Alan B. Albarran's Books

Management of Electronic and Digital Media

By: Alan B. Albarran

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Management of Electronic and Digital Media

By: Alan B. Albarran

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Page Count

336

Publisher

Cengage Learning

Published Date

ISBN 10

111134437X

ISBN 13

9781111344375

The Media Economy

By: Alan B. Albarran

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The Media Economy

By: Alan B. Albarran

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

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Page Count

223

Publisher

Taylor & Francis

Published Date

ISBN 10

1317502973

ISBN 13

9781317502975

The Media Economy

By: Alan B. Albarran

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The Media Economy

By: Alan B. Albarran

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.

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Page Count

204

Publisher

Taylor & Francis

Published Date

ISBN 10

1000997782

ISBN 13

9781000997781

The Handbook of Spanish Language Media

By: Alan Albarran

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The Handbook of Spanish Language Media

By: Alan Albarran

With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.

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Page Count

336

Publisher

Routledge

Published Date

ISBN 10

1135854300

ISBN 13

9781135854300

The Handbook of Spanish Language Media

By: Alan Albarran

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The Handbook of Spanish Language Media

By: Alan Albarran

With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area. This volume draws on the expertise of authors and collaborators across the globe. The book is an essential reference work for graduate students, scholars, and media practitioners interested in Spanish language media, and is certain to influence the course of future research in this growing and increasingly influential area.

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Page Count

455

Publisher

Routledge

Published Date

ISBN 10

1135854297

ISBN 13

9781135854294

Book's by Alan B. Albarran

Management of Electronic and Digital Media

Management of Electronic and Digital Media

The Media Economy

The Media Economy

The Media Economy

The Media Economy

The Handbook of Spanish Language Media

The Handbook of Spanish Language Media

The Handbook of Spanish Language Media

The Handbook of Spanish Language Media

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