Albert D. Lasker's Books

The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...

By: Dr. Robert C. Worstell,Albert D. Lasker

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...

By: Dr. Robert C. Worstell,Albert D. Lasker

Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

358

Publisher

Lulu.com

Published Date

ISBN 10

1312100192

ISBN 13

9781312100190

Scientific Advertising Origins

By: Dr. Robert C. Worstell,Claude C. Hopkins,John E. Kennedy,Albert D. Lasker

Write a review Read reviews Take a Quiz Solve Book Puzzle

Scientific Advertising Origins

By: Dr. Robert C. Worstell,Claude C. Hopkins,John E. Kennedy,Albert D. Lasker

All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who they studied - you can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. When you read those copywriters' works in turn, the lights come on. You'll see where all the new, "modern" breakthroughs have come from and why they get results. All the secrets hidden in plain sight. Just in need of a bit of dusting off... Get Your Copy Today!

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

430

Publisher

Lulu.com

Published Date

ISBN 10

1312401192

ISBN 13

9781312401198

The Business of Baseball

By: Albert Theodore Powers

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Business of Baseball

By: Albert Theodore Powers

The crack of the bat, the cheering of fans and the agility and athleticism of the players are all characteristics that many people fondly associate with Major League Baseball. However, the players' strike and owners' lockout in 1994 and 1995 brought the game under great scrutiny, revealing a side of baseball that is not admirable, honorable, or enjoyable. Nor is this darker side of "America's Pastime" a recent development. The majority of problems in today's Major Leagues are a continuation of ills that have plagued organized baseball since its inception. This book examines the business of baseball, addressing its most significant problems and proposing solutions. It covers some of Major League Baseball's greatest players and their effect on the game and its business. Among the many topics analyzed are the roles of franchise owners, commissioners, and players' unions in organized baseball. The book also examines Major League ballparks and baseball fans, and considers how they are relevant to baseball as a game and a business.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

421

Publisher

McFarland

Published Date

ISBN 10

078641426X

ISBN 13

9780786414260

Albert

An Autobiography

By: Albert Borowitz

Write a review Read reviews Take a Quiz Solve Book Puzzle

Albert

An Autobiography

By: Albert Borowitz

Award winning crime historian, author, & essayist Albert Borowitz has penned his autobiography. The twist is that he wrote it 73 years ago! Unearthed from his personal archive and published for the first time, this book chronicles the first 13 years of his life, from 1930 to 1944, and affords the reader a preview of a precocious writer that was yet to come and a fascinating look at the formative years of a young Jewish boy growing up in Chicago.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

152

Publisher

Atbosh Media Limited

Published Date

ISBN 10

1626130841

ISBN 13

9781626130845

Book's by Albert D. Lasker

The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...

The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...

Scientific Advertising Origins

Scientific Advertising Origins

The Business of Baseball

The Business of Baseball

Albert

Albert

Username

Password

Username

Password

Password again

Birthday

Email