The inside story of the most expensive and controversial military program in history, as told by those who lived it. The F-35 has changed allied combat warfare. But by the time it’s completed, it will cost more than the Manhattan Project and the B-2 Stealth Bomber. It has been subject to the most aggressive cyberattacks in history from China, Russia, North Korea, and others. Its stealth technology required nearly 9 million lines of code; NASA’s Curiosity Mars rover required 2.5 million. And it was this close to failure. F-35 is the only inside look at the most advanced aircraft in the world and the historic project that built it, as told by those who were intimately involved in its design, testing, and production. Based on the authors' personal experience and over 100+ interviews, F-35 pulls back the curtain on one of the most heavily criticized government programs in history from start to finish: the dramatic flights that won Lockheed Martin the contract over Boeing; the debates and decisions over capabilities; feats of software, hardware, and aeronautical engineering that made it possible; how the project survived the Nunn-McCurdy breach; the conflicts among all three branches of the U.S. military, between the eight other allied nation partners, and against spy elements from enemies. For readers of Skunk Works by Ben Rich and The Making of the Atomic Bomb by Richard Rhodes, F-35 will pique the interest of airplane enthusiasts, defense industry insiders, military history aficionados, political junkies, and general nonfiction readers.
Myriad forms of communication occur within the criminal justice system as judges and attorneys speak to juries, law enforcement officers interact with the public, and the news media presents stories of events in courtrooms. Hindrances abound, however. Law enforcement officers and justice system personnel often encounter challenges that affect their ability to communicate with others, ranging from language barriers, to conflicting accounts of witnessed events, to errors caused by malfunctioning technology. Examining the relevancy of the U.S. Constitution to modern communications, The Foundations of Communication in Criminal Justice Systems demonstrates how information is conveyed from multiple perspectives in a range of scenarios, enabling readers to see how these matters relate to and affect the criminal justice system. Topics covered include: How to use the communications process within the justice system from the crafting of messages through the solicitation of feedback Effective methods for persuading individuals and audiences Federal regulations in the workplace and workplace communications tactics How law enforcement and public safety entities use marketing and advertising to influence the general public How to use multimedia resources when communicating Using multiple communications styles to support effective leadership The book concludes with discussions on innovations in communication technology, natural language processing, cybernetics, and other emerging concepts. With an emphasis on logical reasoning in communication, the book explores the perspectives of numerous players in the justice system, from patrol officers to attorneys. Supplemented by examples of written communication templates that can be adapted within a law enforcement organization, it provides readers with solid theoretical and applied approaches to the subject matter.
This book places childbirth in early-modern England within a wider network of social institutions and relationships. Starting with illegitimacy - the violation of the marital norm - it proceeds through marriage to the wider gender-order and so to the ’ceremony of childbirth’, the popular ritual through which women collectively controlled this, the pivotal event in their lives. Focussing on the seventeenth century, but ranging from the sixteenth to the eighteenth century, this study offers a new viewpoint on such themes as the patriarchal family, the significance of illegitimacy, and the structuring of gender-relations in the period.
The Groundbreaking Actor Training Guide, Enhanced with New Videos and Expert Advice from Acting Professionals Actors, teachers, and students of performing arts: sharpen your skills and release your potential with Actor Training the Laban Way, a groundbreaking approach to physical and vocal movement. Utilizing theories of preeminent movement theorist Rudolf Laban, acting teacher and performer Barbara Adrian integrates voice, speech, and movement training with illustrated individual and group exercises that include: Breath Support Building Dynamic Alignment Expanding Vocal Tone and Range Articulation and Rhythmic Exploration Enhancing Strength and Stamina Improving Balance and Flexibility Developing a Relationship to the Environs Revealing Your Emotional State through Physical and Vocal Action This second edition also includes an all-new chapter of advice from acting professionals on how they deploy these exercises and techniques in their acting preparation, practice, and performance. New appendices offer readers links to video supplements as well as exercises in IPA. Actor Training the Laban Way will make any performer more impulsive, imaginative, and expressive.
This is the leading textbook for students taking the CIPD professional qualification and has been fully revised and rewritten to take account of the new academic standards that will be taught from September 2002. The title has been changed from Core Personnel and Development to People Management and Development to reflect the change in the standards.
Presented as a series of case studies, this book offers the reader an insider’s account of the power dynamics in Australian education and how the application of that power influences education policymaking. The authors, Adrian Piccoli and Don Carter, have been in the room when some of the biggest decisions in Australian education have been made. This book traverses various theories of power and authority to explore the selected experiences of the authors who come from opposing sides of the political spectrum (a former National Party minister for education and a former teacher, union member and left-leaning academic) to share a behind-the-scenes story of education in Australia not readily available to the public. The chapters capture their personal experiences in senior education leadership roles, where they made key decisions on diverse topics such as how to allocate multibillion-dollar education budgets, the split of school funding between education sectors, contentious curriculum decisions and other policy and political objectives. Drawing on organisational theory, international relations and education, a variety of resources such as hard and soft power, credibility, persuasion and notions of capital are used to make sense of their experiences in education. Through this, the authors explain who has the biggest influence over those decisions and why these complex power dynamics, when not used properly, can mean that the best interests of students are not always at the heart of the decision-making process. Written for teachers, school leaders and other education professionals, this book presents a rare insight into power and authority in the Australian education system.
The book covers the necessary pre-requisites from probability theory, stochastic processes, stochastic integrals and stochastic differential equations. It includes detailed treatment of the fundamental properties of stochastic systems subjected both to multiplicative white noise and to jump Markovian perturbations. Systematic presentation leads the reader in a natural way to the original results. New theoretical results accompanied by detailed numerical examples, and the book proposes new numerical algorithms to solve coupled matrix algebraic Riccati equations.
This book on "The General Principles of School Management and Institutions of Higher Learning is a high-profile text which has been described as a masterpiece in the field of educational Management by the three evaluators of the manuscript and those who have accessed and made use of the book particularly the Universities and Colleges of Education. As a result, there has been sustainable demand for the book after the two thousand copies were sold out sometime back. This is a clear manifestation of how unique the book has been as was described by the three evaluators in that regard. The book has therefore, made a remarkable contribution toward improved service delivery in schools and institutions of higher learning. There is no shadow of doubt therefore, that given an opportunity to study the contents of the text, the outcome in providing management development skills, if properly assimilated would be incredibly phenomenal for efficient running of the learning institutions. "Further the author as a high-profile personality in society, has authored several books on a variety of disciplines inclusive of the professional articles on general management philosophy which have contributed toward management thought and practice within the purview of the wider spectrum of the subject matter".
Kenya, a country only the size of Texas, has one of the richest avifaunas in Africa. This atlas is an explanatory overview of Kenya's 1065 species, essential both to the birdwatcher as a means of finding birds and interpreting the significance of field observations, and to the ornithologist as a standard reference work.
Addiction is a significant health and social problem and one of the largest preventable causes of disease globally. Neuroscience promises to revolutionise our ability to treat addiction, lead to recognition of addiction as a 'real' disorder in need of medical treatment and thereby reduce stigma and discrimination. However, neuroscience raises numerous social and ethical challenges: • If addicted individuals are suffering from a brain disease that drives them to drug use, should we mandate treatment? • Does addiction impair an individual's ability to consent to research or treatment? • How will neuroscience affect social policies towards drug use? Addiction Neuroethics addresses these challenges by examining ethical implications of emerging neurobiological treatments, including: novel psychopharmacology, neurosurgery, drug vaccines to prevent relapse, and genetic screening to identify individuals who are vulnerable to addiction. Essential reading for academics, clinicians, researchers and policy-makers in the fields of addiction, mental health and public policy.
Journalists often claim that they write the first draft of history, but few historians examine the press in detail when preparing later drafts. This book demonstrates the value of popular newspapers as a historical source by using them to explore the attitudes and identites of inter-war Britain, and in particular the reshaping of femininity and masculinity. It provides a fresh insight into a period of great significance in the making of twentieth century gender identities, when women and men were coming to terms with the upheavals of the Great War, the arrival of democracy, and rapid social change. The book also deepens our understanding of the development of the modern media by showing how newspaper editors, in the fierce competition for readers, developed a template for the popular press that is still influential today.
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM. Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.
All in the Mind: Psychology for the Curious, Third Edition covers important, topical, and sometimes controversial subjects in the field of Psychology in an engaging alternative or supplement to traditional student textbooks. The third edition of a successful and uniquely readable textbook – includes more than two thirds brand new material, with all retained material thoroughly revised and updated. All in the Mind, 3rd Edition offers a new and engaging way to consider key theories and approaches in psychology; providing an original alternative or supplement to traditional teaching textbooks.
The first comprehensive history of marine insurance transacted in London from the industry's beginnings, to the early-nineteenth-century, when legislative change ended parliamentary monopolies over the business.This book describes the development and evolution of the customary, legal, and commercial institutions of marine insurance, alongside its developing organisational structures. It analyses major market interventions during the period, including state-sponsored initiatives in the late sixteenth century, the introduction of new corporate forms in the early eighteenth century, and the formation and maturation of Lloyd's of London. The book examines the impact of crises such as the Smyrna catastrophe of 1693 and the South Sea Bubble, and makes comparisons with developments in other marine insurance markets. In revealing how the London insurance market changed over centuries, the book discusses issues of risk and uncertainty, the financial revolution, the development of trade, and the reciprocal developmental roles of markets and the state. Overall, it highlights the ways that efficient and effective marine insurance capable of adapting according to circumstance was vital to the growth of trade and the economy.l roles of markets and the state. Overall, it highlights the ways that efficient and effective marine insurance capable of adapting according to circumstance was vital to the growth of trade and the economy.l roles of markets and the state. Overall, it highlights the ways that efficient and effective marine insurance capable of adapting according to circumstance was vital to the growth of trade and the economy.l roles of markets and the state. Overall, it highlights the ways that efficient and effective marine insurance capable of adapting according to circumstance was vital to the growth of trade and the economy.
Introduction -- Abiding issues -- Argumentation of the courts and contemporary legal scholarship -- Making behavioralism work -- Fashioning consumer cognitive capability -- Open approaches to promoting innovation and economic growth -- From market access to cumulative innovation -- Conclusion
The United Kingdom has been at the heart of global history for centuries – as a conqueror, an engine of international trade, and a symbol of modernity. It was the first industrial nation, the centre of the world’s biggest empire, and the home of an enduring and influential parliamentary democracy. Since 1945, the UK has faced unprecedented challenges as it has come to terms with the loss of great power status, the surrender of its colonial territories, the decline of its staple industries, and growing pressures threatening to tear apart the union holding together England, Wales, Scotland, and Northern Ireland. In this book, Adrian Bingham guides readers through the key developments in British post-war history to reveal how the nation was shaped by the legacies and lessons of the past. The UK has become a more diverse, pluralistic, and mobile society, but it remains one struggling to come to terms with its changed position in the world, and unable to reach consensus around a vision for the future.
This superb introduction to the field of organizational psychology and organizational behaviour builds on the foundation of the highly successful first edition to provide up-to-date explanations of all the key topics in a clear, coherent and accessible style. The text is supported by numerous illustrations and examples as well as end-of-chapter summaries and concluding remarks. Topic sections on key research studies, as well as applied aspects such as human resources applications and cross-cultural issues, lead the reader through the complexities of the theory to its practical application. The Psychology of Behaviour at Work covers all major topics in the field, from vocational choice, personality, attitudes, motivation and stress, to cooperation, learning, training, group dynamics, decision making and leadership. Further sections introduce corporate culture and climate, as well as organisational structure, change and development, and a final section outlines predictions not only for the future study of organizational psychology, but of the future of work itself. As with the first edition, The Psychology of Behaviour at Work will prove to be an invaluable resource for psychology students on work and organizational psychology courses, business students on organizational behaviour courses, and human resources managers eager to expand their knowledge of this fascinating field.
An advanced, practical approach to the first and second laws of thermodynamics Advanced Engineering Thermodynamics bridges the gap between engineering applications and the first and second laws of thermodynamics. Going beyond the basic coverage offered by most textbooks, this authoritative treatment delves into the advanced topics of energy and work as they relate to various engineering fields. This practical approach describes real-world applications of thermodynamics concepts, including solar energy, refrigeration, air conditioning, thermofluid design, chemical design, constructal design, and more. This new fourth edition has been updated and expanded to include current developments in energy storage, distributed energy systems, entropy minimization, and industrial applications, linking new technologies in sustainability to fundamental thermodynamics concepts. Worked problems have been added to help students follow the thought processes behind various applications, and additional homework problems give them the opportunity to gauge their knowledge. The growing demand for sustainability and energy efficiency has shined a spotlight on the real-world applications of thermodynamics. This book helps future engineers make the fundamental connections, and develop a clear understanding of this complex subject. Delve deeper into the engineering applications of thermodynamics Work problems directly applicable to engineering fields Integrate thermodynamics concepts into sustainability design and policy Understand the thermodynamics of emerging energy technologies Condensed introductory chapters allow students to quickly review the fundamentals before diving right into practical applications. Designed expressly for engineering students, this book offers a clear, targeted treatment of thermodynamics topics with detailed discussion and authoritative guidance toward even the most complex concepts. Advanced Engineering Thermodynamics is the definitive modern treatment of energy and work for today's newest engineers.
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Unlocking Business is a new kind of textbook for business students in their first and second year of a degree. Unlocking Human Resource Management provides the following benefits: - Strict coverage of key knowledge, concepts and ideas, keeping the title lean and focused and allowing students to find what they want without having to plough through thousands of pages. - Carefully written for the learner - case studies, exercises and seminar ideas are woven into the text to help students learn as quickly as possible and to retain that knowledge in the most time-efficient way. - Encourages good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification. - Useful web resources include further case studies, revision summaries and interactive multiple-choice quizzes at www.routledge.com/cw/inman - A cost-effective way to prepare students for their studies.
Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Optimization is a rich and thriving mathematical discipline, and the underlying theory of current computational optimization techniques grows ever more sophisticated. This book aims to provide a concise, accessible account of convex analysis and its applications and extensions, for a broad audience. Each section concludes with an often extensive set of optional exercises. This new edition adds material on semismooth optimization, as well as several new proofs.
This highly acclaimed text, now available in paperback, provides a thorough account of key concepts and theoretical results, with particular emphasis on viewing statistical inference as a special case of decision theory. Information-theoretic concepts play a central role in the development of the theory, which provides, in particular, a detailed discussion of the problem of specification of so-called prior ignorance . The work is written from the authors s committed Bayesian perspective, but an overview of non-Bayesian theories is also provided, and each chapter contains a wide-ranging critical re-examination of controversial issues. The level of mathematics used is such that most material is accessible to readers with knowledge of advanced calculus. In particular, no knowledge of abstract measure theory is assumed, and the emphasis throughout is on statistical concepts rather than rigorous mathematics. The book will be an ideal source for all students and researchers in statistics, mathematics, decision analysis, economic and business studies, and all branches of science and engineering, who wish to further their understanding of Bayesian statistics
In lively and accessible style, the authors tell how Darwin came to his world-changing conclusions and how he kept his thoughts secret for twenty years. Hailed as the definitive biography, this book explains Darwin's paradox and offers a window on Victorian science, theology, and mores. Contains a wealth of new information and 90 photographs.
First published in 1993. This book is intended for managers and occupational psychologists involved in the selection and assessment of the workforce. It details the history and development of the use of biographical data for both recruitment and promotion of employees. Grounded in relevant research literature, it offers a comprehensive analysis of the advantages and disadvantages of biodata in different contexts. It also includes examples of applications and recommendations for use, as well as examples of questionnaires. Written by experts, it represents a wide-ranging review of the contemporary research in the field. This work will be of interest to students of business and psychology.
The Science of Reading is the surprisingly unsung history of scientific research into reading practices, from the origin of the field in German psychophysics to its current extension into digital and online areas. Starting in the late nineteenth century and continuing through to the present, the practice of reading has been made the subject of extensive scientific investigation, and historian Adrian Johns here explores the questions that motivated this research program, the technologies that enabled it, the ambitions that drove it, and the consequences it produced as it was carried out. Its champions' ambitions extended far beyond the laboratory: psychological experimenters were keen to point out that everything in a modern society depended on the population's ability to read, and to read well. These scientists sought to reconstruct mass education, and the childhood experiences of millions of Americans were reshaped according to their maxims. They sought to transform mass capitalism, and, following a national campaign to boost "reading efficiency," the workplace experiences of millions of American adults shifted as well. They sought to place the defense of the nation on a secure footing, and so servicemen and spies were subjected to their science, from the heart of the Pentagon to the decks of aircraft carriers in the Pacific. By the end of the twentieth century, Johns argues, it would not be an exaggeration to say that modernity itself had been substantially shaped by the conscious application of the scientific study of reading"--
The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages. The problems of retirement, redundancy and dismissal are also addressed which is an integral part but not included in many texts. It provides the student and the professional with one place to find all the aspects and consequences of good practice in recruitment and retention.
The retrieval problems arising in atmospheric remote sensing belong to the class of the - called discrete ill-posed problems. These problems are unstable under data perturbations, and can be solved by numerical regularization methods, in which the solution is stabilized by taking additional information into account. The goal of this research monograph is to present and analyze numerical algorithms for atmospheric retrieval. The book is aimed at physicists and engineers with some ba- ground in numerical linear algebra and matrix computations. Although there are many practical details in this book, for a robust and ef?cient implementation of all numerical algorithms, the reader should consult the literature cited. The data model adopted in our analysis is semi-stochastic. From a practical point of view, there are no signi?cant differences between a semi-stochastic and a determin- tic framework; the differences are relevant from a theoretical point of view, e.g., in the convergence and convergence rates analysis. After an introductory chapter providing the state of the art in passive atmospheric remote sensing, Chapter 2 introduces the concept of ill-posedness for linear discrete eq- tions. To illustrate the dif?culties associated with the solution of discrete ill-posed pr- lems, we consider the temperature retrieval by nadir sounding and analyze the solvability of the discrete equation by using the singular value decomposition of the forward model matrix.
The third edition of this bestseller examines the principles of artificial intelligence and their application to engineering and science, as well as techniques for developing intelligent systems to solve practical problems. Covering the full spectrum of intelligent systems techniques, it incorporates knowledge-based systems, computational intellige
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
This book provides a full account of the life of Charles Eamer Kempe, based on archives of the Kempe Trust and on the author’s own extensive researches. In particular, the book explores the importance of his family and family connections; his experiences as a student at Oxford and the development of his future network of friends and clients.
Melonville. Smokey Hollow. Bannock Town. Fort Tuyau. Little Chicago. Mud Flats. Pumpville. Tintown. La Coule. These were some of the names given to Métis communities at the edges of urban areas in Manitoba. Rooster Town, which was on the outskirts of southwest Winnipeg endured from 1901 to 1961. Those years in Winnipeg were characterized by the twin pressures of depression, and inflation, chronic housing shortages, and a spotty social support network. At the city’s edge, Rooster Town grew without city services as rural Métis arrived to participate in the urban economy and build their own houses while keeping Métis culture and community as a central part of their lives. In other growing settler cities, the Indigenous experience was largely characterized by removal and confinement. But the continuing presence of Métis living and working in the city, and the establishment of Rooster Town itself, made the Winnipeg experience unique. Rooster Town documents the story of a community rooted in kinship, culture, and historical circumstance, whose residents existed unofficially in the cracks of municipal bureaucracy, while navigating the legacy of settler colonialism and the demands of modernity and urbanization.
Appeasement failed in all its goals. The kindest thing that can be said of it is that postponed World War II by one year. Its real effect was to convince Hitler and Mussolini that Britain was weak and afraid of confrontation, encouraging them to ever-greater acts of aggression.Chamberlain and Wilson blindly pursued bilateral friendship between Britain and the dictators and ferociously resisted alternative policies such as working with France, the Soviet Union, or the U.S. to face down the dictators. They resisted all-out rearmament which would have put the economy on a war footing. These were all the policies advocated by Winston Churchill, the most dangerous opponent of appeasement.Neither Chamberlain nor Wilson had any experience of day-to-day practical diplomacy. Both thought that the dictators would apply the same standards of rationality and clarity to the policies of Italy and Germany that applied in Britain. They could not grasp that Fascist demagogues operated in an entirely different way to democratic politicians. The catastrophe of the Chamberlain/Wilson appeasement policy offers a vital lesson in how blind conviction in one policy as the only alternative can be fatally damaging.
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Whether you are an accounting standard setter a corporate lawyer or an activist member of an NGO you will find ideas here which challenge previously held views and demand your consideration.' Roger Adams Executive Director - Technical Association of Chartered Certified Accountants 'This book will help business leaders understand the values and principles which underpin business integrity and why transparency needs to be taken to the heart of the decision-making process.' John Christensen Director Tax Justice Network International Secretariat 'This book is a timely exploration of what?transpa.
How do children and parents shape clinical practice? How can clinicians learn from the impact of their patients upon them? How do we recognise if health care practices are adversely affecting health care? Children's health problems can place enormous strain on both children and their families. Whether symptoms are acute or chronic, assessment and treatment can be confusing and frightening even when the illness itself is not dangerous. Understanding the impact of illness on emotions, relationships and development is an essential part of providing good health care services. For health care professionals it is necessary to understand how their clinical practice affects their patients and how this reciprocal relationship shapes good or bad practice. Introducing key psychoanalytic concepts Adrian Sutton illustrates through detailed clinical studies how psychoanalytic theory can be applied in a health care setting involving children and their families. Paediatrics, Psychiatry and Psychoanalysis specifically describes the impact of the patient on the professional, how conscious and unconscious elements need to be taken into account, and to what extent these can influence practice enhancing diagnostic and therapeutic treatment. Paediatrics, Psychiatry and Psychoanalysis is an exploration of the central importance of the patient-doctor relationship and how the psychodynamics of this relationship are crucial in providing information that can aid treatment. It will be of interest to child mental health professionals – psychoanalysts, psychotherapists, psychiatrists, psychologists, nurses, paediatric practitioners and those working in social welfare and educational settings.
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