Alastair M. Morrison's Books

Marketing and Managing Tourism Destinations

By: Alastair M. Morrison

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Marketing and Managing Tourism Destinations

By: Alastair M. Morrison

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

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Page Count

898

Publisher

Taylor & Francis

Published Date

ISBN 10

1000876160

ISBN 13

9781000876161

Tourism Marketing

In the Age of the Consumer

By: Alastair M. Morrison

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Tourism Marketing

In the Age of the Consumer

By: Alastair M. Morrison

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.

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731

Publisher

Routledge

Published Date

ISBN 10

1317929659

ISBN 13

9781317929659

Tourism Marketing

In the Age of the Consumer

By: Alastair M. Morrison

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Tourism Marketing

In the Age of the Consumer

By: Alastair M. Morrison

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731

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Routledge

Published Date

ISBN 10

1317929659

ISBN 13

9781317929659

Marketing and Managing Tourism Destinations

By: Alastair M. Morrison

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Marketing and Managing Tourism Destinations

By: Alastair M. Morrison

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898

Publisher

Taylor & Francis

Published Date

ISBN 10

1000876160

ISBN 13

9781000876161

The Tourism System

By: Robert Christie Mill,Alastair M. Morrison

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The Tourism System

By: Robert Christie Mill,Alastair M. Morrison

This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, and summaries, plus a glossary. Mill teaches in the

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Page Count

474

Publisher

Kendall Hunt

Published Date

ISBN 10

0787281336

ISBN 13

9780787281335

World Tourism Cities

A Systematic Approach to Urban Tourism

By: Alastair M. Morrison,Cristina Maxim

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World Tourism Cities

A Systematic Approach to Urban Tourism

By: Alastair M. Morrison,Cristina Maxim

World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management. The book is divided into four parts, with Part I providing background chapters on world tourism cities. It begins by clearly defining world tourism cities and explaining the impacts of globalisation and urbanisation on these cities. The subsequent chapter explains the urban tourism phenomenon and traces its growth. Part II presents city destination management, planning and development and the marketing and branding of cities, offering practical solutions and approaches. Part III discusses major issues and trends in world tourism cities including resident well-being and quality of life, sustainability, smart tourism, crises and the rise of tourism in Asian cities, and the final part identifies the future opportunities for city tourism. Written in a student-friendly tone, the book is richly illustrated and contains several engaging features, including Sweet tweets (snippets of information on cities) and Short breaks (detailed case studies on cities). This will be essential reading for all tourism students.

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Page Count

358

Publisher

Routledge

Published Date

ISBN 10

1000467988

ISBN 13

9781000467987

Hospitality and Travel Marketing

By: Alastair M. Morrison

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Hospitality and Travel Marketing

By: Alastair M. Morrison

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

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Page Count

864

Publisher

Taylor & Francis

Published Date

ISBN 10

1000655717

ISBN 13

9781000655711

Book's by Alastair M. Morrison

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Tourism Marketing

Tourism Marketing

Tourism Marketing

Tourism Marketing

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

The Tourism System

The Tourism System

World Tourism Cities

World Tourism Cities

Hospitality and Travel Marketing

Hospitality and Travel Marketing

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