Dr. Handa explores issues surrounding the way identity is imagined and constructed by South Asian girls, women and South Asian community workers in Toronto. The author also examines ways in which young South Asian women are constructed and represented through discourses of race, nation, culture and community. Using feedback from her interviews, the author discusses South Asian women's struggle with the threat of the erosion of their authentic cultural practices. Handa's critical theoretical perspective illuminates how South Asian women struggle to live within the boundaries of cultural preservation at the same time that they embrace aspects of the communities in which they live. She explores whether they both desire and are excluded from Canadian cultural hegemony. She also examines the theoretical implications of exclusion and conversely, the problematic of cultural preservation.
Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. In the book strategic sports marketing, social and economic impact have been discussed.
Dr. Handa explores issues surrounding the way identity is imagined and constructed by South Asian girls, women and South Asian community workers in Toronto. The author also examines ways in which young South Asian women are constructed and represented through discourses of race, nation, culture and community. Using feedback from her interviews, the author discusses South Asian women's struggle with the threat of the erosion of their authentic cultural practices. Handa's critical theoretical perspective illuminates how South Asian women struggle to live within the boundaries of cultural preservation at the same time that they embrace aspects of the communities in which they live. She explores whether they both desire and are excluded from Canadian cultural hegemony. She also examines the theoretical implications of exclusion and conversely, the problematic of cultural preservation.
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