The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages. The problems of retirement, redundancy and dismissal are also addressed which is an integral part but not included in many texts. It provides the student and the professional with one place to find all the aspects and consequences of good practice in recruitment and retention.
In order to get the best out of people in organisations, managers need to address the fundamental principals of people management: those of motivation, ability and confidence building. This proposed book aims to bring together clarity and understanding of these three main areas in one text with anecdotes and practical examples to enable managers to gain demonstrable improvements in organisational performance through their people. The material will be underpinned with just enough theory to establish a rationale for practice. While a highly practical text, the aim is to meet many of the learning outcome requirements of the Certificate in Management and Diploma in Management people management / empowerment modules
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
In order to get the best out of people in organisations, managers need to address the fundamental principals of people management: those of motivation, ability and confidence building. This proposed book aims to bring together clarity and understanding of these three main areas in one text with anecdotes and practical examples to enable managers to gain demonstrable improvements in organisational performance through their people. The material will be underpinned with just enough theory to establish a rationale for practice. While a highly practical text, the aim is to meet many of the learning outcome requirements of the Certificate in Management and Diploma in Management people management / empowerment modules
As the first person that many people encounter in their contact with the veterinary practice, the veterinary receptionist has an important part to play in inspiring confidence in clients. The new edition of this popular book remains a unique guide specifically for the veterinary receptionist, providing practical, easily accessible information on how to fulfill this role professionally and efficiently. It advocates an understanding of the role of the receptionist as integral to the practice and supplies the basic information that every veterinary receptionist needs to function effectively. The new edition includes fully updated information on client service and dispensing as well as first aid along with 2 new chapters. The start of each chapter now has a summary outcome identifying specific objectives. The authors have included more scenario cases so the readers can identify more closely with the text. The first UK book specifically written for the veterinary receptionist, providing quick access to the information most requested by clients Provides practical guidelines to improve professional practice - learn how to become more effective in your role as the 'face of the practice' Learn how to deflect and deal with complaints from angry clients, as well as coping with the distress caused by a pet's illness Case studies used to help the reader identify and learn about specific issues and situations The authors provide highly practical tips, checklists and quizzes throughout the book, promoting reader interactivity Fully revised and expanded chapters, including fully re-written chapters on labelling and dispensing; client care solutions; first aid; and client service Inclusion of more case study boxes and further reading references Fresh 2-colour text for easy reading and increased navigability New, durable cover
The image of Coventry in flames was one of the most haunting of the Second World War. Yet the excitement and optimism of the 1950s and 1960s were succeeded by a quarter century of urban blight and economic slump. The collapse of manufacturing industry - machine tools, aeroplanes, cars - left a proud community adrift and demoralised. Today a revitalised twenty-first century city, Coventry has embraced the new millennium and evolved from bleak post-industrial desert to vibrant cultural oasis, in the process rediscovering a sense of purpose and a vision for the future. "The City of Coventry" tells the story of an experiment in social democracy carried out by a Labour-controlled council which envisaged the bomb shattered city as a model of urban regeneration and imaginative planning. Post-war reconstruction could be a striking success, as in the pedestrian-friendly Precinct and the bold new cathedral, or a notable failure as in the ever more intrusive ring roads and grim high-rise flats. In offering a fresh perspective on the city, this innovative volume of essays rediscovers Coventry as an inspiration for poets and painters such as Philip Larkin and Terry Frost, musicians as varied as Benjamin Britten and The Specials, and film-makers such as Humphrey Jennings, whose "Heart of Britain" was shot in the immediate aftermath of the Blitz. Adrian Smith skilfully mixes memoir, family history and meticulous scholarship to paint a complete and incisive portrait of Coventry. Drawing on new research into topics as diverse as the place of Surrealism in West Midlands culture and the shadowy presence of rugby league in a union bastion, Smith brings a unique insight into the recent history of his native city. Attractively presented, highly readable and with broad appeal, "The City of Coventry" is a lively re-examination of an iconic city of the twentieth century illuminating the profound changes that engulfed industrial England during and after the Second World War.
Social Exclusion and the Way Out focuses on the key issues which promote an understanding of the development of integrative models of care and resettlement. Consideration is given to the role of statutory and non-statutory agencies in facilitating the development of the individual to become included in the community. Practical insights into the management and development of opportunities for individuals draws on best practice from examples of vulnerable groups.
Adrian Caesar's chilling prose transported me right back into the heart of Antarctica. This is a magnificent re-telling of those two fateful expeditions of 1912.' – Ranulph Fiennes Mawson decided to turn north ... when he was suddenly plummeted downwards with the fearful rush of nightmare. As the rope and harness attaching him to the sledge unravelled, so did his hope. But then he was arrested by a mighty jerk which felt as if it might remove his weakened arms. The rope pulled up, and he was suspended, slowly revolving fourteen feet into a giant grave of ice. He felt the sledge tugged by his weight towards the lid of the crevasse. So this is the end, he thought. It is 1912, the heroic age of Antarctic exploration. Scott's journey has ended. Mawson's is just beginning. Adrian Caesar's stunning stroke of imaginative recreation transports us to the last days of those perilous expeditions in the heart of the white continent. Sweeping through deaths and disasters with the pace and inevitability of a thriller, The White inexorably lays bare the forces that drove these two adventurers, the values that inspired them, and the remorseless obsession that dominated them.
With a chapter on public procurement by Sarah Hannaford ; A commentary on JCT forms of contract by Adirian Williamson, and a commentary of the infrastructure conditions of contract by John Uff
Bei der Regressionsanalyse von Datenmaterial erhält man leider selten lineare oder andere einfache Zusammenhänge (parametrische Modelle). Dieses Buch hilft Ihnen, auch komplexere, nichtparametrische Modelle zu verstehen und zu beherrschen. Stärken und Schwächen jedes einzelnen Modells werden durch die Anwendung auf Standarddatensätze demonstriert. Verbreitete nichtparametrische Modelle werden mit Hilfe von Bayes-Verfahren in einen kohärenten wahrscheinlichkeitstheoretischen Zusammenhang gebracht.
A valuable definitve guide on Continuing Professional Development.7 Common problems associated with CPD explained and a simple, effective solution to all your CPD needs set out in easy to follow steps.
The surface features of the Earth are commonly split into two categories, the first of which comprises those features that are due to processes occurring inside the solid Earth (endogenic features) and the second those that are due to processes occurring outside the solid Earth (exogenic features). Specifically, the endogenic features are treated in the science of geodynamics, the exogenic features in the science of geomorphology. I have treated the theoretical aspects of the endogenic features in my Principles of Geodynamics, and it is my aim to supplement my earlier book with a discussion of the theory of the exogenic features, the taxonomy of the latter having been discussed in my Systematic Geomorphology. It is my hope that the three books will together pre sent a reasonably coherent, if necessarily incomplete, account of theoretical geology. Contrary to endogenic phenomena, exogenic processes can often be directly observed as they occur: the action of a river, the develop ment of a slope, and the evolution of a shore platform are all suffi ciently rapid so that they can be seen as they take place. This has the result that in geomorphology one is generally on much less specula tive ground regarding the mechanics of the processes at work than one is in geodynamics.
Papers presented at the Cities in the World conference held at Southampton University and organised through the Society for Post-Medieval Archaeology challenged the commonly held perception that cities are about the present and the future, not about the past. All cities have an innate sense of the past, and this volume, encompassing as it does
Remarkable for its meticulous archival research and moving life stories, The Pearl Frontier offers a new way of imagining Australian historical connections with Indonesia. This compelling view from below of maritime mobility demonstrates how, in the colonial quest for the valuable pearl-shell, Australians came to rely on the skill and labor of Indonesian islanders, drawing them into their northern pearling trade empire. From the 1860s onward the pearl-shell industry developed alongside British colonial conquests across Australia's northern coast and prompted the Dutch to consolidate their hold over the Netherlands East Indies. Inspired by tales of pirates and priceless pearls, the pearl frontier witnessed the maritime equivalent of a gold rush; with traders, entrepreneurs, and willing workers coming from across the globe. But like so many other frontier zones it soon became notorious for its reliance on slave-like conditions for Indigenous and Indonesian workers. These allegations prompted the imposition of a strict regime of indentured labor migration that was to last for almost a century before giving way to international criticism in the era of decolonization. The Pearl Frontier invites the reader to step outside the narrow confines of national boundaries, to see seafaring peoples as a continuous population, moving and in communication in spite of the obstacles of politics, warfare, and language. Instead of the mythologies of racial purity, propagated by settler colonies and European empires, this book dissects the social and economic life of the port cities around the Australian-Indonesian maritime zone and lays open the complex, cosmopolitan relationships which shaped their histories and their present situations. Julia Martínez and Adrian Vickers bring together their expertise on Australian and Indonesian history to challenge the isolationist view of Australia's past. This book explores how Asian migration and the struggle against the restrictive White Australia policy left a rich legacy of mixed Asian-Indigenous heritage that lives on along Australia's northern coastline. This book is an important contribution to studies of the coastal, or Pasisir, culture of Southeast Asia, that situates the local cultures in a regional context and demonstrates how Indonesian maritime peoples became part of global migration flows as indentured laborers. It offers a hitherto untold story of Indonesian diaspora in Australia and reveals a degree of Indian-Pacific interconnectedness that forces us to rethink the construction of regional boundaries and national borders.
From humble Glasgow beginnings, Colin Campbell rose to become Scotland’s finest general and a favourite of Queen Victoria. In his fifty-year career he fought through the Peninsula, the Crimea, China and India, and still found time to contain a slave revolt, a Chartist revolution and Ireland’s Tithe War. Through a combination of personal courage, compassionate leadership and genius for military strategy he became an idol for the men who served under him. This undisputed hero, whose memory has grown faint beside celebrated warriors of the Victorian age, was a soldier ahead of his time – the first working-class field marshal, with strong humanitarian leanings and an instinct for harnessing the power of the press. In the first major biography of Campbell since 1880 his career is radically reinterpreted and the life of this very private man is revealed. 'Victoria's Scottish Lion' was shortlisted for The Society for Army Historical Research's 2015 Templar Prize.
Who will remember 'Our Gracie' waving goodbye; Jack Buchanan constantly bumping into Elsie Randolph; Bobby Howes celebrating the invention of the Belisha Beacon, doing a cat duet with Wylie Watson and giving ideas to Rene Ray about ham sandwiches; John Wood and Claire Luce climbing the steps of the lighthouse and breathing on windows in Over She Goes, these accompanied by some of the most deft British and American composers of their time, their work lighter and freer than air. We catch those airs still, breathing on windows and wondering what became of it all. Book jacket.
Currently, Internet and virtual reality communication is essentially audio-visual. The next important breakthrough of the Internet will be the communication and sharing of smell and taste experiences digitally. Audio-visual stimuli are frequency based, and they can be easily digitized and actuated. On the other hand, taste and smell stimuli are based on chemical molecules, therefore, they are not easy to digitize or actuate. To solve this problem, we are required to discover new digital actuation technologies for taste and smell. The authors of this book have experimented on developing digital actuation devices for several years. This book will provide a complete overview of the importance of digitizing taste and smell, prior works, proposed technologies by the authors, other state of the art research, advantages and limitations of the proposed methods, and future applications. We expect digital taste and smell technologies will revolutionize the field of multisensory augmented reality and open up new interaction possibilities in different disciplines such as Human Computer Interaction, Communication, and Augmented and Virtual Reality.
A virus destroys the communication network of the Canadian diplomatic service. Carson Pryce, a reclusive, moody intelligence analyst, and Rachel Dunn, a brilliant diplomat with a glowing humanitarian track record, are implicated in the event. For years, Carson has been secretly obsessed with Rachel, and abuses his privileged access to intelligence information to keep track of her and the people around her. He knows things about Rachel which she doesn't even know herself. The investigation into the virus deepens and Carson initiates a cover-up to prevent damage to Rachel's reputation. The plot in Borderless Deceit skips easily from Ottawa to Vienna, from Berlin to Alexandria and from Transylvania to Kenya. The action takes place in a world where privacy has disappeared, where hackers circle each other in cyberspace, and where a mouse click can orchestrate deceit in faraway places. Is there space in this for a rekindling of humanity's enduring values?
Liberals blame the global retreat of liberal democracy on globalisation and authoritarian leaders. Only liberalism, so they assume, can defend democratic rule against multinationals or populists at home and abroad. In this provocative book, Adrian Pabst contends that liberal democracy is illiberal and undemocratic – intolerant about the values of ordinary people while concentrating power and wealth in the hands of unaccountable elites. Under the influence of contemporary liberalism, democracy is sliding into oligarchy, demagogy and anarchy. Liberals, far from defending open markets and free speech, promote monopolies such as the new tech giants that undermine competition and democratic debate. Liberal individualism has eroded the social bonds and civic duties on which democracy depends for trust and cooperation. To banish liberal democracy’s demons, Pabst proposes radical ideas for economic democracy, a politics of persuasion and a better balance of personal freedom with social solidarity. This book’s defence of democratic politics against both liberals and populists will speak to all readers trying to understand our age of upheaval.
This book is not an encyclopaedia of the British musical in the twentieth century, but an examination of its progress as it struggled to find an identity. It shows how the British musical has reacted to social and cultural forces, suggesting that some of its leading composers such as Lionel Bart and Julian Slade contributed much more to the genre than has previously been acknowledged. As the British musical veered between opera, light opera, operetta, spectacle with music, kitchen-sink musical, recherché musical, adaptations of classic novels, socially conscious musicals et al., this fresh assessment of the writers and their work offers a new understanding of the art -- publisher description.
The surface features of the Earth are commonly split into two cate gories, the first of which comprises those features that are due to processes occurring inside the solid Earth (endogenetic features) and the second those that are due to processes occurring outside the solid Earth (exogenetic features). Specifically, the endogenetic features are treated in the science of geodynamics, the exogenetic features in the science of geomorphology. I have treated the theoretical aspects of the endogenetic features in my "Principles of Geodynamics", and it is my aim to supplement my earlier book with a discussion of the theory of the exogenetic features. It is my hope that the two books will together present a reasonably coherent, if necessarily incomplete, account of theoretical geology. Contrary to endogenetic phenomena, exogenetic processes can often be directly observed as they occur: the action of a river, the development of a slope and the evolution of a shore platform are all sufficiently rapid so that they can be seen as they take place. This has the result that in geomorphology one is generally on much less speculative ground regard ing the mechanics of the processes at work than one is in geodynamics.
Global Environments through the Quaternary delves into the environmental changes that have taken place during the Quaternary: the two to three million years during which man has inhabited the Earth. It is essential reading for any students seeking a balanced, objective overview of this truly interdisciplinary subject.
This guide to body language at work covers the following areas: the nature and meaning of signals, including eye gaze, facial expressions, gestures, posture and touch; why some personalities are easy to read and some aren't; what appearance, clothes and mannerisms say about us; and detecting office liars and fakes.
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