Alfred Kuss's Books

Strategic Marketing

Market-Oriented Corporate and Business Unit Planning

By: Torsten Tomczak,Sven Reinecke,Alfred Kuss

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Strategic Marketing

Market-Oriented Corporate and Business Unit Planning

By: Torsten Tomczak,Sven Reinecke,Alfred Kuss

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

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Page Count

261

Publisher

Springer

Published Date

ISBN 10

3658184175

ISBN 13

9783658184179

Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

By: Martin Eisend,Alfred Kuss

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Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

By: Martin Eisend,Alfred Kuss

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

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Page Count

242

Publisher

Springer

Published Date

ISBN 10

3030107949

ISBN 13

9783030107949

Makeda’s Ring – Part 1

By: Alfred Wallner

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Makeda’s Ring – Part 1

By: Alfred Wallner

For Markus the choice was stark: - Leave Austria, the homeland he both loved and hated. - Flee from Lizzy, never more than a pale substitute for Laura, the love of his life, shattered to pieces by a bomb. - Flee a country still overshadowed by the aftermath of Nazism. - Make for Ethiopia, that land of all mysteries, magical and captivating, sombre and dangerous, luminous and healing. There, as he sets out to fulfil Laura’s dream of finding her uncle’s grave, Markus is forced to face his deepest fears and experience the highs and lows of every emotion, through the fascinating power of a single object. A ring. A simple ring, on the finger of an Ethiopian princess, which will lead him on his quest, bring him the answers. And the words which already haunt his memories. Makeda, Makeda’s Ring.

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Page Count

899

Publisher

Austin Macauley Publishers

Published Date

ISBN 10

1398413402

ISBN 13

9781398413405

The Cantatas of J. S. Bach

With their librettos in German-English parallel text

By: Alfred Dürr

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The Cantatas of J. S. Bach

With their librettos in German-English parallel text

By: Alfred Dürr

This is the only English translation of this important book by the world's most distinguished Bach scholar. This work is widely regarded as the most authoritative and comprehensive treatment of the Bach cantatas. It begins with a historical survey of the seventeenth-century background to the cantatas, and performance practice issues. The core of the book is a work-by-work study in which each cantata in turn is represented by its libretto, a synopsis of its movements, and a detailed analytical commentary. This format makes it extremely useful as a reference work for anyone listening to, performing in, or studying any of the Bach cantatas. All the cantata librettos are given in German-English parallel text. For the English edition the text has been carefully revised to bring it up to date, taking account of recent Bach scholarship.

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Page Count

984

Publisher

OUP Oxford

Published Date

ISBN 10

0191058130

ISBN 13

9780191058134

Letters of Cicero to Atticus, Book I. With Notes and an Essay on the Character of the Author

By: Marcus Tullius Cicero,Alfred Pretor

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Letters of Cicero to Atticus, Book I. With Notes and an Essay on the Character of the Author

By: Marcus Tullius Cicero,Alfred Pretor

Reprint of the original, first published in 1882.

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Page Count

178

Publisher

BoD – Books on Demand

Published Date

ISBN 10

338546417X

ISBN 13

9783385464179

Book's by Alfred Kuss

Strategic Marketing

Strategic Marketing

Research Methodology in Marketing

Research Methodology in Marketing

Makeda’s Ring – Part 1

Makeda’s Ring – Part 1

The Cantatas of J. S. Bach

The Cantatas of J. S. Bach

Letters of Cicero to Atticus, Book I. With Notes and an Essay on the Character of the Author

Letters of Cicero to Atticus, Book I. With Notes and an Essay on the Character of the Author

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