Alkis Thrassou's Books

Measuring Marketing and Brand Communications Performance

A Developing European Country Perspective

By: Elenica Pjero,Demetris Vrontis,Alkis Thrassou

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Measuring Marketing and Brand Communications Performance

A Developing European Country Perspective

By: Elenica Pjero,Demetris Vrontis,Alkis Thrassou

Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and tactics has become a critical factor for success across the geographic and typological organisational spectrum. This book explores how appropriately applied management initiatives on marketing and brand communications, through defined and measured consumer-centred processes, can be more successful and provide significant marketing return on investment (ROI). Moreover, the notions, methods and approaches described here ultimately constitute the tools of developing, measuring and improving strategy design and implementation. In addition, they are linked to a number of wider business goals, such as increased customer basis, stronger customer relationships, cost control, increased consumer loyalty, and brand building. In this vein, the book proposes various means of generating greater returns from marketing and brand investments, maximising both their efficiency and effectiveness. This, in turn, allows for greater financial resources to be reinvested towards consumer and employee satisfaction, strengthening the stability and viability of the company.

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Page Count

169

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1527547159

ISBN 13

9781527547155

Business for Sustainability, Volume I

Strategic Avenues and Managerial Approaches

By: Demetris Vrontis,Alkis Thrassou,Leonidas Efthymiou,Yaakov Weber,S. M. Riad Shams,Evangelos Tsoukatos

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Business for Sustainability, Volume I

Strategic Avenues and Managerial Approaches

By: Demetris Vrontis,Alkis Thrassou,Leonidas Efthymiou,Yaakov Weber,S. M. Riad Shams,Evangelos Tsoukatos

Part of a two-volume work, this book explores how businesses shape, and are shaped by, sustainability forces and phenomena. These evolutionary transformations have driven scholars, practitioners and decision makers to pay increased attention to sustainability as an integral part of business development. Consequently, and congruently, companies, organisations and governments are modifying their philosophy, processes, activities, and communications, at both the micro- and macro-foundational levels, to comply and adapt to the new realities. Reflecting the purpose of the series, both volumes offer a cross-section of multi-disciplinary perspectives within business studies. Volume 1 focuses on strategic and managerial approaches to sustainability in business, including accounts on the historic origins of sustainability and its contemporary corporate sustainable models. Volume 2 explores, more contextually, how business and social sustainability constitute indivisible and inextricable components of the same nexus. Taken together, they offer an original perspective on how businesses can help achieve the SDG goals and targets.

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Page Count

297

Publisher

Springer Nature

Published Date

ISBN 10

3031373618

ISBN 13

9783031373619

Business for Sustainability, Volume II

Contextual Evolution and Elucidation

By: Demetris Vrontis,Alkis Thrassou,Leonidas Efthymiou,Yaakov Weber,S. M. Riad Shams,Evangelos Tsoukatos

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Business for Sustainability, Volume II

Contextual Evolution and Elucidation

By: Demetris Vrontis,Alkis Thrassou,Leonidas Efthymiou,Yaakov Weber,S. M. Riad Shams,Evangelos Tsoukatos

This two-volume edited work explores how businesses shape, and are shaped by, sustainability forces and phenomena. Major global developments are inexorably being led by a sustainability agenda, which, in itself constitutes an integral part of business evolution. And as context shapes content, shifts in society have gradually given rise to new regulations, new types of markets, environmental-excellence criteria for businesses, new economic standards, and a wide range of green technologies. Reflecting the purpose of the series, both volumes offer a cross-section of multi-disciplinary perspectives within business studies. Volume 1 focuses on strategic and managerial approaches to sustainability in business, including accounts on the historic origins of sustainability and its contemporary corporate sustainable models. Volume 2 explores, more contextually, how business and social sustainability constitute indivisible and inextricable components of the same nexus. Taken together, they offer an original perspective on how businesses can help achieve the SDG goals and targets.

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Page Count

324

Publisher

Springer Nature

Published Date

ISBN 10

3031373650

ISBN 13

9783031373657

Innovative Business Practices

Prevailing a Turbulent Era

By: Alkis Thrassou,Demetris Vrontis

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Innovative Business Practices

Prevailing a Turbulent Era

By: Alkis Thrassou,Demetris Vrontis

This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth. We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception. This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.

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Page Count

403

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1443849936

ISBN 13

9781443849937

Measuring Marketing and Brand Communications Performance

A Developing European Country Perspective

By: Elenica Pjero,Demetris Vrontis,Alkis Thrassou

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Measuring Marketing and Brand Communications Performance

A Developing European Country Perspective

By: Elenica Pjero,Demetris Vrontis,Alkis Thrassou

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

169

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1527547159

ISBN 13

9781527547155

Book's by Alkis Thrassou

Measuring Marketing and Brand Communications Performance

Measuring Marketing and Brand Communications Performance

Business for Sustainability, Volume I

Business for Sustainability, Volume I

Business for Sustainability, Volume II

Business for Sustainability, Volume II

Innovative Business Practices

Innovative Business Practices

Measuring Marketing and Brand Communications Performance

Measuring Marketing and Brand Communications Performance

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