678

ISBN 13

9781412944670

Entrepreneurial Marketing

Lessons from Wharton's Pioneering MBA Course

By: Leonard M. Lodish,Howard Morgan,Amy Kallianpur

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Entrepreneurial Marketing

Lessons from Wharton's Pioneering MBA Course

By: Leonard M. Lodish,Howard Morgan,Amy Kallianpur

The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

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Page Count

289

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471040207

ISBN 13

9780471040200

Blogging All-in-One For Dummies

By: Amy Lupold Bair

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Blogging All-in-One For Dummies

By: Amy Lupold Bair

Blog with the best of ‘em! If you’re looking for a complete guide to creating and solidifying your place in the blogosphere, you’ve come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you’ll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You're ready to start blogging, so let Dummies show you the way! Perfect your blog idea and choose the best platform for you Get people to read your blog through search engine optimization and social media promotion Learn about the latest trends in the blogosphere Make money from your blog with creative monetization ideas Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.

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Page Count

775

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119989027

ISBN 13

9781119989028

Strategic Human Resource Development in Practice

Leveraging Talent for Sustained Performance in the Digital Age of AI

By: Lyle Yorks,Amy Lui Abel,Denise Rotatori

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Strategic Human Resource Development in Practice

Leveraging Talent for Sustained Performance in the Digital Age of AI

By: Lyle Yorks,Amy Lui Abel,Denise Rotatori

This book examines human resource development (HRD) strategy as a learning process, connecting learning and adult development with organizational development and change, and talent development, with a particular focus on the use of artificial intelligence (AI). It provides professionals and practitioners as well as students with processes and tools that will help them meet the needs of employees and the organization. It takes a scholar-practitioner perspective connecting theory with practice. HRD has evolved into a mature field of scholarship in recent decades. At the same time, practices of learning and development in organizations continues to evolve dramatically. At the individual, developmental, and organizational levels, workers, managers, and executives have to be continually learning from current and emerging trends in order to strategically reposition themselves for performance and future possibilities. This includes developing the competencies to navigate the complexities of a world in which people are interacting with ‘smart’ digital technologies that are broadly grouped together under the umbrella term artificial intelligence (AI). Featuring specific strategic learning methods and case studies from senior HRD professionals, this book is a valuable resource for managers, practitioners, students, scholars and others interested in strategic HRD practice.

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Page Count

210

Publisher

Springer Nature

Published Date

ISBN 10

3030957756

ISBN 13

9783030957759

The IT / Digital Legal Companion

A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law

By: Gene K. Landy,Amy J. Mastrobattista

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The IT / Digital Legal Companion

A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law

By: Gene K. Landy,Amy J. Mastrobattista

The IT/Digital Legal Companion is a comprehensive business and legal guidance covering intellectual property for digital business; digital contract fundamentals; open source rules and strategies; development, consulting and outsourcing; software as a service; business software licensing, partnering, and distribution; web and Internet agreements; privacy on the Internet; digital multimedia content clearance and distribution; IT standards; video game development and content deals; international distribution; and user-created content, mash-ups, MMOGs, and web widgets.Chapters deal with topics such as copyrights on the Internet, for software protection and around the world; trademarks and domain names; patents and digital technology companies; trade secrets and non-disclosure agreements; confidentiality, rights transfer, and non-competition agreements for employees; introduction to digital product and service contracts; a pragmatic guide to open source; IT services - development, outsourcing, and consulting; beta test agreements; commercial end-user agreements; terms of use for web sites and online applications; privacy and use of personal data; digital technology standards - opportunities, risks, and strategies; content for digital media; and deals in the web and mobile value chains.This book is intended for executives, entrepreneurs, finance and business development officers; technology and engineering officers; marketers, licensing professionals, and technology professionals; in-house counsel; and anyone else that deals with software or digital technology in business.Comprehensive Business and Legal Guidance including* Securing Intellectual Property for Digital Business* Digital Contract Fundamentals* Open Source Rules and Strategies* Development, Consulting and Outsourcing* Software as a Service* Business Software Licensing, Partnering, and Distribution* Web and Internet Agreements* Privacy on the Internet* Digital Multimedia Content Clearance and Distribution* IT Standards* Video Game Development and Content Deals* International Distribution* User-Created Content, Mash-Ups, MMOGs, and Web Widgets* And Much MoreKey Features:* Up-to-the-Moment Legal Guide* In Plain English* Includes 38 Contract and Web Forms in the Book

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1254

Publisher

Syngress

Published Date

ISBN 10

0080558828

ISBN 13

9780080558820

Making Dough

The 12 Secret Ingredients of Krispy Kreme's Sweet Success

By: Kirk Kazanjian,Amy Joyner

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Making Dough

The 12 Secret Ingredients of Krispy Kreme's Sweet Success

By: Kirk Kazanjian,Amy Joyner

Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." -Phil Lempert Author, Being the Shopper and Today show food trends editor "Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story." -Vince Gill Singer/Songwriter "You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from." -Seth Godin Author, Purple Cow "Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring." -Al Ries Coauthor, The Fall of Advertising and the Rise of PR "I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world." -From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee

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242

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471684015

ISBN 13

9780471684015

Little Knitted Creatures

By: Amy Gaines

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Little Knitted Creatures

By: Amy Gaines

Meet the cutest creatures in the animal kingdom! The newest amigurumi from Amy Gaines, theyíre cuddly, fun to knit, and surprisingly human. The 26 designs in Little Knitted Creatures (Leisure Arts #5144) are Friendly Sea-ciety set with Cletus Claw, Tentacle Terry, Shelly Green, and Big Blue; Spring Party set with Birdhouse and Wren Twins, Buster Bunny Jr., Billie Waddle, and Harold (Hank) Lambswool; The Birds and Bees set with Oliver Who, Buzz Hover, Fred Leaper, and Lindsay Ladybeetle; Forest Friends set with Odessa Owl, Horatio Hedgehog, Cinda Squirrel, White-Spotted Mushroom, Pippa Mouse, Erik and Gunnar (gnomes), and Big-Capped Acorn; Bean Trio set with Harold Hopper, Boyce Bruin, and Thaddeus Trotter; and Fishbowl Friends set with Amy Angelfish, Cora Clownfish, and Gloria Goldfish.

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116

Publisher

Leisure Arts

Published Date

ISBN 10

1609000145

ISBN 13

9781609000141

Media Analytics

Understanding Media, Audiences, and Consumers in the 21st Century

By: C. Ann Hollifield,Amy Jo Coffey

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Media Analytics

Understanding Media, Audiences, and Consumers in the 21st Century

By: C. Ann Hollifield,Amy Jo Coffey

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

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364

Publisher

Taylor & Francis

Published Date

ISBN 10

0429015860

ISBN 13

9780429015861

Renegades Write the Rules

How the Digital Royalty Use Social Media to Innovate

By: Amy Jo Martin

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Renegades Write the Rules

How the Digital Royalty Use Social Media to Innovate

By: Amy Jo Martin

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

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Page Count

226

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118442288

ISBN 13

9781118442289

Chicken Soup for the Soul: My Clever, Curious, Caring Cat

101 Tales of Feline Friendship

By: Amy Newmark

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Chicken Soup for the Soul: My Clever, Curious, Caring Cat

101 Tales of Feline Friendship

By: Amy Newmark

How do cats do it? They're surprisingly clever, ever curious, and so caring about their human staff members. When we rescue them, they rescue us back. They brighten our days, act as our therapists, and become our best friends-without saying a word. You'll find yourself laughing a lot, tearing up at times, and nodding your head in recognition as you read these tales about the magical experience of sharing life with a cat. From hilarious to heroic, mischievous to miraculous, and everything in between, you'll enjoy a wide variety of entertaining stories in these chapters called: My Very Good, Very Bad Cat, Life Lessons from the Cat, Cat-astrophes, Miracles Happen, Cat Sense, Four-Legged Therapists, Who's in Charge Here? We Are Family, I Knead You, And your purchase of this book will help support the important work of American Humane, creating a better life for cats everywhere. Book jacket.

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Page Count

336

Publisher

Simon and Schuster

Published Date

ISBN 10

1611590795

ISBN 13

9781611590791

Killer Visual Strategies

Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication

By: Amy Balliett

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Killer Visual Strategies

Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication

By: Amy Balliett

Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

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242

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119680328

ISBN 13

9781119680321

Record Label Marketing

By: Thomas William Hutchison,Amy Macy,Paul Allen

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Record Label Marketing

By: Thomas William Hutchison,Amy Macy,Paul Allen

Provides in-depth information on corporate marketing processes, combining marketing theory with the 'how to' practised in marketing war rooms. This book is illustrated with figures, tables, graphs, and glossaries. It is for professionals and students, and also offers a useful overview of the music industry.

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Page Count

463

Publisher

Taylor & Francis

Published Date

ISBN 10

0240812387

ISBN 13

9780240812380

The Big Enough Company

How Women Can Build Great Businesses and Happier Lives

By: Adelaide Lancaster,Amy Abrams

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The Big Enough Company

How Women Can Build Great Businesses and Happier Lives

By: Adelaide Lancaster,Amy Abrams

All entrepreneurs start their companies because they think it will give them freedom-freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up encumbered by businesses that bear little to no resemblance to those they had envisioned. They wind up working for their companies, but their companies don't work for them. Despite the freedom that striking out on your own promises, most of the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes just well-meaning friends-urge business owners to grow fast, be more profitable, and imitate other successful start-ups. And while these tips may work for some, they fail to consider the astounding variety of values and motivations that individuals have for starting a business. Too often, owners sacrifice their personal satisfaction in order to conform to unnecessary (and often unworkable) standards. Adelaide Lancaster and Amy Abrams have seen this problem for years when working with women entrepreneurs like themselves. They set out to explore how successful female business owners have grown their enterprises in a way that sustains their own personal goals and needs, not someone else's standards. Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. For instance: Figure out what's in it for you: Clarify why you started your business and what you want to get out of it over the long haul. Find a role that suits your strengths: Identify where you add the most value and can have the most impact. Embrace experimentation: Trying new things gives you the opportunity to see what works and what doesn't and opens up unseen possibilities. This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.

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Page Count

290

Publisher

Penguin

Published Date

ISBN 10

1591845602

ISBN 13

9781591845607

McGraw Hill 10 ACT Practice Tests, Seventh Edition

By: Steven W. Dulan,Amy Dulan

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McGraw Hill 10 ACT Practice Tests, Seventh Edition

By: Steven W. Dulan,Amy Dulan

Practice makes perfect! Get the practice you need to succeed on the ACT! With so much riding on the results of your ACT results, you need every advantage available to you—and taking as many practice tests as you can is widely regarded as the most efficient, reliable way to achieve that edge. Packed with a ten full-length simulated ACT tests—the most practice available anywhere—McGraw Hill 10 ACT Practice Tests provides the best preparation you can get. Written by renowned test prep experts, McGraw Hill 10 ACT Practice Tests, Seventh Edition explains how the test is structured, what it measures, and how to budget your time for each section. You'll find repeated drills on concepts and questions as they appear on the test, with fully explained answers to help you in any areas that need improvement. In addition to the intensive drills and practice, chapters that include "Understanding the ACT," "Your ACT Study Plan," and "50 Top Strategies for Test Day" will help you wake up on the big day feeling fully prepared and confident. Features Include: 10 complete sample ACTs—the most practice tests available anywhere Complete, in-depth explanatory answers for every question Includes scoring worksheets to calculate your ACT scores and chart your progress from one test to the next

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Page Count

857

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1264793324

ISBN 13

9781264793327

Playing It Tough

By: Amy Andrews

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Playing It Tough

By: Amy Andrews

Cosmetic tattoo artist Orla Stewart doesn’t do anything in half measures. She went from being the ultimate party animal to living a life that’s ridiculously straight and narrow. Turns out, cancer can change a girl. A lot. Adios to delicious cheeses, boozy dance parties and easy men. Hel-lo to celibacy and a sweet house-sitting gig with a massive pool. Until one very hot, very unwelcome intruder turns things upside down. American rugby import Ronan Dempsey’s partying is trashing both his reputation and his game—and risking his chances for making the US Olympic team. He needs to clean up, and the pool house belonging to a family friend is the perfect place to hideaway. No. More. distractions. Which is exactly when a gorgeous, pink-haired hellion knocks Ronan on his ass... The chemistry is instantaneous, charged, and absolutely, completely, totally off-limits. Proximity makes temptation nearly impossible to resist. Now it’s a deliciously torturous game of pushing boundaries and holding out. It’s just a matter of time before someone breaks... Each book in the Sydney Smoke Rugby series is STANDALONE: * Playing By Her Rules * Playing It Cool * Playing the Player * Playing With Forever * Playing House * Playing Dirty * Playing It Safe * Playing It Tough

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254

Publisher

Entangled: Brazen

Published Date

ISBN 10

1649374410

ISBN 13

9781649374417

Chicken Soup for the Soul: Your 10 Keys to Happiness

101 Real-Life Stories that Will Show You How to Improve Your Life

By: Amy Newmark

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Chicken Soup for the Soul: Your 10 Keys to Happiness

101 Real-Life Stories that Will Show You How to Improve Your Life

By: Amy Newmark

Think positive and live happier! These 101 true stories show you how to find joy, peace and happiness in your own life. You already have all the necessary tools to find your happiness – you just need to learn how to use them. These inspirational, personal stories from Chicken Soup for the Soul’s library provide role models and tips so you can apply these keys to happiness to your own life. Each chapter starts with a guided tour, too, to help you best utilize the lessons inside. You don’t have to implement all 10 keys, by the way. Even one will make a huge difference! In these pages, you will learn how to: 1. Count Your Blessings – use the power of gratitude 2. Free Yourself with Forgiveness – put the past in the past 3. Help Someone Else – make a difference and feel empowered 4. Have Less Stuff – find joy in decluttering your home 5. Think Positive – change your thoughts to change your world 6. Make Me Time – carve out time and make yourself a priority 7. Step Outside Your Comfort Zone – try new things and face your fears 8. Be Yourself – discover the unique superpower that only you have 9. Pursue Your Passion – discover excitement and purpose again 10. Get Outside in Nature – de-stress and put things in perspective Chicken Soup for the Soul books are 100% made in the USA and each book includes stories from as diverse a group of writers as possible. Chicken Soup for the Soul solicits and publishes stories from the LGBTQ community and from people of all ethnicities, nationalities, and religions.

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368

Publisher

Simon and Schuster

Published Date

ISBN 10

1611593301

ISBN 13

9781611593303

Chicken Soup for the Soul: All You Need Is Love

101 Tales of Romance and Happily Ever After

By: Amy Newmark

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Chicken Soup for the Soul: All You Need Is Love

101 Tales of Romance and Happily Ever After

By: Amy Newmark

All You Need Is Love - it's a common cliche and a popular, iconic song. But is it true? Is love really all you need? The writers of these 101 true, inspirational stories answer that question with a resounding "YES!" You won't be able to put down these heartwarming and inspirational stories of dating and romance, proposals and weddings, serendipity and destiny. Whether you're celebrating a longstanding relationship or still looking for your soul mate, these true, personal stories from Chicken Soup for the Soul’s library will leave you convinced that to live a fulfilling, happy life, all you really need is love. Chicken Soup for the Soul books are 100% made in the USA and each book includes stories from as diverse a group of writers as possible. Chicken Soup for the Soul solicits and publishes stories from the LGBTQ community and from people of all ethnicities, nationalities, and religions.

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368

Publisher

Simon and Schuster

Published Date

ISBN 10

1611593395

ISBN 13

9781611593396

Where the Past Begins

Memory and Imagination

By: Amy Tan

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Where the Past Begins

Memory and Imagination

By: Amy Tan

From New York Times bestselling author Amy Tan, a memoir about finding meaning in life through acts of creativity and imagination. As seen on PBS American Masters "Unintended Memoir." In Where the Past Begins, bestselling author of The Joy Luck Club and The Valley of Amazement Amy Tan reveals the ways that our memories and personal experiences can inform our creative work. Drawing on her vivid impressions of her upbringing, Tan investigates the truths and inspirations behind her writing while illuminating how we all explore, confront, and process complex memories, especially half-forgotten ones from childhood. With candor, empathy, and humor, Tan sheds light on her own writing process, sharing her hard-won insights on the nature of creativity and inspiration while exploring the universal urge to examine truth through the workings of imagination—and what that imaginative world tells us about our own lives. Where the Past Begins is both a unique look into the mind of an extraordinary storyteller and an indispensable guide for writers, artists, and other creative thinkers.

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Page Count

402

Publisher

HarperCollins

Published Date

ISBN 10

0062319302

ISBN 13

9780062319302

Microsoft Office 2003

By: Stephen Haag,James T. Perry,Amy Phillips,Merrill Wells,Paige Baltzan

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Microsoft Office 2003

By: Stephen Haag,James T. Perry,Amy Phillips,Merrill Wells,Paige Baltzan

Emphasizes that students learn and master applications skills by being actively engaged - by doing. Prior to introducing steps, this I-Series Applications textbook discusses why the steps students are about to experience are important and what role the steps play in the overall plan for creating a document, workbook or database.

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Page Count

1102

Publisher

Career Education

Published Date

ISBN 10

0072830484

ISBN 13

9780072830484

McGraw Hill ACT 2024

By: Steven W. Dulan,Amy Dulan

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McGraw Hill ACT 2024

By: Steven W. Dulan,Amy Dulan

Achieve Your Best Score! A strong ACT score will still help you stand out to college admissions officers. This guide is the most comprehensive and relevant ACT prep tool on the market. We will help you excel on your exam with: 8 full-length practice tests Access to a robust ACT online platform Realistic practice questions―just like the ones on the real ACT―with thorough answer explanations Exercises that specifically address the concepts tested in all ACT sections, including the paired-passage format of the Reading test, the Essay format (including information on scoring), and hundreds of Math practice questions Expanded answer explanations for the questions students find most challenging Student-tested strategies by expert authors who have prepared thousands of exam takers for success Index of all question types

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Page Count

699

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1265364192

ISBN 13

9781265364199

McGraw-Hill Education ACT 2021

By: Steven W. Dulan,Amy Dulan

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McGraw-Hill Education ACT 2021

By: Steven W. Dulan,Amy Dulan

We Will Help You Get Your Best Score! With more than 125 years of experience in education, McGraw-Hill is the name you trust to deliver results. This guide is the most comprehensive and relevant ACT prep tool on the market. We will help you excel on your exam with: 8 full-length practice tests (5 in the book + 3 online) Realistic practice questions—just like the ones on the real ACT—with thorough answer explanations Exercises that specifically address the concepts tested in all ACT sections, including the paired-passage format of the Reading test, the Essay format (including information on scoring), and hundreds of Math practice questions Expanded answer explanations for the practice questions students find most challenging Student-tested strategies by expert authors who prepared thousands of exam takers for success

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688

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McGraw Hill Professional

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ISBN 10

1260463974

ISBN 13

9781260463972

McGraw Hill ACT Elite 2024

By: Steven W. Dulan,Amy Dulan

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McGraw Hill ACT Elite 2024

By: Steven W. Dulan,Amy Dulan

Achieve Your Best Score! A strong ACT score will still help you stand out to college admissions officers. This guide is the most comprehensive and relevant ACT prep tool on the market. We will help you excel on your exam with: 8 full-length practice tests Exclusive to the Elite Edition: 215 Extra Challenging Questions―ACT problems every top-scoring student should know, with expanded explanations Access to a robust ACT online platform Realistic practice questions―just like the ones on the real ACT―with thorough answer explanations Exercises that specifically address the concepts tested in all ACT sections, including the paired-passage format of the Reading test, the Essay format (including information on scoring), and hundreds of Math practice questions Expanded answer explanations for the questions students find most challenging Student-tested strategies by expert authors who prepared thousands of exam takers for success Index of all question types

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891

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1265368759

ISBN 13

9781265368753

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