Its the late 1980s, and Chinese economic reform is in full swing. The newest province Hainan has just been formed. It is granted status as the largest Special Economic Zone by the central government, attracting many young and ambitious graduates to pursue their dreams of a better life. Twenty-seven-year-old Liao Yi Ling takes a two-week holiday in Haikou, the tropical coastal capital of Hainan, to see what life can offer. Her life then overtaken by a series of twists both emotional and professional. She is at the peak of her career in PR at the multinational group beginning to develop a major economic zone in South China when the Tiananmen Square event takes place, resulting in economic sanction by the West. How will these grim times directly affect her own world? Will she remain in the country that she loves?
Feature engineering is a crucial step in the machine-learning pipeline, yet this topic is rarely examined on its own. With this practical book, you’ll learn techniques for extracting and transforming features—the numeric representations of raw data—into formats for machine-learning models. Each chapter guides you through a single data problem, such as how to represent text or image data. Together, these examples illustrate the main principles of feature engineering. Rather than simply teach these principles, authors Alice Zheng and Amanda Casari focus on practical application with exercises throughout the book. The closing chapter brings everything together by tackling a real-world, structured dataset with several feature-engineering techniques. Python packages including numpy, Pandas, Scikit-learn, and Matplotlib are used in code examples. You’ll examine: Feature engineering for numeric data: filtering, binning, scaling, log transforms, and power transforms Natural text techniques: bag-of-words, n-grams, and phrase detection Frequency-based filtering and feature scaling for eliminating uninformative features Encoding techniques of categorical variables, including feature hashing and bin-counting Model-based feature engineering with principal component analysis The concept of model stacking, using k-means as a featurization technique Image feature extraction with manual and deep-learning techniques
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Alice Roberts has been travelling the world - from Ethiopian desert to Malay peninsula and from Russian steppes to Amazon basin - in order to understand the challenges that early humans faced as they tried to settle continents. On her travels she has witnessed some of the daunting and brutal challenges our ancestors had to face: mountains, deserts, oceans, changing climates, terrifying giant beasts and volcanoes. But she discovers that perhaps the most serious threat of all came from other humans. When our ancestors set out from Africa there were already two other species of human on the planet: Neanderthal in Europe and Homo erectus in Asia. Both (contrary to popular perception) were intelligent, adept at making tools and weapons and were long adapted to their environments. So, Alice asks, why did only Homo sapiens survive? Part detective story, part travelogue, and drawing on the latest genetic and archaeological discoveries, Alice examines how our ancestors evolved physically in response to these challenges, finding out how our colour, shape, size, diet, disease resistance and even athletic ability have been shaped by the range of environments that our ancestors had to survive. She also relates how astonishingly closely related we all are. As a lecturer in Anatomy at Bristol University, Alice Roberts is eminently qualified to write this book. As a talented artist, she is perfectly qualified to illustrate it, and dotted throughout this lively book are many of the sketches and photographs from her travels.
This issue of Endocrinology Clinics brings the reader up to date on the latest information about hormones and cancer of the breast and prostate. The first section focuses on the breast, and topics covered include the following. The role of sex steroids and their receptors in normal breast development; estrogen carcinogenesis in breast cancer; hormonal mechanisms underlying the relationship between obesity and breast cancer; postmenopausal hormone replacement therapy and the risk of breast cancer; aromatase inhibitors, anti-estrogen and SERMS in the treatment of breast cancer; and androgens in breast cancer in men and women. The second section is devoted to the prostate, and topics covered include the following. Overview of prostate anatomy, histology, and pathology; the critical role of sex steroids in normal prostate development; estrogens and androgens in prostate cancer development and the rationale for hormonal chemopreventive therapies; weighing the clinical evidence regarding the timing and extent of androgen ablative therapy for prostate cancer treatment; new hormonal therapies for castration-resistant prostate cancer; and the management of the side effects of castration therapy.
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.
Play is an essential part of learning and development for children and is an increasingly important aspect of creative approaches to teaching and learning in primary education. This book demonstrates the value of play in all its different forms as a highly effective medium for teaching and learning across the curriculum. The authors explore how play can be used to increase engagement, motivation and fun in learning situations, examining the theoretical principles of play for learning, types of play for older children, planned and facilitating play-based learning, using thematic approaches when working with individuals, groups and whole classes, in addition to covering important teaching issues such as assessment, inclusion and transition out of primary education. This is recommended reading for students on primary initial teacher education courses including undergraduate (BEd, BA with QTS), postgraduate (PGCE, SCITT), and employment-based routes into teaching, and also for practicing teachers wishing to enhance their own teaching. Mary Briggs is Mathematics and Education tutor at the University of Warwick. Alice Hansen is an educational consultant who works within a number of educational settings and national bodies developing continuing professional development for teachers.
This book explores the nature of cognitive representations and processes in speech motor control, based primarily on evidence from speech timing. It engages with the key question of whether phonological representations are spatio-temporal, as in the Articulatory Phonology approach, or symbolic (atemporal and non-quantitative); this issue has fundamental implications for the architecture of the speech production planning system, particularly with regard to the number of planning components and the type of timing mechanisms. Alice Turk and Stefanie Shattuck-Hufnagel outline a number of arguments in favour of an alternative to the Articulatory Phonology/Task Dynamics model. They demonstrate that a different framework is needed to account for evidence from speech and non-speech timing behaviour, and specifically that three separate planning components must be posited: Phonological Planning, Phonetic Planning, and Motor-Sensory Implementation. The approach proposed in the book provides a clearer and more comprehensive account of what is known about motor timing in general and speech timing in particular. It will be of interest to phoneticians and phonologists from all theoretical backgrounds as well as to speech clinicians and technologists.
Narrative Inquiry in Language Teaching and Learning Research is the only entry-level introduction to research methods using stories, either as data or as a means of presenting findings, and a practical guide for those interested in carrying out narrative studies. This successful text is grounded in published empirical research within the field of language teaching and learning and clearly defines basic concepts in narrative inquiry, explaining how and why narrative methods have been used in language teaching and learning research and outlining different choices and approaches. It also examines the different ways of eliciting, analyzing, and presenting narrative inquiry data, which offers exciting prospects for language teaching and learning research. This second edition has been fully revised and updated to reflect the latest research and includes new sections on multimodal digital narrative research and the reporting of findings in dissertations and theses. This original and well-respected textbook is an ideal course book for specialist courses on narrative inquiry in language teaching and learning. It is an excellent entry-level text for undergraduate students preparing honours projects, postgraduate masters’ and doctoral students embarking on narrative projects, and more advanced researchers seeking to understand the role of narrative inquiry in language teaching and learning research. It is also the go-to choice as a reference on narrative in more general applied linguistics research methodology courses.
^IQuantum Computing: From Alice to Bob^R provides a distinctive and accessible introduction to the rapidly growing fields of quantum information science and quantum computing. The textbook is designed for undergraduate students and upper-level secondary school students with little or no background in physics, computer science, or mathematics beyond secondary school algebra and a bit of trigonometry. While broadly accessible, the book does not dodge providing a solid conceptual and formal understanding of quantum states and entanglement-the key ingredients in quantum computing. The book includes ^ITry It^Rs, brief exercises that engage the readers in problem solving (both with and without mathematics) and help them digest the many counter-intuitive quantum information science and quantum computing concepts. "This is a much needed bridge between popular and technical texts that provides easy access to the topic of quantum computing for curious readers who aim to go further and deeper in their understanding.""--
This book is a reality check of where energy will come from in the future. Today, our economy is utterly dependent on fossil fuels. They are essential to transportation, manufacturing, farming, electricity, and to make fertilizers, cement, steel, roads, cars, and half a million other products. One day, sooner or later, fossil fuels will no longer be abundant and affordable. Inevitably, one day, global oil production will decline. That time may be nearer than we realize. Some experts predict oil shortages as soon as 2022 to 2030. What then are our options for replacing the fossil fuels that turn the great wheel of civilization? Surveying the arsenal of alternatives – wind, solar, hydrogen, geothermal, nuclear, batteries, catenary systems, fusion, methane hydrates, power2gas, wave, tidal power and biomass – this book examines whether they can replace or supplement fossil fuels. The book also looks at substitute energy sources from the standpoint of the energy users. Manufacturing, which uses half of fossil fuels, often requires very high heat, which in many cases electricity can't provide. Industry uses fossil fuels as a feedstock for countless products, and must find substitutes. And, as detailed in the author's previous book, "When Trucks Stop Running: Energy and the Future of Transportation," ships, locomotives, and heavy-duty trucks are fueled by diesel. What can replace diesel? Taking off the rose-colored glasses, author Alice Friedemann analyzes our options. What alternatives should we deploy right now? Which technologies merit further research and development? Which are mere wishful thinking that, upon careful scrutiny, dematerialize before our eyes? Fossil fuels have allowed billions of us to live like kings. Fueled by oil, coal, and natural gas, we changed the equation constraining the carrying capacity of our planet. As fossil fuels peak and then decline, will we fall back to Earth? Are there viable alternatives?
A practical introduction to the applications, principles, design, and fabrication of biosensors, which are used to measure and analyze clinical medical problems, biotechnology processes, environmental impact, and living tissue. This accessible volume emphasizes accuracy of interpretation and maximizing information yield.
This book aims to help engineers, Masters students and young researchers to understand and gain a general knowledge of logistic systems optimization problems and techniques, such as system design, layout, stock management, quality management, lot-sizing or scheduling. It summarizes the evaluation and optimization methods used to solve the most frequent problems. In particular, the authors also emphasize some recent and interesting scientific developments, as well as presenting some industrial applications and some solved instances from real-life cases. Performance evaluation tools (Petri nets, the Markov process, discrete event simulation, etc.) and optimization techniques (branch-and-bound, dynamic programming, genetic algorithms, ant colony optimization, etc.) are presented first. Then, new optimization methods are presented to solve systems design problems, layout problems and buffer-sizing optimization. Forecasting methods, inventory optimization, packing problems, lot-sizing quality management and scheduling are presented with examples in the final chapters.
This book covers everything you need to know about how all kinds of animals adapt in various habitats. Diagrams, fun fact boxes, and photographs bring the subject to life, while a glossary, an index, and discussion questions aid in reading comprehension. Grade: 5 Subject: Life Science Genre: Informational Text Comprehension Skill/Strategy: Make Inferences Diagnostic Reading Assessment (DRA/EDL): 50 Guided Reading Level: U Lexile Level: 880L DK's iOpeners equip K-6 students with the skills and strategies they need to access and comprehend nonfiction so that they are not only learning to read but reading to learn. The combination of high-interest content and eye-popping photography of iOpeners brings science and social studies topics to life, raises student achievement in reading, and boosts standardized test scores.
This student-friendly text details the fascinating history of how Asia has evolved from being little more than a geographic expression to becoming a vibrant, assertive region with an increasing impact on global political, economic, and security affairs.
Do all you can to minimize dangerous behaviors to benefit communities, employees, and organizations! Safety is a “real world” problem that community psychologists, industrial/organizational psychologists, industrial hygenists, human resources professionals, and corporate insurance groups must deal with on a day-to-day basis. In Workplace Safety: Individual Differences in Behavior you will examine safety behavior and discover practical interventions to help increase the safety awareness of the people in your life. This book takes a look at ways of defining and measuring safety as well as a variety of individual differences like gender, job knowledge, conscientiousness, self-efficacy, risk avoidance, and stress tolerance that are important in creating safety interventions and improving the selection and training of employees. Workplace safety is of prime importance in today's increasingly litigious society. It has been estimated that each year in the United States, there are 100,000 work-related accident or disease fatalities, 400,000 workers who become disabled, and 6 million workplace injuries. Of equal importance are driver safety and safety hazards in public spaces such as malls and individual stores. Workplace Safety: Individual Differences in Behavior examines: the importance of measurement in understanding worker abilities and defining safety behaviors the often-neglected issue of gender differences in safety definitions and research the relationship between personality variables, job, knowledge, and accident involvement the five-factor personality model for predicting safety behavior a model of safety consciousness types of safety hazards in public spaces monetary costs of accidents in malls and stores a practitioner's perspective on individual differences in safety behavior Workplace Safety: Individual Differences in Behavior takes an incisive look at these issues with a unique focus on the way individual differences in people impact safety behavior in the real world.
Using detailed case studies of the first nine mainland Chinese companies to be listed on the Hong Kong stock exchange (1993 94), Alice de Jonge examines the evolution of corporate governance law and culture in China s H-share market. A story emerges not of tensions between ideas of corporate governance from two different legal systems Hong Kong vs. mainland Chinese nor about legal convergence as China adopts concepts from Anglo-American jurisdictions. Rather, it is a story of individual firms being pragmatic in mediating the different agendas of state-agencies that own or control them. Corporate Governance and China s H-Share Market looks at corporate governance in a cross-border context is unique in providing a detailed understanding of China s H-share market reveals why a beer company was the first ever Chinese firm to be listed overseas. This fascinating work will appeal to postgraduate students and scholars of corporate governance, Asian law and legal systems and Asian business, as well as Chinese scholars more generally. Professionals such as law practitioners working in Chinese law will also find the book of interest.
Although long considered to be a barren region on the periphery of ancient Chinese civilization, the southwest massif was once the political heartland of numerous Bronze Age polities. Their distinctive material tradition--intricately cast bronze kettle drums and cowrie shell containers--has given archaeologists and historians a glimpse of the extraordinary wealth, artistry, and power exercised by highland leaders over the course of the first millennium BC. In the first century BC, Han imperial conquest reduced local power and began a process of cultural assimilation. Instead of a clash between center and periphery or barbarism and civilization, this book examines the classic study of imperial rule as a confrontation between different political temporalities. The author provides an archaeological account of the southwest where Bronze Age landscape formations and funerary traditions bring to light a history of competing warrior cultures and kingly genealogies. In particular, the book illustrates how mourners used funerals and cemetery mounds to transmit social biographies and tribal affiliations across successive generations. Han incorporation thus entangled the orders of state time with the generational cycles of local factions, foregrounding the role of time in the production of power relations in imperial frontiers. The book extends approaches to empires to show how prehistoric time frames continue to shape the futures of frontier subjects despite imperial efforts to unify space and histories.
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
The Case for Critical Literacy explores the history of reading within writing studies and lays the foundation for understanding the impact of this critical, yet often untaught, skill. Every measure of students’ reading comprehension, whether digital or analog, demonstrates that between 50 and 80 percent of students are unable to capture the substance of a full discussion or evaluate material for authority, accuracy, currency, relevancy, appropriateness, and bias. This book examines how college-level instruction reached this point and provides pedagogical strategies that writing instructors and teachers can use to address the problem. Alice Horning makes the case for the importance of critical reading in the teaching of writing with intentionality and imagination, while sharing glimpses of her own personal history with reading and writing. Horning provides the context for understanding what college faculty face in their classrooms and offers a history of critical literacy that explains why, to date, it has mostly neglected or ignored the diverse statuses of students’ reading challenges. The Case for Critical Literacy explores actionable options to better meet students’ literacy needs. College and university faculty, especially writing instructors, will benefit from an understanding of what has happened in the field and what needs to change.
In a skillful blend of autobiography and social history, Alice P. Lin writes movingly of her middle-class Chinese family, some of whom belonged to China’s Muslim community.
Problem-solving courts provide judicially supervised treatment for behavioral health needs commonly found among criminal offenders, including substance abuse and mental health disorders, and they treat a variety of offender populations. These courts employ a team-based approach consisting of a judge, defense attorney, prosecutor, and treatment providers, representing a significant paradigm shift in how the justice system treats offenders with special needs. Despite the proliferation of problem-solving courts, there remains some uncertainty about how they function, how effective they are, and the most promising ways to implement problem-solving justice. Problem-Solving Courts and the Criminal Justice System provides a comprehensive foundation of knowledge related to problem-solving courts and the role they play in the United States criminal justice system. The book begins with an overview that explores precipitating factors in these courts' development, relevant political influence, and their history, purposes, benefits, and drawbacks, followed by a detailed discussion of specific types of problem solving courts, including drug courts, mental health courts, and veterans courts, among many others. Next a review of the legal and ethical considerations of alternative methods to standard prosecution is complemented by an examination of the methodological challenges faced by researchers when attempting to study the effectiveness of problem-solving courts. The book concludes with a discussion of future directions in terms of research, practice, and policy relating to these courts in the United States. Problem-Solving Courts and the Criminal Justice System is appropriate for professionals, researchers, and students in the fields of mental health, criminal justice, and law.
The Cinema and Its Shadow argues that race has defined the cinematic apparatus since the earliest motion pictures, especially at times of technological transition. In particular, this work explores how racial difference became central to the resolving of cinematic problems: the stationary camera, narrative form, realism, the synchronization of image and sound, and, perhaps most fundamentally, the immaterial image—the cinema’s “shadow,” which figures both the material reality of the screen image and its racist past. Discussing early “race subjects,” Alice Maurice demonstrates that these films influenced cinematic narrative in lasting ways by helping to determine the relation between stillness and motion, spectacle and narrative drive. The book examines how motion picture technology related to race, embodiment, and authenticity at specific junctures in cinema’s development, including the advent of narratives, feature films, and sound. In close readings of such films as The Cheat, Shadows, and Hallelujah!, Maurice reveals how the rhetoric of race repeatedly embodies film technology, endowing it with a powerful mix of authenticity and magic. In this way, the racialized subject became the perfect medium for showing off, shoring up, and reintroducing the cinematic apparatus at various points in the history of American film. Moving beyond analyzing race in purely thematic or ideological terms, Maurice traces how it shaped the formal and technological means of the cinema.
This book integrates humanist approaches in enabling both spiritual growth and social science knowledge in advocating for the emancipation of exploited women, children and youth, based on critical realism. Through an autoethnographic account of the first author’s journey from being a secular Jew, through Anglicanism, to Quakerism and then Islam, a pacifist-based social science methodology is developed. This approach describes attempts to understand and liberate sexually exploited youths in Bangladesh; exploited women and girls in Pakistan; and struggling women in Gaza, Palestine. The model attempts to integrate moral goals of Judaism, Christianity and Islam in seeking peaceful co-operation. Secular humanism is added, creating a research model which seeks the enhancement of human welfare through the universal ethic of the social contract, in which humans and their welfare are both interesting and exciting. A review of research on child sexual exploitation elaborates the model of child-centred humanism.
Through a focus on three environmental policy areas exhibiting different levels of success, this Element shows how governments in China, Japan, South Korea, and Taiwan have been able to craft pro-environmental policy by working in collaboration with business and societal interests.
Everyday Life Ecologies: Sustainability, Crisis, Resistance is about those complex, sticky, but also open arrangements of bodies, objects, and plants that make up daily existence. The multiple and interlocking lines of a long capitalist crisis disrupt their normal flow: sometimes, they open opportunities for transformation, sometimes else, they foreclose horizons of change. In contrast with approaches that respond to environmental crisis by advocating “sustainable lifestyles” and “responsible behaviors,” Alice Dal Gobbo suggests that it is necessary to address the complex socio-material relationalities that constitute everyday ecologies. Beyond that, the book argues for their politicization, illuminating daily existence as embedded in capitalist relations of re/production. Combining political ecology and new materialist sensitivities, this book investigates the ways in which ecologically damaging logics are inscribed in everyday assemblages through their habitual rehearsal and libidinal hold. But it also points to how apparently banal acts of resistance embody and promote different logics, such as a logic of care and an ecological “aesth-ethics” of desire. Based on ethnographic fieldwork in the Northeast of Italy, this journey through the concrete matters and beings of daily life in crisis talks beyond this emplaced reality and dialogues with emerging forms of contestation and prefiguration that put socio-ecological reproduction at their center.
Is postgraduate study right for me? Will a second degree lead to more career opportunities? Which subject should I choose? How will I afford the fees - and my rent? Are there options for more flexible study if I want to stay in work? If you're thinking of applying to do a second degree, a PGCE, a PhD or an MBA, the chances are you've already thought of at least some of these questions, but where do you find the answers? From the team behind the perennially popular - not to mention indispensable - Guardian University Guide comes The Guardian Postgraduate Guide, packed full of useful information for everyone who's considering taking that next step on the education ladder. From detailed profiles of more than 150 universities and higher education colleges and a comprehensive list of UK funding bodies to in-depth articles on studying abroad, The Guardian Postgraduate Guide has everything you need to decide on what's best for you. It also includes a special section for overseas students, covering visa applications, the cost of living and academic differences. Whether you want to apply for a course that will boost your career prospects or simply fancy doing some part-time study to reawaken those brain cells, The Guardian Postgraduate Guide will help you make the right decision.
This book unpacks the complex dynamics of Hong Kong students’ choice in pursuing undergraduate education at the universities of Mainland China. Drawing on an empirical study based on interviews with 51 students, this book investigates how macro political/economic factors, institutional influences, parental influence, and students’ personal motivations have shaped students’ eventual choice of university. Building on Perna’s integrated model of college choice and Lee’s push-pull mobility model, this book conceptualizes that students’ border crossing from Hong Kong to Mainland China for higher education is a trans-contextualized negotiated choice under the "One Country, Two Systems" principle. The findings reveal that during the decision-making process, influencing factors have conditioned four archetypes of student choice: Pragmatists, Achievers, Averages, and Underachievers. The book closes by proposing an enhanced integrated model of college choice that encompasses both rational motives and sociological factors, and examines the theoretical significance and practical implications of the qualitative study. With its focus on student choice and experiences of studying in China, this book’s research and policy findings will interest researchers, university administrators, school principals, and teachers.
Our gadgets, appliances, and cars are sleeker and more elegant than they’ve ever been; in our free time, we trawl the internet for pictures of flawless minimalist interiors; and even the great industrialist of our time—Steve Jobs—is admired more for his visual savvy than his technological inventiveness. And yet with Instagram and Pinterest at our fingers and great design more available—and more affordable—than ever, we’ve had no guidebook to this ever-fascinating field. Though it’s an inescapable part of our lives, there has been no single book that could, in one fell swoop, tell us everything we need to know about design. Enter Hello World. The design critic for the International Heard Tribune, Alice Rawsthorn has spent many years reckoning with the history of design and with its place in contemporary life, and Hello World is the extraordinary summation of her research and reporting. Rawsthorn takes us on a trip through design that ranges across continents and centuries, and wherever she goes, she discovers inspiring, thrilling examples of resourcefulness, inventiveness, and sheer vision. From the macabre symbol with which eighteenth-century pirates terrorized their victims into surrender, to one woman’s quest for the best prosthetic legs, to the evolution of the World Cup soccer ball, Hello World describes how warlords, scientists, farmers, hackers, activists, and professional designers have used the complex, often elusive process of design to different ends throughout history. Hailed as a “rapid-fire and illuminating ode to contemporary design†? (Telegraph) and “an extremely readable tour of the subject†? (Financial Times), Hello World is a major work that radically broadens our understanding of what design can mean, and explains how we can use it to make sense of our ever-changing universe.
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