Alison Mukherjee's Books

An Untimely Frost

By: Alison Mukherjee

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Namita who came to Britain from Bengal 40 years ago is horrified when her elder son chooses to marry Ann, an outspoken and contrary college tutor, but happy with her younger son's choice of Jenny, a sweet-natured girl who left school with no qualifications. When they hear the devastating news that their husbands have been killed in a road accident, Namita, Ann and Jenny react in unexpected ways. Ann, the feisty narrator of the tale, faces up to some uncomfortable truths with help from her brother's friend, Colin, who hopes their relationship will develop into something more. Set mainly in a West Midlands city, the novel takes us via a village in the north of England, to a suburb of Kolkata. An Untimely Frost is an engrossing, richly satisfying novel, encompassing love and loss. Whether evoking the inner city or the countryside, Bengal or the UK, romance or bereavement, Alison Mukherjee deftly transports her readers, challenges stereotypes and deepens understanding, as her characters evolve - just as we would expect from the writer of Nirmal Babu's Bride. ~Professor Eleanor Nesbitt, University of Warwick

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Page Count

315

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Author House

Published Date

ISBN 10

1491875615

ISBN 13

9781491875612

What's Going on at the Whitler?

By: Alison Mukherjee

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What's Going on at the Whitler?

By: Alison Mukherjee

When Tia reluctantly agrees to look after Bindu, her peevish, grumpy granddaughter, during half term, the last thing that she expects is to spend the week unravelling the theft of a seventeenth century painting Head of a Girl, ‘Hedova’. Hoping to start a new and more exciting life, Robert sets himself up as an art thief. His first target? A picture from the Whitler Gallery, where Tia and her recently widowed colleague Douglas work. Follow Douglas and Tia, an unlikely detective duo, as they investigate the theft and race frantically across the city to prevent the painting from being destroyed. Can Robert prove that he’s got what it takes to embark on a life of crime? And can Tia and Douglas save Hedova? What’s Going on at The Whitler? is a gentle detective story with elements of humour and fantasy, all punctuated by commentary from a Greek chorus of talking portraits for a unique twist.

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Page Count

148

Publisher

Book Guild Publishing

Published Date

ISBN 10

1915603242

ISBN 13

9781915603241

English in the Netherlands

Functions, forms and attitudes

By: Alison Edwards

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English in the Netherlands

Functions, forms and attitudes

By: Alison Edwards

This volume provides the first comprehensive investigation of the Netherlands in the World Englishes paradigm. It explores the history of English contact, the present spread of English and attitudes towards English in the Netherlands. It describes the development and analysis of the Corpus of Dutch English, the first Expanding Circle corpus based on the design of the International Corpus of English. In addition, it investigates the applicability of Schneider’s (2003, 2007) Dynamic Model, concluding that this and other such models need to move away from a colonisation-driven approach and towards a globalisation-driven one to explain the continued spread and evolution of English today. The volume will be highly relevant to researchers interested in the status and use of English in the Netherlands. More broadly, it provides a timely contribution to the debate on the relevance of the World Englishes framework for non-native, non-postcolonial settings such as Continental Europe.

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289

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John Benjamins Publishing Company

Published Date

ISBN 10

9027267200

ISBN 13

9789027267207

The Moment Before Impact

By: Alison Bruce

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The Moment Before Impact

By: Alison Bruce

Unpredictable, challenging and compelling' Sophie Hannah A terrible car accident - or calculated murder? An evening out for five students ends in tragedy, with two dead and one critically injured. Nicci Waldock survives, but her life is left in tatters. Years later, a sighting of Jack Bailey, the brother of her dead friend, leaves her with a shocking realisation about the night of the accident. Helped by former journalist Celia Henry, Nicci sets out to learn the truth about what really happened, and discovers a series of lies and dangerous secrets that have distorted everything she thinks she knows. In uncovering the tangled truth of what happened that night three years ago, Nicci must decide who she can trust, and who is about to kill again. And she realises that everything can be saved or lost in the moment before impact. Praise for Alison Bruce 'As always, Bruce produces a rewarding read' The Times 'I Did It For Us held me from the off. It's compelling, slickly plotted and brilliantly written' Amanda Jennings 'One of our most interesting crime writers' Daily Mail

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317

Publisher

Constable

Published Date

ISBN 10

1472123883

ISBN 13

9781472123886

Drug Policy

By: Alison Ritter

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Drug Policy

By: Alison Ritter

Taking a multidisciplinary perspective (including public health, sociology, criminology, and political science amongst others) and using examples from across the globe, this book provides a detailed understanding of the complex and highly contested nature of drug policy, drug policy making, and the theoretical perspectives that inform the study of drug policy. It draws on four different theoretical perspectives: evidence-informed policy, policy process theories, democratic theory, and post-structural policy analysis. The use and trade in illegal drugs is a global phenomenon. It is viewed by governments as a significant social, legal, and health problem that shows no signs of abating. The key questions explored throughout this book are what governments and other bodies of social regulation should do about illicit drugs, including drug policies aimed at improving health and reducing harm, drug laws and regulation, and the role of research and values in policy development. Seeing policy formation as dynamic iterative interactions between actors, ideas, institutions, and networks of policy advocates, the book explores how policy problems are constructed and policy solutions selected, and how these processes intersect with research evidence and values. This then animates the call to democratise drug policy and bring about inclusive meaningful participation in policy development in order to provide the opportunity for better, more effective, and value-aligned drug policies. This book will be of great interest to students and scholars of drug policy from a number of disciplines, including public health, sociology, criminology, and political science.

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246

Publisher

Routledge

Published Date

ISBN 10

1000488632

ISBN 13

9781000488630

Quarantine

Local and Global Histories

By: Alison Bashford

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Quarantine

Local and Global Histories

By: Alison Bashford

Over five centuries, a global archipelago of quarantine stations came to connect the world's oceans from the Mediterranean to the South Pacific, from Atlantic coasts to the Red Sea. In the process, great new carceral structures materialised, many surviving into the present as magnificent ruins or as 5 star hotels with a dark tourism edge. This book offers new histories and geographies of quarantine islands and isolation hospitals across the world, bringing their local and global pasts and present into view. An international cast of leading experts examine the enduring historical problems of migration and mobility, segregation, prevention and protection by states with different interests in freedoms, health and commerce. With case studies from as far afield as the Red Sea, Hong Kong and New Zealand, and from the early modern period forward, this book provides an invaluable insight into the history of quarantine.

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Page Count

427

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350307599

ISBN 13

9781350307599

eIoT

The Development of the Energy Internet of Things in Energy Infrastructure

By: Steffi O. Muhanji,Alison E. Flint,Amro M. Farid

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eIoT

The Development of the Energy Internet of Things in Energy Infrastructure

By: Steffi O. Muhanji,Alison E. Flint,Amro M. Farid

This open access book explores the collision between the sustainable energy transition and the Internet of Things (IoT). In that regard, this book’s arrival is timely. Not only is the Internet of Things for energy applications, herein called the energy Internet of Things (eIoT), rapidly developing but also the transition towards sustainable energy to abate global climate is very much at the forefront of public discourse. It is within the context of these two dynamic thrusts, digitization and global climate change, that the energy industry sees itself undergoing significant change in how it is operated and managed. This book recognizes that they impose five fundamental energy management change drivers: 1.) the growing demand for electricity, 2.) the emergence of renewable energy resources, 3.) the emergence of electrified transportation, 4.) the deregulation of electric power markets, 5.) and innovations in smart grid technology. Together, they challenge many of the assumptions upon which the electric grid was first built. The goal of this book is to provide a single integrated picture of how eIoT can come to transform our energy infrastructure. This book links the energy management change drivers mentioned above to the need for a technical energy management solution. It, then, describes how eIoT meets many of the criteria required for such a technical solution. In that regard, the book stresses the ability of eIoT to add sensing, decision-making, and actuation capabilities to millions or perhaps even billions of interacting “smart" devices. With such a large scale transformation composed of so many independent actions, the book also organizes the discussion into a single multi-layer energy management control loop structure. Consequently, much attention is given to not just network-enabled physical devices but also communication networks, distributed control & decision making, and finally technical architectures and standards. Having gone into the detail of these many simultaneously developing technologies, the book returns to how these technologies when integrated form new applications for transactive energy. In that regard, it highlights several eIoT-enabled energy management use cases that fundamentally change the relationship between end users, utilities, and grid operators. Consequently, the book discusses some of the emerging applications for utilities, industry, commerce, and residences. The book concludes that these eIoT applications will transform today’s grid into one that is much more responsive, dynamic, adaptive and flexible. It also concludes that this transformation will bring about new challenges and opportunities for the cyber-physical-economic performance of the grid and the business models of its increasingly growing number of participants and stakeholders.

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181

Publisher

Springer

Published Date

ISBN 10

3030104273

ISBN 13

9783030104276

Imagining Crime

By: Dr Alison Young

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Imagining Crime

By: Dr Alison Young

This book offers an original and challenging reading of the crimino-legal complex' - criminology, criminal justice, criminal law, the media and everyday experiences - in the light of cultural studies and feminist theory. Through an exploration of the crisis engendered by the failure of the crimino-legal complex to solve the problems of crime and criminality, Alison Young exposes the cultural dimension of its institutions and practices. She analyzes the far-reaching effects of the cultural value given to crime, showing it to be rooted in a powerful nexus of the body, language, the community and everyday life. Imagining Crime examines a number of key events and issues which have signalled shifts in the representation of crime. These include: criminology's resistance to feminist intervention; the pleasures of reading detective fiction; ambiguities of victimization and social justice in the city; sacrificial structures in the law's response to conjugal homicide; policing the ethnicity of the illegal' immigrant; defensive responses to the limits of representation in the Bulger affair; the governmental strategies of campaigns against single mothers; and the fatalism of the spectacle of HIV/AIDS in criminal justice policy.

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244

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SAGE

Published Date

ISBN 10

1446230058

ISBN 13

9781446230053

The New Patriarchs of Digital Capitalism

Celebrity Tech Founders and Networks of Power

By: Ben Little,Alison Winch

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The New Patriarchs of Digital Capitalism

Celebrity Tech Founders and Networks of Power

By: Ben Little,Alison Winch

This book offers an original critique of the billionaire founders of US West Coast tech companies, addressing their collective power, influence, and ideology, their group dynamics, and the role they play in the wider sociocultural and political formations of digital capitalism. Interrogating not only the founders’ political and economic ambitions, but also how their corporations are omnipresent in our everyday lives, the authors provide robust evidence that a specific kind of patriarchal power has emerged as digital capitalism’s mode of command. The ‘New Patriarchs’ examined over the course of the book include: Sergey Brin and Larry Page of Google, Elon Musk of Tesla, Jeff Bezos of Amazon, Mark Zuckerberg of Facebook, and Peter Thiel. We also include Sheryl Sandberg. The book analyses how these (mostly) men legitimate their rapidly acquired power, tying a novel kind of socially awkward but ‘visionary’ masculinity to exotic forms of shareholding. Drawing on a ten million word digital concordance, the authors intervene in feminist debates on patriarchy, masculinity, and postfeminism, locating the power of the founders as emanating from a specifically racialised structure of oppression tied to imaginaries of the American frontier, the patriarchal household, and settler colonialism. This is an important interdisciplinary contribution suitable for researchers and students across Digital Media, Media and Communication, and Gender and Cultural Studies.

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180

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Routledge

Published Date

ISBN 10

1000397637

ISBN 13

9781000397635

Contemporary Stylistics

Language, Cognition, Interpretation

By: Alison Gibbons

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Contemporary Stylistics

Language, Cognition, Interpretation

By: Alison Gibbons

Contemporary Stylistics introduces the theoretical principles and practical frameworks of stylistics and cognitive poetics, supplying the practical skills to analyse your own responses to literary texts.

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392

Publisher

Edinburgh University Press

Published Date

ISBN 10

0748682783

ISBN 13

9780748682782

Psychology Moving East

The Status Of Western Psychology In Asia And Oceania

By: Geoffrey H Blowers,Alison M Turtle,Phom Minh Hac,Hamida A Begum

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Psychology Moving East

The Status Of Western Psychology In Asia And Oceania

By: Geoffrey H Blowers,Alison M Turtle,Phom Minh Hac,Hamida A Begum

Psychologists from nineteen countries in Asia and Oceania report on the expansion of western psychology in the region at both the academic and the professional levels. With its own network of associations, conferences, and journals, the comminity of psychologists in the East has braved new frontiers for the discipline, yet its achievements are litt

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286

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Routledge

Published Date

ISBN 10

1000308472

ISBN 13

9781000308471

Pacific Histories

Ocean, Land, People

By: David Armitage,Alison Bashford

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Pacific Histories

Ocean, Land, People

By: David Armitage,Alison Bashford

The first comprehensive account to place the Pacific Islands, the Pacific Rim and the Pacific Ocean into the perspective of world history. A distinguished international team of historians provides a multidimensional account of the Pacific, its inhabitants and the lands within and around it over 50,000 years, with special attention to the peoples of Oceania. It providing chronological coverage along with analyses of themes such as the environment, migration and the economy; religion, law and science; race, gender and politics.

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Page Count

380

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

113700164X

ISBN 13

9781137001641

Feminist Media Studies

By: Alison Harvey

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Feminist Media Studies

By: Alison Harvey

Feminist Media Studies is a cutting-edge introduction to the core and emerging theories, methods, and approaches in a field that has blossomed over the past twenty-five years. Adopting an intersectional approach – a framework concerning the interconnected character of oppression based on gender, race, class, and other constructed identities – Alison Harvey takes a global view of gendered practices in and around the media. She provides an accessible overview of classical and contemporary issues in media culture by exploring the past, present, and future of feminist media studies, accounting for changes in the media landscape, from digital technologies and globalized media systems to emergent inequalities, discourses, and practices. By engaging with research from a diverse body of scholarship, this book situates feminist media studies as vital to researching and analysing a range of significant issues. The go-to textbook for a new generation of students, as well as an important resource for scholars, Feminist Media Studies is both an exciting invitation to the field and a passionate call to arms.

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188

Publisher

John Wiley & Sons

Published Date

ISBN 10

1509524509

ISBN 13

9781509524501

Mazes in Videogames

Meaning, Metaphor and Design

By: Alison Gazzard

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Mazes in Videogames

Meaning, Metaphor and Design

By: Alison Gazzard

From the text adventures of Zork, to the arcade game of Pac-Man, to the corridors of Doom, and on to the city streets of Grand Theft Auto IV, the maze has often been used as a space to trap and confuse players in their navigation of gameworlds. However, the maze as a construction on the landscape has a long history before the invention of the videogame. By examining the change in the maze from the landscapes of open spaces and closed gardens through to the screen of the videogame, both mazes and labyrinths are discussed in terms of historical reference, alongside the author's personal experiences of walking and playing these structures. This book shows how our cultural experiences of real world maze landscapes may have changed, and how we negotiate videogame worlds along the various paths and meanings they so often create for us.

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Page Count

191

Publisher

McFarland

Published Date

ISBN 10

0786467940

ISBN 13

9780786467945

Global Population

History, Geopolitics, and Life on Earth

By: Alison Bashford

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Global Population

History, Geopolitics, and Life on Earth

By: Alison Bashford

Concern about the size of the world’s population did not begin with the Baby Boomers. Overpopulation as a conceptual problem originated after World War I and was understood as an issue with far-reaching ecological, agricultural, economic, and geopolitical consequences. This study traces the idea of a world population problem as it developed from the 1920s through the 1950s, long before the late-1960s notion of a postwar “population bomb.” Drawing on international conference transcripts, the volume reconstructs the twentieth-century discourse on population as an international issue concerned with migration, colonial expansion, sovereignty, and globalization. It connects the genealogy of population discourse to the rise of economically and demographically defined global regions, the characterization of “civilizations” with different standards of living, global attitudes toward “development,” and first- and third-world designations.

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482

Publisher

Columbia University Press

Published Date

ISBN 10

023114766X

ISBN 13

9780231147668

Multi-Layered Diplomacy in a Global State

The International Relations of California

By: Alison R. Holmes

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Multi-Layered Diplomacy in a Global State

The International Relations of California

By: Alison R. Holmes

This book explores the growing importance of subnational diplomacy by examining the state of California. As the fifth largest economy in the world, California’s tribes, counties, cities and the state itself are changing the shape of diplomatic theory and practice and defining what it means to be a ‘global’ state. As both a theoretical text and a practical guide, this book offers a current snapshot of California, then connects this narrative to the fundamental international relations concepts of diplomacy and sovereignty and the working assumptions of professionals in the field. Through interviews with those representing all of the entities of the state - as well as the diplomats sent to the United States to represent the interests of their home countries - Holmes creates what she calls the ‘vertical axis of diplomacy’, providing context and depth to a (re)emerging form of diplomacy, increasingly relevant in this pandemic moment.

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244

Publisher

Springer Nature

Published Date

ISBN 10

3030541320

ISBN 13

9783030541323

Strategic Management

Theory and Application

By: Adrian Haberberg,Alison Rieple

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Strategic Management

Theory and Application

By: Adrian Haberberg,Alison Rieple

This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.

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848

Publisher

Oxford University Press

Published Date

ISBN 10

0199216460

ISBN 13

9780199216468

Change Is Possible

Reflections on the History of Global Health

By: William H. Foege,Paul Elish,Alison T. Hoover,Madison Gabriella Lee,Deborah Chen Tseng,Kiera Chan

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Change Is Possible

Reflections on the History of Global Health

By: William H. Foege,Paul Elish,Alison T. Hoover,Madison Gabriella Lee,Deborah Chen Tseng,Kiera Chan

A groundbreaking new history of global health from one of the greatest leaders in the field. In Change Is Possible, public health legend William H. Foege and five coauthors chronicle the failures and successes of global health through the modern age, including the massive impacts of colonialism, religious groups, philanthropies, politics, NGOs, and more. Foege, who has served in local, national, and international public health contexts—including as the director of the Centers for Disease Control and Prevention—is uniquely qualified to reflect on the history of global health. He and his Rollins School of Public Health coauthors explain why colonialism has been the greatest disaster for global health, whereas military medicine may have been its greatest asset. From the rapid development of NGOs to the impact of pharmaceutical companies over the last 35 years to the hybrid programs that are now responsible for innovative contributions, the authors discuss multiple impacts on global health. In chapters with coauthors Paul Elish, Alison T. Hoover, Madison Gabriella Lee, Deborah Chen Tseng, and Kiera Chan, Foege explores additional essential topics such as the legacy of colonialism in global health, early philanthropy versus new philanthropy, and how to promote positive change. Foege also shares critical lessons from the smallpox campaign—a disease he helped eradicate—and how these historical lessons can be applied in global health work today. The book's research and reflections make this an essential book for students and readers interested in global health. In a narrative that is both deeply personal and universal, Foege shares lessons learned and personal experiences that craft a strikingly new history of global health.

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337

Publisher

JHU Press

Published Date

ISBN 10

1421450437

ISBN 13

9781421450438

Play for Health Across the Lifespan

Stories from the Seven Ages of Play

By: Julia Whitaker,Alison Tonkin

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Play for Health Across the Lifespan

Stories from the Seven Ages of Play

By: Julia Whitaker,Alison Tonkin

Play for Health Across the Lifespan uses case studies to explore the impact of play and creativity on health and wellbeing throughout the lifecycle. While play at the start of life influences future development, the authors show play also has a role in improving prospects for health and wellbeing in adulthood and later life. A relational approach to health and wellbeing emphasizes the dynamic, mutually influential relationship between individual development and the changing contexts of our lives. Our personal play history is one feature of this dynamic process, and this book explores how the experience of play throughout the life course sculpts and resculpts the shape of our lives: our physical health, our mental wellbeing, and our relationship to the people and the world around us. Storytelling has been used since the beginning of time to communicate important life lessons in an engaging way. Taking inspiration from Shakespeare’s ‘Seven Ages of Man’, the book uses a case-story approach to differentiate the stages of development and to present evidence for how play and playful experiences impact on health and wellbeing from birth to the end of life in the context of temporal and situational change. Each chapter in Play for Health Across the Lifespan introduces relevant evidence-based research on play and health, before presenting several narrative ‘case stories’, which illustrate the application of play theory and the neuroscience of play as they relate to each life stage. With contributions from specialists in health and education, community organizations and the creative and performing arts, this book will appeal to academics, students, and practitioners who are interested in exploring the role of play in addressing contemporary challenges to our physical, mental, and social health.

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162

Publisher

Routledge

Published Date

ISBN 10

1000389537

ISBN 13

9781000389531

The Struggle for Freedom from Fear

Contesting Violence against Women at the Frontiers of Globalization

By: Alison Brysk

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The Struggle for Freedom from Fear

Contesting Violence against Women at the Frontiers of Globalization

By: Alison Brysk

How can we understand and contest the global wave of violence against women? In this book, Alison Brysk shows that gender violence across countries tends to change as countries develop and liberalize, but not in the ways that we might predict. She shows how liberalizing authoritarian countries and transitional democracies may experience more shifting patterns and greater levels of violence than less developed and democratic countries, due to changes and uncertainties in economic and political structures. Accordingly, Brysk analyzes the experience of semi-liberal, developing countries at the frontiers of globalization--Brazil, India, South Africa, Mexico, the Philippines, and Turkey--to map out patterns of gender violence and what can be done to change those patterns. As the book shows, gender violence is not static, nor can it be attributed to culture or individual pathology--rather it varies across a continuum that tracks economic, political, and social change. While a combination of international action, law, public policy, civil society mobilization, and changes in social values work to decrease gender violence, Brysk assesses the potential, limits, and balance of these measures. Brysk shows that a human rights approach is necessary but not sufficient to address gender violence, and that insights from feminist and development approaches are essential.

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385

Publisher

Oxford University Press

Published Date

ISBN 10

0190901535

ISBN 13

9780190901530

The End... Prophetic Insights into the Last Days

By: Alison Brown

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The End... Prophetic Insights into the Last Days

By: Alison Brown

An amazing insight into end-times prophecy. Dr Brown writes from a messianic perspective revealing how the Feasts and current world events tie in with Biblical and even Islamic prophecies. A must read for all those interested in what is about to happen in these last days.

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285

Publisher

Lulu.com

Published Date

ISBN 10

1291378928

ISBN 13

9781291378924

Multiple Barriers

The Multilevel Governance of Homelessness in Canada

By: Alison Smith

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Multiple Barriers

The Multilevel Governance of Homelessness in Canada

By: Alison Smith

Despite decades of efforts to combat homelessness, many people continue to experience it in Canada’s major cities. There are a number of barriers that prevent effective responses to homelessness, including a lack of agreement on the fundamental question: what is homelessness? In Multiple Barriers, Alison Smith explores the forces that shape intergovernmental and multilevel governance dynamics to help better understand why, despite the best efforts of community and advocacy groups, homelessness remains as persistent as ever. Drawing on nearly 100 interviews with key actors in Vancouver, Calgary, Toronto, and Montreal, as well as extensive participant observation, Smith argues that institutional differences across cities interact with ideas regarding homelessness to contribute to very different models of governance. Multiple Barriers shows that the genuine involvement of locally based service providers, with the development of policy, are necessary for an effective, equitable, and enduring solution to the homelessness crisis in Canada.

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299

Publisher

University of Toronto Press

Published Date

ISBN 10

1487542445

ISBN 13

9781487542443

CULTURAL GEOGRAPHY IN PRACTICE

By: Miles Ogborn,Alison Blunt,Pyrs Gruffudd,David Pinder

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CULTURAL GEOGRAPHY IN PRACTICE

By: Miles Ogborn,Alison Blunt,Pyrs Gruffudd,David Pinder

Cultural Geography in Practice provides an innovative and accessible approach to the sources, theories and methods of cultural geography. Written by an international team of prominent cultural geographers, all of whom are experienced researchers, this book is a fully illustrated guide to methodological approaches in cultural geography. In order to demonstrate the practice of cultural geography each chapter combines the following features: ·Practical instruction in using one of the main methods of cultural geography (e.g. interviewing, interpreting texts and visual images, participatory methods) ·An overview of a key area of concern in cultural geography (e.g. the body, national identity, empire, marginality) ·A nuts and bolts description of the actual application of the theories and methods within a piece of research With the addition of boxed definitions of key concepts and descriptions of research projects by students who devised and undertook them, Cultural Geography in Practice is an essential manual of research practice for both undergraduate and graduate geography students.

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482

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Routledge

Published Date

ISBN 10

1134662068

ISBN 13

9781134662067

Alternative Market Research Methods

Market Sensing

By: Alison Lawson

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Alternative Market Research Methods

Market Sensing

By: Alison Lawson

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

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