Al Ries's Books

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

By: Al Ries,Laura Ries

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The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

By: Al Ries,Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Page Count

239

Publisher

Harper Collins

Published Date

ISBN 10

0061983675

ISBN 13

9780061983672

The 22 Immutable Laws of Marketing

By: Al Ries,Jack Trout

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The 22 Immutable Laws of Marketing

By: Al Ries,Jack Trout

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

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Page Count

160

Publisher

Profile Books(GB)

Published Date

ISBN 10

1861976100

ISBN 13

9781861976109

The Origin of Brands

Discover the Natural Laws of Product Innovation and Business Survival

By: Al Ries,Laura Ries

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The Origin of Brands

Discover the Natural Laws of Product Innovation and Business Survival

By: Al Ries,Laura Ries

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

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324

Publisher

Harper Collins

Published Date

ISBN 10

0060570148

ISBN 13

9780060570149

The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

By: Al Ries,Jack Trout

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The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

By: Al Ries,Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

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Page Count

164

Publisher

Harper Collins

Published Date

ISBN 10

0061798177

ISBN 13

9780061798177

The 11 Immutable Laws of Internet Branding

By: Al Ries,Laura Ries

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The 11 Immutable Laws of Internet Branding

By: Al Ries,Laura Ries

Using examples and anecdotes from their own consulting business, Al and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in.

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Page Count

200

Publisher

HarperCollins

Published Date

ISBN 10

0002572222

ISBN 13

9780002572224

Focus

The Future of Your Company Depends on It

By: Al Ries

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Focus

The Future of Your Company Depends on It

By: Al Ries

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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324

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Harper Collins

Published Date

ISBN 10

0060799900

ISBN 13

9780060799908

Positioning: The Battle for Your Mind

By: Al Ries,Jack Trout

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Positioning: The Battle for Your Mind

By: Al Ries,Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

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Page Count

224

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071705872

ISBN 13

9780071705875

Marketing Warfare

By: Al Ries,Jack Trout

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Marketing Warfare

By: Al Ries,Jack Trout

A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

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Page Count

228

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071371125

ISBN 13

9780071371124

Marketing Warfare: 20th Anniversary Edition

Authors' Annotated Edition

By: Al Ries,Jack Trout

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Marketing Warfare: 20th Anniversary Edition

Authors' Annotated Edition

By: Al Ries,Jack Trout

This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades.

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252

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071460829

ISBN 13

9780071460828

The Fall of Advertising and the Rise of PR

By: Al Ries,Laura Ries

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The Fall of Advertising and the Rise of PR

By: Al Ries,Laura Ries

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

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Page Count

322

Publisher

Harper Collins

Published Date

ISBN 10

0061742732

ISBN 13

9780061742736

Called Out But Safe

A Baseball Umpire's Journey

By: Al Clark,Dan Schlossberg

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Called Out But Safe

A Baseball Umpire's Journey

By: Al Clark,Dan Schlossberg

If an umpire could steal the show in a Major League game, Al Clark might well have been the one to do it. Tough but fair, in his thirty years as a professional umpire he took on some of baseball’s great umpire baiters, such as Earl Weaver, Billy Martin, and Dick Williams, while ejecting any number of the game’s elite—once tearing a hamstring in the process. He was the first Jewish umpire in American League history, and probably the first to eject his own father from the officials’ dressing room. But whatever Clark was doing—officiating at Nolan Ryan’s three hundredth win, Cal Ripken’s record breaker, or the “earthquake” World Series of 1989, or braving a labor dispute, an anti-Semitic tirade by a Cy Young Award winner, or a legal imbroglio—it makes for a good story. Called Out but Safe is Clark’s outspoken and often hilarious account of his life in baseball from umpire school through the highlights to the inglorious end of his stellar career. Not just a source of baseball history and lore, Clark’s book also affords a rare look at what life is like for someone who works for the Major Leagues’ other team.

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237

Publisher

U of Nebraska Press

Published Date

ISBN 10

0803254962

ISBN 13

9780803254961

Agricultural Water Management

By: A. L. Van Wijk,Wesseling J.

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Agricultural Water Management

By: A. L. Van Wijk,Wesseling J.

This book is an outcome of the symposium on agricultural water management in Netherlands and discusses the methods that leads to cost effective but environmentally acceptable techniques. The book covers following topics: drainage and reclamation of soil and effect of drainage on agriculture.

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334

Publisher

CRC Press

Published Date

ISBN 10

1000108341

ISBN 13

9781000108347

Clinical Rehabilitation

By: Pavel Kolar et al.

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Clinical Rehabilitation

By: Pavel Kolar et al.

This is a comprehensive rehabilitation textbook emphasizing functional approach based on the aspects of the Prague School of Rehabilitation (www.rehabps.com), which was developed by Professors Vojta, Janda, Lewit and others. The publication is divided into general and special sections. The diagnostic section describes in detail clinical evaluation approaches for the musculoskeletal system, testing and assessment of a motor and sensory involvement and limitations in the activities of daily living. The text also includes psychological assessment in rehabilitation of painful conditions, functional laboratory assessments and functional assessment using imaging methods. In the general section of the therapeutic approaches, the authors focus on treatment rehabilitaton of the motor system and also focus on disorders of other organ systems. The special section of the book includes rehabilitation of individual clinical specialties, in which treatment rehabilitation plays an important part. The individual chapters include rehabilitation in neurology, orthopedics, internal diseases, gynecology, oncology, psychiatry, pain and psychosomatic conditions. This book is unique in its presentation of human development and the options for its implementation into diagnostic and therapeutic approaches of the movement system. A chapter is also devoted to the original diagnostic-therapeutic approach of Dynamic Neuromuscular Stabilization according to Professor Pavel Kolar, the main editor of the book. - full-color resource - exceptional photographs of developmental sequences, radiographic images, diagrams and schematic drawings specific to the Prague School of Rehabilitation and Dynamic Neuromuscular Stabilization - 800 text pages - photographs of pediatric ontogenetic development

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Page Count

800

Publisher

Alena Kobesová

Published Date

ISBN 10

8090543812

ISBN 13

9788090543812

School Inclusion in Lebanon

Integrating Research on Students with Giftedness and Learning Disabilities into Practice

By: Anies Al-Hroub,Nidal Jouni

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School Inclusion in Lebanon

Integrating Research on Students with Giftedness and Learning Disabilities into Practice

By: Anies Al-Hroub,Nidal Jouni

This book addresses the impact of inclusion on the performance of students with and without special needs in Lebanese schools. It examines the performance of regular students to the performance of students with learning disabilities (LD) and gifted students as perceived by them to identify the population that is best served by inclusion. The book investigates three domains affecting student performance in inclusive settings: management and organization. Teaching and learning, and student support and school ethos. In addition, it compares the ways in which these domains affect student performance for each population. In addition, the book presents a detailed description of the inclusive practices that affect student performance and the indicators that contribute most positively to fostering the performance of regular students, gifted students, and students with LD. Finally, it describes the inclusion model applied and proved empirically to affect the positive performance of all student groups as a response to the increasing call for inclusive schooling in Lebanon. Key areas of coverage include: Inclusive education, social justice, and equity in Lebanese schools. Student perceptions of inclusion in Lebanon. Inclusion of gifted learners and students with learning disabilities. Comparison of student performance among different populations in inclusive settings. Domains affecting student performance in inclusive settings. Proposed model of student inclusion in Lebanese schools. School Inclusion in Lebanon is an essential resource for researchers, professionals and policymakers, and graduate students in such interrelated fields as school psychology, inclusive education / educational psychology, and social work.

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Page Count

268

Publisher

Springer Nature

Published Date

ISBN 10

303134779X

ISBN 13

9783031347795

Immigration and Ethnic Formation in a Deeply Divided Society

The Case of the 1990s Immigrants from the Former Soviet Union in Israel

By: Majid Al-Haj

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Immigration and Ethnic Formation in a Deeply Divided Society

The Case of the 1990s Immigrants from the Former Soviet Union in Israel

By: Majid Al-Haj

This book deals with the ethnic formation among the 1990s immigrants from the former Soviet Union in Israel, in light of both domestic changes, and developments in the Israel- Arab conflict. Based on a broad variety of quantitative and qualitative methods, the book presents a detailed analysis of identity patterns among these immigrants, their orientation in matters of religion, society, culture and politics, and their relationships with all the constituent groups in Israeli society – including the Palestinian minority. The book provides a new critical perspective on questions of immigration, ethnicity and society in Israel. The analysis is placed in a global theoretical context that challenges the dominant approach in the sociology of immigration in Israel, which is based on the Zionist paradigm.

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Page Count

264

Publisher

BRILL

Published Date

ISBN 10

9047402839

ISBN 13

9789047402831

I Remember Paul "Bear" Bryant

Personal Memories of College Football's Most Legendary Coach, as Told by the People who Knew Him Best

By: Al Browning

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I Remember Paul "Bear" Bryant

Personal Memories of College Football's Most Legendary Coach, as Told by the People who Knew Him Best

By: Al Browning

Paul Bear"" Bryant was arguably the greatest football coach in the history of college football. Beloved by fans of the Alabama Crimson Tide, by the time he retired from coaching following the 1982 season, his teams had won 323 games, a feat unmatched by any coach in college football history. Before arriving in Tuscaloosa, he had coached at Maryland, Kentucky, and Texas A&M; his teams at Alabama won six national championships and thirteen Southeastern Conference titles. On July 17, 1981, Coach Bryant sat in his office at Memorial Coliseum reminiscing with sports columnist Al Browning of the Tuscaloosa News. Contemplating the twilight of his career, he calmly said, ""They'll forget me as soon as I croak and am buried"". When Browning objected, Coach smiled slightly and said, ""No, that's the way it is. Life moves on, and people find interest in other things"". While Bryant's memory may have faded slightly, he certainly has not been forgotten, and I Remember Paul ""Bear"" Bryant is a glowing testimony to the love that those who knew him best continue to have for him to this day. Here dozens of his contemporaries, former players, childhood friends, family, competitors, opponents, and his ""boys"" offer in their own words their favorite memories of this man they loved so much. They recall ordinary moments as well as extraordinary ones; they recall moments of joyful victory and bitter defeat; they recall memories of the gridiron discipline he dished out and the thoughtful, helpful guidance he offered to his players, even long after they had graduated and gone on to their own careers. While Bryant has moved on from this life, he has not been forgotten, and the personal memories included in IRemember Paul ""Bear"" Bryant proves it beyond doubt.

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346

Publisher

Cumberland House Publishing

Published Date

ISBN 10

158182159X

ISBN 13

9781581821598

Ecotourism in Appalachia

Marketing the Mountains

By: Al Fritsch,Kristin Johannsen

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Ecotourism in Appalachia

Marketing the Mountains

By: Al Fritsch,Kristin Johannsen

Tourism is the world's largest industry, and ecotourism is rapidly emerging as its fastest growing segment. As interest in nature travel increases, so does concern for conservation of the environment and the well-being of local peoples and cultures. Appalachia seems an ideal destination for ecotourists, with its rugged mountains, uniquely diverse forests, wild rivers, and lively arts culture. And ecotourism promises much for the region: protecting the environment while bringing income to disadvantaged communities. But can these promises be kept? Ecotourism in Appalachia examines both the potential and the threats that tourism holds for Central Appalachia. The authors draw lessons from destinations that have suffered from the "tourist trap syndrome," including Nepal and Hawaii. They conclude that only carefully regulated and locally controlled tourism can play a positive role in Appalachia's economic development.

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324

Publisher

University Press of Kentucky

Published Date

ISBN 10

0813159229

ISBN 13

9780813159225

Inductive Bible Study

Observation, Interpretation, and Application Through the Lenses of History, Literature, and Theology

By: Richard Alan Fuhr,Al Fuhr,Andreas J. Köstenberger

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Inductive Bible Study

Observation, Interpretation, and Application Through the Lenses of History, Literature, and Theology

By: Richard Alan Fuhr,Al Fuhr,Andreas J. Köstenberger

Inductive Bible Study provides a step-by-step approach to Bible study based on a three-part interpretive framework--observation, interpretation, and application.

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Page Count

382

Publisher

B&H Publishing Group

Published Date

ISBN 10

1433684144

ISBN 13

9781433684142

A History of Saudi Arabia

By: Madawi al-Rasheed

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A History of Saudi Arabia

By: Madawi al-Rasheed

This new edition covers the political, economic and social developments in Saudi Arabia since 9/11 to the present day.

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343

Publisher

Cambridge University Press

Published Date

ISBN 10

052176128X

ISBN 13

9780521761284

Initiative to Stop the Violence

Sadat's Assassins and the Renunciation of Political Violence

By: al-Gama'ah al-Islamiyah

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Initiative to Stop the Violence

Sadat's Assassins and the Renunciation of Political Violence

By: al-Gama'ah al-Islamiyah

Formerly one of the largest and most militant Islamic organizations in the Middle East, Egypt's al-Gama'ah al-Islamiyah is believed to have played an instrumental role in numerous acts of global terrorism, including the assassination of President Anwar Sadat and the 1993 World Trade Center bombing. In later years, however, the organization issued a surprising renunciation of violence, repudiating its former ideology and replacing it with a shari'ah-based understanding and assessment of the purpose and proper application of jihad. This key manifesto of modern Islamist thought is now available to an English-speaking audience in an eminently readable translation by noted Islamic scholar Sherman A. Jackson. Unlike other Western and Muslim critiques of violent extremism, this important work emerges from within the movement of Middle Eastern Islamic activism, both challenging and enriching prevailing notions about the role of Islamists in fighting the scourge of extremist politics, blind anti-Westernism, and, alas, wayward jihad.

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Page Count

182

Publisher

Yale University Press

Published Date

ISBN 10

0300196776

ISBN 13

9780300196771

Basic Science for the MRCS, E-Book

By: Michael S. Delbridge,Wissam Al-Jundi

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Basic Science for the MRCS, E-Book

By: Michael S. Delbridge,Wissam Al-Jundi

A concise revision guide to the core basic sciences for all surgical trainees preparing for Part A of the Intercollegiate MRCS examination. Covering the essential facts for anatomy, physiology and pathology, with indications of both their clinical relevance and importance. Focusing on the recurring examination themes for initial surgical training, this title is designed for the basic surgical trainee as well as proving useful for those in higher surgical training and for the surgically-inclined, well-motivated student. Covers the essentials of the basic sciences – anatomy, physiology and pathology - for the MRCS examination. Explains the application and clinical relevance of the three sciences. Bulleted text for easy reading and rapid exam preparation. Focused on the common themes of the examination. Clear annotated line drawings to aid learning. 250 new online single-best answer questions in the format of the MRCS Part A examination. Each answer will refer back to text for further reading as required. New OSCE ‘Clinical scenarios’ at the end of every chapter.

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Page Count

525

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702085413

ISBN 13

9780702085413

Leg over Leg

Volumes One and Two

By: Aḥmad Fāris al-Shidyāq

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Leg over Leg

Volumes One and Two

By: Aḥmad Fāris al-Shidyāq

Finalist for the 2016 National Translation Award given by the American Literary Translators' Association The life, birth, and early years of 'the Fariyaq'—the alter ego of the Arab intellectual Ahmad Faris al-Shidyaq Leg over Leg recounts the life, from birth to middle age, of “the Fariyaq,” alter ego of Ahmad Faris al-Shidyaq, a pivotal figure in the intellectual and literary history of the modern Arab world. The always edifying and often hilarious adventures of the Fariyaq, as he moves from his native Lebanon to Egypt, Malta, Tunis, England, and France, provide the author with grist for wide-ranging discussions of the intellectual and social issues of his time, including the ignorance and corruption of the Lebanese religious and secular establishments, freedom of conscience, women’s rights, sexual relationships between men and women, the manners and customs of Europeans and Middle Easterners, and the differences between contemporary European and Arabic literatures, all the while celebrating the genius and beauty of the classical Arabic language. Volumes One and Two follow the hapless Fariyaq through his youth and early education, his misadventures among the monks of Mount Lebanon, his flight to the Egypt of Muhammad 'Ali, and his subsequent employment with the first Arabic daily newspaper—during which time he suffers a number of diseases that parallel his progress in the sciences of Arabic grammar, and engages in amusing digressions on the table manners of the Druze, young love, snow, and the scandals of the early papacy. This first book also sees the list—of locations in Hell, types of medieval glue, instruments of torture, stars and pre-Islamic idols—come into its own as a signature device of the work. Akin to Sterne and Rabelais in his satirical outlook and technical inventiveness, al-Shidyaq produced in Leg over Leg a work that is unique and unclassifiable. It was initially widely condemned for its attacks on authority, its religious skepticism, and its “obscenity,” and later editions were often abridged. This is the first complete English translation of this groundbreaking work.

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540

Publisher

NYU Press

Published Date

ISBN 10

1479888818

ISBN 13

9781479888818

Health Communication in Traditional Chinese Medicine

By: Anika Niambi Al-Shura

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Health Communication in Traditional Chinese Medicine

By: Anika Niambi Al-Shura

Health Communication in Traditional Chinese Medicine Cardiology presents an overview of health communications including history, cardiovascular prevalence and role of Chinese medicine, interpersonal communications between practitioners and patients, and explores methods in epidemiology to follow symptom, diagnostic, treatment and follow-up patterns in the clinic. The book integrates the role of Chinese medicine in public health efforts, classifying the identity of the practitioner and the needs of certain patient types who require this kind of matching for better health and research methods to help sharpen the focus for specializing practitioners. - Identifies the rationale for specializing in cardiovascular Chinese medicine as an important part of current public health needs - Prepares practitioners to adjust their skills, knowledge, attitudes, and behaviors, and to guide patients to do likewise for better health outcomes - Prepares the practitioner to sit for the Niambi Wellness Health Communications 1 final online exam

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Academic Press

Published Date

ISBN 10

0128005432

ISBN 13

9780128005439

The Islamic Context of The Thousand and One Nights

By: Muhsin J. al-Musawi

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The Islamic Context of The Thousand and One Nights

By: Muhsin J. al-Musawi

In this fascinating study, Muhsin J. al-Musawi shows how deeply Islamic heritage and culture is embedded in the tales of The Thousand and One Nights (known to many as the Arabian Nights) and how this integration invites readers to make an Islamic milieu. Conservative Islam dismisses The Thousand and One Nights as facile popular literature, and liberal views disregard the rich Islamic context of the text. Approaching the text with a fresh and unbiased eye, al-Musawi reads the tales against Islamic schools of thought and theology and recovers persuasive historical evidence to reveal the cultural and religious struggle over Islam that drives the book's narrative tension and binds its seemingly fragmented stories. Written by a number of authors over a stretch of centuries, The Thousand and One Nights depicts a burgeoning, urban Islamic culture in all its variety and complexity. As al-Musawi demonstrates, the tales document their own places and periods of production, reflecting the Islamic individual's growing exposure to a number of entertainments and temptations and their conflict with the obligations of faith. Aimed at a diverse audience, these stories follow a narrative arc that begins with corruption and ends with redemption, conforming to a paradigm that concurs with the sociological and religious concerns of Islam and the Islamic state. By emphasizing Islam in his analysis of these entertaining and instructional tales, al-Musawi not only illuminates the work's consistent equation between art and life, but he also sheds light on its underlying narrative power. His study offers a brilliant portrait of medieval Islam as well, especially its social, political, and economic institutions and its unique practices of storytelling.

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347

Publisher

Columbia University Press

Published Date

ISBN 10

0231146345

ISBN 13

9780231146340

Islams and Modernities

By: Aziz Al-Azmeh

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Islams and Modernities

By: Aziz Al-Azmeh

Islam has become the new spectre haunting Europe. All too often, even well-meaning liberals portray the modern resurgence of Islam as the new “Green Menace”—intolerant, medieval and barbaric—which has replaced Communism as the main threat to Western civilization and values. For Aziz Al-Azmeh, this Orientalist and racist view of Islam is nothing but the mirror-image of the myths propagated by Islamic fundamentalists and radicals. Both views share an erroneous and ahistorical conception of Islam as an unchanging and monolithic entity. Surveying both its social origins and its intellectual genealogy, Al-Azmeh rethinks the relationship between Islam and the West, uncovering a rich actual history of interaction. In this expanded new edition, the author examines the discourse surrounding Islamism and irrationalism after 9/11.

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Page Count

257

Publisher

Verso Books

Published Date

ISBN 10

1844673855

ISBN 13

9781844673858

One More Sunrise

By: Al Lacy,Joanna Lacy

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One More Sunrise

By: Al Lacy,Joanna Lacy

Countless perils menaced the early settlers of the Wild West - and not the least of them was the lack of medical care. Dr. Dane Logan, a former street waif who has been adopted by a doctor's family in Cheyenne, puts his lifelong dream to work filling this need. His renown as a surgeon spreads throughout the frontier, even while his love grows for the beautiful Tharyn, an orphan he lost contact with when he left New York City as a child. Will happiness in love ever come to Dane - or will the roving Tag Moran gang bring his hopes to a dark end? Showdown in Cheyenne 1880. The frontier is uneasy. Tag Moran and his vicious gang are roving the West, robbing banks and stagecoaches. Dr. Dane Logan, a former street waif adopted by a doctor’s family in Cheyenne, is gaining renown for his delicate surgical skill. Dane’s situation becomes precarious when an unfortunate death turns Tag into his bitter enemy. If outlaws come between the tall young surgeon and his childhood love, who’ll be left to see another sunrise? Story Behind the Book Always planning ahead for what we will write for Multnomah Publishers, JoAnna and I decided to follow the ORPHAN TRAIN trilogy with one about a medical doctor in the Old West, so we came up with the idea of a trilogy called FRONTIER DOCTOR. We introduced a teenage boy in the final ORPHAN TRAIN book who has a burning desire to one day become a physician and surgeon. This first book in this trilogy keys in on this young prospective doctor. Seeing history through this young doctor’s eyes will deeply touch your heart and make these books impossible to set down. We also think you’ll find this new trilogy filled with our faith—gained from so many years of serving the Lord and trusting His written Word.

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338

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Multnomah

Published Date

ISBN 10

1590523083

ISBN 13

9781590523087

The Future

Six Drivers of Global Change

By: Al Gore

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The Future

Six Drivers of Global Change

By: Al Gore

NEW YORK TIMES BESTSELLER From the former vice president and #1 New York Times bestselling author comes An Inconvenient Truth for everything—a frank and clear-eyed assessment of six critical drivers of global change in the decades to come. Ours is a time of revolutionary change that has no precedent in history. With the same passion he brought to the challenge of climate change, and with his decades of experience on the front lines of global policy, Al Gore surveys our planet’s beclouded horizon and offers a sober, learned, and ultimately hopeful forecast in the visionary tradition of Alvin Toffler’s Future Shock and John Naisbitt’s Megatrends. In The Future, Gore identifies the emerging forces that are reshaping our world: • Ever-increasing economic globalization has led to the emergence of what he labels “Earth Inc.”—an integrated holistic entity with a new and different relationship to capital, labor, consumer markets, and national governments than in the past. • The worldwide digital communications, Internet, and computer revolutions have led to the emergence of “the Global Mind,” which links the thoughts and feelings of billions of people and connects intelligent machines, robots, ubiquitous sensors, and databases. • The balance of global political, economic, and military power is shifting more profoundly than at any time in the last five hundred years—from a U.S.-centered system to one with multiple emerging centers of power, from nation-states to private actors, and from political systems to markets. • A deeply flawed economic compass is leading us to unsustainable growth in consumption, pollution flows, and depletion of the planet’s strategic resources of topsoil, freshwater, and living species. • Genomic, biotechnology, neuroscience, and life sciences revolutions are radically transforming the fields of medicine, agriculture, and molecular science—and are putting control of evolution in human hands. • There has been a radical disruption of the relationship between human beings and the earth’s ecosystems, along with the beginning of a revolutionary transformation of energy systems, agriculture, transportation, and construction worldwide. From his earliest days in public life, Al Gore has been warning us of the promise and peril of emergent truths—no matter how “inconvenient” they may seem to be. As absorbing as it is visionary, The Future is a map of the world to come, from a man who has looked ahead before and been proven all too right. Praise for The Future “Magisterial . . . The passion is unmistakable. So is the knowledge. Practically every page offers an illumination.”—Bloomberg “In The Future . . . Gore takes on a subject whose scale matches that of his achievements and ambition.”—The New York Times Book Review “Historically grounded . . . Gore’s strengths lie in his passion for the subject and in his ability to take the long view by putting current events and trends in historical context.”—Publishers Weekly “Provocative, smart, densely argued . . . a tour de force of Big Picture thinking.”—Kirkus Reviews (starred review) “A luminously intelligent analysis that is packed with arresting ideas and facts.”—The Guardian

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593

Publisher

Random House

Published Date

ISBN 10

067964430X

ISBN 13

9780679644309

The Lanyard

By: Al Perry

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The Lanyard

By: Al Perry

An ex-policewoman who can’t get used to being ex, and a spy-in-hiding who would rather make love than war, clash in this character-driven suspense yarn. A murder at O’Hare International Airport triggers a crisis for Magda Daroczi, security guard and former Chicago police officer. Suspected of involvement with the mob that killed a business courier, Magda struggles to clear herself. The key to the murder is Stefan Ross, an illegal alien whose supposedly clean record hides a dark past. As the deadly secrets carried by the murdered courier come to light, Magda and Stefan contend with mobsters, the American and Russian governments, and tangled personal loyalties. For the governments, the goal is national security. For the gangsters, the prize is unlimited wealth and power. For Magda and Stefan, the stakes are their own lives, the lives of those they love, and their future.

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384

Publisher

iUniverse

Published Date

ISBN 10

0595254381

ISBN 13

9780595254385

Kalīlah and Dimnah

Fables of Virtue and Vice

By: Ibn al-Muqaffaʿ

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Kalīlah and Dimnah

Fables of Virtue and Vice

By: Ibn al-Muqaffaʿ

A collection of stories designed for the moral instruction and entertainment of readers"--

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293

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NYU Press

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ISBN 10

1479825778

ISBN 13

9781479825776

Religion in the Media: A Linguistic Analysis

By: Salman Al-Azami

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Religion in the Media: A Linguistic Analysis

By: Salman Al-Azami

This ground-breaking book takes an interdisciplinary approach to language, religion and media using an audience-response study. In this book, the author investigates how the three Abrahamic faiths - Christianity, Judaism and Islam - are represented in mainstream British media and analyses how members of each religious group and those with no religion receive those representations. Employing Critical Discourse Analysis, Al-Azami considers the way the media use their power of language to influence the audience’s perceptions of the three religions through newspaper articles, television documentaries and television dramas. Chapter 3 presents the results of an original investigation into the responses of members of the three religious groups and those with no religion when exposed to those same media materials. The author applies the encoding/decoding model and also considers people’s views in face-to-face interactions compared to comments on online newspapers. Comprehensive in its analysis, this book will be of interest to students of Linguistics, Media Studies, Religious Studies, and Journalism.

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Page Count

256

Publisher

Springer

Published Date

ISBN 10

1137299738

ISBN 13

9781137299734

Book's by Al Ries

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