Alberto Aleo's Books

Sales Ethics

How To Sell Effectively While Doing the Right Thing

By: Alberto Aleo,Alice Alessandri

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Sales Ethics

How To Sell Effectively While Doing the Right Thing

By: Alberto Aleo,Alice Alessandri

Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a “bottom-up” approach that starts from an analysis of sales activities to build a business style that, if adopted by an entire organization, can make the difference thus enhancing the company’s success. Italian culture provides a backdrop to the book; the authors reinterpret the particular nature of the country’s economic and social fabric and integrate this into an approach to business that can create authentic relationships, shared prosperity and quality of life across other cultures. Sale Ethics stimulates the development of a self-entrepreneurial mind-set that is useful in any field, and provides a simple and effective method of capitalizing on your own talents while respecting others and at the same time garnering the rewards of ethical behavior.

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Page Count

289

Publisher

Business Expert Press

Published Date

ISBN 10

1606499270

ISBN 13

9781606499276

Engaging the Heart in Business

A Revolutionary Market Approach Based On Love

By: Alice Alessandri,Alberto Aleo

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Engaging the Heart in Business

A Revolutionary Market Approach Based On Love

By: Alice Alessandri,Alberto Aleo

In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values such as trust, well-being, sustainability, and respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve and maintain success only if they can bring their relationship with their customers to a new, higher level. The condition that links the two is very similar to that created when we fall in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of "command and control", are no longer valid; to form such a bond we need love. The authors are aware of this. Since 2013, in collaboration with international scholars, they have been studying the new market dynamics and the fundamental role of ethics in gaining commercial results. While their previous book Sales Ethics (2015) helped to set up and manage customer relationships based on trust and fairness, this new book will support you in building your business strategy and designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the positioning of prices and the management of resources) in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work. This book, like its predecessor, is the result of independent research conducted between Italy and the United States combined with the authors’ many years of professional experience. It contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies, concrete examples and activities, which will guide you to put your newly acquired knowledge into practice.

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Page Count

292

Publisher

Routledge

Published Date

ISBN 10

0429879121

ISBN 13

9780429879128

Molecular Devices and Machines

Concepts and Perspectives for the Nanoworld

By: Vincenzo Balzani,Alberto Credi,Margherita Venturi

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Molecular Devices and Machines

Concepts and Perspectives for the Nanoworld

By: Vincenzo Balzani,Alberto Credi,Margherita Venturi

Targeted at a broad audience ranging from chemists and biochemists to physicists and engineers, this book covers advanced research while being written in an easily understandable language accessible to any interested researcher or graduate student. Following an introduction to the general concepts, the authors go on to discuss devices for processing electrons and electronic energy, memories, logic gates and related systems, and, finally, molecular-scale machines.

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Page Count

588

Publisher

John Wiley & Sons

Published Date

ISBN 10

3527621695

ISBN 13

9783527621699

Engaging the Heart in Business

A Revolutionary Market Approach Based On Love

By: Alice Alessandri,Alberto Aleo

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Engaging the Heart in Business

A Revolutionary Market Approach Based On Love

By: Alice Alessandri,Alberto Aleo

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

292

Publisher

Routledge

Published Date

ISBN 10

0429879121

ISBN 13

9780429879128

Book's by Alberto Aleo

Sales Ethics

Sales Ethics

Engaging the Heart in Business

Engaging the Heart in Business

Molecular Devices and Machines

Molecular Devices and Machines

Engaging the Heart in Business

Engaging the Heart in Business

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