Alok Rai's Books

Orwell and the Politics of Despair

A Critical Study of the Writings of George Orwell

By: Alok Rai

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Orwell and the Politics of Despair

A Critical Study of the Writings of George Orwell

By: Alok Rai

Drawing on a wide range of Orwell's writing Rai charts his progression from rebellion through reconciliation to despair.

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212

Publisher

CUP Archive

Published Date

ISBN 10

0521397472

ISBN 13

9780521397476

CUSTOMER RELATIONSHIP MANAGEMENT

CONCEPTS AND CASES

By: ALOK KUMAR RAI

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CUSTOMER RELATIONSHIP MANAGEMENT

CONCEPTS AND CASES

By: ALOK KUMAR RAI

This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various service industries. This edition is organised into five parts containing 19 chapters. Part I focuses on making the readers aware of the conceptual and literary developments, and also on the strategic implementation of the concepts. Part II discusses the research aspects of CRM. Part III deals with the applications of information technologies in CRM. Part IV provides the various newer and emerging concepts in CRM. Finally, Part V analyses the CRM applications in various sectors, industries and companies. Primarily intended as a textbook for the students of Management, the book would prove to be an invaluable asset for professionals in service industries. New to This Edition Includes five new chapters, namely Research Techniques and Methods in Customer Relationship Management; Customer Satisfaction; Customer Loyalty; Service Quality; and Service Recovery Management, along with several additions of new text and revisions of the existing text. Provides latest advancements in CRM to keep the students abreast of these developments. Gives as many as 16 Case Studies with critical analysis of different industries to help the readers understand the subject. Covers a number of illustrations to elucidate the concepts discussed. Gives Project Assignment in each chapter.

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Page Count

529

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120346955

ISBN 13

9788120346956

Rare Isotope Beams

Concepts and Techniques

By: Alok Chakrabarti,Vaishali Naik,Siddhartha Dechoudhury

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Rare Isotope Beams

Concepts and Techniques

By: Alok Chakrabarti,Vaishali Naik,Siddhartha Dechoudhury

Rare Isotope Beams (RIBs) are ion beams of exotic radioactive nuclei. The study of these nuclei is key to understanding the limits of nuclear existence, nucleo-synthesis in such violent stellar sites as supernovae and merging neutron stars, and the fundamental symmetries of nature. These nuclei also provide a unique probe to study condensed matter and many of them are potentially new radioisotopes for more effective medical diagnostics and therapy. Rare Isotope Beams: Concepts and Techniques gives an up-to-date overview of all these aspects of RIB science in a single volume containing the scientific motivation, production techniques, experimental techniques for studying exotic nuclei, methods used in condensed matter research, and medical applications. The emphasis throughout is on concepts to facilitate understanding of the essence of each topic in this diverse and cross-disciplinary field involving nuclear physics, astrophysics, and particle accelerators. A brief description of major RIB facilities is also presented. Exotic nuclei are difficult to produce in enough numbers and their production involves different nuclear reaction routes and a wide range of advanced technologies, which are presented in a comprehensive manner. Experimental techniques used to study exotic nuclei are provided with examples highlighting the intricate nature of such experiments. Another unique feature is the open-ended nature of the discussions, bringing out the future challenges and possibilities in this evolving field. The book offers an excellent overview of concepts and techniques involved in RIB science for new researchers entering the field as well as professionals.

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305

Publisher

CRC Press

Published Date

ISBN 10

1498788793

ISBN 13

9781498788793

Physics and Chemistry of the Earth's Interior

Crust, Mantle and Core

By: Alok Krishna Gupta

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Physics and Chemistry of the Earth's Interior

Crust, Mantle and Core

By: Alok Krishna Gupta

The Indian National Science Academy was established in January 1935 with the objective of promoting science in India and harnessing scientific knowledge for the cause of humanity and national welfare. In 1968 it was designated as the adhering organisation in India to the International Council for Scientific Union (ICSU) on behalf of the Government of India. Over the years, the Academy has published a number of journals, volumes, biographical memoirs, etc. The year 2009–2010 will be specially celebrated to mark the Platinum Jubilee of the Academy. Many programmes are planned in different centres in India on this occasion. In addition, the Academy has decided to publish a number of special volumes on different s- jects ranging from earth sciences to life sciences. This volume is on Physics and Chemistry of the Earth’s Interior. One of the main objectives of geophysicists is to establish the internal structure of the earth as revealed by seismic tomography. It is also their primary goal to correlate geophy- cal data to reveal thermal and chemical state of the crust, mantle and core of the earth. In - der to interpret seismic velocities and associated density and elastic properties in terms of mineralogical and petrological models of the earth’s interior, thermodynamic and hi- pressure temperature data from mineral physics are essential. With the advent of different types of multi-anvil and laser-heated diamond anvil equipment, it is now possible to simulate conditions prevalent even in the lower mantle and core of the earth.

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200

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1441903461

ISBN 13

9781441903464

Proceedings of International Conference on Advances in Multidisciplinary Research & Applications (ICAMRA-2023)

By: Prof.(Dr). Alok Bhatt,Dr Virendra Kumar Swarnkar,Prof.(Dr).Kuber Singh Gurupunch,Prof.(Dr). Shahsikant Tamrakar,Prof.(Dr). Krushna Chandra Dalai

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Proceedings of International Conference on Advances in Multidisciplinary Research & Applications (ICAMRA-2023)

By: Prof.(Dr). Alok Bhatt,Dr Virendra Kumar Swarnkar,Prof.(Dr).Kuber Singh Gurupunch,Prof.(Dr). Shahsikant Tamrakar,Prof.(Dr). Krushna Chandra Dalai

The International Conference on Advances in Multidisciplinary Research & Applications (ICAMRA-2023) is an esteemed gathering of researchers, academicians, industry professionals, and experts from around the world. This conference serves as a platform for exchanging knowledge, insights, and ideas across various disciplines, fostering interdisciplinary collaboration, and exploring the latest advancements in research and their applications. ICAMRA-2023 will feature a diverse range of topics encompassing multidisciplinary research, interdisciplinary applications, and cutting-edge innovations. Participants will have the opportunity to delve into emerging trends, discuss global perspectives, and contribute to the advancement of knowledge in their respective fields. The conference will cover a wide array of thematic areas, including but not limited to sustainable development, data analytics and artificial intelligence, digital transformation, health and wellness, environmental science and conservation, education and pedagogy, social sciences and humanities, business and economics, engineering and technology, cybersecurity and privacy, big data and cloud computing, medical advancements and healthcare systems, and energy and renewable resources. ICAMRA-2023 aims to provide a conducive environment for networking, collaboration, and intellectual discourse. It offers a platform for researchers, practitioners, and industry professionals to share their research findings, exchange best practices, and explore potential collaborations for addressing real-world challenges. The conference will feature keynote speeches, plenary sessions, panel discussions, paper presentations, and poster sessions, enabling participants to showcase their research and engage in stimulating discussions. Attendees will have the opportunity to gain insights from renowned experts, attend workshops and tutorials, and connect with fellow researchers and professionals from diverse backgrounds.

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135

Publisher

INENCE PUBLICATIONS PVT LTD

Published Date

ISBN 13

9798397117821

JavaScript for Modern Web Development

Building a Web Application Using HTML, CSS, and JavaScript

By: Alok Ranjan,Abhilasha Sinha,Ranjit Battewad

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JavaScript for Modern Web Development

Building a Web Application Using HTML, CSS, and JavaScript

By: Alok Ranjan,Abhilasha Sinha,Ranjit Battewad

Beginner to Expert in Web development with JavaScript: From HTML to React-ReduxÊÊ KEY FEATURESÊ - Acquire web development skills to build independent applicationsÊ - Understand the basics of HTML, CSS, JavaScript, React and Redux - Create build beautiful applications using HTML, CSS, JavaScript, React and Redux - Learn how to debug and unit test your applications properly to build good end products - Follow best practices to write good quality code and build performant applications DESCRIPTIONÊ This book will take you on a complete journey of learning web development, starting right with the basics. The book begins with the history of web development and JavaScript, how it has evolved over these years, and how it still keeps growing with new features. Next, you will learn the basic pillars of web development - HTML, CSS, and JavaScript. You will learn about the functional, object-oriented programming and asynchronous behaviour, and how JavaScript provides for these. Empowered with the basics, you will proceed to learn the new features of JavaScript, ES2015, and the latest ES2019.Ê Next, you will apply your learning to build a real application to see how the Web takes shape.At the end, you will also have an introductory section on ReactJS, one of the modern frameworks for UI development and also develop a simple weather application using React. You will be introduced to Redux as the state container for React applications. This book will conclude with an introductory look at additional topics which can be taken up to become a professional and in building enterprise level applications. WHAT WILL YOU LEARNÊÊ By the end of the book, you will be building real web applications to put your knowledge to practice. This book introduces all the concepts to get started with web application development. To further excel in this field, you really need to practice by building a lot many applications, implementing your own ideas or imitating existing websites. Also remember to practice additional examples provided in the code bundle of the book to master this field. WHO THIS BOOK IS FORÊÊ This book can be used by people who are completely new to software development and want to get into front-end web development by starting from basics. This book can also be used by JavaScript users for a quick reference to the fundamentals of HTML, CSS, JS, and learn ReactJS with Redux, as well as the new features in JavaScript ES2019. Table of Contents 1. History of JS and how it has revolutionized web development 2. HTML: Creating Web ContentÊ 3. CSS: Making content beautiful 4. JavaScript Programming: Making application Interactive 5. Functional programming with JavaScript 6. Object-Oriented JavaScript 7. Asynchronous Programming 8. WhatÕs new in ES2019 JavaScript 9. Building an application with JavaScript 10. Debugging JavaScript Applications 11. Unit test automation 12. Build and Deploy an Application 13. JavaScript Best Practices 14. Introduction to React 15. Building an application with ReactÊ 16. State Management in React applications 17. Debugging, Testing, and Deploying React applications 18. What is next - for becoming a pro?

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436

Publisher

BPB Publications

Published Date

ISBN 10

9389328721

ISBN 13

9789389328721

Nutraceutical Fatty Acids from Oleaginous Microalgae

A Human Health Perspective

By: Alok Kumar Patel,Leonidas Matsakas

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Nutraceutical Fatty Acids from Oleaginous Microalgae

A Human Health Perspective

By: Alok Kumar Patel,Leonidas Matsakas

Over the past several years, extensive research has been done on the microbial production of polyunsaturated fatty acids (PUFA). Regardless, research on the oleaginous microalgae used as feedstock for biofuels production and the overall story about the production of nutraceutical fatty acids from oleaginous microalgae has been very limited. This volume provides an exclusive insight on the production of nutraceutical fatty acids from oleaginous microalgae and their role on human health. Some saturated and monounsaturated fatty acids can be synthesized by humans, whereas long-chain polyunsaturated fatty acids (PUFAs) such as α-linolenic acid and linoleic acid cannot and are deemed essential. The products of these acids, such as DHA, which is important for early visual and neurological development, are extremely important to human health. Replacing SFAs with omega-3 and omega-6 fatty acids in the diet reduce the risk of cardiovascular diseases and prevent Alzheimer's, bipolar disorder, and schizophrenia, among other benefits. The ever-rising global demand for omega-3 & 6 PUFAs, however, cannot be met solely by fish oil, due to diminishing fish stocks and pollution of marine ecosystems, which has led to increased interest in alternative sustainable sources. Vegetable oils from genetically engineered plant oilseeds and microorganisms are two potential alternatives to fish oil, even though omega-3 PUFAs are highest in the latter. Although transgenic plants present numerous advantages, their production is dependent on seasonal and climatic conditions and the availability of arable land. Moreover, there are public concerns regarding the cultivation of transgenic crops in open ecosystems. These, together with regulatory issues restrict the large-scale production of genetically modified crops. Microorganisms, however, are known natural producers of microbial oils similar to those obtained from plants and animals and a possible source of nutritionally important omega-3 & 6 PUFAs. This groundbreaking volume presents invaluable new research on essential fatty acids, their production from various oleaginous microorganisms, biochemical and metabolic engineering to improve PUFAs content in oil, extraction and purification of omega 3 fatty acids, and the current market scenario. Whether a veteran engineer or scientist using it as a reference or a professor using it as a textbook, this outstanding new volume is a must-have for any engineer or scientist working in food science.

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368

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119631734

ISBN 13

9781119631736

IS MAN MAKING NECESSARY

For Human Welfare And Economic Development

By: Alok Kumar Chattopadhyay

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IS MAN MAKING NECESSARY

For Human Welfare And Economic Development

By: Alok Kumar Chattopadhyay

Man Making (MM) is important and is required in the realm of the human existence only; Other animals need no separate making of them. They go by their respective instinct only; no conscious effort directed at changing the course to follow and to nurture one’s ways of the traits. All cows are more or less the same. Every individual human is discreet. Swami Vivekananda, the saint savant of the late 19th CEE from India, presented before the western world the need for exchange of knowledge of their material science for the spirit and the purpose of living emanating from the ancient wisdom of India. But for Man Making human existence in this world is incomplete to say the least. There remains the scope for the acceptance in both hands of both the phenomenal and the transcendental. The exchange has become more important today in view of the strife torn separatism prevailing.

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Page Count

300

Publisher

Rudra Publications

ISBN 10

9393767890

ISBN 13

9789393767899

Getting Dressed and Parking Cars

The Magical Story of Building a Gaming Company

By: Alok Kejriwal

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Getting Dressed and Parking Cars

The Magical Story of Building a Gaming Company

By: Alok Kejriwal

Getting Dressed and Parking Cars captures the minute-to-minute, event-by-event, nail-biting business adventure of Alok Kejriwal’s fourth entrepreneurial venture—Games2win. The Walt Disney Company acquired Alok’s previous company. Games2win has been creating car parking and dress-up games online with the aim of becoming India’s most successful casual gaming start-up in the global market. Each chapter in this book captures Alok’s real-life experience of building, scaling and routinely failing in his venture. The book throbs with adrenaline as Alok thrills readers with stories of his website traffic vanishing in thin air, his games getting stolen, his arrest and his partner’s amazing creation of ‘invisible’ ads. Getting Dressed and Parking Cars is not a book glorifying a successful start-up but a journey of business adventures that celebrates the spirit of ‘starting something’. Think of it as a playbook for professionals and entrepreneurs to create something new.

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Page Count

163

Publisher

Penguin Random House India Private Limited

Published Date

ISBN 10

9357083723

ISBN 13

9789357083720

Introductory Agroforestry

By: Alok Kumar Patra

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Introductory Agroforestry

By: Alok Kumar Patra

The origin of agroforestry practices—growing trees and shrubs with food and fruit crops and grasses is traditional and very old—but the science of agroforestry is new. Years of experience and experiments have shown that agroforestry as a land-use system is capable of yielding both food and wood and at the same time helps in conserving and rehabilitating the ecosystems. It has the capability to increase the overall productivity of land, maintain the nutrient balance in the soil, and above all, protect the nature. In the recent years, agroforestry has been recommended as a core subject in the curriculum of B. Sc. (Forestry) and B. Sc. (Agriculture) courses of agricultural universities. This book has been divided into ten chapters covering very comprehensive information on all aspects of agroforestry including history, concepts, systems classification, tree-crop interactions, planning and management, diagnosis and design, policy and projects, and propagation and management practices of multipurpose trees. This book is co-published with NIPA. Taylor and Francis does not sell or distribute its print and electronic editions in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

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Page Count

196

Publisher

CRC Press

Published Date

ISBN 10

1000833348

ISBN 13

9781000833348

Transcending Horizons Through Innovative Global Practices

By: Editor:Alok Bansal,Yogeshwari Phatak,I C Gupta,Rajendra Jain

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Transcending Horizons Through Innovative Global Practices

By: Editor:Alok Bansal,Yogeshwari Phatak,I C Gupta,Rajendra Jain

Papers presented at a conference.

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Page Count

762

Publisher

Excel Books India

Published Date

ISBN 10

8174467084

ISBN 13

9788174467089

The Money Trap

Lost Illusions Inside the Tech Bubble

By: Alok Sama

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The Money Trap

Lost Illusions Inside the Tech Bubble

By: Alok Sama

A gripping and entertaining memoir that shines a rare light on an industry that is disrupting our lives. Veteran Morgan Stanley banker Alok Sama thought he'd seen it all. Then he found himself chief dealmaker at the most influential technology investor in the world—SoftBank, the backer of Arm Holdings, Yahoo, Nvidia, TikTok, Uber, T-Mobile, Alibaba and WeWork. The Money Trap is Sama’s thrilling, stranger-than-fiction personal odyssey featuring his experiences alongside SoftBank’s iconic founder, Masayoshi Son, a visionary maverick who wants to be remembered as “the crazy guy who bet on the future” and whose mission is “happiness for everyone.” Sama takes the reader on a wild journey as he consorts with A-list CEOs and heads of state, and negotiates mega-deals on a Gulfstream jet, Son’s sanctuary with its exquisite Japanese garden, and a waterside restaurant in the Turkish Riviera—all while contending with a mysterious dark-arts smear campaign that takes a toll on his private life. This fascinating and humorous saga provides a unique insider perspective on the insanity of high finance and venture investing. Written with self-deprecating wit, unflinching honesty and searing introspection, The Money Trap is ultimately a morality tale: in life, as in technology investing, more money isn’t always the answer.

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183

Publisher

St. Martin's Press

Published Date

ISBN 10

1250332850

ISBN 13

9781250332851

Power, Press and Politics

Half a Century of Journalism and Politics

By: Alok Mehta

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Power, Press and Politics

Half a Century of Journalism and Politics

By: Alok Mehta

How was god-man Chandraswami exposed despite the tantric guru's close association with prominent leaders and media barons? How did Alok Mehta expose the Fodder Scam in 1990 that eventually led to the arrest of Lalu Prasad Yadav? How did editors and investigative correspondents reveal murky arms deals, such as the Bofors scandal? Is 'paid news' the new normal in Indian media? How did this game of corruption start? What were the political pressures on senior editors like Vinod Mehta and Kuldip Nayar that led to their resignation? Power, Press and Politics is a groundbreaking, insider account of the workings of the Indian media-both print and electronic, and English, Hindi and regional publications-from acclaimed journalist and Padma Shri awardee Alok Mehta. Deriving from his experience spanning across 50 years, Mehta brings to life these incidents and cases as he had been right in the eye of these storms. Starting his career from a news agency and a Hindi daily, Mehta had worked with leading media houses, such as The Times of India, Hindustan Times, Outlook Group, Dainik Bhaskar and Naidunia, sharing a close association with some of the finest editors and journalists of the country. Citing various landmark cases and judgements, Mehta throws light on the delicate balance between the media and judiciary, both of which are crucial to the health of our democracy. Having helmed the Editors Guild of India, he has had the privileged access to various significant reports, which have been included in this splendidly researched work. A powerful commentary on the Indian media, this is a must-read for media students, institutions and anyone who wishes to understand the working and challenges of the media.

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354

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

9389867738

ISBN 13

9789389867732

Spy from Unaula

By: Alok Kumar

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Spy from Unaula

By: Alok Kumar

Spy from Unaula takes us to a small sleepy village of Unaula and shows the simple joys, trials and tribulations of Ramchandra's life. Coming from meager means, Ramchandra overcomes unimaginable odds and his dexterous attitude lets him elevate himself from a lowly life. Having lost his mother early, and father averse to the idea of education, he seeks help from his rebellious brother to be able to pursue his dream of being well educated and a career of an officer in the armed forces. This dream did not come easy as the social obligations and customs of those times compelled him to take drastic decisions to fulfill his dreams. In search of a livelihood and bagful of dreams he travels to the ""City of Dreams"" of his time in search of opportunities that would fulfill his dreams. From the famous Mills of Mumbai to being a cycle rickshaw driver in Agra, he consistently moves slowly and steadily towards his goals without complaining of any hardships he bore. Luck favours the brave, and once opportunity struck he seized the opportunity to train himself in the skills needed to land a government job. Starting from the lowest civilian ranks he moves up with an exciting job in Military Intelligence, eventually becoming a spy. The three wars of 1962 with China and 1965 and 1971 with Pakistan were action packed for Ramchandra. Breaking codes, analyzing information over radio to interrogating the war prisoners and eventually participating in the liberation of Bangladesh in 1971 opens up the secret world of intelligence and spying in those times. From war duties to political unrest and busting espionage rings in the country, Ramchandra never failed to find excitement on his job, while his struggle to ensure that his children found the best education, which he himself struggled to get, never ceased inspite of all odds. This book will appeal to readers with its sharp-drawn perspective of life and the journey of a man with a dream and a lot of action from the secret quarters of covert intelligence agencies.

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Page Count

286

Publisher

One Point Six Technology Pvt Ltd

Published Date

ISBN 10

9352013069

ISBN 13

9789352013067

Bioreactors

Animal Cell Culture Control for Bioprocess Engineering

By: Goutam Saha,Alok Barua,Satyabroto Sinha

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Bioreactors

Animal Cell Culture Control for Bioprocess Engineering

By: Goutam Saha,Alok Barua,Satyabroto Sinha

Bioreactors: Animal Cell Culture Control for Bioprocess Engineering presents the design, fabrication, and control of a new type of bioreactor meant especially for animal cell line culture. The new bioreactor, called the "see-saw bioreactor," is ideal for the growth of cells with a sensitive membrane. The see-saw bioreactor derives its name from its principle of operation in which liquid columns in either limb of the reactor alternately go up and down. The working volume of the reactor is small, to within 15 L. However, it can easily be scaled up for large production in volume of cell mass in the drug and pharmaceutical industries. The authors describe the principle of operation of the see-saw bioreactor and how to automatically control the bioprocess. They discuss different control strategies as well as the thorough experimental research they conducted on this prototype bioreactor in which they applied a time delay control for yield maximization. To give you a complete understanding of the design and development of the see-saw bioreactor, the authors cover the mathematical model they use to describe the kinetics of fermentation, the genetic algorithms used for deriving the optimal time trajectories of the bioprocess variables, and the corresponding control inputs for maximizing the product yield. One chapter is devoted to the application of time delay control. Following a description of the bioreactor’s working setup in the laboratory, the authors sum up their investigation and define the future scope of work in terms of design, control, and software sensors.

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136

Publisher

CRC Press

Published Date

ISBN 10

1498736017

ISBN 13

9781498736015

Post Harvest Management of Plant Diseases

By: Dr. Shradha Srivastava,Dr. Alok

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Post Harvest Management of Plant Diseases

By: Dr. Shradha Srivastava,Dr. Alok

This book gives insight view about post harvest management in plant pathology which has changed its emphasis in recent years. Food safety has emerged as a key element in decay control programs.Continued failures to effectively control certain post harvest diseases and the need for more environmental friendly crop control materials is driving a new approach to disease control.Integrated postharvest decay control is the concept that offers the most promise for the future.Society can no longer rely on one or two control strategies but must enlist the entire spectrum of strategies to reduce post harvest losses.

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158

Publisher

Booksclinic Publishing

Published Date

ISBN 10

939087145X

ISBN 13

9789390871452

A Practical Guide to First Trimester of Pregnancy

By: Mala Arora,Alok Sharma

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A Practical Guide to First Trimester of Pregnancy

By: Mala Arora,Alok Sharma

The first trimester of pregnancy is a period of major development for a foetus. It can also be a dangerous time with the highest risk of miscarriage during the first few months. This book is a comprehensive guide to the first trimester of pregnancy for obstetricians and gynaecologists. Beginning with the basics of physiology, the following chapters describe changes in the body, screening, dietary advice, exercise, travel and the effects of smoking and alcohol. The book covers the management of numerous disorders that may be associated with first trimester pregnancy, including ectopic pregnancy, recurrent miscarriage, breast diseases, sepsis and gynaecological problems. The final chapters examine termination and medicolegal aspects. Key points Guide to first trimester pregnancy for obstetricians and gynaecologists Covers management of numerous associated disorders Includes surgical procedures and anaesthesia during the first trimester Nearly 170 images, illustrations and tables

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Page Count

336

Publisher

JP Medical Ltd

Published Date

ISBN 10

9351521788

ISBN 13

9789351521785

Hindi Nationalism (tracks for the Times)

By: Alok Rai

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Hindi Nationalism (tracks for the Times)

By: Alok Rai

This tract looks at the politics of language in India through a study of the history of one language Hindi. It traces the tragic metamorphosis of this language over the last century, from a creative, dynamic, popular language to a dead, Sanskritised, dePersianised language manufactured by a self-serving upper caste North Indian elite, nurturing hegemonic ambitions. From being a symbol of collective imagination it became a signifier of narrow sectarianism and regional chauvinism. The tract shows how this trans- formation of the language was tied up with the politics of communalism and regionalism.

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