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Investments in Pop-up Stores

Alternative Rental Models and Vacancy Risk Reduction

By: Alessia Breda,Michael Trübestein,Matthias Daniel Aepli

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Investments in Pop-up Stores

Alternative Rental Models and Vacancy Risk Reduction

By: Alessia Breda,Michael Trübestein,Matthias Daniel Aepli

This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.

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Page Count

136

Publisher

Springer Nature

Published Date

ISBN 10

3658428341

ISBN 13

9783658428341

Investments in Pop-up Stores

Alternative Rental Models and Vacancy Risk Reduction

By: Alessia Breda,Michael Trübestein,Matthias Daniel Aepli

Write a review Read reviews Take a Quiz Solve Book Puzzle

Investments in Pop-up Stores

Alternative Rental Models and Vacancy Risk Reduction

By: Alessia Breda,Michael Trübestein,Matthias Daniel Aepli

This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

136

Publisher

Springer Nature

Published Date

ISBN 10

3658428341

ISBN 13

9783658428341