Amrit Mathur's Books

Pitchside: My Life in Indian Cricket

By: Amrit Mathur

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Pitchside: My Life in Indian Cricket

By: Amrit Mathur

‘AMRIT MATHUR IS A REAL ALL-ROUNDER AS AN ADMINISTRATOR. HE BRINGS THAT FLAIR TO HIS WRITING ABOUT HIS EXPERIENCES IN THIS MUST-READ BOOK.’ — SUNIL GAVASKAR In 1992, when BCCI President Madhavrao Scindia handpicked Amrit Mathur as manager of the Indian team on the historic tour of South Africa, he became one of the youngest to hold that position. In the three decades that followed, Mathur transformed into a seasoned cricket administrator working closely with BCCI presidents and state cricket associations. He was involved with shaping the initial plans for the IPL and held a key position with the Delhi Daredevils. On the many tours and cricket seasons in India and abroad, Mathur kept a diary and detailed notes on the day’s play, as well as of conversations and events off the pitch. He builds on these to show us what happened behind the scenes, allowing us to experience the excitement of play on the ground, as well as dressing-room conversations, team meetings and discussions. An intimate, insightful, authentic account of some of Indian cricket’s most memorable moments, Pitchside is replete with compelling storytelling and delightful trivia. It evokes nostalgia and laughter, and curiosity about all that has been and all that may be.

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Page Count

422

Publisher

Westland Sport

ISBN 10

9357765573

ISBN 13

9789357765572

Pitchside: My Life in Indian Cricket

By: Amrit Mathur

Write a review Read reviews Take a Quiz Solve Book Puzzle

Pitchside: My Life in Indian Cricket

By: Amrit Mathur

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N/A

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Solve jigsaw puzzle

Age

Page Count

422

Publisher

Westland Sport

ISBN 10

9357765573

ISBN 13

9789357765572

Indian Icon: A Cult Called Royal Enfield

By: Amrit Raj

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Indian Icon: A Cult Called Royal Enfield

By: Amrit Raj

About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.

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Age

Page Count

249

Publisher

Westland Business

ISBN 10

9395073489

ISBN 13

9789395073486

Book's by Amrit Mathur

Pitchside: My Life in Indian Cricket

Pitchside: My Life in Indian Cricket

Pitchside: My Life in Indian Cricket

Pitchside: My Life in Indian Cricket

Indian Icon: A Cult Called Royal Enfield

Indian Icon: A Cult Called Royal Enfield

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