Adrian Slywotzky With Karl Web's Books

Demand

Creating What People Love Before They Know They Want It

By: Adrian Slywotzky,Karl Weber

Write a review Read reviews Take a Quiz Solve Book Puzzle

Demand

Creating What People Love Before They Know They Want It

By: Adrian Slywotzky,Karl Weber

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

339

Publisher

Crown Currency

Published Date

ISBN 10

0307887340

ISBN 13

9780307887344

The Upside

The 7 Strategies for Turning Big Threats into Growth Breakthroughs

By: Adrian J. Slywotzky,Karl Weber

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Upside

The 7 Strategies for Turning Big Threats into Growth Breakthroughs

By: Adrian J. Slywotzky,Karl Weber

Today, when your fortunes can literally change overnight, the new strategic imperative is making your moment of maximum risk your moment of maximum opportunity. In The Upside, Adrian Slywotzky provides bold and original ideas for growth breakthroughs as well as the practical tools to use Monday morning, such as •How to change the odds for your next major initiative and create potential industry breakthroughs, as Toyota did with its expanding universe of Prius vehicles. •Shape and exploit risk, don’t be shaped by it. Become a knowledge-intensive business and continuallyincrease the knowledge gap between yourself and rivals, as Coach and Tsutaya of Japan have convincingly done. •A category killer can’t kill what’s not in its category. When basketball legend Bill Russell faced a taller, stronger Wilt Chamberlain, he led the Celtics to victory by inventing a different game. The same thinking lets Target prosper in a Wal-Mart world—and can help you outcompete the “unbeatable” rival in your own industry. •When you come to a fork in the road—take it! Only a fraction of companies survive when industries experience technological or strategic transitions. To be a survivor, learn the secret that enabled Microsoft to weather the advent of the Internet—the art of the double bet. •Stuckinabusinessbox? Findthebiggerbox—and then the biggest.When growth stagnates, capture more of your customer’s dollars through demand innovation and big-box thinking, as companies from Continental AG and Ikea to Procter & Gamble have done. •Your competitors can also be your greatest enablers of profit. Stop competing yourself to death! The key is knowing when to compete and when to collaborate, as Apple has shown with its revolutionary approach to the music business. In the 1980s conventional wisdom was that you could have high quality or low cost, but not both—until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace. Today, we face a similar paradox when it comes to risk and reward. Rather than shrink from the high risk so integral to the tumultuous global economy, Adrian Slywotzky shows how it can be your greatest source of growth and future reward.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

288

Publisher

Crown Currency

Published Date

ISBN 10

0307394220

ISBN 13

9780307394224

Demand: Creating What People Love Before They Know They Want It

By: Adrian Slywotzky With Karl Web,Adrian Slywotzky,Karl Weber

Write a review Read reviews Take a Quiz Solve Book Puzzle

Demand: Creating What People Love Before They Know They Want It

By: Adrian Slywotzky With Karl Web,Adrian Slywotzky,Karl Weber

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. DEMAND is a book with breakout general non-fiction potential which searches for clues as to where demand really comes from, and why, and how we might control it.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

265

Publisher

Hachette UK

Published Date

ISBN 10

0755361776

ISBN 13

9780755361779

How Digital Is Your Business?

By: Adrian J. Slywotzky,David Morrison,Karl Weber

Write a review Read reviews Take a Quiz Solve Book Puzzle

How Digital Is Your Business?

By: Adrian J. Slywotzky,David Morrison,Karl Weber

The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well. Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty. Most of the early efforts to answer the question "How digital is your business?" have been shrouded in techno-speak: a veritable Tower of Babel unconnected with the real needs of business. Slywotzky and Morrison show, first of all, that becoming digital is not about any of the following: having a great Web site, setting up a separate e-business, having next-generation software, or wiring your workforce. What they so creatively demonstrate is that a digital business is one whose strategic options have been transformed--and significantly broadened--by the use of digital technologies. A digital business has strategic differentiation, a business model that creates and captures profits in new ways and develops powerful new value propositions for customers and talent. Above all, a digital business is one that is unique. How Digital Is Your Business? is a groundbreaking book with universal appeal for everyone in the business world. It offers: * Profiles of the future: the in-depth story of the digital pioneers--Dell Computer, Charles Schwab, Cisco Systems, Cemex. * Insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM. * An analysis of the profitable dot-coms: AOL, Yahoo!, and eBay. While How Digital Is Your Business? has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful digital tools it offers for use in creating a digital future for your own company.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

324

Publisher

Crown Currency

Published Date

ISBN 10

0609504053

ISBN 13

9780609504055

Book's by Adrian Slywotzky With Karl Web

Demand

Demand

The Upside

The Upside

Demand: Creating What People Love Before They Know They Want It

Demand: Creating What People Love Before They Know They Want It

How Digital Is Your Business?

How Digital Is Your Business?

Username

Password

Username

Password

Password again

Birthday

Email