Alice Alessandri's Books

Engaging the Heart in Business

A Revolutionary Market Approach Based On Love

By: Alice Alessandri,Alberto Aleo

Write a review Read reviews Take a Quiz Solve Book Puzzle

Engaging the Heart in Business

A Revolutionary Market Approach Based On Love

By: Alice Alessandri,Alberto Aleo

In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values such as trust, well-being, sustainability, and respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve and maintain success only if they can bring their relationship with their customers to a new, higher level. The condition that links the two is very similar to that created when we fall in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of "command and control", are no longer valid; to form such a bond we need love. The authors are aware of this. Since 2013, in collaboration with international scholars, they have been studying the new market dynamics and the fundamental role of ethics in gaining commercial results. While their previous book Sales Ethics (2015) helped to set up and manage customer relationships based on trust and fairness, this new book will support you in building your business strategy and designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the positioning of prices and the management of resources) in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work. This book, like its predecessor, is the result of independent research conducted between Italy and the United States combined with the authors’ many years of professional experience. It contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies, concrete examples and activities, which will guide you to put your newly acquired knowledge into practice.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

292

Publisher

Routledge

Published Date

ISBN 10

0429879121

ISBN 13

9780429879128

Sales Ethics

How To Sell Effectively While Doing the Right Thing

By: Alberto Aleo,Alice Alessandri

Write a review Read reviews Take a Quiz Solve Book Puzzle

Sales Ethics

How To Sell Effectively While Doing the Right Thing

By: Alberto Aleo,Alice Alessandri

Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a “bottom-up” approach that starts from an analysis of sales activities to build a business style that, if adopted by an entire organization, can make the difference thus enhancing the company’s success. Italian culture provides a backdrop to the book; the authors reinterpret the particular nature of the country’s economic and social fabric and integrate this into an approach to business that can create authentic relationships, shared prosperity and quality of life across other cultures. Sale Ethics stimulates the development of a self-entrepreneurial mind-set that is useful in any field, and provides a simple and effective method of capitalizing on your own talents while respecting others and at the same time garnering the rewards of ethical behavior.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

289

Publisher

Business Expert Press

Published Date

ISBN 10

1606499270

ISBN 13

9781606499276

Cybercrime Prevention

Theory and Applications

By: Russell Brewer,Melissa de Vel-Palumbo,Alice Hutchings,Thomas Holt,Andrew Goldsmith,David Maimon

Write a review Read reviews Take a Quiz Solve Book Puzzle

Cybercrime Prevention

Theory and Applications

By: Russell Brewer,Melissa de Vel-Palumbo,Alice Hutchings,Thomas Holt,Andrew Goldsmith,David Maimon

This book articulates how crime prevention research and practice can be reimagined for an increasingly digital world. This ground-breaking work explores how criminology can apply longstanding, traditional crime prevention techniques to the digital realm. It provides an overview of the key principles, concepts and research literature associated with crime prevention, and discusses the interventions most commonly applied to crime problems. The authors review the theoretical underpinnings of these and analyses evidence for their efficacy. Cybercrime Prevention is split into three sections which examine primary prevention, secondary prevention and tertiary prevention. It provides a thorough discussion of what works and what does not, and offers a formulaic account of how traditional crime prevention interventions can be reimagined to apply to the digital realm.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

157

Publisher

Springer Nature

Published Date

ISBN 10

3030310698

ISBN 13

9783030310691

Engaging the Heart in Business

A Revolutionary Market Approach Based On Love

By: Alice Alessandri,Alberto Aleo

Write a review Read reviews Take a Quiz Solve Book Puzzle

Engaging the Heart in Business

A Revolutionary Market Approach Based On Love

By: Alice Alessandri,Alberto Aleo

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

292

Publisher

Routledge

Published Date

ISBN 10

0429879121

ISBN 13

9780429879128

TO SEE YOU AGAIN

Stories

By: Alice Adams

Write a review Read reviews Take a Quiz Solve Book Puzzle

TO SEE YOU AGAIN

Stories

By: Alice Adams

“Her stories recall such past masters as Flannery O’Connor and Katherine Mansfield.” --Newsweek Throughout her acclaimed career, Alice Adams demonstrated a remarkable finesse in both the novel and the short story. Her second collection reveals her ability to feelingly project whole lives in the space of a few pages. Here are people trying to pull free of the constraints of family bonds, people bewitched by capricious love, people conquering old panics, or changing in profound ways. Included are “Snow,” “Legends,” “Lost Luggage,” “An Unscheduled Stop, “At First Sight.”

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

314

Publisher

Vintage

Published Date

ISBN 10

0307798291

ISBN 13

9780307798299

Book's by Alice Alessandri

Engaging the Heart in Business

Engaging the Heart in Business

Sales Ethics

Sales Ethics

Cybercrime Prevention

Cybercrime Prevention

Engaging the Heart in Business

Engaging the Heart in Business

TO SEE YOU AGAIN

TO SEE YOU AGAIN

Username

Password

Username

Password

Password again

Birthday

Email