Collections of textiles—historic costume, quilts, needlework samplers, and the like—have benefited greatly from the digital turn in museum and archival work. Both institutional online repositories and collections-based social media sites have fostered unprecedented access to textile collections that have traditionally been marginalized in museums. How can curators, interpreters, and collections managers make best use of these new opportunities? To answer this question, the author worked with sites including the Great Lakes Quilt Center at the Michigan State University Museum, the Design Center at Philadelphia University, the International Quilt Study Center and Museum at the University of Nebraska-Lincoln, and the WGBH Boston Media Library and Archives, as well as user-curated social sites online such as Tumblr and Polyvore, to create four compelling case studies on the preservation, access, curation, and interpretation of textile objects. The book explores: The nature of digital material culture. The role of audience participation versus curatorial authority online. Audience-friendly collections metadata and tagging. Visual, rather than text-based, searching and cataloging. The legality of ownership and access of museum collections online. Gender equity in museums and archives. This book is essential reading for anyone who cares for, collects, exhibits, or interprets historic costume or textile collections, but its broad implications for the future of museum work make it relevant for anyone with an interest in museum work online. And because the focus of this volume is theory and praxis, rather than specific technologies that are likely to become obsolete, it will be staple on your bookshelf for years to come.
Are you a researcher struggling to mine and make sense of a mountain of fashion data? Are you interested in learning about how digital methods and tools could enhance your research? Have you thought about ways to spark and engage in academic conversations on social media? Have you wondered how digital technologies are internationalizing the field of fashion and textile studies? Digital Research Methods in Fashion and Textile Studies presents the reader with a variety of digital methodologies to help build skills in searching for, analyzing, and discussing vintage design, photography, and writing on fashion, as well as historic and ethnographic dress and textile objects themselves. Each chapter focuses upon a different method, problem, or research site, including: - Maximalism and mixed-methods approaches to research - Searching large databases effectively - Pattern recognition and visual searching. - Critical reading, use, and citation of social media texts - Digital ethnography and shopping as research - Data visualization and mapping - Images in the public domain From advanced undergraduates and postgraduate students working on research projects to veteran professionals in fashion and textile history and beyond, everyone can benefit from a diverse set of fresh approaches to conducting and disseminating research. In the current age of instant gratification, with users snapping and posting images from runway shows long before the clothes will ever appear instores, the world of fashion is increasingly digital and fast-paced. Research on fashion is, too. Digital Research Methods in Fashion and Textile Studies will help you keep up in this rapidly changing world.
Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
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