Al Hampel's Books

Sticking My Ads Out

It’S Not Creative Unless It Sells.

By: Al Hampel

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Sticking My Ads Out

It’S Not Creative Unless It Sells.

By: Al Hampel

In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just the beginning of his identity crisis he writes. After high school with WW II in full swing he enlists in the Navy and serves on a repair ship in the Pacific. With benefits from the GI bill Hampel earns a degree in marketing from NYU. Following a series of small time copywriting jobs, Al lands a position in Young&Rubicam, an ad agency he could only dream of joining . Y&R was considered the most creative of all the shops on Madison Avenue. He recounts his rise through the ranks, stepping around and over the very talented copywriters who wrote the award winning advertising that set Y&R apart. Along the way he describes the ads and the work habits that helped him scale the Everest of copy departments to become copy chief. Hampel was a pioneer in the writing of cast or integrated commercials. He would get the scripts of the most popular TV shows weeks in advance and write a minute second ending tailored to the story line of the entire episode. The second ending contained the sponsors commercial. Viewers believed they were seeing a continuation of the show they were watching but instead they were exposed to a commercial seamlessly and entertainingly. Shows that Hampel wrote second endings for included, Jack Benny, Danny Thomas, Andy Griffith, Hogans Heroes, Lucy, Gomer Pyle, Jean Arthur, and Laugh In. In those years Hampel wrote the endings to more TV shows than any other writer for television. In the course of working on the Lays Potato Chip account Al chose Buddy Hackett to replace Bert Lahr who had been the beloved Lays spokesman before passing away. It was not an easy transition, but Al formed a close and mutually respectful relationship with Hackett that led to the creation of dozens of humorous spots and a profitable alliance for Frito Lay. In some of the funniest anecdotes in the book Hampel tells of his travels with Buddy, the Vegas years and the celebrities he meets along the way. One chapter describes, How Buddy Hackett became the Lays Potato Chip spokesman and how he blew the job". In the 1970s, Al Hampel wrote one line that he will ever be remembered for and that is now quoted in ad agencies the world over, Its Not Creative Unless It Sells. Recently he updated the line in keeping with the surge of Internet advertising. From hits and views you can tell everything but will it sell.

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Page Count

106

Publisher

Xlibris Corporation

Published Date

ISBN 10

1469162857

ISBN 13

9781469162850

Preston

By: Al Mathison

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Preston

By: Al Mathison

Nestled in a lush valley along the banks of the Root River, Preston, Minnesota, is ideally located at the geographic center of Fillmore County. The earliest settlers found the area rich with everything they needed to build a community: timber, building stone, water power, and fertile soils. By 1860, Preston was a bustling business and government center in the heart of the most populous county in Minnesota. With rare and vintage photographs culled from the collection of the Fillmore County History Center, as well as from the albums and scrapbooks of many local residents, this book brings together nearly 200 images of Preston and its environs.

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Page Count

134

Publisher

Arcadia Publishing

Published Date

ISBN 10

143963131X

ISBN 13

9781439631317

Legal Frameworks for Transparency in Water Utilities Regulation

A comparative perspective

By: Mohamad Mova Al'Afghani

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Legal Frameworks for Transparency in Water Utilities Regulation

A comparative perspective

By: Mohamad Mova Al'Afghani

Transparency in the regulation of water utilities is essential in order to ensure quality and fairness. This book explores and compares different regulatory arrangements in the water utilities sectors in three jurisdictions to determine which regulatory and ownership model is most transparent and why. The three jurisdictions considered are England (UK), Victoria (Australia) and Jakarta (Indonesia). Following an introduction to the importance of transparency in water utilities regulation, the book provides an overview of the three chosen jurisdictions and their legal and institutional frameworks. Through a comparison of these the author explores the contested and difficult terrain of "privatization", as (often) opposed to public ownership, in which it is shown that the relationships between transparency and ownership models are not as clear-cut as might be assumed. Chapters consider various aspects and outcomes of the regulatory process and the role of transparency, including topics such as regulators' internal governance mechanisms, utilities corporate governance, licensing and information flow, freedom of information and transparency in tariffs and pricing, as well as customer service. The book concludes with a summary of lessons learned to inform the refinement of transparency in utilities regulation.

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Page Count

251

Publisher

Routledge

Published Date

ISBN 10

1317396383

ISBN 13

9781317396383

Molecular Design

Chemical Structure Generation from the Properties of Pure Organic Compounds

By: A.L. Horvath

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Molecular Design

Chemical Structure Generation from the Properties of Pure Organic Compounds

By: A.L. Horvath

This book is a systematic presentation of the methods that have been developed for the interpretation of molecular modeling to the design of new chemicals. The main feature of the compilation is the co-ordination of the various scientific disciplines required for the generation of new compounds. The five chapters deal with such areas as structure and properties of organic compounds, relationships between structure and properties, and models for structure generation. The subject is covered in sufficient depth to provide readers with the necessary background to understand the modeling techniques. The book will be of value to chemists in industries involved in the manufacture of organic chemicals such as solvents refrigerants, blood substitutes, etc. It also serves as a reference work for researchers, academics, consultants, and students interested in molecular design.

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Page Count

1505

Publisher

Elsevier

Published Date

ISBN 10

0444596739

ISBN 13

9780444596734

Griffinology

The Griffin's Place in Myth, History and Art

By: A. L. McClanan

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Griffinology

The Griffin's Place in Myth, History and Art

By: A. L. McClanan

Feathered with illustrations, a deep dive into the meaning of this half-lion, half-bird creature over millennia of human history. Griffinology is a fascinating exploration of the mythical creature’s many depictions in human culture. Drawing on a wealth of historical and literary sources, this book shows how the griffin has captured the imagination of people for over five thousand years, representing power, transcendence, and even divinity. It explores the history and symbolism of griffins in art, from their appearances in ancient Egyptian magic wands to medieval bestiaries, and from medieval coats of arms to modern corporate logos. The use of the griffin as a symbol of power and protection is surveyed throughout history and into modern times, such as in the Harry Potter series. Beautifully illustrated, this book should appeal to all those interested in monsters, magic, and the mystical, as well as art and history.

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Page Count

392

Publisher

Reaktion Books

Published Date

ISBN 10

1789148863

ISBN 13

9781789148862

Recent Advances in Natural Products Science

By: Ahmed Al-Harrasi,Saurabh Bhatia,Tapan Behl,Mohammed F. Aldawsari,Deepak Kaushik,Sridevi Chigurupati

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Recent Advances in Natural Products Science

By: Ahmed Al-Harrasi,Saurabh Bhatia,Tapan Behl,Mohammed F. Aldawsari,Deepak Kaushik,Sridevi Chigurupati

This book provides a summarized information related to the global herbal drug market and its regulations, ethnopharmacology of traditional crude drugs, isolation of phytopharmaceuticals, phytochemistry, standardization, and quality assessment of crude drugs. Natural products science has constantly been developing with comprehensive data contemplating different parts of natural drugs, such as global trade, quality control and regulatory concerns, traditional medicine systems, production and utilization of drugs, and utilization of medicinal and aromatic plants. This broad information about crude drugs gives rise to a subject that is now recognized as advance natural products science. By contemplating all of this thorough knowledge of the areas, this book is intended to provide considerably to the natural products science. The area of natural products science involves a broad range of topics, such as the pharmacognostical, phytochemical, and ethno-pharmacological aspects of crude drugs. Each chapter gives a sufficient understanding to academicians and researchers in the respective topic. This book includes 40 illustrations and descriptions of roughly 80 medicinal plants used for herbal medicine. The book is an imperative source for all researchers, academicians, students, and those interested in natural products science. FEATURES Includes advance knowledge and detailed developments in natural products science Discusses the most important phytopharmaceuticals used in the pharmaceutical industry Explores the analysis and classification of novel plant-based medicinal compounds Includes standardization, quality control, and global trade of natural products Gives a deep understanding related to recent advances in herbal medicines to treat various ailments Discusses national and WHO regulations and policies related to herbal medicines Covers the complete profile of some important traditional medicinal plants, especially their historical background, biology, and chemistry

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Page Count

255

Publisher

CRC Press

Published Date

ISBN 10

100062210X

ISBN 13

9781000622102

Corporate Risk Management

By: Tony Merna,Faisal F. Al-Thani

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Corporate Risk Management

By: Tony Merna,Faisal F. Al-Thani

The book analyzes, compares, and contrasts tools and techniques used in risk management at corporate, strategic business and project level and develops a risk management mechanism for the sequencing of risk assessment through corporate, strategic and project stages of an investment in order to meet the requirements of the 1999 Turnbull report. By classifying and categorizing risk within these levels it is possible to drill down and roll-up to any level of the organizational structure and to establish the risks that each project is most sensitive to, so that appropriate risk response strategies may be implemented to benefit all stakeholders. "The new edition of this book provides a clear insight into the intricacies of corporate risk management and the addition of the case study exemplars aids understanding of the management of multiple projects in the real world." —Professor Nigel Smith, Head of the School of Civil Engineering, University of Leeds

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Page Count

452

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119995108

ISBN 13

9781119995104

Sticking My Ads Out

It’S Not Creative Unless It Sells.

By: Al Hampel

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Sticking My Ads Out

It’S Not Creative Unless It Sells.

By: Al Hampel

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Page Count

106

Publisher

Xlibris Corporation

Published Date

ISBN 10

1469162857

ISBN 13

9781469162850

The Environment and Health Atlas for England and Wales

By: A. L. Hansell,L. A. Beale,R. E. Ghosh,L. Fortunato,D. Fecht,L. Järup,P. Elliott

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The Environment and Health Atlas for England and Wales

By: A. L. Hansell,L. A. Beale,R. E. Ghosh,L. Fortunato,D. Fecht,L. Järup,P. Elliott

The Environment and Health Atlas for England and Wales is an authoritative collection of over 80 full colour maps showing geographic patterns of common environmental exposures and diseases of public health importance, along with interpretive text, which gives an analysis of mortality, cancer incidences and other health data in England and Wales. Each chapter provides an overview of the evidence on potential health impacts of environmental agents, particularly how they might relate to the geographical variations in disease risk. The health maps show recent time trends within England and Wales and, where available, comparative maps of Europe and the world, and provides summary statistics for the data presented. This information is also discussed in the context of other risk factors. The Environment and Health Atlas for England and Wales informs policy-makers and the public on the geographic patterns of disease and potential exposure to various pollutants, and assists in developing hypotheses and research into the reasons for variability in disease risk that may relate to environmental exposures. It is essential reading for public health professionals and academics from within the field of public health, epidemiology, health geography and statistics.

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Page Count

289

Publisher

OUP Oxford

Published Date

ISBN 10

0191016888

ISBN 13

9780191016882

Sticking My Ads Out

It's Not Creative Unless It Sells.

By: Al Hampel

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Sticking My Ads Out

It's Not Creative Unless It Sells.

By: Al Hampel

In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just the beginning of his identity crisis he writes. After high school with WW II in full swing he enlists in the Navy and serves on a repair ship in the Pacific. With benefits from the GI bill Hampel earns a degree in marketing from NYU. Following a series of small time copywriting jobs, Al lands a position in Young&Rubicam, an ad agency he could only dream of joining . Y&R was considered the most creative of all the shops on Madison Avenue. He recounts his rise through the ranks, stepping around and over the very talented copywriters who wrote the award winning advertising that set Y&R apart. Along the way he describes the ads and the work habits that helped him scale the Everest of copy departments to become copy chief. Hampel was a pioneer in the writing of cast or integrated commercials. He would get the scripts of the most popular TV shows weeks in advance and write a minute second ending tailored to the story line of the entire episode. The second ending contained the sponsor's commercial. Viewers believed they were seeing a continuation of the show they were watching but instead they were exposed to a commercial seamlessly and entertainingly. Shows that Hampel wrote second endings for included, Jack Benny, Danny Thomas, Andy Griffith, Hogan's Heroes, Lucy, Gomer Pyle, Jean Arthur, and Laugh In. In those years Hampel wrote the endings to more TV shows than any other writer for television. In the course of working on the Lay's Potato Chip account Al chose Buddy Hackett to replace Bert Lahr who had been the beloved Lay's spokesman before passing away. It was not an easy transition, but Al formed a close and mutually respectful relationship with Hackett that led to the creation of dozens of humorous spots and a profitable alliance for Frito Lay. In some of the funniest anecdotes in the book Hampel tells of his travels with Buddy, the Vegas years and the celebrities he meets along the way. One chapter describes, "How Buddy Hackett became the Lay's Potato Chip spokesman and how he blew the job". In the 1970's, Al Hampel wrote one line that he will ever be remembered for and that is now quoted in ad agencies the world over, "It's Not Creative Unless It Sells." Recently he updated the line in keeping with the surge of Internet advertising. " From hits and views you can tell everything but will it sell.

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Solve jigsaw puzzle

Age

Page Count

108

Publisher

Xlibris Corporation

Published Date

ISBN 10

1469162830

ISBN 13

9781469162836

Book's by Al Hampel

Sticking My Ads Out

Sticking My Ads Out

Preston

Preston

Legal Frameworks for Transparency in Water Utilities Regulation

Legal Frameworks for Transparency in Water Utilities Regulation

Molecular Design

Molecular Design

Griffinology

Griffinology

Recent Advances in Natural Products Science

Recent Advances in Natural Products Science

Corporate Risk Management

Corporate Risk Management

Sticking My Ads Out

Sticking My Ads Out

The Environment and Health Atlas for England and Wales

The Environment and Health Atlas for England and Wales

Sticking My Ads Out

Sticking My Ads Out

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