The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management.
Nineteenth-century educational reformers were fond of an agricultural metaphor when it came to the provision of more and better schooling: even good land, they argued, had to be cultiated; othersie noxious weeds sprang up. In this study of education in Ontario from the establishment of Upper Canada to the end of Egerton Ryerson's career as chief superintendent of schools in 1876, Susan Houston and Alison Prentice explore the roots of the provincial public school system, set up to instill a work ethic and moral discipline appropriate to the new society, as well as the beginnings of separate schools. today the Ontario school system is once again the subject of intense and often bitter deabte. Many of the most contentious issues have deep and complex roots that go back to this era. Houston and Prentice tell the story of how Ontario came to have a universal school system of exceptional quality and shed valuable light on an area of current concern.
Diabetes greatly affects how people's bodies manage the food they eat. It is essential that people with diabetes follow a carefully structured meal plan and learn specific skills in order to better control their blood glucose levels. The tactics for helping people manage their diabetes through how they eat is called medical nutrition therapy (MNT). Here the American Diabetes Association presents all of the key information and strategies for effectively teaching patients how to manage their diets. Drawing on the knowledge and expertise of dozens of experts in the field, this book covers all of the key topics for implementing successful medical nutrition therapy. Topics include: Thorough discussion of nutrientsDescription of MNT for type 1 and type 2 diabetesDiscussion of providing MNT to special populations, including youth and older individualsExplanation of the different complications of diabetes, such as kidney disease, celiac disease, and cystic fibrosis, and how they impact MNTLatest details on new technology used in MNTGuidelines and strategies for teaching patients about nutrition therapy and how to use it in their daily livesUsing MNT to help prevent diabetes
God and the Gothic: Romance and Reality in the English Literary Tradition provides a complete reimagining of the Gothic literary canon to examine its engagement with theological ideas, tracing its origins to the apocalyptic critique of the Reformation female martyrs, and to the Dissolution of the monasteries, now seen as usurping authorities. A double gesture of repudiation and regret is evident in the consequent search for political, aesthetic, and religious mediation, which characterizes the aftermath of the Glorious Revolution and Whig Providential discourse. Part one interprets eighteenth-century Gothic novels in terms of this Whig debate about the true heir, culminating in Ann Radcliffe's melancholic theology which uses distance and loss to enable a new mediation. Part two traces the origins of the doppelgänger in Calvinist anthropology and establishes that its employment by a range of Scottish writers offers a productive mode of subjectivity, necessary in a culture equally concerned with historical continuity. In part three, Irish Gothic is shown to be seeking ways to mediate between Catholic and Protestant identities through models of sacrifice and ecumenism, while in part four nineteenth-century Gothic is read as increasingly theological, responding to materialism by a project of re-enchantment. Ghost story writers assert the metaphysical priority of the supernatural to establish the material world. Arthur Machen and other Order of the Golden Dawn members explore the double and other Gothic tropes as modes of mystical ascent, while raising the physical to the spiritual through magical control, and the M. R. James circle restore the sacramental and psychical efficacy of objects.
Aviation has played an important part in shaping Australia’s culture and history through the course of the twentieth century. Australia embraced aviation from its earliest days, eagerly responding to its potential to cover a challenging country, to bring far-flung communities closer and to provide services that could not be delivered any other way. Add the romance of pioneer heroes, the vital role of aviation in wartime and the capacity to deliver aid to people in need in Australia and beyond, and it is clear why aviation is at the heart of Australia’s recent history. This book aims to set out the major themes that characterise Australia’s aviation history for a broad audience and to provide a foundation for a broader discussion, and for further research, about how aviation transformed Australia. Connecting the Nation is a vital and timely introduction to the history of civil aviation in Australia as we prepare for the centenary of civil aviation services in 2020.
This is the first history of the harp in Scotland to be published. It sets out to trace the development of the instrument from its earliest appearance on the Pictish stones of the 8th century, to the present day. Describing the different harps played in the Highlands and the Lowlands of Scotland, the authors examine the literary and physical evidence for their use within the Royal Courts and "big houses" by professional harpers and aristocratic amateurs. They vividly follow the decline of the wire-strung clarsach from its links with the hereditary bards of the Highland chieftains to its disappearance in the 18th century, and the subsequent attempts at the revival of the small harp during the 19th and 20th centuries. The music played on the harp, and its links with the great families of Scotland are described. The authors present, in this book, material which has never before been brought to light, from unpublished documents, family papers and original manuscripts. They also make suggestions, based on their research, about the development and dissemination of the early Celtic harps and their music. This book, therefore, should be of great interest, not only to harp players but to historians, to all musicians in the fields of traditional and early music, and to any reader who recognises the importance of these beautiful instruments, and their music, throughout a thousand years of Scottish culture.
Rewritten with the new primary care environment in mind, this greatly expanded and updated edition of Child Mental Health in Primary Care extends the structured approach of the first edition to adoelscent mental health. As in the first edition, Primary Child and Adolescent Mental Health covers each problem in a uniform way, offering definitions, assessment outlines, detailed management options and indications for referral. Numerous case examples further illuminate aspects of many conditions. Comprehensive and practical, the forty-eight chapters of Primary Child and Adolescent Mental Health cover the full range of difficulties and disabilities affecting the mental health of children and young people. The book is divided into three volumes, and can either be read from cover to cover or used as a resource to be consulted for guidance on specific problems. This book is vital for all healthcare professionals including general practitioners, health visitors and other staff working in primary care to assess, manage and refer children and adolescents with mental health problems. School medical officers, social workers and educational psychologists, many of whom are in the front line of mental health provision for children and young people, will also find it extremely useful. Reviews of the first edition: 'This very comprehensive and detailed book provides the tools for primary care health professionals not only to assess a child's needs but in many cases also to implement an initial package of care.' JUST FOR NURSES 'I have no reservation in recommending the book to all people working with children and families in any capacity. An important training text for a variety of professions. A very effective text to be used in daily practice for quick reference.' CHILD AND ADOLESCENT MENTAL HEALTH 'This book is well produced and clearly written. A useful book for anyone interested or involved with children.' FAMILY PRACTICE 'I looked through the book again and again but could not find anything missing.' NURSING TIMES
Social work has an impact on large numbers of citizens through its services for children and families, elderly people, those with mental or physical health problems and offenders. It also provokes much criticism; its effectiveness is questioned and there are increasing demands for this to be demonstrated. This text discusses how this task may be tackled and explores possibilities for evaluative research in contexts which are often not considered feasible for such enquiry. Paying particular attention to the diverse and complex functions of social work, the book reviews the implications for choosing and adapting research methodologies, emphasizes the importance of identifying the process of social work as well as its outcomes and distinguishes between the identification of effectiveness and its evaluation. It also describes the various means of dissemination which are necessary if research is to influence policy and practice. The book, which gives many examples of research in action, draws on evaluative research in Britain and the US and also on the experience of the Social Work Research Centre. It has been written for researchers, managers, practitioners and students with responsibilities to undertake or to understand the systematic evaluation of social work.
Explores the art of John Singer Sargent in the context of nineteenth-century botany, gynecology, literature, and visual culture. Argues that the artist was elaborating both a period poetics of homosexuality and a new sense of subjectivity, anticipating certain aspects of artistic modernism"--Provided by publisher.
This groundbreaking study focuses on the reconfiguring of the character of the Prodigal Son and his family as they appear in drama, novels, and poetry in English from the fifteenth to the twenty-first centuries.
From the architectural spectacle of the medieval cathedral and the romantic sublime of the nineteenth-century panorama to the techno-fetishism of today's London Science Museum, humans have gained a deeper understanding of the natural world through highly illusionistic representations that engender new modes of seeing, listening, and thinking. What unites and defines many of these wondrous spaces is an immersive view-an invitation to step inside the virtual world of the image and become a part of its universe, if only for a short time. Since their inception, museums of science and natural history have mixed education and entertainment, often to incredible, eye-opening effect. Immersive spaces of visual display and modes of exhibition send "shivers" down our spines, engaging the distinct cognitive and embodied mapping skills we bring to spectacular architecture and illusionistic media. They also force us to reconsider traditional models of film spectatorship in the context of a mobile and interactive spectator. Through a series of detailed historical case studies, Alison Griffiths masterfully explores the uncanny and unforgettable visceral power of the medieval cathedral, the panorama, the planetarium, the IMAX theater, and the science museum. Examining these structures as exemplary spaces of immersion and interactivity, Griffiths reveals the sometimes surprising antecedents of modern media forms, suggesting the spectator's deep-seated desire to become immersed in a virtual world. Shivers Down Your Spine demonstrates how immersive and interactive museum display techniques such as large video displays, reconstructed environments, and touch-screen computer interactives have redefined the museum space, fueling the opposition between public and private, science and spectacle, civic and corporate interests, voice and text, and life and death. In her remarkable study of sensual spaces, Griffiths explains why, for centuries, we keep coming back for more.
This book is open access under a CC BY license and explores the under-researched history of male mental illness from the mid-twentieth century. It argues that statistics suggesting women have been more vulnerable to depression and anxiety are misleading since they underplay a host of alternative presentations of 'distress' more common in men.
Despite decades of efforts to combat homelessness, many people continue to experience it in Canada’s major cities. There are a number of barriers that prevent effective responses to homelessness, including a lack of agreement on the fundamental question: what is homelessness? In Multiple Barriers, Alison Smith explores the forces that shape intergovernmental and multilevel governance dynamics to help better understand why, despite the best efforts of community and advocacy groups, homelessness remains as persistent as ever. Drawing on nearly 100 interviews with key actors in Vancouver, Calgary, Toronto, and Montreal, as well as extensive participant observation, Smith argues that institutional differences across cities interact with ideas regarding homelessness to contribute to very different models of governance. Multiple Barriers shows that the genuine involvement of locally based service providers, with the development of policy, are necessary for an effective, equitable, and enduring solution to the homelessness crisis in Canada.
The Wind in the Willows needs no introduction - children have enjoyed the exploits of its characters for generations. Few would guess that its author, Kenneth Grahame, was a tortured soul. Marriage to the predatory Elspeth Thomson, when both seemed destined for the single life, was a shared fantasy of invented truth. Out of that union came a catastrophically spoiled son, 'Mouse', for whom that greatest of children's stories was written. It was the child's tragedy that he was sucked into the unreality of his parents' lives and did not survive it, ending his life in suicide. Alison Prince brings her own highly acclaimed expertise as a children's writer to this remarkably perceptive biography of Kenneth Grahame. Drawing on hitherto unpublished material she uncovers layer upon layer of Grahame's personality to reveal the truth behind the myth of this intriguing man, 'the tortured soul of Mr Toad'. 'Alison Prince describes the grim story of Grahame's marriage and fatherhood squarely and sensitively.' Independent 'A meaty, well-constructed biography.' Allan Massie Daily Telegraph
This book is a sweeping global and intellectual history that radically recasts our understanding of Malthus's Essay on the Principle of Population, the most famous book on population ever written or ever likely to be. Malthus's Essay is also persistently misunderstood. First published anonymously in 1798, the Essay systematically argues that population growth tends to outpace its means of subsistence unless kept in check by factors such as disease, famine, or war, or else by lowering the birth rate through such means as sexual abstinence. Challenging the widely held notion that Malthus's Essay was a product of the British and European context in which it was written, Alison Bashford and Joyce Chaplin demonstrate that it was the new world, as well as the old, that fundamentally shaped Malthus's ideas.
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.
The medieval monster is a slippery construct, and its referents include a range of religious, racial, and corporeal aberrations. In this study, Miller argues that one incarnation of monstrosity in the Middle Ages—the female body—exists in special relation to medieval teratology insofar as it resists the customary marginalization that defined most other monstrous groups in the Middle Ages. Though medieval maps located the monstrous races on the distant margins of the civilized world, the monstrous female body took the form of mother, sister, wife, and daughter. It was, therefore, pervasive, proximate, and necessary on social, sexual, and reproductive grounds. Miller considers several significant texts representing authoritative discourses on female monstrosity in the Middle Ages: the Pseudo-Ovidian poem, De vetula (The Old Woman); a treatise on human generation erroneously attributed to Albert the Great, De secretis mulierum (On the Secrets of Women), and Julian of Norwich’s Showings. Through comparative analysis, Miller grapples with the monster’s semantic flexibility while simultaneously working towards a composite image of late-medieval female monstrosity whose features are stable enough to define. Whether this body is discursively constructed as an Ovidian body, a medicalized body, or a mystical body, its corporeal boundaries fail to form properly: it is a body out of bounds.
Concern about the size of the world’s population did not begin with the Baby Boomers. Overpopulation as a conceptual problem originated after World War I and was understood as an issue with far-reaching ecological, agricultural, economic, and geopolitical consequences. This study traces the idea of a world population problem as it developed from the 1920s through the 1950s, long before the late-1960s notion of a postwar “population bomb.” Drawing on international conference transcripts, the volume reconstructs the twentieth-century discourse on population as an international issue concerned with migration, colonial expansion, sovereignty, and globalization. It connects the genealogy of population discourse to the rise of economically and demographically defined global regions, the characterization of “civilizations” with different standards of living, global attitudes toward “development,” and first- and third-world designations.
This textbook provides an engaging guide to psychosocial theories of child and adolescents’ wellbeing, demonstrating how psychology and sociology can be used to address key contemporary issues for those working with children and adolescents. It begins with an examination of the socially constructed nature of ‘childhood’ and ‘adolescence’, and impact of cultural context on the conditions for ‘well-being’, before outlining core psychological and sociological theories of childhood and adolescence. It adopts a psychosocial approach to illustrate the influence of social context on biologically based development in relation to topics including attachment, learning, play, parenting, family life, deviance, medicalisation, long-term conditions, vulnerability, and resilience. Through encouraging analysis of a practice-oriented case study and offering reflective questions it provides a robust introduction to how psychosocial perspectives may be applied within health, social care, and education contexts. It offers students of Social Work, Nursing, Education, Psychology and Child and Adolescent Studies the critical and theoretical tools to evaluate the interlocking psychosocial factors influencing the lives of those who will be in their care.
This book begins by exploring what is meant by SEND in primary schools and goes on to cover everything trainees and teachers need to know about their statutory responsibilities in school. It then examines the range of needs they will encounter in primary schools with plenty of practical advice along the way. This third edition has been fully restructured and updated to include a new section on the key theories and theorists relating to SEND. Also new to this edition is a chapter focusing on the role of the SENCO in primary school. Finally, the book includes more practical support with coverage of current legislation and the Code of Conduct as well as checklists and information about useful resources and outside agencies.
Profilers' and 'Profiling' are now widely discussed, often with almost mythical respect. This is the first volume to cut through the confusions and misunderstandings surrounding this topic to report on detailed, original, scientific research that examines the variations in criminal behaviour from which any 'profile' must be derived. The studies included examine both early approaches to the field and the future problems and potential for an Investigative Psychology approach of offender profiling. This book will be of great value to all those who have been waiting for a scientific, psychological basis to police investigations. It will be read with interest by those who want to get behind the rhetoric and controversy that surrounds 'offender profiling' and require an up to date account of current research and recent discoveries.
BONUS: This edition contains an excerpt from Alison Weir's Mary Boleyn. Handsome, accomplished, and charming, Henry Stuart, Lord Darnley, staked his claim to the English throne by marrying Mary Stuart, who herself claimed to be the Queen of England. It was not long before Mary discovered that her new husband was interested only in securing sovereign power for himself. Then, on February 10, 1567, an explosion at his lodgings left Darnley dead; the intrigue thickened after it was discovered that he had apparently been suffocated before the blast. After an exhaustive reevaluation of the source material, Alison Weir has come up with a solution to this enduring mystery. Employing her gift for vivid characterization and gripping storytelling, Weir has written one of her most engaging excursions yet into Britain’s bloodstained, power-obsessed past.
Exploring the idea of luxury in relation to a series of neighboring but distinct concepts including avarice, excess, licentiousness, indulgence, vitality, abundance, and waste, this study combines intellectual and cultural historical methods to trace discontinuities in luxury’s conceptual development in seventeenth-century England. The central argument is that, as ’luxury’ was gradually Englished in seventeenth-century culture, it developed political and aesthetic meanings that connect with eighteenth-century debates even as they oppose their so-called demoralizing thrust. Alison Scott closely examines the meanings of luxury in early modern English culture through literary and rhetorical uses of the idea. She argues that, while ’luxury’ could and often did denote merely ’lust’ or ’licentiousness’ as it tends to be glossed by modern editors of contemporary works, its cultural lexicon was in fact more complex and fluid than that at this time. Moreover, that fuller understanding of its plural and shifting meanings-as they are examined here-has implications for the current intellectual history of the idea in Western thought. The existing narrative of luxury’s conceptual development is one of progressive upward transformation, beginning with the rise of economic liberalism amidst eighteenth-century debates; it is one that assumes essential continuity between the medieval treatment of luxury as the sin of ’luxuria’ and early modern notions of the idea even as social practises of luxury explode in early seventeenth-century culture.
This book presents an interpretation of Maurice Scève’s lyric sequence Délie, object de plus haulte vertu (Lyon, 1544) in literary relation to the Vita nuova, Commedia, and other works of Dante Alighieri. Dante’s subtle influence on Scève is elucidated in depth for the first time, augmenting the allusions in Délie to the Canzoniere of Petrarch (Francesco Petrarca). Scève’s sequence of dense, epigrammatic dizains is considered to be an early example, prior to the Pléiade poets, of French Renaissance imitation of Petrarch’s vernacular poetry, in a time when imitatio was an established literary practice, signifying the poet’s participation in a tradition. While the Canzoniere is an important source for Scève’s Délie, both works are part of a poetic lineage that includes Occitan troubadours, Guinizzelli, Cavalcanti, and Dante. The book situates Dante as a relevant predecessor and source for Scève, and examines anew the Petrarchan label for Délie. Compelling poetic affinities emerge between Dante and Scève that do not correlate with Petrarch.
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