Alun Drake's Books

Hitting the Headlines in Europe

A Country-by-country Guide to Effective Media Relations

By: Cathie Burton,Alun Drake

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Hitting the Headlines in Europe

A Country-by-country Guide to Effective Media Relations

By: Cathie Burton,Alun Drake

Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe's media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe's press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses. The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries. Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism.

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Page Count

254

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749442263

ISBN 13

9780749442262

Do We Need Architects?

A Journey Beneath the Surface of Architecture

By: Alun Dolton

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Do We Need Architects?

A Journey Beneath the Surface of Architecture

By: Alun Dolton

Do We Need Architects? Journey Beneath the Surface of Architecture is a journey of discovery that takes place over twenty-five years of my life, from exploring my own motivations to become an architect, learning about architecture, and the changing environment of practicing architecture to experiencing the impact of architecture on the built environment. The story investigates the meaning, perception, and relevance of architecture in todays world. Have you ever had a favorite building, park, or square? A place that affects your mood? All of us at some stage have experienced the impact of architecture and landscape on the way we perceive reality. Let me invite you on a journey that examines what architects do, as well as the legacy of the architectural process that influences the environment, visiting places and exploring architectural interventions by taking them out of the glossy images shown in the architecture books and industry journals and placing them in the context of their urban or natural setting. It is always as a found object, always in the present, examining the impact of humanity on the environment and the contribution architecture has made and is continuing to make to the everyday environment where we all live, work, and play.

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Page Count

368

Publisher

Xlibris Corporation

Published Date

ISBN 10

1503578178

ISBN 13

9781503578173

Defectors and the Liberal Party 1910–2010

A study of inter-party relationships

By: Alun Wyburn-Powell

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Defectors and the Liberal Party 1910–2010

A study of inter-party relationships

By: Alun Wyburn-Powell

This book is the first analysis of political defections over a long time span. It investigates all the Liberal/Liberal Democrat MPs and former MPs who defected from the party between the elections of December 1910 and May 2010 - around one sixth of all those elected - as well as the smaller number of inward defectors. Each of the 122 defections was an expert judgment on the state of the party at a specific date. The research investigates the timing and reasons for all the defections and reveals long-term trends and underlying causes and apportions responsibility between leaders for them. The author finds some significant differences which distinguished defectors from loyalists and draws wider conclusions about the underlying factors which lead MPs to defect. This book will be of interest to students and lecturers of British politics and anyone interested in the relationship between British political parties in the last century.

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Page Count

223

Publisher

Manchester University Press

Published Date

ISBN 10

1526130815

ISBN 13

9781526130815

Seeing Red

Twelve Tumultuous Years in Welsh Rugby

By: Alun Carter,Nicholas Bishop

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Seeing Red

Twelve Tumultuous Years in Welsh Rugby

By: Alun Carter,Nicholas Bishop

Alun Carter experienced the highs and lows of the Wales national rugby squad throughout his 12 years working for the WRU. During this time, he saw a number of high-profile coaches come and go, and in Seeing Red he delivers a brutally honest account of what it was like to work with each of them. From the inspirational successes of the Graham Henry and Mike Ruddock eras to the disappointments and failures of the Steve Hansen and Gareth Jenkins regimes, the reader is given an insider's version of what really went on. Carter does not shy away from controversy, and he pulls no punches in his assessment of the rift between Graham Henry and Sir Clive Woodward, the personal and political situation that led to Mike Ruddock losing his job, and the difficulty of handling the group dynamics within the national squad. The former analyst also provides an informed appraisal of the remarkable 2005 and 2008 Grand Slam victories. Winner of best rugby book at the 2009 British Sports Book Awards, Seeing Red provides a warts-and-all account of more than a decade of Welsh rugby and is packed with revelations, exclusive contributions and untold stories that will intrigue and delight all fans of the sport.

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Page Count

222

Publisher

Random House

Published Date

ISBN 10

184596909X

ISBN 13

9781845969097

Johns and Cunningham's The Physics of Radiology

By: Eva Bezak,Alun H Beddoe,Loredana G Marcu,Martin Ebert,Roger Price

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Johns and Cunningham's The Physics of Radiology

By: Eva Bezak,Alun H Beddoe,Loredana G Marcu,Martin Ebert,Roger Price

The fifth edition of this respected book encompasses all the advances and changes that have been made since it was last revised. It not only presents new ideas and information, it shifts its emphases to accurately reflect the inevitably changing perspectives in the field engendered by progress in the understanding of radiological physics. The rapid development of computing technology in the three decades since the publication of the fourth edition has enabled the equally rapid expansion of radiology, radiation oncology, nuclear medicine and radiobiology. The understanding of these clinical disciplines is dependent on an appreciation of the underlying physics. The basic radiation physics of relevance to clinical oncology, radiology and nuclear medicine has undergone little change over the last 70 years, so much of the material in the introductory chapters retains the essential flavour of the fourth edition, updated as required. This book is written to help the practitioners in these fields understand the physical science, as well as to serve as a basic tool for physics students who intend working as medical radiation physicists in these clinical fields. It is the authors’ hope that students and practitioners alike will find the fifth edition of The Physics of Radiology lucid and straightforward.

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Page Count

1384

Publisher

Charles C Thomas Publisher

Published Date

ISBN 10

039809294X

ISBN 13

9780398092948

Hitting the Headlines in Europe

A Country-by-country Guide to Effective Media Relations

By: Cathie Burton,Alun Drake

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Hitting the Headlines in Europe

A Country-by-country Guide to Effective Media Relations

By: Cathie Burton,Alun Drake

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Solve jigsaw puzzle

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Page Count

254

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749442263

ISBN 13

9780749442262

Book's by Alun Drake

Hitting the Headlines in Europe

Hitting the Headlines in Europe

Do We Need Architects?

Do We Need Architects?

Defectors and the Liberal Party 1910–2010

Defectors and the Liberal Party 1910–2010

Seeing Red

Seeing Red

Johns and Cunningham's The Physics of Radiology

Johns and Cunningham's The Physics of Radiology

Hitting the Headlines in Europe

Hitting the Headlines in Europe

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