Although David Riesman wrote over half a century ago, his concept of autonomy as presented in The Lonely Crowd (1950) speaks directly to the intellectual and emotional disarrangements of the twenty-first century. The current malaise produced by the excesses of commodity culture, information technology, the hyperreal, and “fake news” militate against our ability to think critically about contemporary society. And while postmodern authors insist that this bewildering situation weakens and assails our critical thinking skills, Riesman’s notion of autonomy refuses to capitulate to such a somber interpretation. Rather, he is convinced that individuals have the intellectual and emotional mettle to think for themselves and not be drawn into the demands of a commercialized culture and a commodity-driven lifestyle. As we pick and choose the terms of our engagement, we can remain aloof from society’s engulfing influence and preserve the oppositional thinking needed for democracy. To illustrate this point most clearly, this book puts Riesman into conversation with the writings of Theodor Adorno, whose evaluation of the critical faculty’s ability to withstand “the culture industry” is famously pessimistic.
This book argues for the importance of the theory of the culture industry in today's world. It begins by considering the neglect of the culture industry in the second and third generation of the Frankfurt School, presenting historical background information and criticisms on the theories of Habermas and Honneth. In our age, the culture industry is something quite different from what Adorno and Horkheimer described or could even imagine in the twentieth century. Today, the masses can not only access the media but can also respond to the messages they receive. A key question that arises, then, is why the masses, even after gaining access to their own media, still adhere to the values of the capitalist system? Why haven't they achieved a class consciousness? This work seeks to answer those questions. Drawing on Jean Baudrillard's work, it reveals the semiotic aspects of the culture industry and describes the industry in the age of simulation and hyperreality. The book argues that the culture industry has now entered the micro level of our everyday life through shopping centers, the image of profusion and more. Further, it explores new aspects of the culture industry, such as a passion for participating in the media, the consumed vertigo of catastrophe, and masking the absence of a profound reality. As such, the book will particularly appeal to graduates and researchers in sociology and sociological theory, and all those with an interest in the Frankfurt School and the works of Jean Baudrillard.
This book argues for the importance of the theory of the culture industry in today's world. It begins by considering the neglect of the culture industry in the second and third generation of the Frankfurt School, presenting historical background information and criticisms on the theories of Habermas and Honneth. In our age, the culture industry is something quite different from what Adorno and Horkheimer described or could even imagine in the twentieth century. Today, the masses can not only access the media but can also respond to the messages they receive. A key question that arises, then, is why the masses, even after gaining access to their own media, still adhere to the values of the capitalist system? Why haven't they achieved a class consciousness? This work seeks to answer those questions. Drawing on Jean Baudrillard's work, it reveals the semiotic aspects of the culture industry and describes the industry in the age of simulation and hyperreality. The book argues that the culture industry has now entered the micro level of our everyday life through shopping centers, the image of profusion and more. Further, it explores new aspects of the culture industry, such as a passion for participating in the media, the consumed vertigo of catastrophe, and masking the absence of a profound reality. As such, the book will particularly appeal to graduates and researchers in sociology and sociological theory, and all those with an interest in the Frankfurt School and the works of Jean Baudrillard.
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