Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
The USAF's primary air superiority fighter and strike aircraft first flew during the early 1970s and will continue in service well into the 21st Century! Covers all variants of the F-15 from the first single seat A to the latest two-seat F-15E Strike Eagle. Over 110 B&W photos, 10 full color profiles and three cover paintings. Numerous B&W line & Scrap drawings.
Provides an in-depth look at the history of the five classes of US destroyers. Includes full color artwork, B and W line art, technical data, and over 100 B&W photos. Adcock.
Includes photographs and historical information on the following classes of U.S. Navy light cruisers: the OMAHA class, the BROOKLYN class, the ST. LOUIS class, the ATLANTA class, the CLEVELAND class, and the WORCESTER class.
Restrictions on battleship construction imposed by the 1921 Washington Naval Treaty led the US to develop heavy cruisers. 17 were completed between '29 and '37. Losses at Pearl Harbor forced the US to rely greatly on them during the early years of WWII.
Destroyer Escorts in Action (SC). Over 565 Destroyer Escorts and Fast Attack Transports were built. Named to hon or US Navy heroes. Coverage of the DEs, DERs & APDs into the 1990s. 104 B &W photos, 18 line dwgs, 6 color side views.
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