This book, based on a huge European and Asian research project, is a state-of-the-art examination of the theory and practice of system innovation through Product-Service System (PSS) design for sustainability from a trans-cultural viewpoint. PSS design incorporates innovative strategies that shift businesses away from simply designing and selling physical products to developing integrated systems of products and services that satisfy human needs. The book provides background, advice and tools for designers interested in sustainable PSSs and has a wealth of case studies for practitioners to digest.
This book, based on a huge European and Asian research project, is a state-of-the-art examination of the theory and practice of system innovation through Product-Service System (PSS) design for sustainability from a trans-cultural viewpoint. PSS design incorporates innovative strategies that shift businesses away from simply designing and selling physical products to developing integrated systems of products and services that satisfy human needs. The book provides background, advice and tools for designers interested in sustainable PSSs and has a wealth of case studies for practitioners to digest.
A seminal and novel finding in a scientific study of Dr Amrit Rattan K Baidwan MacFarland (Amrit K Macfarland), as Senior Scientist/ Molecular Geneticist, resulted in the discovery of key signalling pathways in chondrocytes (cartilage explants) in response to cyclic and static loading of connective tissues. The work was presented as a first proof in multiple peer reviewed international conferences, in the United Kingdom, United States, most of Europe, Asia, and the Middle East. The pre-requisite for planning new and novel research experiments and coping with future trends in science is a thorough analysis of the present state of knowledge and in finding new ways of thinking and planning. On this basis, new research hypotheses and strategies will have to be built. This book aims to present a short review of key concepts around Dr MacFarland’s research experiments on signal transduction in diverse systems, such as cancer blood brain barrier studies, coronary heart disease, mechanotranduction mechanisms in connective tissues mainly articular cartilage and meniscus with special attention paid to the reactions of these two tissues, as responses in vitro loading model regimens. The current interest in loading stems from how little we know of the aetiology of osteoarthritis a degenerative joint disease, the most crippling of musculoskeletal disorder and diseases. Signal transduction mechanisms are also examined in endothelial and smooth muscle and the role of cholesterol ester transfer protein in coronary heart disease. The object of Dr MacFarland’s scientific and medical research in signal transduction is ambitious, as both scientific research leading to therapeutic remedies needed high ideals setting goals; to give novel relevant results as was the case of the discovery of the first signalling molecule in her research in a unique biological system, as well as the response of connective tissue cells to mechanical stimulus. Therefore, far off as it may be, the prevention of diseases must be the ultimate objective and the overwhelming character of the problems, compels scientists in specific in the age of nano technology to seek cures and create the means of prevention of the disease. Aspects of her studies show the relevance in high impact sports injuries and daily working conditions, whether they degrade or maintain the health of joints in general, and benefit or harm joints and health. AUTHORHOUSE – ACADEMIC PRESS
About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
How non-IT managers can turn IT from an expensive liability into a cost-effective competitive tool. Firms spend more on information technology (IT) than on all other capital assets combined. And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. What is missing in many organizations' IT strategy is the business acumen of managers from non-IT departments. This book presents tools for non-IT managers to turn IT from an expensive liability into a cost-effective competitive tool. It equips readers with the concepts and analytical skills necessary to understand IT needs and opportunities from both sides of the business–IT divide. Each chapter opens with a jargon decoder–nontechnical explanations of the key ideas in the chapter—and ends with a checklist summarizing non-IT factors to consider in IT decisions. Chapters cover such topics as infusing competitive firepower into IT strategy; amalgamating software and data for a hard-to-duplicate competitive advantage; making choices that meet today's business needs without handicapping future strategy; establishing who decides what about IT strategies; sourcing IT and its challenges; protecting IT assets against disaster in ways that IT professionals cannot; and recognizing the business potential of emerging technologies. Examples are drawn from large corporations, small businesses, and nonprofits around the world. The book is suitable for use in the MBA core IT course, and is aimed especially at students in professional or executive MBA programs. It will also be a valuable reference for managers.
‘AMRIT MATHUR IS A REAL ALL-ROUNDER AS AN ADMINISTRATOR. HE BRINGS THAT FLAIR TO HIS WRITING ABOUT HIS EXPERIENCES IN THIS MUST-READ BOOK.’ — SUNIL GAVASKAR In 1992, when BCCI President Madhavrao Scindia handpicked Amrit Mathur as manager of the Indian team on the historic tour of South Africa, he became one of the youngest to hold that position. In the three decades that followed, Mathur transformed into a seasoned cricket administrator working closely with BCCI presidents and state cricket associations. He was involved with shaping the initial plans for the IPL and held a key position with the Delhi Daredevils. On the many tours and cricket seasons in India and abroad, Mathur kept a diary and detailed notes on the day’s play, as well as of conversations and events off the pitch. He builds on these to show us what happened behind the scenes, allowing us to experience the excitement of play on the ground, as well as dressing-room conversations, team meetings and discussions. An intimate, insightful, authentic account of some of Indian cricket’s most memorable moments, Pitchside is replete with compelling storytelling and delightful trivia. It evokes nostalgia and laughter, and curiosity about all that has been and all that may be.
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