This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to these questions would be intriguing for many readers outside China, including but not limited to executives of global brands, owners of medium-and-small-sized businesses aiming for the global market, branding/marketing professionals, financial investors and analysts, business professors and researchers in universities and colleges, graduate and undergraduate students, and readers with an interest on these topics in the general public. In comparison with many case studies that focus on only a single or few cases, or else lean toward being a macro-discussions of China’s consumer market without in-depth analysis of representative cases, this book provides both. Many branding strategies, programs, and activities presented in this book are of the innovative type, which could be very fresh and interesting to readers. Many of the in-depth analyses and specific insights presented in this book are provided by well-recognized business analysts/writers, which may not be available in other publications. Overall, this book provides readers with the opportunity to receive some valuable new knowledge about how to succeed in the globe’s largest consumer market, providing foodstuff for both thought and enjoyment.
Many enterprises are adopting hybrid cloud to accelerate innovation and to create new business models and revenue streams. They are modernizing their existing IT environment and taking advantage of newer, cost-efficient consumption models. However, as they adopt a hybrid cloud, they become increasingly aware of their reliance on multiple providers, and they struggle to maintain consistent management across the cloud and traditional IT platforms. At the same time, line of business (LOB) executives and users are aggressively pursuing cloud computing solutions (from a variety of suppliers), resulting in inefficiencies, risk to the business, and loss of insight across the organization, potentially affecting business results. Also, these renegade cloud environments introduce financial and security risks and additional complexity into the business. IBM® Cloud Brokerage (formally known as IBM cloudMatrix) is a cloud brokerage software as a service (SaaS) that enables your business to plan, buy, and manage cloud services using a single dashboard. This solution provides your business with the ability to make better informed decisions when moving to a hybrid cloud environment. With it you can plan, provision, and manage IT resources across multiple cloud and traditional IT models. Cloud Brokerage gives you greater visibility and control of your overall IT environment, enabling you and your IT team to effectively manage costs and compliance. This IBM RedguideTM publication introduces Cloud Brokerage and highlights the business value of the solution. It provides a high-level architecture, identifies key components of the architecture, and discusses the hybrid cloud implementation framework, which includes other IBM product offerings. The guide describes example scenarios that use Cloud Brokerage to resolve common business problems.
The Western Han dynasty (202 BCE–9 CE) was a foundational period for the artistic culture of ancient China, a fact particularly visible in the era’s funerary art. Iconic forms of Chinese art such as dazzling suits of jade; cavernous, rock-cut mountain tombs; fancifully ornate wall paintings; and armies of miniature terracotta warriors were prepared for the tombs of the elite during this period. Many of the finest objects of the Western Han have been excavated from the tombs of kings, who administered local provinces on behalf of the emperors. Allison R. Miller paints a new picture of elite art production by revealing the contributions of the kings to Western Han artistic culture. She demonstrates that the kings were not mere imitators of the imperial court but rather innovators, employing local materials and workshops and experimenting with new techniques to challenge the artistic hegemony of the imperial house. Tombs and funerary art, Miller contends, functioned as an important vehicle of political expression as kings strove to persuade the population and other elites of their legitimacy. Through case studies of five genres of royal art, Miller argues that the political structure of the early Western Han, with the emperor as one ruler among peers, benefited artistic production and innovation. Kingly Splendor brings together close readings of funerary art and architecture with nuanced analyses of political and institutional dynamics to provide an interdisciplinary revisionist history of the early Western Han.
Common among moths is a mate-finding system in which females emit a pheromone that induces males to fly upwind along the pheromone plume. Since the chemical pheromone of the domesticated silk moth was identified in 1959, a steady increase in the number of moth species whose pheromone attractants have been identified now results in a rich base for review and synthesis. Ê Pheromone Communication in Moths summarizes moth pheromone biology, covering the chemical structures used by the various lineages, signal production and perception, the genetic control of moth pheromone traits, interactions of pheromones with host-plant volatiles, pheromone dispersal and orientation, male pheromones and courtship, and the evolutionary forces that have likely shaped pheromone signals and their role in sexual selection. Also included are chapters on practical applications in the control and monitoring of pest species as well as case studies that address pheromone systems in a number of species and groups of closely allied species. ÊÊ Pheromone Communication in Moths is an invaluable resource for entomologists, chemical ecologists, pest-management scientists, and professionals who study pheromone communication and pest management.
This handbook is a comprehensive collection of measures and assessment tools intended for use by researchers and clinicians that work with people with problem eating behaviors, obese clients, and the associated psychological issues that underlie these problems.
Understanding Risk to Wildlife from Exposures to Per- and Polyfluorinated Alkyl Substances (PFAS) provides the most recent summary of toxicity data relevant to mammals, birds, reptiles, and amphibians, and provides values for use in risk assessment applications. Predicting the bioaccumulation of PFAS in terrestrial wildlife (including humans) has proven to be extremely complex. As a group, PFAS act differently than traditional non-ionic organic molecules, where PFAS can break down and reform, whereas some are demonstrated to be extremely persistent. Where sufficient data are provided, this book establishes toxicity reference values (TRVs), which are derived to assist in characterizing environmental sources of contamination and making risk-based decisions. Features: Provides toxicity reference values (TRVs) for vertebrates (mammals, birds, amphibians) for PFAS, where sufficient data are available, and includes objective supporting background information. Assigns a level of confidence to each TRV to provide the risk assessor with an understanding of the relative uncertainty associated with each value. Presents toxicity data in the formats of scatter diagrams and tables for quick review and assessment. Provides TRVs relevant for screening and decision making This book serves as a useful aid for risk assessors and managers in those industries that have sites contaminated with PFAS, consultants tasked with evaluating risks at such sites, and staff at regulatory agencies at various governmental levels, who need to know how much contamination is considered safe for wildlife. It will also appeal to researchers with an interest in filling the gaps in the current toxicological data for PFAS exposure.
Expertly bridging the gap between basic science and clinical information, Williams Textbook of Endocrinology, 14th Edition, brings together an outstanding collection of world-renowned authors to provide authoritative discussions of the full spectrum of adult and pediatric endocrine system disorders. New chapters and significant revisions throughout keep you up to date with recent advances in medications, therapies, clinical trials, and more. This essential reference is a must-have resource for endocrinologists, endocrine surgeons, gynecologists, internists, pediatricians, and other clinicians who need current, comprehensive coverage of this multifaceted field. Up to date with recent advances in medications, therapies, and clinical trials. Provides state-of-the-art coverage of diabetes, metabolic syndrome, metabolic bones disorders, obesity, thyroid disease, testicular disorders, newly defined adrenal disorders and much more - all designed to help you provide optimal care to every patient. Contains new chapters on Global Burden of Endocrine Disease, Navigation of Endocrine Guidelines, and Transgender Endocrinology. Includes significant updates to the Diabetes section, including a new chapter on Physiology of Insulin Secretion and greater coverage of Type 2 Diabetes. Presents current information in a highly illustrated, user-friendly format for quick reference.
Fatigue in Friction Stir Welding provides knowledge on how to design and fabricate high performance, fatigue resistance FSW joints. It summarizes fatigue characterizations of key FSW configurations, including butt and lap-shear joints. The book's main focus is on fatigue of aluminum alloys, but discussions of magnesium, steel, and titanium alloys are also included. The FSW process-structure-fatigue performance relationships, including tool rotation, travel speeds, and pin tools are covered, along with sections on extreme fatigue conditions and environments, including multiaxial, variable amplitude, and corrosion effects on fatigue of the FSW. From a practical design perspective, appropriate fatigue design guidelines, including engineering and microstructure-sensitive modeling approaches are discussed. Finally, an appendix with numerous representative fatigue curves for design and reference purposes completes the work. Provides a comprehensive characterization of fatigue behavior for various FSW joints and alloy combinations, along with an in-depth presentation on crack initiation and growth mechanisms Presents the relationships between process parameters and fatigue behavior Discusses modeling strategies and design recommendations, along with experimental data for reference purposes
Hazardous waste is a waste with properties that make it dangerous or potentially harmful to human health or the environment. Hazardous waste generally exhibits one or more of these characteristics: ignitability, corrosivity, reactivity or toxicity. The universe of hazardous wastes is large and diverse. Hazardous wastes can be liquids, solids, contained gases, or sludges. They can be the by-products of manufacturing processes or simply discarded commercial products, like cleaning fluids or pesticides. One major type is radioactive waste. This book brings together the latest research in this diverse field.
Here is a brisk, accessible, and vivid introduction to arguably the most important event in the history of the United States--the American Revolution. Between 1760 and 1800, the American people cast off British rule to create a new nation and a radically new form of government based on the idea that people have the right to govern themselves. In this lively account, Robert Allison provides a cohesive synthesis of the military, diplomatic, political, social, and intellectual aspects of the Revolution, paying special attention to the Revolution's causes and consequences. The book recreates the tumultuous events of the 1760s and 1770s that led to revolution, such as the Boston Massacre and the Boston Tea Party, as well as the role the Sons of Liberty played in turning resistance into full-scale revolt. Allison explains how and why Americans changed their ideas of government and society so profoundly in these years and how the War for Independence was fought and won. He highlights the major battles and commanders on both sides--with a particular focus on George Washington and the extraordinary strategies he developed to defeat Britain's superior forces--as well as the impact of French military support on the American cause. In the final chapter, Allison explores the aftermath of the American Revolution: how the newly independent states created governments based on the principles for which they had fought, and how those principles challenged their own institutions, such as slavery, in the new republic. He considers as well the Revolution's legacy, the many ways its essential ideals influenced other struggles against oppressive power or colonial systems in France, Latin America, and Asia. Sharply written and highly readable, The American Revolution: A Very Short Introduction offers a concise introduction to this seminal event in American history. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.
For some time immunotherapy has been heralded as a breakthrough approach for cancer treatment. Although the potential of this strategy remains solid, the approach needs considerable refinement. Whilst some programmes are looking to increase the understanding of molecular and cellular mechanisms underlying the stimulation of antitumor immunity, others are trying to find the most appropriate clinical setting that will reveal the role of the immune system in combating cancer. Among the most important discoveries have been tumor-specific antigens. This thematic volume highlights some key issues and discusses where they may move forward. It has been put together by two leading cancer immunotherapists from two eminent institutions that focus on cancer research.
Sooner or later anyone who does statistical analysis runs into problems with missing data in which information for some variables is missing for some cases. Why is this a problem? Because most statistical methods presume that every case has information on all the variables to be included in the analysis. Using numerous examples and practical tips, this book offers a nontechnical explanation of the standard methods for missing data (such as listwise or casewise deletion) as well as two newer (and, better) methods, maximum likelihood and multiple imputation. Anyone who has been relying on ad-hoc methods that are statistically inefficient or biased will find this book a welcome and accessible solution to their problems with handling missing data.
A significant body of theoretical and empirical studies describes 'sense of place' as an outcome of interconnected psychological, social and environmental processes in relation to physical place(s). Sense of place has been examined, particularly in human geography, in terms of both the character intrinsic to a place as a localized, bounded and material entity, and the sentiments of attachment/detachment that humans experience and express in relation to specific places. Scholars in a wide range of disciplines are increasingly exploring the relationship between place and health, and recently, the field of public health has been encouraged to recognize sense of place as a potential contributing factor to well-being. It is evident that over the last few decades, sense of place has developed into a versatile construct. This important book brings together work related to sense of place and health, broadly defined, from the perspective of a variety of fields and disciplines. It will give the reader an understanding of both the range of applications of this construct within approaches to human health as well as the breadth of research methodologies employed in its investigation.
This book discusses an integrative approach combining Human Factors expertise with Automotive Engineering. It develops an in-depth case study of designing a fuel-efficient driving intervention and offers an examination of an innovative study of feed-forward eco-driving advice. Assisted Eco-Driving: A Practical Guide to the Design and Testing of an Eco-Driving Assistance System offers an examination of an innovative study of feed-forward eco-driving advice based on current vehicle and road environment status. It presents lessons, insights and utilises a documented scientific and research-led approach to designing novel speed advisory and fuel use minimisation systems suitable for combustion vehicles, hybrids and electric vehicles The audience consists of system designers and those working with interfaces and interactions, UX, human factors and ergonomics and system engineering. Automotive academics, researchers, and practitioners will also find this book of interest.
This book highlights the role of point-of-care (POC) testing in the effective management of the coronavirus disease 2019 (COVID-19) pandemic with an in-depth focus on the recent developments in the field, existing gaps, and future directions. POC tests are of utmost importance as they facilitate rapid and decentralized testing without much instrumentation and technical expertise. The book describes the current status of POC COVID-19 testing in three broad categories: Molecular, antigen, and antibody. The advantages, limitations, and adaption of each of the POC tests are reviewed while highlighting their clinical impact in real-world settings. The role of POC testing for COVID-19 screening, diagnosis, and surveillance has been emphasized. The subtle difference between POC and at-home tests is discussed while elaborating on the necessity for the latter for enhancing clinical impacts. A spotlight on the influence of variants on the performance of POC-COVID-19 tests is provided. The consideration of clinical implications of POC testing in hospitals with regards to improving therapeutic options, patient flow, enhancing the infection control measures, and early recruitment of patients into clinical trials is explained. Finally, the future perspectives that will aid the research community in the development of POC tests for COVID-19 or any infectious disease, in general, are presented. Overall, we believe this book can benefit the research community as it (i) presents a comprehensive understanding of current COVID-19 POC testing methods (ii) highlights features required to transform the current tests developed during the past year as POC diagnostics, and (iii) provides insights to address the unmet challenges in the field.
A must-have guide for bargain-hunting fashionistas looking to make a statement without sabotaging their budgets. With this easy-to-use resource, savvy shoppers can cultivate upscale, upcycled wardrobes at thrift and consignment store prices. Shoppers will learn to navigate the racks of their local consignment shop, spot name brands like Versace, Dior, and Burberry, select the best quality items, and repair secondhand clothes that need some love. Photo-filled chapters on thrifted handbags, jewelry, scarves, and other accessories show what's available and give tips for distinguishing quality items from fakes. Interviews with expert tailors, dry cleaners, shoe repair wizards, and fabric-dyeing professionals explain what makes a damaged piece of clothing worth renovating. Before-and-after photos show what can be done to refashion less-than-perfect finds.
Interpreting textual mediations of history in early modernity, this volume adds nuance to our understanding of the contributions fiction and fictionalizing make to the shape and texture of versions of and debates about history during that period. Geographically, the scope of the essays extends beyond Europe and England to include Asia and Africa. Contributors take a number of different approaches to understand the relationship between history, fiction, and broader themes in early modern culture. They analyze the ways fiction writers use historical sources, fictional texts translate ideas about the past into a vernacular accessible to broad audiences, fictional depictions and interpretations shape historical action, and the ways in which nonfictional texts and accounts were given fictional histories of their own, intentionally or not, through transmission and interpretation. By combining the already contested idea of fiction with performance, action, and ideas/ideology, this collection provides a more thorough consideration of fictional histories in the early modern period. It also covers more than two centuries of primary material, providing a longer perspective on the changing and complex role of history in forming early modern national, gendered, and cultural identities.
Readership: Academics, clinical psychologists and psychiatrists, cognitive behavioural therapists, and undergraduate and postgraduate students in clinical psychology
In the United States, it is estimated that over 20 million people have thyroid problems. And of this number, the most common thyroid condition is Hashimoto’s Disease—a form of hypothyroidism in which the body’s immune system attacks its own thyroid gland. Despite millions of people having this disease, many suffer with life-changing symptoms for years without being diagnosed. And even after diagnosis, many Hashimoto’s patients continue to experience debilitating effects from this disease. Fatigue, muscle and joint pain, weight gain, headaches, hair loss, and throat/neck pain are some of the commonly occurring symptoms. That’s why endocrinologist and thyroid specialist Dr. Brittany Henderson and patient Allison Futterman joined together to write What You Must Know About Hashimoto’s Disease. Realizing that far too many patients are not getting the information and care they need, the authors created this book to help those who are suffering from this all-too-common form of hypothyroidism. Written in understandable language, the authors give you an insider’s view of what you need to know about Hashimoto’s. The book is divided into three parts. Part 1, Getting to Know Your Thyroid, explains how your thyroid functions, how Hashimoto’s affects your health, and what signs to look for. Part 2, Testing and Diagnosis, looks at the most reliable tests used to detect Hashimoto’s, how they work, and what to expect from testing. Part 3, Treatment and Management, discusses the most effective conventional medications as well as those complementary treatments that have proven to be effective. Unfortunately, there still remains a lack of understanding of Hashimoto's among patients and health professionals alike. As a serious autoimmune disorder, Hashimoto’s is multifaceted and complex. What You Must Know About Hashimoto’s Disease provides patients with an invaluable resource that they can rely on at every stage of their journey to greater health.
The aim of this work is to provide a fuller spectrum of information in a single source on enzyme-catalyzed reactions than is currently available in any published reference work or as part of any Internet database. The Enzyme Reference: A Comprehensive Guidebook to Enzyme Nomenclature, Reactions, and Methods includes 20,000 review articles and seminal research papers. Additionally, it provides a novel treatment of so-called ATPase and GTPase reactions to account for the noncovalent substratelike and productlike states of molecular motors, elongation factors, transporters, DNA helicases, G-reulatory proteins, and other energases. Includes a compendium of over 6,000 enzyme reactions (including enzyme commission numbers, alternative names, substrates, products, alternative substrates, and properties) Covers over 900 chemical structures of key metabolites and cofactors Index directs readers to the exact pages for over 9,500 enzyme names
The first description of voice quality production in forty years, this book provides a new framework for its study: The Laryngeal Articulator Model. Informed by instrumental examinations of the laryngeal articulatory mechanism, it revises our understanding of articulatory postures to explain the actions, vibrations and resonances generated in the epilarynx and pharynx. It focuses on the long-term auditory-articulatory component of accent in the languages of the world, explaining how voice quality relates to segmental and syllabic sounds. Phonetic illustrations of phonation types and of laryngeal and oral vocal tract articulatory postures are provided. Extensive video and audio material is available on a companion website. The book presents computational simulations, the laryngeal and voice quality foundations of infant speech acquisition, speech/voice disorders and surgeries that entail compensatory laryngeal articulator adjustment, and an exploration of the role of voice quality in sound change and of the larynx in the evolution of speech.
Disability and the Sociological Imagination provides an expertly developed and accessible overview of the relatively new and growing area of sociology of disability. Written by one of the field’s leading researchers, it discusses the major theorists, research methods, and bodies of knowledge that represents sociology’s key contributions to our understanding of disability. Unlike other available texts, it examines the ways in which major social structures contribute to the production and reproduction of disability, and examines how race, class, gender, and sexual orientation shape the disability experience
This practical manual presents an innovative modular treatment for adults and adolescents with a wide range of sleep and circadian rhythm problems, such as insomnia, daytime sleepiness, poor sleep quality, and irregular sleep-wake schedules. The treatment applies broadly to all individuals with sleep problems, including those with psychiatric disorders. It is grounded in a cutting-edge understanding of sleep health and integrates elements of cognitive-behavioral therapy for insomnia (CBT-I), interpersonal and social rhythm therapy (IPSRT), and other evidence-based therapies. Each module is described in detail, including specific practitioner guidance, sample scripts, developmental adaptations, and tips for enhancing motivation. Purchasers get access to a Web page where they can download and print the book's 17 reproducible client handouts in a convenient 8 1/2" x 11" size.
The stories in Varzally's book are great, and they drive the analysis, which really does tell us a lot about how people form interracial relationships and how interethnic coalitions–indeed, how races–are formed in the everyday reality of people's experiences." –Paul Spickard, author of Almost All Aliens: Immigration, Race, and Colonialism in American History and Identity "Most important among its contributions, this book points towards a broad reconceptualization of America's past that incorporates the various cultural communities of the United States, not as subordinate actors in an Anglo-centric narrative, but as equal participants in our nation's history." –Mark Wild, author of Street Meeting: Multiethnic Neighborhoods in Early Twentieth Century Los Angeles
The standard reference in the field, this acclaimed work synthesizes findings from hundreds of carefully selected studies of mental health treatments for children and adolescents. Chapters on frequently encountered clinical problems systematically review the available data, identify gaps in what is known, and spell out recommendations for evidence-based practice. The authors draw on extensive clinical experience as well as research expertise. Showcasing the most effective psychosocial and pharmacological interventions for young patients, they also address challenges in translating research into real-world clinical practice. New to This Edition *Incorporates over a decade of research advances and evolving models of evidence-based care. *New chapter topic: child maltreatment. *Separate chapters on self-injurious behavior, eating disorders, and substance use disorders (previously covered in a single chapter on self-harming disorders). *Expanded chapters on depression, anxiety, and conduct disorder. *Includes reviews of the burgeoning range of manualized psychosocial "treatment packages" for children.
This title in the Requisites in Dermatology series is the perfect resource for quick reference and rapid review in dermatologic surgery. It succinctly presents all of the most essential clinical and foundational knowledge you need for certification, recertification, or practice. An extremely user-friendly full-color format, replete with full-color clinical photographs and other pertinent illustrations, makes it easy to locate and read up on any topic. Plus, full-text online access lets you consult the book from any computer, download all of the images, watch online lectures, and more. Expert discussions guide you through the diagnosis and indications for operative treatment, then give clear guidance on performing the most important and commonly used techniques. Full-color photographs depict significant details of clinical presentation, operative technique, and postoperative outcome. A highly user-friendly full-color format and a consistent chapter template guide you effortlessly through all the information you need to know about any topic. Key Points call attention to the most important "takeaways” in each chapter. Abundant algorithms streamline diagnostic and therapeutic decision making. The book's compact size makes it equally convenient for reference in the office, clinic, laboratory, or break room. Full-text online access lets you consult the book from any computer, perform quick searches, download all of the illustrations, and clip content for download onto your handheld device. You'll also find online lectures from the chapter authors, self tests, additional downloadable figures, and other exciting materials. Your purchase entitles you to access the web site until the next edition is published, or until the current edition is no longer offered for sale by Elsevier, whichever occurs first. If the next edition is published less than one year after your purchase, you will be entitled to online access for one year from your date of purchase. Elsevier reserves the right to offer a suitable replacement product (such as a downloadable or CD-ROM-based electronic version) should online access to the web site be discontinued.
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