The rapid rise of technology, freedom of movement and the boom in mobile communication has connected the world like never before. Cross-cultural communication is now the norm in the worlds of business, politics, and education. Students in all disciplines are likely to study for some period in another country and fresh graduates now roam the world in search of exciting opportunities. But parachuting into an unfamiliar culture represents a myriad of challenges. Misunderstanding verbal and non-verbal communication, unconscious stereotyping, and culture shock can derail what should be a rewarding cross-cultural venture. This book is written by lecturers of intercultural communication from a range of cultural backgrounds, drawing on years of experience to present real-life examples of the challenges and dilemmas presented by intercultural contact. It is also designed as a companion to an undergraduate course of study on intercultural communication and is an ideal preparatory reader for students gearing up for an overseas exchange programme. A student familiar with the concepts and practices described in this book will be much better placed to anticipate, plan for and operate in a new culture, whether for business or study. Complete with hundreds of real-life case studies, strategies, tips, and exercises to reinforce learning, this is your guide-book to confidently cross cultures and achieve your best in a highly connected world.
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