Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.
NOTE: NO FURTHER DISCOUNT FOR THIS PRINTED PRODUCT- OVERSTOCK SALE -- Significantly reduced list price Engineers at War describes the role of military engineers, especially the U.S. Army Corps of Engineers, in the Vietnam War. It is a story of the engineers' battle against an elusive and determined enemy in one of the harshest underdeveloped regions of the world. Despite these challenges, engineer soldiers successfully carried out their combat and construction missions. The building effort in South Vietnam allowed the United States to deploy and operate a modern 500,000-man force in a far-off region. Although the engineers faced huge construction tasks, they were always ready to support the combat troops. They built ports and depots, carved airfields and airstrips out of jungle and mountain plateaus, repaired roads and bridges, and constructed bases. Because of these efforts, ground combat troops with their supporting engineers were able to fight the enemy from well-established bases. Although most of the construction was temporary, more durable facilities, such as airfields, port and depot complexes, headquarters buildings, communications facilities, and an improved highway system, were intended to serve as economic assets for South Vietnam. This volume covers how the engineers grew from a few advisory detachments to a force of more than 10 percent of the Army troops serving in South Vietnam. The 35th Engineer Group began arriving in large numbers in June 1965 to begin transforming Cam Ranh Bay into a major port, airfield, and depot complex. Within a few years, the Army engineers had expanded to a command, two brigades, six groups, twenty-eight construction and combat battalions, and many smaller units. Other products produced by the U.S. Army, Center of Military History can be found here: https://bookstore.gpo.gov/agency/1061
A comprehensive reassessment of British musical films 1946-1972 including King's Rhapsody, Beat Girl, The Tommy Steele Story, Rock You Sinners, The Golden Disc, and Oliver! Acting as a sequel to Adrian Wright's Cheer Up! British Musical Films, 1929-1945 (Boydell, 2020), Melody in the Dark offers the first major reassessment of the British musical film from the end of Second World War up to the beginning of the 1970s. In the immediate post-war world, British studios sought to reflect fast-changing social attitudes as they struggled to create inventive diversions in an effort to rival American competition. Hollywood stars Errol Flynn, Vera-Ellen, Jayne Mansfield and Judy Garland were among those brought in to provide Hollywood glamour. Embedded in the British consciousness, the operettas of Gilbert and Sullivan were represented in three productions. Studios occasionally attempted adaptations of British stage musicals, among them King's Rhapsody and Expresso Bongo, and sexploitation movies turned musical via Secrets of a Windmill Girl and Beat Girl. It was left to minor studios to acknowledge the impact of rock'n'roll on social change in three early films, The Tommy Steele Story, Rock You Sinners and the iconic The Golden Disc. Through the sixties, British cinema seemed intent on flooding the market with entertainments promoting pop singers and rock groups such as Cliff Richard, Billy Fury and The Beatles. Towards the end of the period, it aspired to more grandiose projects such as Oliver! and Oh! What a Lovely War.
Now in its third edition, The American Culture of War presents a sweeping critical examination of every major American war since 1941: World War II, Korea, Vietnam, the First and Second Persian Gulf Wars, U.S. operations in Iraq and Afghanistan, and the war against ISIS. As he carefully considers the cultural forces that surrounded each military engagement, Adrian Lewis offers an original and provocative look at the motives, people and governments used to wage war, the discord among military personnel, the flawed political policies that guided military strategy, and the civilian perceptions that characterized each conflict. This third edition features: A new structure focused more exclusively on the character and conduct of the wars themselves Updates to account for the latest, evolving scholarship on these conflicts An updated account of American military involvement in the Middle East, including the abrupt rise of ISIS The new edition of The American Culture of War remains a comprehensive and essential resource for any student of American wartime conduct.
This commemorative history of the railways of the beautiful Oxfordshire district 'Vale of the White Horse', running twenty-seven miles from Steventon to Wootton Bassett, covers the route from the opening in 1840 until 1965, when British Rail withdrew all the local passenger services between Didcot and Swindon and all the intermediate stations were closed. With personal insight and images from railway historian Adrian Vaughan, the book covers the Great Western Railway's development of the route, as part of Brunel's 'Bristol Railway' and shows the original correspondence between Brunel and his staff. Fully illustrated with hundreds of historical photographs and detailed track diagrams, Railways Through the Vale of the White Horse is an ideal resource for anyone with an interest in this scenic railway route and a nostalgia for the early days of railways in Britain. Includes: the building and progression of all the stations from Steventon to Wootton Bassett; station staff, passenger statistics and goods income reports; the signal boxes, introduced in 1874, through to their abolition between 1965 and 1968. Fully illustrated with 200 black & white images and 37 diagrams of the track layouts.
This informative resource is a fascinating compilation of the history, politics, and culture of every capital city from around the world, making this the only singular reference on the subject of its kind. Every country, even the world's youngest nations, has a capital city—a centralized location which houses the seat of government and acts as the hub of culture and history. But, what role do capital cities play in the global arena? Which factors have influenced the selection of a municipal center for each nation? This interesting encyclopedia explores the topic in great depth, providing an overview of each country's capital—its history and early inhabitants, ascension to prominence, infrastructure within the government, and influence on the world around them. The author considers the culture and society of the area, discussing the ethnic and religious groups among those who live there, the major issues the residents face, and other interesting cultural facts. Capital Cities around the World: An Encyclopedia of Geography, History, and Culture features the capital cities of 200 countries across the globe. Organized in alphabetical order by country, each profile combines social studies, geography, anthropology, world history, and political science to offer a fascinating survey of each location.
The Mourne and Cooley Mountains are quite simply a hiker's paradise. The highest and most dramatic mountain range in Northern Ireland, the Mournes hug the County Down coastline in a compact region designated as an Area of Outstanding Natural Beauty. The Cooley Peninsula – a finger of land in County Louth bounded in the north by the spectacular Carlingford Lough – is one of Ireland's best kept secrets. These exhilarating walks will take you to the highest point in Northern Ireland. Trek through the picturesque woodland trails of Castlewellan and Tollymore. Discover the highest passage tomb in Ireland. Walk along an old smuggler's route, tranquil reservoirs and the sand-dunes of Murlough Nature Reserve. The more ambitious will relish the Mourne Wall challenge, and some summits include optional scrambles to the top of dramatic granite tors or rocky outcrops. Each graded route is illustrated with photographs and specially drawn maps. Snippets on the rich flora, fauna, geology, history, heritage and folklore of each area are included throughout. So, get your walking boots on and discover the impressive landscape that spawned the legend of the Táin Bó Cúailnge and inspired C. S. Lewis' magical world of Narnia .
The story of the bravest battle ever fought. On 22nd January 1879 a force of 20,000 Zulus overwhelmed and destroyed the British invading force at Isandlwana, killing and ritually disemboweling over 1200 troops. That afternoon, the same Zulu force turned their attention on a small outpost at Rorke's Drift. The battle that ensued, one of the British Army's great epics, has since entered into legend. Throughout the night 85 men held off six full-scale Zulu attacks at the cost of only 27 casualties, forcing the Zulu army to withdraw. Eleven Victoria Crosses were awarded for bravery shown on that night, the largest number for any one engagement in history. But as Adrian Greaves's new research shows there are several things about the myth of Rorke's Drift that don't add up. While it was the scene of undoubted bravery, it was also the scene of some astonishing cases of cowardice, and there is increasing evidence to suggest that the legend of Rorke's Drift was created to divert attention from the appalling British mistakes which caused the earlier defeat at Isandlwana.
A comprehensive and concise guide to all medieval English castles of which something can still be seen today, ranging from the massive keeps which still dominate the landscape to grassy earthworks and Border pele towers, and spanning the centuries from the Norman Conquest to the accession of the Tudors A well-written contribution to the literature on the subject, and will interest both the historically minded tourist and, as a reference book, the scholar. WAR IN HISTORY A comprehensive and concise guide to all medieval English castles of which something can still be seen today, ranging from the massive keeps which still dominate the landscape to grassy earthworks and Border pele towers, and spanning the centuries from the Norman Conquest to the accession of the Tudors. English Castles contains over five hundred main entries in county order, each giving a brief history and description of the castle. A short introduction supplies the historical background to the explosion of castle-building in the middle ages, and there is a glossary covering all aspects of castles in some detail. There are also full Ordnance Survey map references.
The Nemesis was the first of a generation of iron-clad, steam-powered naval vessels that established British dominance in Asian waters in the nineteenth century. The world’s first iron warship, the first vessel with truly watertight compartments, and the first iron vessel to round the Cape of Good Hope, Nemesis represented a staggering superiority over the oar- and sail-powered naval forces of Britain’s Asian rivals. Yet strangely her story has never been told to modern audiences, and her origins and actions have until now been shrouded in mystery. This lively narrative places her in the historical context of the last years of the East India Company, and in the history of steam power and iron ships. It tells of her exploits in the First Opium War, in pirate suppression and naval actions across Asia, from Bombay to Burma to the Yangtze River and beyond.
Engineers at War describes the role of military engineers, especially the U.S. Army Corps of Engineers, in the Vietnam War. It is a story of the engineers' battle against an elusive and determined enemy in one of the harshest underdeveloped regions of the world. Despite these challenges, engineer soldiers successfully carried out their combat and construction missions. The building effort in South Vietnam allowed the United States to deploy and operate a modern 500,000-man force in a far-off region. Although the engineers faced huge construction tasks, they were always ready to support the combat troops. They built ports and depots, carved airfields and airstrips out of jungle and mountain plateaus, repaired roads and bridges, and constructed bases. Because of these efforts, ground combat troops with their supporting engineers were able to fight the enemy from well-established bases. Although most of the construction was temporary, more durable facilities, such as airfields, port and depot complexes,
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1973.
This is Volume X of eighteen in a collection on the Sociology of Development. Originally published in 1961 this is the second edition of a study of Fiji Indian Rural Society, looking at the areas of Vunioki and Delanikoro and Namboulima.
This story is about the development of my heroin addiction and my recovery from it. I struggled to escape from addiction for 17 years, but only succeeded after an ibogaine treatment. It is autobiographical, but I only describe traumatic episodes that contributed to addiction and sketch the highlights and milestones in my recovery. It is a memoir, as it offers a thematic view of my life and is moderate in scope; and a personal essay in which I offer insights about societys role in addiction. My intent is that addicts and their loved ones may better understand the nature of addiction so their approaches to treatment are better informed and more compassionate. At 66, I am a gentleman/hipster/Seeker and scholar, but Im not an armchair academic who wrote this book from a library: I was an addict for 22 years! Now I am blessed to be alive and have 18 years clean. My mission is to help addicts by educating the public and the professional community about addictions complexity and the efficacy of ibogaine for its treatment. I hope my story supports a change in social and medical attitudes so that the unheard voices of addicts will be honored, instead of just seeing them as social problems. Addiction put my life into suspended animation when I had a third of the credits I needed for a bachelors degree. 27 years later I returned to school; now I have bachelors degrees in Anthropology and Psychology and a Masters degree in East-West Psychology (EWP). I am currently a PhD. candidate in EWP at the California Institute of Integral Studies in San Francisco, California.
Professional services firms - from the legal sector to accountancy, consulting and beyond - face increased disruption. Service delivery models are under pressure to adapt to changing client expectations. Technology offers new ways of working with clients, but changes the skills profile required of professionals, and threatens the traditional people-centred business model. The Professional Services Leadership Handbook equips leaders, and aspiring leaders, with tools and insights both to tackle these long-term disruptive trends and to maximise their firm's profitability today. Leaders of professional services firms find themselves with a daunting, but exciting, range of challenges ahead. Using practical insights drawn from experienced professional services leaders, the Professional Services Leadership Handbook explores new models and working practices to address four components of strategic leadership: clients, business, people and self leadership. It offers clear-sighted analysis of common pain points, and provides innovative solutions for dealing with them. This practical guide is designed for everyone involved in leadership decisions, whether that be a practice area, sector group, business function, or even firm-wide leadership role. It will help readers to focus their attention on the activities that will really make a difference to the success of their firm.
The Allied victory at Omaha Beach was a costly one. A direct infantry assault against a defense that was years in the making, undertaken in daylight following a mere thirty-minute bombardment, the attack had neither the advantage of tactical surprise nor that of overwhelming firepower. American forces were forced to improvise under enemy fire, and although they were ultimately victorious, they suffered devastating casualties. Why did the Allies embark on an attack with so many disadvantages? Making extensive use of primary sources, Adrian Lewis traces the development of the doctrine behind the plan for the invasion of Normandy to explain why the battles for the beaches were fought as they were. Although blame for the Omaha Beach disaster has traditionally been placed on tactical leaders at the battle site, Lewis argues that the real responsibility lay at the higher levels of operations and strategy planning. Ignoring lessons learned in the Mediterranean and Pacific theaters, British and American military leaders employed a hybrid doctrine of amphibious warfare at Normandy, one that failed to maximize the advantages of either British or U.S. doctrine. Had Allied forces at the other landing sites faced German forces of the quality and quantity of those at Omaha Beach, Lewis says, they too would have suffered heavy casualties and faced the prospect of defeat.
To commemorate the recent centennial of Henry James’s death and to help readers understand the depth and scope of the author’s influence both today and during the previous century, thirty leading Jamesian scholars from twelve different countries and five continents were asked to explore ways in which the notions of ‘heritage’ and ‘transmission’ currently come into play when reading James. The resulting chapters of this volume are divided into three main sections, each focusing on different ways in which James’s legacy is being re-evaluated today—from his influence on key authors, playwrights and film-makers over the past century (Part One), to new discoveries regarding European authors and artists who influenced James (Part Two), to recent approaches more radically re-evaluating James for the twenty-first century, including contemporary poetics, political and sociological dimensions, cognitive science, and queer studies (Part Three). This collection will be of great interest to scholars and general readers of James, and is a useful guide to tracing the writer’s ever-elusive ‘figure in the carpet’ and understanding the power of his continued impact today.
Written in a narrative style, this comprehensive yet accessible survey of Texas history offers a balanced, scholarly presentation of all time periods and topics.From the beginning sections on geography and prehistoric people, to the concluding discussions on the start of the twenty-first century, this text successfully considers each era equally in terms of space and emphasis.
Setting out the principles of stereology from a statistical viewpoint, this book focuses on both basic theory and practical implications. The authors discuss ways to effectively communicate statistical issues to clients, draw attention to common methodological errors, and provide references to essential literature. The first full text on design-based stereology opens with a review of classical and modern stereology, followed by a treatment of mathematical foundations and then on to core techniques. The final chapters discuss implementing techniques in practical sampling designs, summarize understanding of the variance of stereological estimators, and describe open problems for further research. The book also details isotropic, vertical or local sampling designs for estimating stereological parameters such as volume, surface area, particle number and spatial distribution. This extensive text offers support to statistical consultants using examples, applications and unique Advice to Consultants sections. It contains numerous literature references, bibliographic notes and nearly 150 illustrations.
Clear-sighted, darkly comic, and tender, The Twenty-Seventh Letter of the Alphabet is about a daughter’s struggle to face the Medusa of generational trauma without turning to stone. Growing up in the New Jersey suburbs of the 1970s and 1980s in a family warped by mental illness, addiction, and violence, Kim Adrian spent her childhood ducking for cover from an alcoholic father prone to terrifying acts of rage and trudging through a fog of confusion with her mother, a suicidal incest survivor hooked on prescription drugs. Family memories were buried—even as they were formed—and truth was obscured by lies and fantasies. In The Twenty-Seventh Letter of the Alphabet Adrian tries to make peace with this troubled past by cataloguing memories, anecdotes, and bits of family lore in the form of a glossary. But within this strategic reckoning of the past, the unruly present carves an unpredictable path as Adrian’s aging mother plunges into ever-deeper realms of drug-fueled paranoia. Ultimately, the glossary’s imposed order serves less to organize emotional chaos than to expose difficult but necessary truths, such as the fact that some problems simply can’t be solved, and that loving someone doesn’t necessarily mean saving them.
Described by John Esten Cooke, of JEB Stuart’s staff, as “one of the liveliest episodes of the late war” the Bristoe Campaign was a small and seemingly unimportant event sandwiched between the battle at Gettysburg and the Wilderness bloodbath. Bristoe receives scant attention from historians, despite being an attempt by Lee, to seize the strategic initiative. Marking the decline in Confederate leadership, Lee’s inability to compensate, and the growing Union confidence and capability. The campaign outcome was significant; being the turning point of the war as Lee was now on the defensive and from now on, the Union forces held the initiative.
There are approximately half a million people living in 227 officially designated colonias in southern Arizona and New Mexico. These border communities are characterized by poor-quality housing, a lack of infrastructure (paved roads, water and sewer systems, and electricity), high levels of poverty and unemployment, and a disproportionate concentration of Hispanics. These colonias comprise one of the country’s largest pockets of poverty. Even so, little is known about these towns or the people who live in them. This book provides the first comprehensive treatment of Arizona and New Mexico colonias, with the aim of increasing their visibility and promoting community development. Beginning with an examination of the origins of border region settlement and the emergence of colonias in southern Arizona and New Mexico in the late 1800s, the book then turns to an assessment of current social, economic, and housing conditions. The authors also examine how Mexico’s recent economic crises and U.S. immigration and border security policies have shaped the quality of life in colonias, and they evaluate recent community development initiatives. By examining the challenges and successes of these recent efforts, the authors are able to provide a generalized plan for community development. Balancing analyses of these communities with a review of the positive steps taken to improve the quality of life of their inhabitants, Colonias in Arizona and New Mexico is an indispensable tool for anyone interested in public policy or immigration issues.
An insider’s guide to translating the creative techniques of jazz to the business world.” Scott Berkun, author of The Myths of Innovation What Can Your Team Learn From Jazz Musicians? Experienced jazz musicians apply specific principles to collaborate, execute, and manage change in real time--delivering extraordinary innovation in the face of non-stop pressure and risk. Now, jazz musician and collaboration expert Adrian Cho shows how you can use the same principles to dramatically improve any team’s performance. Cho systematically introduces the Jazz Process and demonstrates how it can help cross-functional teams improve teamwork, innovation, and execution. You’ll learn new ways to encourage and integrate strong individual contributions from passionate and committed practitioners, and give them maximum autonomy while making sure your project’s “music” never degenerates into chaotic “noise.” Through multiple case studies, Cho shows you how high-performance teams achieve their success. • Master five core principles of working in teams: use just enough rules, employ top talent, put the team first, build trust and respect, and commit with passion • Establish a realistic framework for effective, continuous execution • Collaborate more effectively with team members, consumers, customers, partners, and suppliers • Master the essentials of team execution: listening for change, leading on demand, acting transparently, and making every contribution count • Reduce the “friction” associated with collaboration--and increase the synergy • Use form, tempo, pulse, and groove to maintain constructive momentum • Learn about the importance of healthy projects and teams • Innovate by exchanging ideas and taking the right measured risks • For every practitioner, leader, and manager interested in getting better results
Om udvikling og operationer med det engelske fly hawker hurricane under den 2. verdenskrig. Forfatteren beretter om flyet, piloterne og mange af de opgaver og missioner de gennemførte, bl.a. om luftoperationer over Burma og missioner til beskyttelse af skibskonvojer i Atlanten, de artiske områder samt i Middelhavet.
After November 1776, the Hackensack Valley--located in northeastern New Jersey and Rockland County, New York--lay between the invading British army in New York City and the main Continental defense forces in the Hudson Highlands. Jersey Dutch patriot and Tory troops carried on a five-year war of neighbors between the lines, while the grand armies of Britain and America maneuvered on either side of them for a chance to strike a blow at the other. Adrian Leiby offers an exciting narrative of the people of Dutch New Jersey and New York during this conflict. Historians will find colorful details about the Revolutionary War, and genealogists will find much previously unpublished material on hundreds of men and women of Dutch New Jersey and New York in the 1700s.
In AD376 large groups of Goths, seeking refuge from the Huns, sought admittance to the Eastern Roman Empire. Emperor Valens took the strategic decision to grant them entry, hoping to utilize them as a source of manpower for his campaigns against Persia. The Goths had been providing good warriors to Roman armies for decades. However, mistreatment of the refugees by Roman officials led them to take up arms against their hosts. The resultant battle near Adrianopolis in AD378, in which Valens lost his life, is regarded as one of the most significant defeats ever suffered by Roman arms. The Roman historian Ammianus Marcellinus called it the worst massacre since Cannae, nearly six hundred years previously. Modern historians have accorded it great significance both at a tactical level, due to the success of Gothic cavalry over the vaunted Roman infantry, and in strategic terms, often citing it as the beginning of the end for the Empire. Adrian Coombs-Hoar untangles the debate that still surrounds many aspects such claims with an insightful account that draws on the latest research.
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