He's been dubbed "Chainsaw Al" and "Rambo in Pinstripes". His techniques have been called brutal and ruthless. Now Al Dunlap delineates the Four Simple Rules he uses to revitalize dying companies: get the right management team; pinch pennies; understand your business; and get a real strategy.
Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb--"to dunlap"--when describing a fast company turnaround.
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