Adrian Ryans's Books

Winning Market Leadership

Strategic Market Planning for Technology-Driven Businesses

By: Adrian Ryans,Roger More,Donald Barclay,Terry Deutscher

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Winning Market Leadership

Strategic Market Planning for Technology-Driven Businesses

By: Adrian Ryans,Roger More,Donald Barclay,Terry Deutscher

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership: Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials. Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets. Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more. Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric. Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process. Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and R&D; and project team leaders.

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Page Count

319

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470158395

ISBN 13

9780470158395

Beating Low Cost Competition

How Premium Brands can respond to Cut-Price Rivals

By: Adrian Ryans

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Beating Low Cost Competition

How Premium Brands can respond to Cut-Price Rivals

By: Adrian Ryans

Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.

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Page Count

314

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470687614

ISBN 13

9780470687611

Beyond Traditional Marketing

Innovations in Marketing Practice

By: Kamran Kashani,Jean-Pierre Jeannet,Jacques Horovitz,Sean Meehan,Adrian Ryans,Dominique Turpin,John Walsh

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Beyond Traditional Marketing

Innovations in Marketing Practice

By: Kamran Kashani,Jean-Pierre Jeannet,Jacques Horovitz,Sean Meehan,Adrian Ryans,Dominique Turpin,John Walsh

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

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Page Count

324

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470015446

ISBN 13

9780470015445

BTS

Icons of K-Pop

By: Adrian Besley

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BTS

Icons of K-Pop

By: Adrian Besley

The bestselling biography of the world's biggest boy band, now fully revised and updated.

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Page Count

358

Publisher

Michael O'Mara Books

Published Date

ISBN 10

1782439706

ISBN 13

9781782439707

Fundamentals of Advertising

By: John Wilmshurst,Adrian Mackay

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Fundamentals of Advertising

By: John Wilmshurst,Adrian Mackay

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

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Page Count

413

Publisher

Routledge

Published Date

ISBN 10

1136401652

ISBN 13

9781136401657

The Matriarch

The Story of 'Granny Evil' Kathy Pettingill

By: Adrian Tame

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The Matriarch

The Story of 'Granny Evil' Kathy Pettingill

By: Adrian Tame

The matriarch of Australia’s most violent and notorious criminal family, and allegedly the inspiration for the award-winning film Animal Kingdom, tells her side of the story. Kathy Pettingill is a name that’s both respected and feared, not only by Australia’s criminal underworld, but by many in the Victorian police force. As the matriarch at the head of the most notorious and violent family of habitual offenders in Australian criminal history, her life has revolved around murder, drugs, prison, prostitution and bent coppers – and the intrigue and horror that surround such crimes. Her eldest son, Dennis Allen, was a mass murderer and a $70,000-a-week drug dealer who dismembered a Hell’s Angel with a chainsaw. Two younger sons were acquitted of the Walsh Street murders, the cold-blooded assassination of two police officers that changed the face of crime in Melbourne forever. One of the two, Victor, was gunned down himself in the street 14 years later, becoming the third son Kathy has buried. In this revised and updated authorised edition of Adrian Tame’s bestselling The Matriarch, Kathy Pettingill reveals the chilling truth behind many of the myths and legends that surround her family, including her experiences in the blood-spattered charnel house at the centre of Dennis Allen’s empire of drugs and violence. But this is no plea for pity. Forthright and deeply disturbing, like its subject, The Matriarch pulls no punches. Updated and revised for a new generation, this true crime classic is as terrifying and powerful as when it was first published.

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Page Count

288

Publisher

Simon and Schuster

Published Date

ISBN 10

1760852201

ISBN 13

9781760852207

Personality and Intellectual Competence

By: Tomas Chamorro-Premuzic,Adrian Furnham

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Personality and Intellectual Competence

By: Tomas Chamorro-Premuzic,Adrian Furnham

This is a highly original new study of personality and intelligence that will bring together the various theoretical models and synthesize the developments in research over the last 100 years.

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Page Count

215

Publisher

Psychology Press

Published Date

ISBN 10

1135608466

ISBN 13

9781135608460

Motivation and Performance

A Guide to Motivating a Diverse Workforce

By: Adrian Furnham,Ian MacRae

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Motivation and Performance

A Guide to Motivating a Diverse Workforce

By: Adrian Furnham,Ian MacRae

Many organizations approach the issue of employee engagement and motivation by tapping into age, gender and other stereotypes. Motivation and Performance challenges these notions, bringing together evidence that group differences are often exaggerated and that getting to the heart of what really motivates individuals is what's most important. This book is a practical guide to ensuring that organizations consider all motivators - job security as well as the need for personal growth - to improve employee satisfaction, boost organizational productivity and reduce staff turnover. Underpinned by original research, Motivation and Performance features case studies from finance, retail, the public and other sectors to show how the principles of motivating employees apply at all levels of the organization, not just at the leadership level, and how values and motivation can be changed and developed. Complete with a framework for conducting effective visits to front-line locations, it will help HR professionals ask the right questions, choose whether to implement external motivation-building programmes and make a real impact on an employee's desire to progress in the company.

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Page Count

257

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749478144

ISBN 13

9780749478148

The Ultimate Haitian Phrase Book

1001 Haitian Phrases for Beginners and Beyond!

By: Adrian Gee

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The Ultimate Haitian Phrase Book

1001 Haitian Phrases for Beginners and Beyond!

By: Adrian Gee

Unveil the Essence of Haitian with Eloquence and Charm! Are you captivated by the melodic allure and heartfelt warmth of the Haitian language? Whether you're embarking on your linguistic journey as a beginner to learn Haitian or refining your fluency for deeper conversations, "The Ultimate Haitian Phrase Book" is your comprehensive guide to navigating the beautiful complexities of this melodic language. This phrase book transcends the ordinary, crafted meticulously to not only furnish you with essential phrases but to immerse you in the spirit of Haiti. Here's what sets us apart: 1. Beyond Basic Phrases: We present a collection of over 1001 indispensable Haitian phrases, but our mission extends further. We offer mini grammar insights, allowing you to grasp the nuances of Haitian grammar, which is the backbone of your linguistic expressions. 2. Interactive Haitian Challenges: Engage with the language dynamically through exercises designed for real-world application, moving beyond rote memorization to genuine language practice. 3. Cognitive Enrichment: Our book is peppered with puzzles and crosswords that are not only fun but also instrumental in expanding your vocabulary and reinforcing your learning. 4. Real-Life Relevance: Each phrase in this book is carefully selected for its practicality and real-world application. Whether you're navigating the vibrant streets of Port-au-Prince or engaging in heartfelt discussions along Haiti’s scenic coastline, you’ll be well-prepared to communicate with confidence and ease. 5. Pronunciation Mastery: Haitian pronunciation presents unique challenges. Our detailed guide demystifies it, ensuring you articulate with the accuracy and ease of a native speaker. With "The Ultimate Haitian Phrase Book," you gain: • An extensive list of over 1001 critical Haitian expressions, accompanied by precise English translations. • Phonetic pronunciation guides to bolster your speaking confidence. • Insightful mini-lessons on Haitian grammar to unveil the structure of the language. • Essential tips to amplify your daily Haitian interactions. Bid "Orevwa" to uncertainty and "Bonjou" to Haitian fluency. Our guide doesn’t just teach words—it invites you into the vibrant Haitian culture and way of life. Start your Haitian language adventure today! Follow me on Instagram [@adriangruszka] and visit [www.adriangee.com] for more resources. Share your journey on Instagram, tag us, and let's celebrate your progress together! Embark on your path to Haitian mastery now. Grab your copy today and communicate in Haitian with elegance and depth!

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Page Count

133

Publisher

Adrian Gee

Published Date

ISBN 13

9798342819169

Beating Low Cost Competition

How Premium Brands can respond to Cut-Price Rivals

By: Adrian Ryans

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Beating Low Cost Competition

How Premium Brands can respond to Cut-Price Rivals

By: Adrian Ryans

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Solve jigsaw puzzle

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Page Count

314

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470687614

ISBN 13

9780470687611

Winning Market Leadership

Strategic Market Planning for Technology-Driven Businesses

By: Adrian Ryans,Roger More,Donald Barclay,Terry Deutscher

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Winning Market Leadership

Strategic Market Planning for Technology-Driven Businesses

By: Adrian Ryans,Roger More,Donald Barclay,Terry Deutscher

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Solve jigsaw puzzle

Age

Page Count

319

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470158395

ISBN 13

9780470158395

Beyond Traditional Marketing

Innovations in Marketing Practice

By: Kamran Kashani,Jean-Pierre Jeannet,Jacques Horovitz,Sean Meehan,Adrian Ryans,Dominique Turpin,John Walsh

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Beyond Traditional Marketing

Innovations in Marketing Practice

By: Kamran Kashani,Jean-Pierre Jeannet,Jacques Horovitz,Sean Meehan,Adrian Ryans,Dominique Turpin,John Walsh

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Solve jigsaw puzzle

Age

Page Count

324

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470015446

ISBN 13

9780470015445

Book's by Adrian Ryans

Winning Market Leadership

Winning Market Leadership

Beating Low Cost Competition

Beating Low Cost Competition

Beyond Traditional Marketing

Beyond Traditional Marketing

BTS

BTS

Fundamentals of Advertising

Fundamentals of Advertising

The Matriarch

The Matriarch

Personality and Intellectual Competence

Personality and Intellectual Competence

Motivation and Performance

Motivation and Performance

The Ultimate Haitian Phrase Book

The Ultimate Haitian Phrase Book

Beating Low Cost Competition

Beating Low Cost Competition

Winning Market Leadership

Winning Market Leadership

Beyond Traditional Marketing

Beyond Traditional Marketing

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