Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.
Alan Lomax (1915-2002) began working for the Archive of American Folk Song at the Library of Congress in 1936, first as a special and temporary assistant, then as the permanent Assistant in Charge, starting in June 1937, until he left in late 1942. He recorded such important musicians as Woody Guthrie, Muddy Waters, Aunt Molly Jackson, and Jelly Roll Morton. A reading and examination of his letters from 1935 to 1945 reveal someone who led an extremely complex, fascinating, and creative life, mostly as a public employee. While Lomax is noted for his field recordings, these collected letters, many signed "Alan Lomax, Assistant in Charge," are a trove of information until now available only at the Library of Congress. They make it clear that Lomax was very interested in the commercial hillbilly, race, and even popular recordings of the 1920s and after. These letters serve as a way of understanding Lomax's public and private life during some of his most productive and significant years. Lomax was one of the most stimulating and influential cultural workers of the twentieth century. Here he speaks for himself through his voluminous correspondence.
This book discusses the history of the El Chamizal dispute, integrating theories of statecraft with the domestic environment for choice that is built on an analysis of how key factions within policy coalitions react to the policy and political risks attached to the different foreign policy options.
There is a rapidly growing interest in, and demand for, non-timber forest products (NTFPs). They provide critical resources across the globe fulfilling nutritional, medicinal, financial and cultural needs. However, they have been largely overlooked in mainstream conservation and forestry politics. This volume explains the use and importance of certification and eco-labelling for guaranteeing best management practices of non-timber forest products in the field. Using extensive case studies and global profiles of non-timber forest products, this work not only seeks to further our comprehension of certification processes but also broaden understanding of non-timber forest product management, harvesting and marketing. It should be useful to forest managers, policy-makers and conservation organizations as well as for academics in these areas.
This book offers an analysis of the French clitic object pronouns lui and le in the radically functional Columbia school framework, contrasting this framework with sentence-based treatments of case selection. It suggests that features of the sentence such as subject and object relations, normally taken as pretheoretical categories of observation about language, are in fact part of a theory of language which does not withstand empirical testing. It shows that the correct categories are neither those of structural case nor those of lexical case, but rather, semantic ones. Traditionally, anomalies in the selection of dative and accusative case in French, such as case government, use of the dative for possession and disadvantaging, its use in the faire-causative construction, and other puzzling distributional irregularities have been used to support the idea of an autonomous, non-functional central core of syntactic phenomena in language. The present analysis proposes semantic constants for lui and le which render all their occurrences explicable in a straightforward way. The same functional perspective informs issues of cliticity and pronominalization as well. The solution offered here emerges from an innovative instrumental view of linguistic meaning, an acknowledgment that communicative output is determined only partially and indirectly by purely linguistic input, with extralinguistic knowledge and human inference bridging the gap. This approach entails identification of the pragmatic factors influencing case selection and a reevaluation of thematic-role theory, and reveals the crucial impact of discourse on the structure as well as the functioning of grammar. One remarkable feature of the study is its extensive and varied data base. The hypothesis is buttressed by hundreds of fully contextualized examples and large-scale counts drawn from modern French texts.
Alan Bass does an incredible job of going through the era and describing these vital events that changed the game. EDWARD FRASER, THE HOCKEY NEWS To the degree that expansion has changed the league since 1967, its surprising that no ones gone in-depth to see what faced the NHLs six newest teams. Bass does, and gives any hockey history nut their fix! BRYAN THIEL, HOCKEY54.COM Alan Bass has captured the history of the biggest turning point in NHL history Bass brings both the highlights on the ice and all the important maneuvers behind the scenes to fans, including what happened and why. Full of in-depth analysis and interesting and never before heard stories, this book is a must for any hockey fan. BRAD KURTZBERG, AUTHOR OF SHORTHANDED: THE UNTOLD STORY OF THE SEALS Alan Bass has produced a well researched and thoughtful look back at the NHLs original expansion this book is a must for all those interested in the history of pro hockey in North America. BRUCE SCOOP COOPER, HOCKEY HISTORIAN, AUTHOR, AND BROADCASTER It was March 1965 when Clarence Campbell, president of the National Hockey League, emerged from a long board meeting and announced that the NHL would double in size beginning with the 1967-68 season. Fans loyal to the Original Six were furious. Owners were irate. In The Great Expansion: The Ultimate Risk that Changed the NHL Forever, hockey expert Alan Bass profiles the power brokers and provides an in-depth study of the decision and its revolutionary impact on the game. Bass, a former hockey player and freelance sports writer, relies on thorough research, interviews, and first-person accounts in order to reach into the past and uncover the mystery of a behind-closed-doors decision that seemed improbable at the time. As he profiles the powerful owners, media moguls, and die-hard sportsmen involved in the politics and backroom dealings, Bass shares a never-before-seen glimpse into how the decision forever impacted professional hockey in North America. The Great Expansion: The Ultimate Risk that Changed the NHL Forever is not only an important documentation of Clarence Campbells bold move of doubling the number of NHL franchises, but also provides an unforgettable look back into the history of pro hockey in North America.
As America’s psychedelic sixties bled into the self-absorbed seventies, traditional churches, old psychological theories and political dogmas slid into disrepute. Natural cures, self-help books, and Eastern religions vied energetically to replace them, all to a rich soundtrack of memorable popular music. Unlike those who sought out a monastery in India, or extensive world travel to ‘find themselves’, Danny Kohl picked Denver, Colorado, where he embarked on a personal renaissance with the help of many unique new friends and acquaintances. There he discovered that life does not lose its humor in times of fear and trauma any more than it becomes frivolous when we laugh.
A long deep look into one family from 1920 to World War II. The comedy of a plains state farm family getting to know the changing world while war looms on the horizon. A true story of the co-pilot of the B-17 Towering Titan.
The first strand involves a critical overview of the design of experimental methods used for examining the thermal behaviour of solid fuels [pyrolysis, liquefaction and gasification], while the second will emphasise chemical structures and molecular mass distributions of coal derived tars, extracts and pitches, petroleum-derived asphaltenes, and biomass derived heavy hydrocarbon liquids.Two major, interdependent strands in the study of fossil and renewable fuel utilisation are focused on within this text:(i) Thermal characterisation of solid fuels including various ranks of coals, biomass and waste, and, (ii) The analytical characterisation of heavy hydrocarbon liquids, covering coal, petroleum and biomass derived heavy fractions. Two major, interdependent strands in the study of fossil and renewable fuel utilisation are focused on within this text: (i) Thermal characterisation of solid fuels including various ranks of coals, biomass and waste, and, (ii) The analytical characterisation of heavy hydrocarbon liquids, covering coal, petroleum and biomass derived heavy fractions.
Migration has become a top priority for politicians and policy makers around the world, but most writing on the topic covers only half the issue, wrongly assuming that migration policy equals immigration policy where, in reality, the majority of states care more deeply about emigration and the transnational involvements of emigrants and their descendants in the diaspora. Liberal democratic states have long considered emigration controls off-limits, for fear that they violate individual freedom of exit at the same time as interfering in the domestic affairs of other states. But these norms are changing fast: in the past 25 years, more than half of all United Nations member states have established some form of government department devoted to their people living0in other countries. What explains the rise of these 'diaspora institutions', and how does it relate to the political geographies of decolonisation, regional integration, and global governance since World War II? 0This book addresses these questions, based on quantitative data covering all UN members from 1936-2015, and fieldwork with high-level policy makers across 60 states. The book shows how, in many world regions, the unregulated spread of diaspora institutions is unleashing a wave of 'human geopolitics': a kind of geopolitics involving claims over people rather than territory. It argues for the development of principles to guide the future development of state-diaspora relations in an era of unprecedented global interdependence.
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