Alexander Kesler's Books

250+ Best Practices for B2B Marketing Success

By: Alexander Kesler

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250+ Best Practices for B2B Marketing Success

By: Alexander Kesler

Triumph in the B2B Marketing World with a How-To Guide Containing 250+ Useful Tips and Tricks 250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits. 250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end. Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom. If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, 250+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.

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Page Count

348

Publisher

Simon and Schuster

Published Date

ISBN 10

1510774440

ISBN 13

9781510774445

Rock-forming Minerals

Non-Silicates, Volume 5B

By: William Alexander Deer

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Rock-forming Minerals

Non-Silicates, Volume 5B

By: William Alexander Deer

This volume deals with sulphates, carbonates, phosphates and halides, incorporating recent advances in investigative techniques. Each mineral chapter has sections on structure, chemistry, optical and physical properties, distinguishing features and paragenesis. Chapters are headed with brief tabulations of mineral data and a sketch of optical orientation. Results are included from ocean floor experimentation and deep sea drilling.

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396

Publisher

Geological Society of London

Published Date

ISBN 10

189779990X

ISBN 13

9781897799901

The European Administrative Elite

By: John Alexander Armstrong

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The European Administrative Elite

By: John Alexander Armstrong

Although there have been other studies of elite administrators in France, Great Britain, Germany, and Russia, John Armstrong has made the first systematic comparison of their roles, especially their inclination to participate in economic development. Drawing on role theory and theories of socialization and recruitment, he analyzes the influences that family, secondary school, specialized university instruction, and in-service experiences have had on administrators. Currents of ideas, class concepts of appropriate role behavior, and organizational peculiarities are also examined as possible influences. By exploring this subject over a long period—in some cases reaching as far back as the seventeenth century—this book shows how changing definitions of administrators' roles reflect their position in society and permit the exploration of changing socialization processes. The long time span also shows how factors such as administrative intervention can change from being marginally important to crucial in affecting economic growth. From the diverse European experience the author distills five factors which he hypothesizes have exerted a constant positive influence on administrative intervention in economic development, and suggests how these factors might be applied in analysis of other societies. He also provides a wealth of statistical data and an extensive bibliography. Originally published in 1973. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

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Page Count

419

Publisher

Princeton University Press

Published Date

ISBN 10

1400867053

ISBN 13

9781400867059

The Man in Song

A Discographic Biography of Johnny Cash

By: John M. Alexander

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The Man in Song

A Discographic Biography of Johnny Cash

By: John M. Alexander

There have been many books written about Johnny Cash, but The Man in Song is the first to examine Cash’s incredible life through the lens of the songs he wrote and recorded. Music journalist and historian John Alexander has drawn on decades of studying Cash’s music and life, from his difficult depression-era Arkansas childhood through his death in 2003, to tell a life story through songs familiar and obscure. In discovering why Cash wrote a given song or chose to record it, Alexander introduces readers anew to a man whose primary consideration of any song was the difference music makes in people’s lives, and not whether the song would become a hit. The hits came, of course. Johnny Cash sold more than fifty million albums in forty years, and he holds the distinction of being the only performer inducted into the Rock and Roll Hall of Fame, the Country Music Hall of Fame, the Songwriters Hall of Fame, and the Gospel Music Hall of Fame. The Man in Song connects treasured songs to an incredible life. It explores the intertwined experience and creativity of childhood trauma. It rifles through the discography of a life: Cash’s work with the Tennessee Two at Sam Phillips’s Sun Studios, the unique concept albums Cash recorded for Columbia Records, the spiritual songs, the albums recorded live at prisons, songs about the love of his life, June Carter Cash, songs about murder and death and addiction, songs about ramblers, and even silly songs. Appropriate for both serious country and folk music enthusiasts and those just learning about this musical legend, The Man in Song will appeal to a fan base spanning generations. Here is a biography for those who first heard “I Walk the Line” in 1956, a younger generation who discovered Cash through songs like his cover of Trent Reznor’s “Hurt,” and everyone in between.

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306

Publisher

University of Arkansas Press

Published Date

ISBN 10

1610756282

ISBN 13

9781610756280

The A to Z of Mormonism

By: Davis Bitton,Thomas G. Alexander

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The A to Z of Mormonism

By: Davis Bitton,Thomas G. Alexander

Mormonism is the unofficial name for The Church of Jesus Christ of Latter-Day Saints, which originated in the early 1800s. Mormonism refers to the doctrines taught by Joseph Smith, doctrines that are believed to be original gospel preached by Jesus Christ. The Mormons oppose abortion, homosexuality, unmarried sexual acts, pornography, gambling, tobacco, consuming alcohol, tea, coffee, and the use of drugs. Despite its relatively young age, the Mormon Church continues to grow, and today it contains about 13 million members. The A to Z of Mormonism relates the history of the Mormon church through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on crucial persons, organizations, churches, beliefs, and events. Clearing up many of the misconceptions held about Mormonism and its members, this is an essential reference.

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358

Publisher

Scarecrow Press

Published Date

ISBN 10

0810870606

ISBN 13

9780810870604

The Federalist

A Commentary on the Constitution of the United States

By: Alexander Hamilton,John Jay,James Madison

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The Federalist

A Commentary on the Constitution of the United States

By: Alexander Hamilton,John Jay,James Madison

The series of essays that comprise The Federalist constitutes one of the key texts of the American Revolution and the democratic system created in the wake of independence. Written in 1787 and 1788 by Alexander Hamilton, James Madison, and John Jay to promote the ratification of the proposed Constitution, these papers stand as perhaps the most eloquent testimonial to democracy that exists. They describe the ideas behind the American system of government: the separation of powers; the organization of Congress; the respective positions of the executive, legislative, and judiciary; and much more. The Federalist remains essential reading for anyone interested in politics and government, and indeed for anyone seeking a foundational statement about democracy and America. This new edition of The Federalist is edited by Robert Scigliano, a professor in the political science department at Boston College. His substantive Introduction sheds clarifying new light on the historical context and meaning of The Federalist. Scigliano also provides a fresh and definitive analysis of the disputed authorship of several sections of this crucial work. From the Hardcover edition.

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Page Count

601

Publisher

Modern Library

Published Date

ISBN 10

0375757864

ISBN 13

9780375757860

Complexity and Medicine

The Elephant in the Waiting Room

By: Colin J Alexander

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Complexity and Medicine

The Elephant in the Waiting Room

By: Colin J Alexander

Thorough and unique, this record focuses on developing strategies for the prevention of noninfectious diseases. Discussing a number of ailments—including, coronary heart disease, osteoarthritis, rheumatoid arthritis, multiple sclerosis, osteoporosis, asthma, and varicose veins—this meticulous account utilizes chaos theory and complexity theory to form hypotheses about the causes of these nonlinear diseases and argues that medicine has previously failed in applying these theories.

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189

Publisher

Nottingham University Press

Published Date

ISBN 10

1907284567

ISBN 13

9781907284564

Introduction to Cosmetic Formulation and Technology

By: Gabriella Baki,Kenneth S. Alexander

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Introduction to Cosmetic Formulation and Technology

By: Gabriella Baki,Kenneth S. Alexander

Designed as an educational and training text, this book provides a clear and easily understandable review of cosmetics and over the counter (OTC) drug-cosmetic products. The text features learning objectives, key concepts, and key terms at the beginning and review questions and glossary of terms at the end of each chapter section. • Overviews functions, product design, formulation and development, and quality control of cosmetic ingredients • Discusses physiological, pharmaceutical, and formulation knowledge of decorative care products • Reviews basic terms and definitions used in the cosmetic industry and provides an overview of the regulatory environment in the US • Includes learning objectives, key concepts, and key terms at the beginning and review questions and glossary of terms at the end of each chapter section • Has PowerPoint slides as ancillaries, downloadable from the book's wiley.com page, for adopting professors

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Page Count

724

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118763785

ISBN 13

9781118763780

The Invasion of The Crimea

Its origin, and an account of its progress down to the death of Lord Raglan. Vol. 1. Copyright edition

By: Alexander Williams Kinglake

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The Invasion of The Crimea

Its origin, and an account of its progress down to the death of Lord Raglan. Vol. 1. Copyright edition

By: Alexander Williams Kinglake

Reprint of the original, first published in 1863.

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306

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BoD – Books on Demand

Published Date

ISBN 10

3375003897

ISBN 13

9783375003890

Historical Dictionary of Mormonism

By: Davis Bitton,Thomas G. Alexander

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Historical Dictionary of Mormonism

By: Davis Bitton,Thomas G. Alexander

Mormonism is the unofficial name for The Church of Jesus Christ of Latter-Day Saints, which originated in the early 1800s. Mormonism refers to the doctrines taught by Joseph Smith, doctrines that are believed to be original gospel preached by Jesus Christ. The Mormons oppose abortion, homosexuality, unmarried sexual acts, pornography, gambling, tobacco, consuming alcohol, tea, coffee, and the use of drugs. Despite its relatively young age, the Mormon Church continues to grow, and today it contains about 13 million members. The third edition of the Historical Dictionary of Mormonism expands on the second edition with a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on crucial persons, organizations, churches, beliefs, and events. Clearing up many of the misconceptions held about Mormonism and its members, this is an essential reference.

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361

Publisher

Scarecrow Press

Published Date

ISBN 10

0810862514

ISBN 13

9780810862517

Atlas of Head/Neck and Spine Normal Imaging Variants

By: Alexander McKinney,Zuzan Cayci,Mehmet Gencturk,David Nascene,Matt Rischall,Jeffrey Rykken,Frederick Ott

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Atlas of Head/Neck and Spine Normal Imaging Variants

By: Alexander McKinney,Zuzan Cayci,Mehmet Gencturk,David Nascene,Matt Rischall,Jeffrey Rykken,Frederick Ott

This text provides a comprehensive overview of the normal variations of the neck, spine, temporal bone and face that may simulate disease. Comprised of seven chapters, this atlas focuses on specific topical variations, among them head-neck variants, orbital variants, sinus, and temporal bone variants, and cervical, thoracic, and lumbar variations of the spine. It also includes comparison cases of diseases that should not be confused with normal variants. Atlas of Head/Neck and Spine Normal Imaging Variants is a much needed resource for a diverse audience, including neuroradiologists, neurosurgeons, neurologists, orthopedists, emergency room physicians, family practitioners, and ENT surgeons, as well as their trainees worldwide.

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333

Publisher

Springer

Published Date

ISBN 10

3319954415

ISBN 13

9783319954417

Historical Dictionary of the Latter-day Saints

By: Thomas G. Alexander,Davis Bitton

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Historical Dictionary of the Latter-day Saints

By: Thomas G. Alexander,Davis Bitton

The Church of Jesus Christ of Latter-day Saints is a Christian church that was organized by six men in western New York in 1830 under the leadership of Joseph Smith, the church has grown to more than 16 million members today. A restoration of the primitive church organized by Jesus Christ in the first century C. E., the church’s membership was originally all Americans. The church is now, however, a worldwide church with more members who live outside the United States than inside. The fourth edition of Historical Dictionary of the Latter-day Saints contains a chronology, an introduction, and an extensive bibliography. The dictionary section has over 400 cross-referenced entries on the important people, ideas, doctrine, and events during the hundred-ninety year history of The Church of Jesus Christ of Latter-day Saints. This book is an excellent resource for students, researchers, and anyone wanting to know more about The Church of Jesus Christ of Latter-day Saints.

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Page Count

387

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538120720

ISBN 13

9781538120729

The Invasion of the Crimea

Its Origin and an Account of Its Progress Down to the Death of Lord Raglan

By: Alexander William Kinglake

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The Invasion of the Crimea

Its Origin and an Account of Its Progress Down to the Death of Lord Raglan

By: Alexander William Kinglake

This monumental work on the Crimean War by an eyewitness was first published between 1863 and 1887.

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Page Count

444

Publisher

Cambridge University Press

Published Date

ISBN 10

1108023983

ISBN 13

9781108023986

Book's by Alexander Kesler

250+ Best Practices for B2B Marketing Success

250+ Best Practices for B2B Marketing Success

Rock-forming Minerals

Rock-forming Minerals

The European Administrative Elite

The European Administrative Elite

The Man in Song

The Man in Song

The A to Z of Mormonism

The A to Z of Mormonism

The Federalist

The Federalist

Complexity and Medicine

Complexity and Medicine

Introduction to Cosmetic Formulation and Technology

Introduction to Cosmetic Formulation and Technology

The Invasion of The Crimea

The Invasion of The Crimea

Historical Dictionary of Mormonism

Historical Dictionary of Mormonism

Atlas of Head/Neck and Spine Normal Imaging Variants

Atlas of Head/Neck and Spine Normal Imaging Variants

Historical Dictionary of the Latter-day Saints

Historical Dictionary of the Latter-day Saints

The Invasion of the Crimea

The Invasion of the Crimea

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