Buy low, sell high" is likely the most widely quoted financial market truth of all time. It makes so much sense, yet it is one of the most difficult tasks to repeat successfully when investing. Risk, Financial Markets & You offers a unique examination of the hurdles investors must overcome to make successful investment decisions. Alan Fustey, a 25-year financial industry veteran, provides insightful revelations that challenge investing convention and divulge the hidden decision making weaknesses present in every investor. He examines: - How our engrained mental biases make us prone to producing unconscious errors. - Why we struggle to understand probability and overestimate the likelihood of favourable investment results. - If we truly understand the real risk that is present in financial markets. - How the financial advice industry uses our decision making weaknesses to their advantage when they present information, make recommendations and charge for their services. - Why we perceive financial markets as being more predictable than they actually are and subsequently suffer as investors. Risk, Financial Markets & You is thoroughly researched and insightfully written. Fustey draws lessons and offers practical solutions that will benefit even the most experienced investors. He combines anecdotes of investing mistakes to create an entertaining account of how investors can triumph over themselves and the financial advice industry to create investment success.