Afdhel Aziz's Books

Good Is the New Cool

Market Like You Give a Damn

By: Afdhel Aziz,Bobby Jones

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Good Is the New Cool

Market Like You Give a Damn

By: Afdhel Aziz,Bobby Jones

Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.

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Page Count

304

Publisher

Simon and Schuster

Published Date

ISBN 10

1682450465

ISBN 13

9781682450468

Good Is the New Cool Guide to Personal Purpose

Designing a Meaningful and Prosperous Career

By: Afdhel Aziz,Bobby Jones

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Good Is the New Cool Guide to Personal Purpose

Designing a Meaningful and Prosperous Career

By: Afdhel Aziz,Bobby Jones

How to Supercharge Your Career with Purpose and Impact At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems. With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including: Explaining what Personal Purpose is in a clear and accessible way Unpacking the many mental, physical, and financial benefits of finding Purpose How to unleash your inner ‘Intrapreneur’ at work How to write an inspiring Living Vision for your life—and your work The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful—and help them drive growth in an entrepreneurial way through solving social and environmental problems.

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Page Count

250

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394274866

ISBN 13

9781394274864

Good Is the New Cool

Market Like You Give a Damn

By: Afdhel Aziz,Bobby Jones

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Good Is the New Cool

Market Like You Give a Damn

By: Afdhel Aziz,Bobby Jones

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

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Page Count

304

Publisher

Simon and Schuster

Published Date

ISBN 10

1682450473

ISBN 13

9781682450475

Good Is the New Cool Guide to Personal Purpose

Designing a Meaningful and Prosperous Career

By: Afdhel Aziz,Bobby Jones

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Good Is the New Cool Guide to Personal Purpose

Designing a Meaningful and Prosperous Career

By: Afdhel Aziz,Bobby Jones

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

250

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394274874

ISBN 13

9781394274871

Book's by Afdhel Aziz

Good Is the New Cool

Good Is the New Cool

Good Is the New Cool Guide to Personal Purpose

Good Is the New Cool Guide to Personal Purpose

Good Is the New Cool

Good Is the New Cool

Good Is the New Cool Guide to Personal Purpose

Good Is the New Cool Guide to Personal Purpose

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