Alex W. White's Books

The Elements of Graphic Design

By: Alex W. White

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The Elements of Graphic Design

By: Alex W. White

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Page Count

227

Publisher

Simon and Schuster

Published Date

ISBN 10

1581157800

ISBN 13

9781581157802

The Elements of Graphic Design

Space, Unity, Page Architecture, & Type

By: Alex W. White

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The Elements of Graphic Design

Space, Unity, Page Architecture, & Type

By: Alex W. White

In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students. This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader’s benefit. Contributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford. The Elements of Graphic Design, Third Edition describes how to: • Employ white space as a significant component of design • Define and reveal dominant images, words, and concepts • Use scale, position, and color to guide readers through levels of importance • Use type for maximum comprehension and value to the reader Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.

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Page Count

242

Publisher

Simon and Schuster

Published Date

ISBN 10

1621537625

ISBN 13

9781621537625

Editing by Design

The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students

By: Jan V. White,Alex W. White

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Editing by Design

The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students

By: Jan V. White,Alex W. White

An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today’s online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about “editing” and “design” as a word person and a design person Teamwork and collaboration for story clarity Originality and inducement for the reader Columns and grids for organization and consistency Covers and content listings as tools for deeper reader involvement How to use type hierarchy to catch and lure readers Representational and non-representational imagery Using color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.

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Page Count

469

Publisher

Simon and Schuster

Published Date

ISBN 10

1621537617

ISBN 13

9781621537618

The Chess Puzzle Book 4

Mastering the Positional Principles

By: Karsten Mueller,Alex Markgraf

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The Chess Puzzle Book 4

Mastering the Positional Principles

By: Karsten Mueller,Alex Markgraf

Welcome to The Chess Puzzle Book 4! - It mostly deals with the important technical question of how to convert a static advantage. As noted by Mark Dvoretsky in his Foreword: "I cannot think of any books with high-quality exercises regarding such topics as domination, the - do not hurry” principle, the principle of two weaknesses, etc., all of which are discussed by Müller and his co-author Alexander Markgraf ... I hope that you enjoy this new book by Müller and Markgraf and I encourage you to seriously study the positions discussed in the book. As a result, you will significantly progress in your understanding of chess and improve your results.” Topics include Prophylaxis, The Principle of Two Weaknesses, The Right Exchange, Domination, Do Not Rush, and Converting an Advantage. There are also many well-chosen exercises with comprehensive solutions to help guide and instruct the reader. The Chess Puzzle Book 4 is the fourth volume in the series formerly known as the ChessCafe Puzzle Books.

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Page Count

325

Publisher

SCB Distributors

Published Date

ISBN 10

1936490536

ISBN 13

9781936490530

The Complete Calorie Fat & Carb Counter

By: Alex Lluch

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The Complete Calorie Fat & Carb Counter

By: Alex Lluch

Understanding the nutritional value of foods is the best and fastest way to lose weight, improve eating habits, and have increased energy. This convenient book will help readers lose weight because it provides nutritional information for thousands of food items in addition to all the tools necessary to create a personalized weight-loss plan.

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Page Count

516

Publisher

WS Publishing Group

Published Date

ISBN 10

1934386340

ISBN 13

9781934386347

Really Good Logos Explained

Top Design Professionals Critique 500 Logos and Explain What Makes Them Work

By: Margo Chase,Rian Hughes,Ron Miriello,Alex W White

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Really Good Logos Explained

Top Design Professionals Critique 500 Logos and Explain What Makes Them Work

By: Margo Chase,Rian Hughes,Ron Miriello,Alex W White

A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

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Page Count

288

Publisher

Rockport Publishers

Published Date

ISBN 10

161673891X

ISBN 13

9781616738914

The Exchange French Comes to Life

Fresh Strategies to Play for a Win

By: Alex Fishbein

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The Exchange French Comes to Life

Fresh Strategies to Play for a Win

By: Alex Fishbein

The Vibrant Exchange French – No Longer Your Dull Draw! In the first book ever exclusively devoted to the Exchange French Variation, American grandmaster Alex Fishbein recognizes that the Exchange French is an opening for a player who likes active piece play, fights for the initiative, excels in positions with possibilities on both sides of the board, and finds strategic and tactical nuances that arise out of almost nothing. And if you play the French as Black, then this book will help you deal with White’s 3.exd5. Authors of French Defense books from the black perspective have recognized for a while that there is no draw here at all and have proposed lines where Black can create interesting play. Indeed, both sides can create complications. The author shows that playing “boring” moves is actually risky with both White and Black. The Exchange French is a vibrant opening, just like any other, and yet there has been very little literature showing how to play it from the white side. That void is filled with this book. While the main point of this book is to build a White repertoire, any player of the Black side of the French will benefit by reading it. A good number of the sample games end well for Black, whereas in the games in which White gains the upper hand, Fishbein is careful to note improvements for the second player. I have been playing and writing about the French Defense, including this variation, for many years, but I came across a lot that I hadn’t known in nearly every sub-variation. “I suspect that most readers of this book will be pleasantly surprised to find out how rich the play can become in the French Exchange Variation. That alone is enough to reward a careful reading, and Fishbein’s careful exposition of lines and strategies will undoubtedly translate into extra points over the board. – from the Foreword by John Watson

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Page Count

380

Publisher

SCB Distributors

Published Date

ISBN 10

1949859304

ISBN 13

9781949859300

The Elements of Graphic Design

Space, Unity, Page Architecture, & Type

By: Alex W. White

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The Elements of Graphic Design

Space, Unity, Page Architecture, & Type

By: Alex W. White

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Page Count

242

Publisher

Simon and Schuster

Published Date

ISBN 10

1621537625

ISBN 13

9781621537625

The Elements of Logo Design

Design Thinking, Branding, Making Marks

By: Alex W. White

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The Elements of Logo Design

Design Thinking, Branding, Making Marks

By: Alex W. White

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

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Page Count

227

Publisher

Simon and Schuster

Published Date

ISBN 10

1621536033

ISBN 13

9781621536031

Advertising Design and Typography

By: Alex W. White

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Advertising Design and Typography

By: Alex W. White

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Page Count

226

Publisher

Simon and Schuster

Published Date

ISBN 10

162153491X

ISBN 13

9781621534914

The Scalawags

Southern Dissenters in the Civil War and Reconstruction

By: James Alex Baggett

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The Scalawags

Southern Dissenters in the Civil War and Reconstruction

By: James Alex Baggett

In The Scalawags, James Alex Baggett ambitiously uncovers the genesis of scalawag leaders throughout the former Confederacy. Using a collective biography approach, Baggett profiles 742 white southerners who supported Congressional Reconstruction and the Republican Party. He then compares and contrasts the scalawags with 666 redeemer-Democrats who opposed and eventually replaced them. Significantly, he analyzes this rich data by region -- the Upper South, the Southeast, and the Southwest -- as well as for the South as a whole. Baggett follows the life of each scalawag before, during, and after the war, revealing real personalities and not mere statistics. Examining such features as birthplace, vocation, estate, slaveholding status, education, political antecedents and experience, stand on secession, war record, and postwar political activities, he finds striking uniformity among scalawags. This is the first Southwide study of the scalawags, its scope and astounding wealth in quantity and quality of sources make it the definitive work on the subject.

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Page Count

348

Publisher

LSU Press

Published Date

ISBN 10

0807130141

ISBN 13

9780807130148

Listening to Type

Making Language Visible

By: Alex W. White

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Listening to Type

Making Language Visible

By: Alex W. White

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover: The language of type Space and type Typographic unity What makes readers respond Type and identity Evolving type treatments Readability and legibility A timeline of the evolution of writing and typography Designer Alex W. White packs the pages with fifteen hundred images—modern and ancient, specially created and found—that illustrate typographic concepts and continue to yield more complexity and connectivity with each viewing. Listening to Type proves that type is much more than groups of letterforms on a page; it is a language with the ability to convey meaning and evoke emotions beyond the spoken words it symbolizes. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Page Count

272

Publisher

Allworth

Published Date

ISBN 10

1621535355

ISBN 13

9781621535355

Advertising Design and Typography

By: Alex W. White

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Advertising Design and Typography

By: Alex W. White

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Page Count

226

Publisher

Simon and Schuster

Published Date

ISBN 10

162153491X

ISBN 13

9781621534914

Type in Use

Effective Typography for Electronic Publishing

By: Alex White

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Type in Use

Effective Typography for Electronic Publishing

By: Alex White

Organized by type application - text, headlines, subheadings, breakouts, captions and five more categories - this work provides information for designers and editors that can be applied to all print and non-print media. Alex White has dissected typography into its most logical components, basing his approach on more than 15 years of teaching designing and lecturing.

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Page Count

216

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393730344

ISBN 13

9780393730340

Kiddie Meal Collectibles

By: Robert J. Sodaro,Alex G. Malloy

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Kiddie Meal Collectibles

By: Robert J. Sodaro,Alex G. Malloy

From Teenie Beanie Babies to Disney tie-ins, this colorful book provides a comprehensive listing and price guide to toy collectibles given away as premiums in fast-food chains across America. Photos.

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Page Count

212

Publisher

Antique Trader

Published Date

ISBN 10

0930625161

ISBN 13

9780930625160

The Easy Wedding Shopping Guide

By: Elizabeth Lluch,Alex Lluch

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The Easy Wedding Shopping Guide

By: Elizabeth Lluch,Alex Lluch

An invaluable guide to help brides select and purchase wedding service providers, accessories, jewelry, invitations and more. Includes hundreds of photos of the most beautiful and unique wedding products available today. 960 color photos.

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