Allan J Kimmel's Books

People and Products

Consumer Behavior and Product Design

By: Allan J. Kimmel

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People and Products

Consumer Behavior and Product Design

By: Allan J. Kimmel

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

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Page Count

321

Publisher

Routledge

Published Date

ISBN 10

1317607503

ISBN 13

9781317607502

Connecting With Consumers

Marketing For New Marketplace Realities

By: Allan J. Kimmel

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Connecting With Consumers

Marketing For New Marketplace Realities

By: Allan J. Kimmel

These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces evolving developments in the consumer marketplace, considers their impact on the potential reshaping of the marketing profession, and describes the emerging set of tools that can enable marketers to respond to new marketplace realities. It provides, clear, up-to-date coverage of a number of topics currently on the minds of many: Web 2.0, word of mouth, buzz, the social web, social media metrics, customer engagement, viral and guerrilla marketing. The book critically assesses emerging marketing strategies and tools within the context of research and theory, and provides numerous applied examples to illustrate marketing successes and common pitfalls to avoid. It argues throughout for a more collaborative relationship between companies and consumers towards their mutual benefit. Although the balance of power has shifted to the consumer for each of the various aspects of the marketing process, collaboration is what the future of marketing likely will be all about. Marketers can avoid irrelevance in the face of change, but this will require a clear commitment to connecting with consumers rather than searching for ways to regain control over them. The book challenges marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant. This is the book for those who choose the first alternative.

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352

Publisher

OUP Oxford

Published Date

ISBN 10

0191614041

ISBN 13

9780191614040

Ethical Issues in Behavioral Research

Basic and Applied Perspectives

By: Allan J. Kimmel

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Ethical Issues in Behavioral Research

Basic and Applied Perspectives

By: Allan J. Kimmel

With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community’s response to the ethical challenges that arise in the application of research approaches. Focuses on ethical and legal aspects of participant research on the internet Presents a practical framework for ethical decision making Discusses the revised ethical principles and code of conduct of the American Psychological Association A new chapter detailing ethical issues in marketing and opinion research, including a contrast of market and academic research and a summary of the author’s research comparing ethical trends in psychology and marketing fields Offers in-depth coverage of recent ethical developments outside of the United States including an update of the survey of the international codes of ethics and recommendations for avoiding ethical pitfalls encountered in cross-national research Includes a list of useful internet links devoted to ethical issues in research Includes a Foreword by Herbert C. Kelman

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432

Publisher

John Wiley & Sons

Published Date

ISBN 10

1405182105

ISBN 13

9781405182102

Ethical Issues in Behavioral Research

Basic and Applied Perspectives

By: Allan J. Kimmel

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Ethical Issues in Behavioral Research

Basic and Applied Perspectives

By: Allan J. Kimmel

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432

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John Wiley & Sons

Published Date

ISBN 10

1405182105

ISBN 13

9781405182102

Connecting With Consumers

Marketing For New Marketplace Realities

By: Allan J. Kimmel

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Connecting With Consumers

Marketing For New Marketplace Realities

By: Allan J. Kimmel

These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.

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350

Publisher

Oxford University Press

Published Date

ISBN 10

0199556504

ISBN 13

9780199556502

People and Products

Consumer Behavior and Product Design

By: Allan J. Kimmel

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People and Products

Consumer Behavior and Product Design

By: Allan J. Kimmel

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346

Publisher

Routledge

Published Date

ISBN 10

131760749X

ISBN 13

9781317607496

Psychological Foundations of Marketing

By: Allan J. Kimmel

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Psychological Foundations of Marketing

By: Allan J. Kimmel

Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

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Page Count

306

Publisher

Routledge

Published Date

ISBN 10

0415620007

ISBN 13

9780415620000

Ethics and Values in Applied Social Research

By: Allan J. Kimmel

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Ethics and Values in Applied Social Research

By: Allan J. Kimmel

With the primary objective of raising ethical sensibility, this volume details the ethical problems and dilemmas faced by applied social science researchers. Issues such as the use of deception, the participant's right to privacy and informed consent, and the potential harm of public disclosure are confronted. The author discusses the need to review ethical problems and their implications in the context of current ethical standards in both society and the scientific community. Case studies illustrate unanticipated ethical dilemmas which might emerge during a research project. Issues are presented and interpreted clearly so that their complexity can be penetrated and potential solutions envisioned. The volume also includes specific methodolo

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164

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SAGE

Published Date

ISBN 10

0803926324

ISBN 13

9780803926325

Psychological Foundations of Marketing

The Keys to Consumer Behavior

By: Allan J Kimmel

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Psychological Foundations of Marketing

The Keys to Consumer Behavior

By: Allan J Kimmel

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

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406

Publisher

Routledge

Published Date

ISBN 10

1315436078

ISBN 13

9781315436074

Psychological Foundations of Marketing

The Keys to Consumer Behavior

By: Allan J Kimmel

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Psychological Foundations of Marketing

The Keys to Consumer Behavior

By: Allan J Kimmel

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406

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Routledge

Published Date

ISBN 10

1315436078

ISBN 13

9781315436074

Rumors and Rumor Control

A Manager's Guide to Understanding and Combatting Rumors

By: Allan J. Kimmel

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Rumors and Rumor Control

A Manager's Guide to Understanding and Combatting Rumors

By: Allan J. Kimmel

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald's, Snapple, Pepsi-Cola, and Gerber. Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind--one theoretical, the other applied--this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.

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281

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Routledge

Published Date

ISBN 10

1135647097

ISBN 13

9781135647094

Ethical Issues in Behavioral Research

By: Allan Kimmel

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Ethical Issues in Behavioral Research

By: Allan Kimmel

This book seeks to reflect the growing level of concern worldwide regarding the importance of ethical issues within the conduct of behavioral sciences research. Each chapter includes worldwide case studies of ethically controversial investigations which encourage students to more in-depth study.

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432

Publisher

Wiley-Blackwell

Published Date

ISBN 10

1557863946

ISBN 13

9781557863942

Adams and Victor’s Principles of Neurology

By: Allan H. Ropper

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Adams and Victor’s Principles of Neurology

By: Allan H. Ropper

A new take on the classic, definitive text on the full spectrum of neurology. Reflecting a modern approach to neurology, Adams and Victor’s Principles of Neurology, 8/e new format highlights a more complete and accessible approaches to treatment and clinical management strategies. This thoroughly revised edition features more coverage of treatment and neuroimaging, renown signs and symptoms sections integrated throughout, and over 800 illustrations.

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1398

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071479457

ISBN 13

9780071479455

Adams and Victor's Principles of Neurology, Twelfth Edition

By: Allan H. Ropper,Martin A. Samuels,Joshua P. Klein,Sashank Prasad

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Adams and Victor's Principles of Neurology, Twelfth Edition

By: Allan H. Ropper,Martin A. Samuels,Joshua P. Klein,Sashank Prasad

The definitive text on the full spectrum of neurology―50th Anniversary Edition! For 50 years the field’s gold-standard text, Adams and Victor’s Principles of Neurology provides up to date treatment and management strategies needed to confidently handle both common and rare neurologic conditions. Presented in full color, this enduring resource meets the needs of today’s aspiring clinician or seasoned professional, and has been hailed as the most detailed, thorough, and authoritative text on the subject. Adams and Victor’s Principles of Neurology, Twelfth Edition features: An evenness of style and a uniform approach to subject matter across subspecialties that allows a quick and easy review of each topic and condition Scholarly discussions that give readers a comprehensive overview of neurologic illnesses Unrivaled coverage of signs and symptoms Evidence based discussions of the full range of therapeutic options available to treat neurologic diseases, including drug therapy and rehabilitation methods Coverage of the most exciting discoveries from modern neuroscience that bear on and explain neurologic diseases and treatments More than 900 full-color, high-quality images and illustrations

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1616

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1264264534

ISBN 13

9781264264537

Adams and Victor's Principles of Neurology, Ninth Edition

By: Allan H. Ropper,Martin A. Samuels

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Adams and Victor's Principles of Neurology, Ninth Edition

By: Allan H. Ropper,Martin A. Samuels

The definitive guide to the full spectrum of neurology Adams and Victor's Principles of Neurology provides all the information you will need to confidently handle any neurologic problem, from disorders of motility, and derangements of intellect, behavior, and language, to the degenerative and neuromuscular diseases. Having this gold standard text on your reference shelf is like being able to consult with skilled clinicians on a daily basis. More than a compilation of facts, Adams and Victor's delivers expert insights not found in any other resource that help you understand every aspect of neurological disease. Written in a conversational style, the text offers practical, yet in-depth, coverage of both common and rare illnesses. Adams and Victor's Principles of Neurology also includes timely, complete, and accessible treatment and clinical management strategies. FEATURES Balanced presentation of evidence-based research coupled with the perspectives and experience of world-renowned expert neurologists Logical six-part organization reviews the clinical method, cardinal presentations, diseases of the central nervous system, diseases of the peripheral nervous system, and psychiatric disorders A-to-Z coverage of cardinal manifestations, including disorders of the special senses; epilepsy and disorders of consciousness; disorders of energy, mood, autonomic, and endocrine functions; and neuromuscular, spinal cord, and psychiatric disease Focus on symptoms, etiology, diagnosis, and treatment offers complete, practical guidance in clinical practice Special section on growth, development, and aging related to neurologic disease presents the latest, cutting-edge research in this integral area

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1587

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McGraw Hill Professional

Published Date

ISBN 10

0071702814

ISBN 13

9780071702812

Adams and Victor's Principles of Neurology, Ninth Edition

By: Allan Ropper,Martin Samuels

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Adams and Victor's Principles of Neurology, Ninth Edition

By: Allan Ropper,Martin Samuels

The definitive guide to the full spectrum of neurology "This is one of the best neurology textbooks available, providing the distilled insights and knowledge of some of today's truly outstanding neurologic clinicians....Like its predecessors, the current edition features writing that is clear and concise, yet conversational—it almost feels as if the reader is on rounds hearing the insights of a truly superb clinician....offers a great deal to the serious student of neurology and is well worth the investment. This outstanding text will continue to be a key resource for neurologists and neurosurgeons, as well as resident trainees in those disciplines. Many practicing internists, emergency physicians, and pediatricians will also find it to be an excellent resource."--JAMA A Doody's Core Title ESSENTIAL PURCHASE for 2011! 4 STAR DOODY'S REVIEW! "This book should be an essential element in the library of both young and seasoned clinicians....This has always been a successfully balanced textbook, combining a personal approach to the study of neurology and neurologic diseases. This edition, now 1572 pages, expands on the prior editions admirably. It achieves the difficult task of refreshing and updating a classic."--Doody's Review Service "one of the iconic texts in clinical medicine. The fact that it is now in its ninth edition attests to its durability and credibility as a comprehensive source for the pathophysiology, evaluation, and treatment of disorders of the nervous system. First published in 1975, it has withstood the enormous changes in neurological sciences during the subsequent decades and has remained a staple on the reference shelves of practitioners from a variety of backgrounds and training levels....A unique attribute for a volume of this size is that each chapter is written by the same authors, thus achieving a uniformity of voice....As a gold standard text, the ninth edition of Adams and Victor’s Principles of Neurology would serve as valuable complement to any medical library."--World Neurosurgery Journal Adams and Victor's Principles of Neurology provides all the information you will need to confidently handle any neurologic problem, from disorders of motility, and derangements of intellect, behavior, and language, to the degenerative and neuromuscular diseases. Having this gold standard text on your reference shelf is like being able to consult with skilled clinicians on a daily basis. More than a compilation of facts, Adams and Victor's delivers expert insights not found in any other resource that help you understand every aspect of neurological disease. Written in a conversational style, the text offers practical, yet in-depth, coverage of both common and rare illnesses. Adams and Victor's Principles of Neurology also includes timely, complete, and accessible treatment and clinical management strategies. FEATURES Balanced presentation of evidence-based research coupled with the perspectives and experience of world-renowned expert neurologists Logical six-part organization reviews the clinical method, cardinal presentations, diseases of the central nervous system, diseases of the peripheral nervous system, and psychiatric disorders A-to-Z coverage of cardinal manifestations, including disorders of the special senses; epilepsy and disorders of consciousness; disorders of energy, mood, autonomic, and endocrine functions; and neuromuscular, spinal cord, and psychiatric disease Focus on symptoms, etiology, diagnosis, and treatment offers complete, practical guidance in clinical practice Special section on growth, development, and aging related to neurologic disease presents the latest, cutting-edge research in this integral area

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1587

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McGraw Hill Professional

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ISBN 10

007149992X

ISBN 13

9780071499927

Adams and Victor's Principles of Neurology 10th Edition

By: Allan H. Ropper,Martin A. Samuels,Joshua Klein

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Adams and Victor's Principles of Neurology 10th Edition

By: Allan H. Ropper,Martin A. Samuels,Joshua Klein

The gold-standard text that has defined neurology – updated for today’s practice in full color The definitive text on the full-spectrum of neurology for decades, Adams and Victor's provides the treatment and management strategies needed to confidently handle both common and rare neurologic conditions. Written in a clear, consistent tone, this classic resource will meet the needs of the seasoned professional or the aspiring clinician. Written from the perspective of the general neurologist, Adams and Victor's has been hailed as the most detailed, thorough, and authoritative text available on the subject. Adams and Victor's Principles of Neurology, Tenth Edition describes the various categories of neurologic disease and the main diseases that constitute each. Each subject is introduced by a detailed discussion of the symptoms and signs of disordered nervous function, their anatomic and physiologic bases, and their clinical implications. Adams and Victor's Principles of Neurology is logically divided into six parts: The Clinical Method of Neurology Cardinal Manifestations of Neurologic Disease Growth and Development of the Nervous System in the Neurology of Aging Major Categories of Neurologic Disease Diseases of the Spinal Cord, Peripheral Nerve, and Muscle Psychiatric Disorders The Tenth Edition is highlighted by the welcome addition of full-color photographs, expanded coverage of important subspecialties, and an increased number of tables and figures. Edition after edition, Adams and Victor's has stayed true to its original mission: to provide a well-written, readable text emphasizing a disciplined presentation of clinical data and lucid descriptions of underlying disease processes.

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1669

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McGraw Hill Professional

Published Date

ISBN 10

0071800913

ISBN 13

9780071800914

Adams and Victor's Principles of Neurology 11th Edition

By: Allan H. Ropper,Martin A. Samuels,Joshua Klein

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Adams and Victor's Principles of Neurology 11th Edition

By: Allan H. Ropper,Martin A. Samuels,Joshua Klein

The definitive guide to understanding, diagnosing, and treating neurologic disease – more complete, timely, and essential than ever A Doody’s Core Title for 2021! Adams and Victor’s Principles of Neurology is truly the classic text in its discipline --- a celebrated volume that guides clinicians to an in-depth understanding of the key aspects of neurologic disease, including both clinical and new scientific data. This meticulously revised and updated text remains the masterwork in its field, and the most readable reference available. Within its pages, you will find a disciplined presentation of clinical data and lucid descriptions of underlying disease processes. Some of the features that have made this resource so renowned: The most cohesive and consistent approach to clinical management – acclaimed as the most readable book in the literature A scholarly approach that gives readers a comprehensive overview of every neurologic illness Unmatched coverage of signs and symptoms A focus on the full range of therapeutic options available to treat neurologic diseases, including drug therapy and rehabilitation methods Coverage of the most exciting discoveries and hypotheses of modern neuroscience that bear on and explain neurologic disease Puts the latest scientific discovery into a larger clinical context An evenness of style and a uniform approach to subject matter across disciplines that allows a quick and easy review of each topic and condition A rich, full-color presentation that includes many high-quality illustrations The Eleventh Edition is enhanced by new coverage of : Interventional therapies for acute ischemic stroke Novel immunotherapies used to treat inflammatory and neoplastic conditions, and neurotoxicities associated with these drugs New drugs to treat epilepsy and multiple sclerosis Update of genetics of inherited metabolic disease Current understanding of the genetics of primary nervous system malignancies and their bearing on treatment

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1667

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McGraw Hill Professional

Published Date

ISBN 10

0071842624

ISBN 13

9780071842624

Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, 5th edition

By: Michael A. Grippi,Jack A. Elias,Jay A. Fishman,Allan I. Pack,Robert M. Senior,Robert Kotloff

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Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, 5th edition

By: Michael A. Grippi,Jack A. Elias,Jay A. Fishman,Allan I. Pack,Robert M. Senior,Robert Kotloff

Turn to the field's definitive text for a thoroughunderstanding of the clinical and scientific aspects of pulmonary medicine Since 1980, Fishman's Pulmonary Diseases and Disorders has delivered unparalleled coverage of pulmonary medicine and the underlying basic and applied science upon which clinical practice is based. The Fifth Edition, with 270 contributing authors, includes over 2,000 illustrations, 60 videos, and 18,000 references. The book opens with a comprehensive overview of the scientific basis of lung function in health and disease. It then provides detailed coverage of the broad array of diseases and disorders affecting the respiratory system, including obstructive and restrictive diseases, pulmonary vascular disorders, sleep-disordered breathing, lung neoplasms,respiratory infections, and respiratory failure, among others. The Fifth Edition has been completely updated to reflect the many advancements that have been made in pulmonary medicine over the past few years, including: Molecular development of the lung Stem cells and respiratory disease Genetics of pulmonary disease and the growth of personalized medicine Technical advances in lung transplantation Growth in immunology and immunosuppressive management Diagnosis and treatment of pulmonary hypertension Circadian rhythms and sleep biology Rapid evolution in lung imaging techniques, including functional imaging Contemporary interventional bronchoscopic techniques You will also find state-of-the-art coverage of thelatest topics in critical care medicine, including: Early diagnosis and management of sepsis Multiple organ dysfunction syndrome (MODS) Acute respiratory distress syndrome (ARDS) Management of agitation and delirium in the ICU The newly defined entity of "chronic critical illness

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2451

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McGraw Hill Professional

Published Date

ISBN 10

1259589129

ISBN 13

9781259589126

Book's by Allan J Kimmel

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