Alexander Shewan's Books

The Globalization of Addiction

A Study in Poverty of the Spirit

By: Bruce Alexander

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The Globalization of Addiction

A Study in Poverty of the Spirit

By: Bruce Alexander

Addiction is increasing all around the world, and the conventional remedies don't work. The Globalization of Addiction argues that the cause of this failure to control addiction is that past treatments have focused too single-mindedly on the afflicted individual addict. This book presents a radical rethink about the nature of addiction.

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Page Count

485

Publisher

Oxford University Press

Published Date

ISBN 10

0199588716

ISBN 13

9780199588718

250+ Best Practices for B2B Marketing Success

By: Alexander Kesler

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250+ Best Practices for B2B Marketing Success

By: Alexander Kesler

Triumph in the B2B Marketing World with a How-To Guide Containing 250+ Useful Tips and Tricks 250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits. 250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end. Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom. If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, 250+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.

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Page Count

348

Publisher

Simon and Schuster

Published Date

ISBN 10

1510774440

ISBN 13

9781510774445

Homer and the Poetics of Hades

By: George Alexander Gazis

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Homer and the Poetics of Hades

By: George Alexander Gazis

Homer and the Poetics of Hades offers a new and unique approach to the Iliad and, more particularly, the Odyssey through an exploration of the role and function of the Underworld as a poetic resource permitting an alternative perspective on the epic past. By portraying Hades as a realm where vision is not possible, Homer creates a unique poetic environment in which social constraints and divine prohibitions do not apply, resulting in a narrative which emulates that of the Muses but which at the same time is markedly distinct from it. In Hades experimentation with, and alteration of, important epic forms and values can be pursued with greater freedom, giving rise to a different kind of poetics: the 'poetics of Hades'. In the Iliad, Homer offers us a glimpse of how this alternative poetics works through the visit of Patroclus' shade in Achilles' dream. The recollection offered by the shade reveals an approach to its past in which regret, self-pity, and a lingering memory of intimate and emotional moments displace an objective tone and traditional exposition of heroic values. However, the potential of Hades for providing alternative means of commemorating the past is more fully explored in the 'Nekyia' of Odyssey 11: there, Odysseus' extraordinary ability to see the dead in Hades allows him to meet and interview the shades of heroines and heroes of the epic past, while the absolute confinement of Hades allows the shades to recount their stories from their own personal points of view. The poetic implications are significant, since by visiting Hades and listening to the stories of the shades Odysseus, and Homer with him, gain access to a tradition in which epic values associated with gender roles and even divine law are suspended in favour of a more immediate and personally inflected approach to the epic past. As readers, this alternative poetics offers us more than just a revised framework within which to navigate the Iliad and the Odyssey, inviting as it does a more nuanced understanding of the Greeks' anxieties around mortality and posthumous fame.

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Page Count

301

Publisher

Oxford University Press

Published Date

ISBN 10

0191091154

ISBN 13

9780191091155

The Globalisation of Addiction

A Study in Poverty of the Spirit

By: Bruce K. Alexander

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The Globalisation of Addiction

A Study in Poverty of the Spirit

By: Bruce K. Alexander

Addiction is increasing globally, and the conventional remedies don't work. Arguing that the cause of this failure to control addiction is that treatments have focused too single-mindedly on the afflicted individual addict, this book presents a radical rethink about the nature of addiction.

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486

Published Date

ISBN 10

0199230129

ISBN 13

9780199230129

The Application of Foreign Law in the British and German Courts

By: Alexander DJ Critchley

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The Application of Foreign Law in the British and German Courts

By: Alexander DJ Critchley

This book explores the application of foreign law in civil proceedings in the British and German courts. It focuses on how domestic procedural law impacts on the application of choice of law rules in domestic courts. It engages with questions involved in the investigation and determination of foreign law as they affect the law of England and Wales, Scotland, and Germany. Although the relevant jurisdictions are the focus, the comparative analysis extends to explore examples from other jurisdictions, including relevant international and European conventions. Ambitious in scope, it expertly tracks the development of the law and looks at possible future reforms.

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Page Count

281

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1509959602

ISBN 13

9781509959600

Scientific Classification of Flowering Plants

By: Alexander Kyd Nairne

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Scientific Classification of Flowering Plants

By: Alexander Kyd Nairne

A general survey of the plants of India is presented in this book in a form acceptable to the students of botany. It gives a comprehensive account of scientific classification of flowering plants. This book will be useful for students of botany and taxonomy and will form a handy reference book for identification of Flowering Plants. Contents: Thalamifloræ, Discifloræ, Calycifloræ Conspectus of Monopetalous Orders (Exogens), Monopetalæ Conspectus of Apetalous Orders (Exogens), Apetalæ Conspectus of Endogenous Orders, Endogenæ.

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Page Count

456

Publisher

Discovery Publishing House

Published Date

ISBN 10

8171412114

ISBN 13

9788171412112

Learning to Save the Future

Rethinking Education and Work in an Era of Digital Capitalism

By: Alexander J. Means

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Learning to Save the Future

Rethinking Education and Work in an Era of Digital Capitalism

By: Alexander J. Means

Mainstream economists and Silicon Valley entrepreneurs claim that unfettered capitalism and digital technology can unlock a future of unbounded prosperity, create endless high paying jobs, and solve the world’s vast social and ecological problems. Realizing this future of abundance purportedly rests in the transformation of human potential into innovative human capital through new 21st century forms of education. In this new book Alex Means challenges this view. Stagnating economic growth and runaway inequality have emerged as the ‘normal’ condition of advanced capitalism. Simultaneously, there has been a worldwide educational expansion and a growing surplus of college-educated workers relative to their demand in the world economy. This surplus is complicated by an emerging digital revolution driven by artificial intelligence and machine learning that generates worker displacing innovations and immaterial forms of labor and valorization. Learning to Save the Future argues that rather than fostering mass intellectuality, educational development is being constrained by a value structure subordinated to 21st century capitalism and technology. Human capabilities from creativity, design, engineering, to communication are conceived narrowly as human capital, valued in terms of economic productivity and growth. Similarly, global problems such as the erosion of employment and climate change are conceived as educational problems to be addressed through business solutions and the digitalization of education. This thought-provoking account provides a cognitive map of this condition, offering alternatives through critical analyses of education and political economy, technology and labor, creativity and value, power and ecology.

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Page Count

185

Publisher

Routledge

Published Date

ISBN 10

1315450194

ISBN 13

9781315450193

Genetic Engineering of Plants

An Agricultural Perspective

By: Tsune Kosuge,Carole P. Meredith,Alexander Hollaender,Claire M. Wilson

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Genetic Engineering of Plants

An Agricultural Perspective

By: Tsune Kosuge,Carole P. Meredith,Alexander Hollaender,Claire M. Wilson

William C. Taylor Department of Genetics University of California Berkeley, California 94720 It is evident by now that there is a great deal of interest in exploiting the new technologies to genetically engineer new forms of plants. A purpose of this meeting is to assess the possibilities. The papers that follow are concerned with the analysis of single genes or small gene families. We will read about genes found within the nucleus, plastids, and bacteria which are responsible for agri culturally important traits. Given that these genes can be isolated by recombinant DNA techniques, there are two possible strategies for plant engineering. One involves isolating a gene from a cultivated plant, changing it in a specific way and then inserting it back into the same plant where it produces an altered gene product. An example might be changing the amino acid composition of a seed pro tein so as to make the seed a more efficient food source. A second strategy is to isolate a gene from one species and transfer it to another species where it produces a desirable feature. An example might be the transfer of a gene which encodes a more efficient pho tosynthetic enzyme from a wild relative into a cultivated species. There are three technical hurdles which must be overcome for either strategy to work. The gene of interest must be physically isolated.

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Page Count

499

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1468445448

ISBN 13

9781468445442

Reports and Papers Political, Geographical, & Commercial, Submitted to Government in Scinde, Afghanistan and Adjacent Countries

By: Alexander Burnes,Leech,Lord,Wood

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Reports and Papers Political, Geographical, & Commercial, Submitted to Government in Scinde, Afghanistan and Adjacent Countries

By: Alexander Burnes,Leech,Lord,Wood

Reprint of the original, first published in 1839.

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Page Count

494

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3368754009

ISBN 13

9783368754006

And Still Plays the Abyssinian Damsel on her Dulcimer

A Novel based on Ethiopian History and Legends

By: Alexander Raju

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And Still Plays the Abyssinian Damsel on her Dulcimer

A Novel based on Ethiopian History and Legends

By: Alexander Raju

And Still Plays the Abyssinian Damsel on Her Dulcimer is a novel based on Ethiopian history and legends. The story has thirteen chapters representing the thirteen months in the Ethiopian calendar. The narrator, a professor at an Ethiopian University, flies from Mumbai to Addis Ababa, and then to his destination. He is haunted by the Abyssinian damsel whom the English poet Samuel Taylor Coleridge saw in a dream and described in his poem “Kubla Khan.” The Abyssinian damsel tells the story of Ethiopia from prehistoric to modern times, revealing herself as one who visited King Solomon together with the Queen of Sheba. The Rift Valley of Ethiopia, where three-million-year-old human fossils have been discovered, is considered the birthplace of Homo sapiens. A myriad of legends like the Serpent Kings and Queen Gudit intertwine with Ethiopia’s history. Reviewing the novel, Barbara Biehler wrote, “A fine writing style and tells a great story.”

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Page Count

485

Publisher

Strategic Book Publishing & Rights Agency

Published Date

ISBN 10

1631356151

ISBN 13

9781631356155

Book's by Alexander Shewan

The Globalization of Addiction

The Globalization of Addiction

250+ Best Practices for B2B Marketing Success

250+ Best Practices for B2B Marketing Success

Homer and the Poetics of Hades

Homer and the Poetics of Hades

The Globalisation of Addiction

The Globalisation of Addiction

The Application of Foreign Law in the British and German Courts

The Application of Foreign Law in the British and German Courts

Scientific Classification of Flowering Plants

Scientific Classification of Flowering Plants

Learning to Save the Future

Learning to Save the Future

Genetic Engineering of Plants

Genetic Engineering of Plants

Reports and Papers Political, Geographical, & Commercial, Submitted to Government in Scinde, Afghanistan and Adjacent Countries

Reports and Papers Political, Geographical, & Commercial, Submitted to Government in Scinde, Afghanistan and Adjacent Countries

And Still Plays the Abyssinian Damsel on her Dulcimer

And Still Plays the Abyssinian Damsel on her Dulcimer

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