Amanda Setili's Books

The Agility Advantage

How to Identify and Act on Opportunities in a Fast-Changing World

By: Amanda Setili

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The Agility Advantage

How to Identify and Act on Opportunities in a Fast-Changing World

By: Amanda Setili

How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition. The ability to see and capitalize on new opportunities is the cornerstone of agility. Successful technology-based firms like Google, Tesla, and Amazon have all mastered agility within their core business practices, but companies in any sector can—and must—learn to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage first shows how to identify those aspects of your business where agility is most crucial—where the business environment is changing fast—and which elements have the greatest impact on the customer’s decision to buy. Amanda Setili then shows how to master the three components of agility: Market agility: Gain ideas from your most demanding and forward-thinking customers and from outside your industry. Engage, observe, and mix with customers to identify the opportunities created by their changing demands. Decision agility: Anticipate the changes that may affect you and turn even troubling trends into opportunities. Design your strategy to maximize learning and to manage risk. Generate diverse alternatives and make fast, fact-based decisions about which to pursue. Execution agility: Build new capabilities, shed what doesn’t fit, and take the first steps in a new direction. Experiment, then reinforce and build on what works. Enlist and inspire your organization around a compelling purpose and grant employees the autonomy and resources to continuously adapt and adjust course. The future will present more opportunities but narrower windows to capture them. With a wealth of valuable information and practical strategies, The Agility Advantage is essential reading to help any organization adapt and thrive—both today and tomorrow.

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Page Count

262

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118836383

ISBN 13

9781118836385

Fearless Growth

The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets

By: Amanda Setili

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Fearless Growth

The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets

By: Amanda Setili

Is your company fast, creative, and adaptable enough to survive in today's volatile world? In our age of disruption, your company must be agile and courageous—yet it's easy to react to today's business climate with fear and indecision. Don't make that mistake. To move quickly and intelligently to the changes unfolding around us, you must be sure all levels and functions in your businesses are creative and responsive. Packed with practical examples, tools, and guidance, Fearless Growth provides new rules to enable your company to adapt faster, move faster, and grow faster. You will learn how to: Capitalize on uncertainties in your market, rather than letting them slow you down. Leverage the talent, assets, technology, and data that exist outside your company. Get in sync with customers, gain early insight into changing needs, and bring the right solutions to market. Open the floodgates of employee creativity, empowering employees to respond quickly and effectively to emerging opportunities.

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