Alexander Dierks's Books

Modern Integrated Technology of Information Systems Design and Development

By: Emaid Abdul-Retha Victor Illushko, Alexander Sokolov Irena Zaretskaya Soenke Dierks Pascual Marques

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Modern Integrated Technology of Information Systems Design and Development

By: Emaid Abdul-Retha Victor Illushko, Alexander Sokolov Irena Zaretskaya Soenke Dierks Pascual Marques

The main purpose of this monograph is to introduce the up-to-date technology of software development for different applied problems solution as one of the most important spheres of modern engineering activity. It is absolutely obvious today that the role of information technology in everyday engineering activity rises steeply. Moreover, the efficient skills in information technology form the obligatory and essential part of the qualification requirements to modern engineer.

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Page Count

417

Publisher

Marques Aviation Ltd

Published Date

ISBN 10

1907980113

ISBN 13

9781907980114

Re-Modeling the Brand Purchase Funnel

Conceptualization and Empirical Application

By: Alexander Dierks

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Re-Modeling the Brand Purchase Funnel

Conceptualization and Empirical Application

By: Alexander Dierks

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.

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Page Count

401

Publisher

Springer

Published Date

ISBN 10

3658178221

ISBN 13

9783658178222

The Inevitable Pipeline into Exile

Botswanas Role in the Namibian Liberation Struggle

By: Alexander Mller

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The Inevitable Pipeline into Exile

Botswanas Role in the Namibian Liberation Struggle

By: Alexander Mller

The role played by Botswana in various southern African liberation struggles has previously been neglected in historical studies. The countrys politics of support and mobilisation early on in Namibias struggle for independence from South Africa proved crucial for the formative period of both nation states. Botswanas difficult and contradictory position as neighbour of the South African apartheid state and colonial power in Namibia are carefully dealt with, as are the challenges faced by the fragile Namibian refugee networks and liberation movements, SWANU and SWAPO, operating in Botswana for decades. The Inevitable Pipeline into Exile deals with a crucial phase of nationalism and transnational politics during the period of southern African decolonisation at the height of South Africas diplomatic and military aggression throughout the region.

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Page Count

294

Publisher

African Books Collective

Published Date

ISBN 10

3905758520

ISBN 13

9783905758528

Land of the Midnight Sun

My Arctic Adventures

By: Alexander Armstrong

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Land of the Midnight Sun

My Arctic Adventures

By: Alexander Armstrong

In an adventure of a lifetime, Alexander Armstrong wraps up warm and heads ever north to explore the hostile Arctic winter – the glittering landscape of Scandinavia, the isolated islands of Iceland and Greenland, and the final frontier of Canada and Alaska. Along the way he learns from the Marines how to survive sub-zero temperatures by eating for England, takes a white-knuckle drive along a treacherous 800-mile road that's a river in summer and, with great reluctance, strips off for a dip in the freezing Arctic waters - and that’s all before wrestling Viking-style with a sporting legend called Eva as part of an Icelandic winter festival. Sharing the wonder of the Arctic in his inimitable style, Land of the Midnight Sun is a brilliantly entertaining travelogue that takes readers on an exhilarating and hilarious journey to the farthest reaches of the globe. Through his witty exploration of the region's remarkable landscape and lifestyle, and its even more remarkable people, Armstrong proves himself the ideal travel companion.

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Page Count

306

Publisher

Random House

Published Date

ISBN 10

1473526388

ISBN 13

9781473526389

Head and Neck Cancer, An Issue of Hematology/Oncology Clinics of North America

By: Alexander Colevas

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Head and Neck Cancer, An Issue of Hematology/Oncology Clinics of North America

By: Alexander Colevas

This issue of Hematology/Oncology Clinics of North America is devoted to Head and Neck Cancer. Guest Editor Alexander Colevas, MD has assembled a group of expert authors to review the following topics: Epidemiology of SCCHN; Genetics of Head and Neck Cancers; Molecular Biology of Head and Neck Cancers; Quality of Life in Head and Neck Cancer Treatment; Nasopharyngeal Carcinoma; Evolving Surgical Techniques in SCCHN; Radiation Oncology New Approaches in SCCHN; Thyroid Gland Malignancies; Sequential and Concurrent Chemoradiation; Systemic Chemotherapy for SCCHN Focus on New targets and Agents; EGFR Inhibition in SCCHN; Diagnostic and Therapeutic Assessment Imaging in Head and Neck Cancer; Salivary Gland Cancers; Immunotherapy in SCCHN; Human Papillomavirus in SCCHN; and Supportive Care Issues in SCCHN Treatment and Survivorship: Dental, Nutrition, Speech and Swallowing, Depression.

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Page Count

225

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323402518

ISBN 13

9780323402514

Leg Pain in the Running Athlete, An Issue of Clinics in Sports Medicine

By: Alexander Meininger

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Leg Pain in the Running Athlete, An Issue of Clinics in Sports Medicine

By: Alexander Meininger

This issue of Clinics in Sports Medicine, Guest Edited by Alexander K. Meininger, MD, is devoted to Leg Pain in Athletes. Leg pain is a common manifestation of many ailments for which the athlete is vulnerable. In this issue, authors will discuss the most common causes of leg pain, including tibial stress syndrome, stress fractures, and exertional compartment syndrome. Attention will also be given to the evaluation of the injured runner, risk factors (such as the female athlete triad), and useful imaging adjuncts will be discussed.

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208

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455744387

ISBN 13

9781455744381

Understanding the Patellofemoral Joint: From Instability to Arthroplasty; An Issue of Clinics in Sports Medicine

By: Alexander Meininger

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Understanding the Patellofemoral Joint: From Instability to Arthroplasty; An Issue of Clinics in Sports Medicine

By: Alexander Meininger

This issue of Clinics in Sports Medicine will focus on patellofemoral disorders and how they are among the most common clinical conditions managed in the orthopaedic and sports medicine setting. The correct diagnosis at an early stage is essential if subsequent treatment is to be successful and secondary complications are to be avoided. Nonoperative intervention is usually the first form of treatment; however, there is no consensus on the most effective method of treatment.

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Page Count

201

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323320740

ISBN 13

9780323320740

Building the New Economy

Data as Capital

By: Alex Pentland,Alexander Lipton,Thomas Hardjono

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Building the New Economy

Data as Capital

By: Alex Pentland,Alexander Lipton,Thomas Hardjono

How to empower people and communities with user-centric data ownership, transparent and accountable algorithms, and secure digital transaction systems. Data is now central to the economy, government, and health systems—so why are data and the AI systems that interpret the data in the hands of so few people? Building the New Economy calls for us to reinvent the ways that data and artificial intelligence are used in civic and government systems. Arguing that we need to think about data as a new type of capital, the authors show that the use of data trusts and distributed ledgers can empower people and communities with user-centric data ownership, transparent and accountable algorithms, machine learning fairness principles and methodologies, and secure digital transaction systems. It’s well known that social media generate disinformation and that mobile phone tracking apps threaten privacy. But these same technologies may also enable the creation of more agile systems in which power and decision-making are distributed among stakeholders rather than concentrated in a few hands. Offering both big ideas and detailed blueprints, the authors describe such key building blocks as data cooperatives, tokenized funding mechanisms, and tradecoin architecture. They also discuss technical issues, including how to build an ecosystem of trusted data, the implementation of digital currencies, and interoperability, and consider the evolution of computational law systems.

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Page Count

475

Publisher

MIT Press

Published Date

ISBN 10

0262367416

ISBN 13

9780262367417

Exploring the Vertebrate Central Cholinergic Nervous System

By: Alexander G. Karczmar

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Exploring the Vertebrate Central Cholinergic Nervous System

By: Alexander G. Karczmar

Even if the “weapons of mass destruction” (WMD) and, among them, stocks of organoph- phorus (OP) agents (also referred to as war gases and nerve gases) were not found in Iraq following the US-Iraq war, the relative ease with which these substances can be made from harmless precursors and the low cost of their manufacture will continue to fascinate pow- hungry, ruthless dictators, as well as multinational and international terrorists, particularly as the close relationship between the OP agents and useful insecticides makes it easy to disguise the importation and purchase of small amounts of the precursors. Indeed, the use by Saddam Hussein of a nerve gas against the Kurds and his possible employment of the OP agents during his war with Iran, and the Sarin attack in the Tokyo underground by an extremist religious set magnetized the world with respect to the OP drugs. As these drugs exert their toxicity via their cholinergic action on the nervous, particularly central nervous, system, it is no wonder that the research in the cholinergic ? eld attracts, and merits, our intense attention. These considerations underlie the signi? cance of this book, as Alex Karczmar devotes an entire chapter of Exploring the Vertebrate Central Cholinergic Nervous System to anticholinest- ases (antiChEs), and as he is an acknowledged expert in the ? eld of cholinergic toxicity as well as a consultant to the Surgeon General of the U. S. Army.

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Page Count

698

Publisher

Springer Science & Business Media

Published Date

ISBN 10

038746526X

ISBN 13

9780387465265

Urogenital Ultrasound

A Text Atlas

By: Dennis L. Cochlin,Paul A. Dubbins,Archie A Alexander

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Urogenital Ultrasound

A Text Atlas

By: Dennis L. Cochlin,Paul A. Dubbins,Archie A Alexander

Providing a detailed coverage that is impossible in broader-based textbooks, Urogenital Ultrasound, Second Edition, is a comprehensive study of genitourinary ultrasound that has been completely revised to keep up to date with the rapidly changing technology. Reflecting the obviously visual nature of ultrasound imaging, Urogenital Ultrasound, Second Edition contains more than 1000 images, including those from more technically advanced ultrasound machines than were in the first edition. Aiding the reader in recognizing various disease states and recommending effective therapeutic or surgical measures, this new edition also covers all recent developments, explained in a pragmatic style that is easily read and understood.

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Page Count

450

Publisher

CRC Press

Published Date

ISBN 10

1853171174

ISBN 13

9781853171178

Cyber Denial, Deception and Counter Deception

A Framework for Supporting Active Cyber Defense

By: Kristin E. Heckman,Frank J. Stech,Roshan K. Thomas,Ben Schmoker,Alexander W. Tsow

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Cyber Denial, Deception and Counter Deception

A Framework for Supporting Active Cyber Defense

By: Kristin E. Heckman,Frank J. Stech,Roshan K. Thomas,Ben Schmoker,Alexander W. Tsow

This book presents the first reference exposition of the Cyber-Deception Chain: a flexible planning and execution framework for creating tactical, operational, or strategic deceptions. This methodology bridges the gap between the current uncoordinated patchwork of tactical denial and deception (D&D) techniques and their orchestration in service of an organization’s mission. Concepts for cyber- D&D planning operations and management are detailed within the larger organizational, business, and cyber defense context. It examines the necessity of a comprehensive, active cyber denial scheme. The authors explain the organizational implications of integrating D&D with a legacy cyber strategy, and discuss trade-offs, maturity models, and lifecycle management. Chapters present the primary challenges in using deception as part of a security strategy, and guides users through the steps to overcome common obstacles. Both revealing and concealing fact and fiction have a critical role in securing private information. Detailed case studies are included. Cyber Denial, Deception and Counter Deception is designed as a reference for professionals, researchers and government employees working in cybersecurity. Advanced-level students in computer science focused on security will also find this book useful as a reference or secondary text book.

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Page Count

263

Publisher

Springer

Published Date

ISBN 10

3319251333

ISBN 13

9783319251332

Leading Pharmaceutical Innovation

How to Win the Life Science Race

By: Oliver Gassmann,Alexander Schuhmacher,Max von Zedtwitz,Gerrit Reepmeyer

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Leading Pharmaceutical Innovation

How to Win the Life Science Race

By: Oliver Gassmann,Alexander Schuhmacher,Max von Zedtwitz,Gerrit Reepmeyer

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

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189

Publisher

Springer

Published Date

ISBN 10

3319668331

ISBN 13

9783319668338

Stanley Kubrick Director

A Visual Analysis

By: Alexander Walker,Sybil Taylor,Ulrich Ruchti

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Stanley Kubrick Director

A Visual Analysis

By: Alexander Walker,Sybil Taylor,Ulrich Ruchti

In the only book written with Kubrick's cooperation, the authors offer a frame-by-frame study of the director's greatest works, including "Eyes Wide Shut", Kubrick's last film directed before his death. Photos and illustrations.

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Page Count

384

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393321193

ISBN 13

9780393321197

Was the Real Thomas Mann an Antisemite?

By: Alexander Raviv

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Was the Real Thomas Mann an Antisemite?

By: Alexander Raviv

Examines four novellas by Thomas Mann, into which he overtly or covertly placed Jewish characters: "The Will for Happiness", "Gladius Dei", "Tristan", and "The Blood of the Walsungs". Argues that these novellas show Mann as an antisemite. His early collaboration with the voelkisch-nationalist periodical "Das zwanzigste Jahrhundert", to which he contributed a number of essays touching on the "Jewish question", and some other details of his biography corroborate this impression.

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Page Count

132

Publisher

LIT Verlag Münster

Published Date

ISBN 10

3643902018

ISBN 13

9783643902016

McKee's Pathology of the Skin, 2 Volume Set E-Book

By: J. Eduardo Calonje,Thomas Brenn,Alexander J Lazar,Steven D. Billings

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McKee's Pathology of the Skin, 2 Volume Set E-Book

By: J. Eduardo Calonje,Thomas Brenn,Alexander J Lazar,Steven D. Billings

Comprehensive and lavishly illustrated, McKee's Pathology of the Skin, 5th Edition, is your reference of choice for up-to-date, authoritative information on dermatopathology. You'll find clinical guidance from internationally renowned experts along with details on etiology, pathogenesis, histopathology, and differential diagnosis – making this unique reference unparalleled in its wealth of clinical and histopathological material. The 5th Edition of this classic text is a must-have resource for practicing dermatopathologists and general pathologists who sign out skin biopsies. - Covers pathological aspects of skin diseases in addition to providing superb descriptions and illustrations of their clinical manifestations – the only available reference with this unique combination of features. - Integrates dermatopathology, clinical correlations, and clinical photographs throughout, and features bulleted lists of clinical features and differential diagnosis tables for easy reference. - Contains more than 5,000 superb histopathologic and clinical illustrations that demonstrate the range of histologic manifestations. - Brings you fully up to date with key molecular aspects of disease, the capabilities and limitations of molecular diagnostics, and targeted/personalized medicine. - Features up-to-date information on biologics, drug eruptions, and other developments in therapeutics. - Helps you stay current with the latest diagnostic tumor markers and other new developments in immunohistochemistry. - Includes a completely revised chapter on cutaneous lymphoma that reflects recent WHO-EORTC classification changes, as well as new coverage of sentinel lymph node biopsy for melanoma. - Shares the knowledge of the main editor Dr. J. Eduardo Calonje, along with co-editors Thomas Brenn, and Alexander Lazar, and new co-editor Steven D. Billings who offers expertise on both dermatopathology and soft tissue tumors. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

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Page Count

2723

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702075523

ISBN 13

9780702075520

Critical Care Nursing Certification Review: CCRN Prep and Practice Exams, Eighth Edition

By: Alexander Johnson,Hillary Crumlett

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Critical Care Nursing Certification Review: CCRN Prep and Practice Exams, Eighth Edition

By: Alexander Johnson,Hillary Crumlett

The most effective study guide for the Critical Care Nursing Certification Exam—now with all- new artwork! Critical Care Nursing Certification Review is a comprehensive, single-source review that covers everything you need to know to excel on the examination administered by the American Association of Critical Care Nurses (AACN). Unlike dull, dry, outline-style reviews, this score-boosting resource is presented in short, easy-to-read chapters that are similar what you would hear at a well-planned lecture. Following the CCRN blueprint, coverage of each subject is weighted to reflect its level of importance on the actual exam. Ten practice exams (mostly centered around body systems) help you identify weak areas and sharpen your test-taking skills. Chapters cover all the systems and topics you need to master, including: •Cardiovascular •Pulmonary •Endocrine •Immunology and Hematology •Neurology •Gastroenterology •Renal •Multi-organ Problems •Professionalism, Ethics, and Synergy •Behavior

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