Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
This book establishes the profound significance of MGM's 1940 film The Mortal Storm, the first major Hollywood production to depict the plight of Jews in Germany before the Holocaust. Based on Phyllis Bottome's best seller, also titled The Mortal Storm, the film was made amidst the bitter debate that occurred between 1938 and 1941 over whether the United States should involve itself in another European war or remain an isolationist country, as Charles Lindbergh among others urged. In 1941, the film triggered the first hostile Congressional investigation of Hollywood where the studios were accused of allegedly propagandizing for war. Lindbergh had secretly urged the Hollywood hearings, inspired by his own growing antisemitism, as his unpublished diary reveals. Hollywood studios, in turn, regarded the growing European crisis with ambivalence. They feared being accused in a film like The Mortal Storm of using the movies to represent the fate of Europe's imperiled Jews. Louis B. Mayer, the head of MGM, insisted the word “Jew” be removed from the film and “non-Aryan” be used instead, hoping to confuse American audiences about the film's real intent. Jimmy Stewart, who starred in the film, took it on the road to urge American aid to Britain, while Lindbergh prepared his own campaign to denounce American Jews for luring the country into war. The book reveals how closely Hollywood and politics were entwined on the eve of war. It also reveals how closely the plight of Europe's Jews and American antisemitism were entwined at the same time.
Pike's Portage/Death Wins in the Arctic/Arctic Naturalist/Arctic Obsession/Arctic Twilight/Arctic Front/Canoeing North Into the Unknown/Arctic Revolution/In the Shadow of the Pole/Voices From the Odeyak
Pike's Portage/Death Wins in the Arctic/Arctic Naturalist/Arctic Obsession/Arctic Twilight/Arctic Front/Canoeing North Into the Unknown/Arctic Revolution/In the Shadow of the Pole/Voices From the Odeyak
This special bundle is your essential guide to all things concerning Canada’s polar regions, which make up the majority of Canada’s territory but are places most of us will never visit. The Arctic has played a key role in Canada’s history and in the history of the indigenous peoples of this land, and the area will only become more strategically and economically important in the future. This bundle provides an in-depth crash course, including titles on Arctic exploration (Arctic Obsession), Native issues (Arctic Twilight), sovereignty (In the Shadow of the Pole), adventure and survival (Death Wins in the Arctic), and military issues (Arctic Front). Let this collection be your guide to the far reaches of this country. Arctic Front Arctic Naturalist Arctic Obsession Arctic Revolution Arctic Twilight Death Wins in the Arctic In the Shadow of the Pole Pike’s Portage Voices From the Odeyak
This study examines literary celebrity in Britain from 1850 to 1914. Through lively analysis of rare cultural materials, Easley demonstrates the crucial role of the celebrity author in the formation of British national identity. As Victorians toured the homes and haunts of famous writers, they developed a sense of shared national heritage. At the same time, by reading sensational accounts of writers' lives, they were able to reconsider conventional gender roles and domestic arrangements. As women were featured in interviews and profiles, they were increasingly associated with the ephemerality of the popular press and were often excluded from emerging narratives of British literary history, which defined great literature as having a timeless appeal. Nevertheless, women writers were able to capitalize on celebrity media as a way of furthering their own careers and retelling history on their own terms. Press attention had a more positive effect on men's literary careers since they were expected to assume public identities; however, in some cases, media exposure had the effect of sensationalizing their lives, bodies, and careers. With the development of proto-feminist criticism and historiography, the life stories of male writers were increasingly used to expose unhealthy domestic relationships and imagine ideal forms of British masculinity. The first section of Literary Celebrity explores the practice of literary tourism in Victorian Britain, focusing specifically on the homes and haunts of Charles Dickens, Christina Rossetti, George Eliot, Elizabeth Barrett Browning, and Harriet Martineau. This investigation incorporates analysis of fascinating cultural texts, including maps, periodicals, and tourist guidebooks. Easley links the practice of literary tourism to a variety of cultural developments, including nationalism, urbanization, spiritualism, the women's movement, and the expansion of popular print culture. The second section provides fresh insight into the ways that celebrity culture informed thedevelopment of Victorian historiography. Easley demonstrates how women were able to re-tell history from a proto-feminist perspective by writing contemporary history, participating in architectural reform movements, and becoming active in literary societi
More than an account of the human delusion and fortitude in penetrating one of the most inhospitable areas of the world, Arctic Obsession goes beyond the gripping history of northern exploration, of the searches for the Northwest and Northeast Passages. From early medieval times to the twenty-first century, what has been the beguiling attraction of the North? What manner of men were they who boldly ventured into those hostile and unpredictable regions, scores never to return home, swallowed up by the merciless north. Today’s Arctic is developing into tomorrows hot spot. Arctic Obsession dwells on contemporary issues besetting the most fragile part of our globe global warming and environmental, ecological and geo-political concerns. The book also provides an overview of the entire Arctic region, from Canada, Russia, and Alaska to Greenland, Iceland, and the North Sea.
Great Adaptations: Screenwriting and Global Storytelling is the Second Place Winner in the 2019 International Writers Awards! A vast majority of Academy Award-winning Best Pictures, television movies of the week, and mini-series are adaptations, watched by millions of people globally. Great Adaptations: Screenwriting and Global Storytelling examines the technical methods of adapting novels, short stories, plays, life stories, magazine articles, blogs, comic books, graphic novels and videogames from one medium to another, focusing on the screenplay. Written in a clear and succinct style, perfect for intermediate and advanced screenwriting students, Great Adaptations explores topics essential to fully appreciating the creative, historical and sociological aspects of the adaptation process. It also provides up-to-date, practical advice on the legalities of acquiring rights and optioning and selling adaptations, and is inclusive of a diverse variety of perspectives that will inspire and challenge students and screenwriters alike. Please follow the link below to a short excerpt from an interview with Carole Dean about Great Adaptations: https://fromtheheartproductions.com/getting-creative-when-creating-great-adaptations/
First-Person Anonymous revises previous histories of Victorian women's writing by examining the importance of both anonymous periodical journalism and signed book authorship in women’s literary careers. Alexis Easley demonstrates how women writers capitalized on the publishing conventions associated with signed and unsigned print media in order to create their own spaces of agency and meaning within a male-dominated publishing industry. She highlights the importance of journalism in the fashioning of women's complex identities, thus providing a counterpoint to conventional critical accounts of the period that reduce periodical journalism to a monolithically oppressive domain of power relations. Instead, she demonstrates how anonymous publication enabled women to participate in important social and political debates without compromising their middle-class respectability. Through extensive analysis of literary and journalistic texts, Easley demonstrates how the narrative strategies and political concerns associated with women's journalism carried over into their signed books of poetry and prose. Women faced a variety of obstacles and opportunities as they negotiated the demands of signed and unsigned print media. In investigating women's engagement with these media, Easley focuses specifically on the work of Christian Johnstone (1781-1857), Harriet Martineau (1802-76), Elizabeth Gaskell (1810-65), George Eliot (1819-80) , and Christina Rossetti (1830-94). She provides new insight into the careers of these authors and recovers a large, anonymous body of periodical writing through which their better known careers emerged into public visibility. Since her work touches on two issues central to the study of literary history - the construction of the author and changes in media technology - it will appeal to an audience of scholars and general readers in the fields of Victorian literature, media studies, periodicals research, gender studies, and nineteenth-century
The book traces the friendly Russian-American friendship from 1775 to 1919 in the context of prevailing international developments and of the individuals who contributed to the story.
Did you know Australia is both a continent and a country? Australia is the smallest of the seven continents. It is home to natural wonders like the Great Barrier Reef, a coral reef so large it can be seen from space. Discover more intriguing facts in Australia, an Exploring Continents book.
The best classes have a life of their own, powered by student-led conversations that explore texts, ideas, and essential questions. In these classes, the teacher’s role shifts from star player to observer and coach as the students ▪ Think critically, ▪ Work collaboratively, ▪ Participate fully, ▪ Behave ethically, ▪ Ask and answer high-level questions, ▪ Support their ideas with evidence, and ▪ Evaluate and assess their own work. The Spider Web Discussion is a simple technique that puts this kind of class within every teacher’s reach. The name comes from the weblike diagram the observer makes to record interactions as students actively participate in the discussion, lead and support one another’s learning, and build community. It’s proven to work across all subject areas and with all ages, and you only need a little know-how, a rubric, and paper and pencil to get started. As students practice Spider Web Discussion, they become stronger communicators, more empathetic teammates, better problem solvers, and more independent learners—college and career ready skills that serve them well in the classroom and beyond. Educator Alexis Wiggins provides a step-by-step guide for the implementation of Spider Web Discussion, covering everything from introducing the technique to creating rubrics for discussion self-assessment to the nuts-and-bolts of charting the conversations and using the data collected for formative assessment. She also shares troubleshooting tips, ideas for assessment and group grading, and the experiences of real teachers and students who use the technique to develop and share content knowledge in a way that’s both revolutionary and truly inspiring.
The flamboyant Frenchman Alexis Soyer was the most renowned chef in Victorian England. This is his colourful account of his time at the front in the Crimean War, where he joined British troops in order to improve the quality of the food they were eating. Divulging the secrets of preparing stew for 1000 soldiers, sharing sweetmeats with a Turkish Pacha, and teaching a Highland regiment to cook with his pioneering gas-fuelled 'field stove' that would be used by armies up until the Second World War, Soyer gives a vividly enjoyable lesson in making a little go a long way.
Clutching his vodka and his memories, he seeks refuge on an island in the Cyclades. There by chance he meets a young woman who reactivates love's vocabulary. His survival instinct faintly reappears through the distorting mirror of alcohol. Yet the craving is an irresistible, clever adversary that shows no mercy. He is drawn by his love to places that affect his emotional world ever more forcefully. Moving from Paris and Munich to London and a mountain village in central Greece, he meets a young woman and it becomes clear that the greatest magic is to be found in reality, not the bottle.
Marriage is the novel's traditional subject matter. But what happens to the novel when another genre of writing lays claim to the novel's traditional material? Primitive Marriage: Victorian Anthropology, the Novel, and Sexual Modernity shows how the foundational ideas of the new discipline of anthropology gave late-Victorian novelists and social scientists ways of rethinking heterosexual romance by referring to a new kind of history, one in which marriage systems, sexual behavior, and reproductive practices were temporalized and given historical agency. Temporalizing sexual relations, locating them in evolutionary and historical time, anthropologists and the novelists who wrote after them began to think modernity in sexual terms. This transformation of politics into sexual politics put sexuality and gender at the center of liberal stories of progress. The Victorian theorists responsible for this transformation—from well-known figures like Charles Darwin and Sigmund Freud to lesser-known writers like John McLennan and Henry Maine—and the novelists who engaged them—Anthony Trollope, George Eliot, Henry James, Sarah Grand, H. Rider Haggard, Thomas Hardy—not only helped produce sexually modern subjects, but also the theories about sexuality, time, and politics that we still draw upon to think modernity today.
Drawing on research into the book-production records of twelve publishers-including George Bell & Son, Richard Bentley, William Blackwood, Chatto & Windus, Oliver & Boyd, Macmillan, and the book printers William Clowes and T&A Constable - taken at ten-year intervals from 1836 to 1916, this book interprets broad trends in the growth and diversity of book publishing in Victorian Britain. Chapters explore the significance of the export trade to the colonies and the rising importance of towns outside London as centres of publishing; the influence of technological change in increasing the variety and quantity of books; and how the business practice of literary publishing developed to expand the market for British and American authors. The book takes examples from the purchase and sale of popular fiction by Ouida, Mrs. Wood, Mrs. Ewing, and canonical authors such as George Eliot, Wilkie Collins, and Mark Twain. Consideration of the unique demands of the educational market complements the focus on fiction, as readers, arithmetic books, music, geography, science textbooks, and Greek and Latin classics became a staple for an increasing number of publishing houses wishing to spread the risk of novel publication.
Under-cover agent Monica is on Djerba, off the North African coast, to trace down the mastermind behind the recent 4/11 terror attack, when the dead body of a British tourist washes up and she's torn into a mesh of black magic, tragic romance, and international intrique that are all connected to the Djerba Nights, the most exclusive nightclub on the Tunisian holiday island. Alexis Debary's debut work of fiction is based on the 4/11 terrorist blast on Djerba, in 2002. The author studied Islamic Studies and German Literature at the University of Hamburg and has travelled extensively in Arabic speaking countries. She binds first-hand experiences into two time-lines with precise action and vibrant imagery while playing with the cultural prejudice of the immidiate post 9/11 era.
Lonely Planets Europe is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Marvel at Norways fjords, discover Granadas Alhambra in Spain, and explore Moscows Red Square; all with your trusted travel companion. Get to the heart of Europe and begin your journey now! Inside Lonely Planets Europe Travel Guide: Up-to-date information - all businesses were rechecked before publication to ensure they are still open after 2020s COVID-19 outbreak NEW top experiences feature - a visually inspiring collection of Europes best experiences and where to have them Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, people, music, landscapes, wildlife, cuisine, politics Over 190 maps Covers Albania, Austria, Belarus, Belgium & Luxembourg, Bosnia & Hercegovina, Britain, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Moldova, Montenegro, The Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine The Perfect Choice: Lonely Planets Europe, our most comprehensive guide to Europe, is perfect for both exploring top sights and taking roads less travelled. About Lonely Planet: Lonely Planet is a leading travel media company, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and phrasebooks for 120 languages, and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, videos, 14 languages, armchair and lifestyle books, ebooks, and more, enabling you to explore every day. 'Lonely Planet guides are, quite simply, like no other.' New York Times 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' Fairfax Media (Australia)
Business Law and Practice provides a detailed guide to the forms of business most commonly encountered in practice, examining how they must be run in accordance with the statutory and common law applicable to them.
(Limelight). Written under the auspices of The Lucille Lortel Foundation, this book is the first biography of the grande dame of avant garde theater. Lucille Lortel became a leader of a burgeoning Off Broadway movement during the 1950s and '60s and one of the few women of her generation to be a significant player in New York City theater.
Under-cover agent Monica is on Djerba, in Tunisia, to trace down the mastermind behind the recent 4/11 terror attack, when the dead body of a tourist woman washes up and she's torn into a mesh of black magic, romance, and international intrique that are all connected to the Djerba Nights, the most exclusive nightclub on the holiday island. Alexis Debary's debut work of fiction is based on the 4/11 terrorist blast on Djerba, in 2002. The author studied Islamic Studies and German Literature at the University of Hamburg and has travelled extensively in Arabic speaking countries. She binds first-hand experiences with action and vibrant imagery while playing with the cultural prejudice that began with 9/11.
Richly pigmented skin is the most common skin type internationally Historically, dermatology has focused on white skin. But rich pigmentation can lead to differences in presentation, disease course and outcome, and reaction to treatment. Some dermatologic conditions are seen predominantly or only in richly pigmented skin. Ethnic Dermatology: Principles and Practice provides a practical approach to the dermatology of non-white skin. Written from a global perspective to include Asian, African-Caribbean and North African skin types, it covers all the bases of dermatology including: Grading scales in dermatologic disease Pediatric dermatology Dermatology and systemic disease Drug eruptions Hair and scalp disorders Cosmetic dermatology With a central focus on practical action from an international cast of authors, Ethnic Dermatology: Principles and Practice gives you the clinical tools you need when skin colour matters.
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