Alvin Low's Books

The Power of Product Platforms

By: Alvin P. Lehnerd,Marc H. Meyer

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The Power of Product Platforms

By: Alvin P. Lehnerd,Marc H. Meyer

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.

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Page Count

353

Publisher

Simon and Schuster

Published Date

ISBN 10

1439137447

ISBN 13

9781439137444

Minority Citizens in Disasters

By: Ronald W. Perry,Alvin H. Mushkatel

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Minority Citizens in Disasters

By: Ronald W. Perry,Alvin H. Mushkatel

The first study of its kind to address the issue of ethnic diversity, Minority Citizens in Disasters focuses on the responses of two minorities--blacks and Mexican-Americans--relative to whites in three disaster events: a propane car derailment, a nitric acid spill, and a flood. Ronald Perry and Alvin Mushkatel find that response to initial warnings is influenced by the source of the information--mass media, public authorities, or family and friends--and by the immediacy of the danger, a group's familiarity with the type of threat, and the cause of the disaster. Though social contacts were most often the source of warning, public authorities were the most trusted and reliable. The mass media, usually considered an unreliable source, proved an effective means for reaching a majority of Mexican-Americans, who often tuned in to Spanish-language stations. Blacks, however, tended to dismiss the media as a vehicle controlled by whites and covering primarily white concerns, while whites often dismissed news stories as mere media productions. Perry and Mushkatel's record of the responses of blacks, Mexican-Americans, and whites not only reveals the differing social configurations of minority and majority groups but, more important, suggests concrete ways to modify and improve emergency management systems.

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Page Count

222

Publisher

University of Georgia Press

Published Date

ISBN 10

0820331414

ISBN 13

9780820331416

Nuclear Reactions

Science and Trans-Science

By: Alvin M. Weinberg

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Nuclear Reactions

Science and Trans-Science

By: Alvin M. Weinberg

Blurb & Contents" "Marvelous reading, with few problems of the interaction between science/technology and society left untouched. One need not always agree, but one cannot come away without a better education....I found the parts on scientific administration and on the interaction of science and society excellent and provocative reading, and the parts on energy and nuclear energy very much to the point." American Journal of Physics Alvin Weinberg explores through these collected essays the ever troublesome relationship between science, technology, and society. The title is taken from Weinberg's assertion that most of the issues arising at the intersection of science and society depend upon answers to questions that lie outside the power of science--issues that are trans-scientific. Weinberg, who during World War II helped develop the first nuclear reactors, has much to say on the current role of nuclear power and the possibilities for the future. Other topics include strategic defenses and arms control, the role of the science administrator, and the way in which time, energy, and resources are allocated to public problems. In this remarkable record of a half- century of public-oriented work, Weinberg lays the foundation for a philosophy of scientific administration parallel to the more established philosophy of science.

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Page Count

358

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0883188619

ISBN 13

9780883188613

Contamination Control and Cleanrooms

Problems, Engineering Solutions, and Applications

By: Alvin Lieberman

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Contamination Control and Cleanrooms

Problems, Engineering Solutions, and Applications

By: Alvin Lieberman

Contamination control standards and techniques for all phases of the production of high-technology products are spelled out in this applications-orientated guide. Practical cleaning methods for products and process fluids are accompanied by tips on selecting operations based on economy and efficiency. Explanations of contaminant measurement devices cover operation, error sources and remedial methods. Engineers will find vital data on contaminant sources, as well as coverage of operations and procedures that aggravate contaminant effects.

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419

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1468465120

ISBN 13

9781468465129

Simulating Minds

The Philosophy, Psychology, and Neuroscience of Mindreading

By: Alvin I. Goldman

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Simulating Minds

The Philosophy, Psychology, and Neuroscience of Mindreading

By: Alvin I. Goldman

People are minded creatures; we have thoughts, feelings and emotions. More intriguingly, we grasp our own mental states, and conduct the business of ascribing them to ourselves and others without instruction in formal psychology. How do we do this? And what are the dimensions of our grasp of the mental realm? In this book, Alvin I. Goldman explores these questions with the tools of philosophy, developmental psychology, social psychology and cognitive neuroscience. He refines an approach called simulation theory, which starts from the familiar idea that we understand others by putting ourselves in their mental shoes. Can this intuitive idea be rendered precise in a philosophically respectable manner, without allowing simulation to collapse into theorizing? Given a suitable definition, do empirical results support the notion that minds literally create (or attempt to create) surrogates of other peoples mental states in the process of mindreading? Goldman amasses a surprising array of evidence from psychology and neuroscience that supports this hypothesis.

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Page Count

377

Publisher

Oxford University Press

Published Date

ISBN 10

0199881421

ISBN 13

9780199881420

Crisis and Transformation in China's Hong Kong

By: Ming K. Chan,Alvin Y. So

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Crisis and Transformation in China's Hong Kong

By: Ming K. Chan,Alvin Y. So

13. Walking a Tight Rope: Hong Kong's Media Facing Political and Economic Challenges Since Sovereignty Transfer -- 14. Postcolonial Cultural Trends in Hong Kong: Imagining the Local, the National, and the Global -- 15. Conclusion: Crisis and Transformation in the Hong Kong SAR-Toward Soft Authoritarian Developmentalism? -- The Editors and Contributors -- Index

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Page Count

426

Publisher

M.E. Sharpe

Published Date

ISBN 10

0765610000

ISBN 13

9780765610003

Getting Started in Mutual Funds

By: Alvin D. Hall

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Getting Started in Mutual Funds

By: Alvin D. Hall

A fresh look at the ever-changing world of mutual funds Like all investment instruments, mutual funds continue to evolve. In the last decade however, there has been plenty of change, including market capitalization, the introduction of new types of funds, and the expansion of the mutual fund model to include investments in commodities. Getting Started in Mutual Funds, Second Edition offers a completely updated look at this popular investment vehicle, including everything from Morningstar's new matrix of evaluating a fund's investment style to implementing mutual funds into long-term investment strategies in retirement plans. Throughout the book, author Alvin Hall also focuses on the basics, like how to read a prospectus, how to evaluate ongoing fees and expenses, and how to gauge a fund's performance. Acquaints you with the various types of mutual funds and how they are structured Explains important mutual fund terms and concepts New chapters include information on exchange-traded funds and how they compare to mutual funds in terms of performance, risk and fees Reveals how to assess a fund manager's investment style and its impact on your returns Gain a better understanding of mutual funds and maximize your investment returns with Getting Started in Mutual Funds, Second Edition.

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Page Count

297

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470921544

ISBN 13

9780470921548

Warrant and Proper Function

By: Alvin Plantinga

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Warrant and Proper Function

By: Alvin Plantinga

In this companion volume to Warrant: The Current Debate, Alvin Plantinga develops an original approach to the question of epistemic warrant; that is what turns true belief into knowledge. He argues that what is crucial to warrant is the proper functioning of one's cognitive faculties in the right kind of cognitive environment. Although this book is in some sense a sequel to its companion volume, the arguments do not presuppose those of the first book and it stands alone as a stimulating contribution to epistemology.

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Page Count

256

Publisher

Oxford University Press

Published Date

ISBN 10

0198024053

ISBN 13

9780198024057

The Evidential Argument from Evil

By: William L. Rowe,Paul Draper,Richard Swinburne,Eleonore Stump,Alvin Plantinga,William P. Alston,Stephen J. Wykstra,Peter van Inwagen,Bruce Russell,Richard M. Gale

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The Evidential Argument from Evil

By: William L. Rowe,Paul Draper,Richard Swinburne,Eleonore Stump,Alvin Plantinga,William P. Alston,Stephen J. Wykstra,Peter van Inwagen,Bruce Russell,Richard M. Gale

Is evil evidence against the existence of God? A collection of essays by philosophers, theologians, and other scholars. Even if God and evil are compatible, it remains hotly contested whether evil renders belief in God unreasonable. The Evidential Argument from Evil presents five classic statements on this issue by eminent philosophers and theologians, and places them in dialogue with eleven original essays reflecting new thinking by these and other scholars. The volume focuses on two versions of the argument. The first affirms that there is no reason for God to permit either certain specific horrors or the variety and profusion of undeserved suffering. The second asserts that pleasure and pain, given their biological role, are better explained by hypotheses other than theism. Contributors include William P. Alston, Paul Draper, Richard M. Gale, Daniel Howard-Snyder, Alvin Plantinga, William L. Rowe, Bruce Russell, Eleonore Stump, Richard G. Swinburne, Peter van Inwagen, and Stephen John Wykstra.

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Page Count

380

Publisher

Indiana University Press

Published Date

ISBN 10

0253114098

ISBN 13

9780253114099

Where the Conflict Really Lies

Science, Religion, and Naturalism

By: Alvin Plantinga

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Where the Conflict Really Lies

Science, Religion, and Naturalism

By: Alvin Plantinga

In this long-awaited book, pre-eminent analytical philosopher Alvin Plantinga argues that the conflict between science and theistic religion is actually superficial, and that at a deeper level they are in concord.

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376

Publisher

Oxford University Press

Published Date

ISBN 10

0199812101

ISBN 13

9780199812103

Mastering Digital Marketing for Starters:

The Best Methods, Tricks and Steps for Successful Digital Marketing

By: Alvin Aw

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Mastering Digital Marketing for Starters:

The Best Methods, Tricks and Steps for Successful Digital Marketing

By: Alvin Aw

Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices—such as desktop computers, laptops, phones, and tablets—to promote the message through online connectivity. All this can be done through many ways, such as search engine optimization, pay-per-click marketing, content marketing, social media marketing, and email marketing. These methods have been discussed in detail in the book.

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Page Count

227

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

154375208X

ISBN 13

9781543752083

Social Policy and Practice in Canada

A History

By: Alvin Finkel

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Social Policy and Practice in Canada

A History

By: Alvin Finkel

Social Policy and Practice in Canada: A History traces the history of social policy in Canada from the period of First Nations’ control to the present day, exploring the various ways in which residents of the area known today as Canada have organized themselves to deal with (or to ignore) the needs of the ill, the poor, the elderly, and the young. This book is the first synthesis on social policy in Canada to provide a critical perspective on the evolution of social policy in the country. While earlier work has treated each new social program as a major advance, and reacted with shock to neoliberalism’s attack on social programs, Alvin Finkel demonstrates that right-wing and left-wing forces have always battled to shape social policy in Canada. He argues that the notion of a welfare state consensus in the period after 1945 is misleading, and that the social programs developed before the neoliberal counteroffensive were far less radical than they are sometimes depicted. Social Policy and Practice in Canada: A History begins by exploring the non-state mechanisms employed by First Nations to insure the well-being of their members. It then deals with the role of the Church in New France and of voluntary organizations in British North America in helping the unfortunate. After examining why voluntary organizations gradually gave way to state-controlled programs, the book assesses the evolution of social policy in Canada in a variety of areas, including health care, treatment of the elderly, child care, housing, and poverty.

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Page Count

398

Publisher

Wilfrid Laurier Univ. Press

Published Date

ISBN 10

1554588863

ISBN 13

9781554588862

Heart Disease

By: Alvin Silverstein,Virginia B. Silverstein,Laura Silverstein Nunn

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Heart Disease

By: Alvin Silverstein,Virginia B. Silverstein,Laura Silverstein Nunn

Explains, through real-life case studies and experts, various heart diseases.

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Page Count

124

Publisher

Twenty-First Century Books

Published Date

ISBN 10

0761334203

ISBN 13

9780761334200

Coal Myths And Environmental Realities

Industrial Fuel-use Decisions In A Time Of Change

By: Alvin L. Alm

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Coal Myths And Environmental Realities

Industrial Fuel-use Decisions In A Time Of Change

By: Alvin L. Alm

This book deals with two inconsistent myths that persistently surround industrial use of coal. The first myth is that the Clean Air Act precluded the use of coal; the second, that industrial use of coal will expand rapidly as a result of purely economic choices. Through analyzing fuel-use decisions actually made by industry, Mr. Alm concludes that environmental quality standards have played a minor role in industrial choice of fuel. Historically, natural gas and oil have been both less costly and more convenient fuels for industry to use. Coal gained a substantial economic advantage over oil after the oil price increases of the last decade, yet it continues to maintain a lower market share than economics alone would suggest. Mr. Alm demonstrates that coal's share of the fuel market will continue to remain low because of the way U.S. businesses view fuel-use choices. For most U.S. firms, energy costs are a relatively small portion of total costs and a minor factor in a firm's ability to compete. Faced with alternative capital projects to expand production facilities or to make mandatory investments, companies do not generally give high priority to coal conversion projects. Moreover, most U.S. firms have little experience with burning coal, and that lack of expertise creates additional psychological and institutional barriers to coal's use. Finally, there is a tendency to prefer high-payoff, short-term investments over projects that promise cost savings many years in the future. These are all strong reasons for coal's lackluster performance in the industrial market—much more potent forces than environmental regulations.

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Page Count

137

Publisher

Routledge

Published Date

ISBN 10

0429725728

ISBN 13

9780429725722

Knowledge of God

By: Alvin Plantinga,Michael Tooley

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Knowledge of God

By: Alvin Plantinga,Michael Tooley

Is belief in God epistemically justified? That's the question at the heart of this volume in the Great Debates in Philosophy series, with Alvin Plantinga and Michael Tooley each addressing this fundamental question with distinctive arguments from opposing perspectives. The first half of the book contains each philosopher's explanation of his particular view; the second half allows them to directly respond to each other's arguments, in a lively and engaging conversation Offers the reader a one of a kind, interactive discussion Forms part of the acclaimed Great Debates in Philosophy series

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Page Count

280

Publisher

John Wiley & Sons

Published Date

ISBN 10

1444301314

ISBN 13

9781444301311

Motives and Goals in Groups

By: Alvin Zander

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Motives and Goals in Groups

By: Alvin Zander

The qualities and effectiveness of working groups are determined by the goals of the group and the motives of its members. In Motives and Goals In Groups, Alvin Zander studies the effects of group goals and the reasons why particular group goals are chosen. He examines the origins of such goals, determines their value in terms of the work of the group, and analyzes how goals are affected by members' aspirations to achieve success. Zander assumes the idea that the motives of members are not merely dispositions to obtain personal satisfaction, but are also inclinations to achieve group success. Earlier studies defined and clarified concepts about group achievement. They report on work in the laboratory, using high school students as subjects. In later investigations, these concepts were tested in groups outside the laboratory classrooms, executive boards, industrial crews, and business departments. In the new introduction, Zander brings his book up to date by analyzing members' motives and groups' goals from 1971 to the present day. He examines how current findings amplify results reported in the original book. Among the topics covered are: measurability of a group's objective; the degree of members' confidence in attaining the group's goal; the importance of a group's purpose; external pressures on a group's aspirations; and the reaction of members to their group's performance. Motives and Goals in Groups brings together earlier research for the first careful, scientific study of goals In groups. It is of continuing importance to psychologists, educators, social workers, executives, therapists, and all others who work either in or with groups.

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Page Count

419

Publisher

Routledge

Published Date

ISBN 10

1351308947

ISBN 13

9781351308946

Hearing

By: Alvin Silverstein,Virginia B. Silverstein,Laura Silverstein Nunn

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Hearing

By: Alvin Silverstein,Virginia B. Silverstein,Laura Silverstein Nunn

Discusses hearing, the anatomy of the ear, deafness, and the use of sound in modern technology.

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Lerner Publications

Published Date

ISBN 10

0761316663

ISBN 13

9780761316664

Monetary Theory and Fiscal Policy

By: Alvin Harvey Hansen

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Monetary Theory and Fiscal Policy

By: Alvin Harvey Hansen

IN TRADITIONAL economics the theory of money and the theory of output have been treated separately with little or no tendency toward integration. First Wicksell and then Keynes gave impetus to the movement to combine the theory of money with that of output as a whole. Drawing on classical economics and the modern aggregate analysis of Keynes, Professor Hansen in this volume succeeds in writing a book which, unlike the classical studies, shows the importance of money in the theory of output as a whole; and which, unlike numerous modern writings (e.g., of Hawtrey, Douglas, Hayek), avoids overemphasizing the importance of money. Here is a book that shows what monetary policy can and cannot achieve and why it has often failed in the past; the necessary supplementary role of monetary policy as an aid to fiscal policy; and the manner of integrating monetary and fiscal policy, in periods of both depression and inflation, as prerequisites for assuring a stable economy. Professor Hansen has drawn on his rich experience over thirty-five years in the study of cycles, fiscal policy, and international economics, and on his many years as an economic practitioner to write a book that makes use of the riches of classical economics, as well as neoclassical and Keynesian economics. The book should, for many years to come, be the standard work on monetary theory and fiscal policy as determinants of output. The reader will find here not only the modern theory of money and fiscal policy, but also rich surveys covering the last 150 years, reinterpreted with the tools of modern economics. He will find also suggestions, based on theory and history, for a policy in the years to come that will yield the high levels of income and stability without which the survival of democratic institutions is most unlikely.

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