Adrian R. Mackay's Books

The Veterinary Receptionist

Essential Skills for Client Care

By: John R. Corsan,Adrian R. Mackay

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The Veterinary Receptionist

Essential Skills for Client Care

By: John R. Corsan,Adrian R. Mackay

As the first person that many people encounter in their contact with the veterinary practice, the veterinary receptionist has an important part to play in inspiring confidence in clients. The new edition of this popular book remains a unique guide specifically for the veterinary receptionist, providing practical, easily accessible information on how to fulfill this role professionally and efficiently. It advocates an understanding of the role of the receptionist as integral to the practice and supplies the basic information that every veterinary receptionist needs to function effectively. The new edition includes fully updated information on client service and dispensing as well as first aid along with 2 new chapters. The start of each chapter now has a summary outcome identifying specific objectives. The authors have included more scenario cases so the readers can identify more closely with the text. The first UK book specifically written for the veterinary receptionist, providing quick access to the information most requested by clients Provides practical guidelines to improve professional practice - learn how to become more effective in your role as the 'face of the practice' Learn how to deflect and deal with complaints from angry clients, as well as coping with the distress caused by a pet's illness Case studies used to help the reader identify and learn about specific issues and situations The authors provide highly practical tips, checklists and quizzes throughout the book, promoting reader interactivity Fully revised and expanded chapters, including fully re-written chapters on labelling and dispensing; client care solutions; first aid; and client service Inclusion of more case study boxes and further reading references Fresh 2-colour text for easy reading and increased navigability New, durable cover

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Page Count

171

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702029289

ISBN 13

9780702029288

Practice of Advertising

By: Adrian Mackay

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Practice of Advertising

By: Adrian Mackay

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

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Age

Page Count

400

Publisher

Routledge

Published Date

ISBN 10

1136372466

ISBN 13

9781136372469

Practice of Advertising

By: Adrian Mackay

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Practice of Advertising

By: Adrian Mackay

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Age

Page Count

394

Publisher

Routledge

Published Date

ISBN 10

1136372458

ISBN 13

9781136372452

Book's by Adrian R. Mackay

The Veterinary Receptionist

The Veterinary Receptionist

Practice of Advertising

Practice of Advertising

Practice of Advertising

Practice of Advertising

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