Adrian Linacre's Books

An Introduction to Forensic Genetics

By: William Goodwin,Adrian Linacre,Sibte Hadi

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An Introduction to Forensic Genetics

By: William Goodwin,Adrian Linacre,Sibte Hadi

This is a completely revised edition of a comprehensive and popular introduction to the fast moving area of Forensic Genetics. The text begins with key concepts needed to fully appreciate the subject and moves on to examine the latest developments in the field. Now illustrated in full colour throughout, this accessible textbook includes numerous references to relevant casework. With information on the full process of DNA evidence from collection at the scene of a crime to presentation in a legal context this book provides a complete overview of the field. Key Features: Greater in-depth coverage of kinship problems now covered in two separate chapters: one dealing with relationships between living individuals and the other covering identification of human remains. New chapter on non-human forensic genetics, including identification of bacteria and viruses, animals and plants. Self assessment questions to aid student understanding throughout the text. Now with full colour illustrations throughout New companion website Accessible introduction to forensic genetics, from the collection of evidence to the presentation of evidence in a legal context. Included in the Forensic Science Society 'Essentials in Forensic Science' book series. This edition is to be included in the Forensic Science Society 'Essentials of Forensic Science' book series aimed at advanced level undergraduates and new practitioners to the field.

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Page Count

230

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470710195

ISBN 13

9780470710197

Sick-Note Britain

How Social Problems Became Medical Issues

By: Adrian Massey

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Sick-Note Britain

How Social Problems Became Medical Issues

By: Adrian Massey

Dr Adrian Massey has worked at the intersection of medicine and society for decades. He argues compellingly that our hyper-medicalized society has falsely equated sickness with illness, and sickness with unfitness to work--whereas sickness is primarily a social problem requiring social, not medical, solutions. Sick-Note Britain lays bare Britain's gross error: when doctors cannot 'fix' anxiety or chronic pain, workplace attendance is still treated as a matter for arbitration by our strained primary care service. What is needed is a tailored, employer-employee contractual solution, but obstacles block this approach: excessively complex employment law constraining both sides; an outdated benefits system that overburdens doctors and traumatizes the vulnerable; and a workplace culture that is too inflexible to keep sick employees in work. This is a blistering condemnation of a sham system that works for nobody, and an urgent call to rethink how we manage sickness--for the sake of our economy, our wellbeing, and our health service.

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Page Count

357

Publisher

Oxford University Press

Published Date

ISBN 10

1787382303

ISBN 13

9781787382305

Wildlife DNA Analysis

Applications in Forensic Science

By: Adrian Linacre,Shanan Tobe

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Wildlife DNA Analysis

Applications in Forensic Science

By: Adrian Linacre,Shanan Tobe

Clearly structured throughout, the introduction highlights the different types of crime where these techniques are regularly used. This chapter includes a discussion as to who performs forensic wildlife examinations, the standardisation and validation of methods, and the role of the expert witness in this type of alleged crime. This is followed by a detailed section on the science behind DNA typing including the problems in isolating DNA from trace material and subsequent genetic analysis are also covered. The book then undertakes a comprehensive review of species testing using DNA, including a step-by-step guide to sequence comparisons. A comparison of the different markers used in species testing highlights the criteria for a genetic marker. A full set of case histories illustrates the use of the different markers used. The book details the use of genetic markers to link two or more hairs/feather/leaves/needles to the same individual organism and the software used in population assignment. The problems and possibilities in isolating markers, along with the construction of allele databases are discussed in this chapter. The book concludes with evaluation and reporting of genetic evidence in wildlife forensic science illustrated by examples of witness statements.

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Page Count

360

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118496523

ISBN 13

9781118496527

Customer Relationship Management

By: Simon Knox,Adrian Payne,Lynette Ryals,Stan Maklan,Joe Peppard

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Customer Relationship Management

By: Simon Knox,Adrian Payne,Lynette Ryals,Stan Maklan,Joe Peppard

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM. Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.

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Page Count

320

Publisher

Routledge

Published Date

ISBN 10

1136412492

ISBN 13

9781136412493

Ship Hydrostatics and Stability

By: Adrian Biran

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Ship Hydrostatics and Stability

By: Adrian Biran

The hydrostatic approach to ship stability aims to balance idealized ship weight against buoyancy forces. This textbook is a complete guide to understanding ship hydrostatics in ship design and ship performance. Adrian Biran guides readers from first principles through basic and applied hydrostatic and ship stability theory, and introduces contemporary mathematical techniques for hydrostatic modelling and analysis. Real life examples of the practical application of hydrostatics are used to explain the theory and calculations; and to illustrate the effect shifting weights and central gravity displacements have on overall ship stability. Ship Hydrostatics and Stability covers recent developments in the field of naval architecture such as parametric resonance (also known as the Mathieu effect), the effects of non-linear motions on stability, the influence of ship lines, and new international stability regulations for small vessels. Extensive use of computer techniques is made throughout. - Adheres to international standards and terminology - Includes real life practical examples and calculations to illustrate the hydrostatic approach to ship stability

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Page Count

363

Publisher

Elsevier

Published Date

ISBN 10

0080474365

ISBN 13

9780080474366

Digital Imaging for Photographers

By: Adrian Davies,Phil Fennessy

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Digital Imaging for Photographers

By: Adrian Davies,Phil Fennessy

CD-ROM contains: Selected images from text -- Animations -- Software.

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Page Count

226

Publisher

Taylor & Francis

Published Date

ISBN 10

0240515900

ISBN 13

9780240515908

Motivation, Ability and Confidence Building in People

By: Adrian Mackay

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Motivation, Ability and Confidence Building in People

By: Adrian Mackay

In order to get the best out of people in organisations, managers need to address the fundamental principals of people management: those of motivation, ability and confidence building. This proposed book aims to bring together clarity and understanding of these three main areas in one text with anecdotes and practical examples to enable managers to gain demonstrable improvements in organisational performance through their people. The material will be underpinned with just enough theory to establish a rationale for practice. While a highly practical text, the aim is to meet many of the learning outcome requirements of the Certificate in Management and Diploma in Management people management / empowerment modules

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Page Count

414

Publisher

Routledge

Published Date

ISBN 10

1136377492

ISBN 13

9781136377495

Marketing Plans for Service Businesses

A Complete Guide

By: Malcolm McDonald,Adrian Payne

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Marketing Plans for Service Businesses

A Complete Guide

By: Malcolm McDonald,Adrian Payne

Marketing Plans for Service Businesses' is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic style and each chapter has examples of marketing planning in practice.

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Page Count

416

Publisher

Elsevier

Published Date

ISBN 10

075066746X

ISBN 13

9780750667463

Recruiting, Retaining and Releasing People

By: Adrian Mackay

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Recruiting, Retaining and Releasing People

By: Adrian Mackay

The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages. The problems of retirement, redundancy and dismissal are also addressed which is an integral part but not included in many texts. It provides the student and the professional with one place to find all the aspects and consequences of good practice in recruitment and retention.

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Page Count

271

Publisher

Routledge

Published Date

ISBN 10

1136369511

ISBN 13

9781136369513

Handbook of CRM

By: Adrian Payne

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Handbook of CRM

By: Adrian Payne

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

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Page Count

464

Publisher

Routledge

Published Date

ISBN 10

1136400184

ISBN 13

9781136400186

Focal Digital Imaging A to Z

By: Adrian Davies

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Focal Digital Imaging A to Z

By: Adrian Davies

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

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Page Count

155

Publisher

Taylor & Francis

Published Date

ISBN 10

1136106774

ISBN 13

9781136106774

Relationship Marketing

By: Martin Christopher,Adrian Payne,David Ballantyne

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Relationship Marketing

By: Martin Christopher,Adrian Payne,David Ballantyne

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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262

Publisher

Taylor & Francis

Published Date

ISBN 10

1136368957

ISBN 13

9781136368950

Close-Up and Macro Photography

By: Adrian Davies

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Close-Up and Macro Photography

By: Adrian Davies

In this exhaustive guide to macro photography, respected author and Photographer Adrian Davies takes a comprehensive approach to the subject, covering every aspect of the multi-faceted and often complicated world of close-up Photography. Everything about Adrian's approach is both practical and diverse, with optimal output always in mind. His coverage of equipment, for example, goes beyond cameras to cover the application of flatbed and film scanners for close-up shots (2D, 3D, reflective and translucent subjects). Seperate sections cover cameras and equipment, lenses, lighting, workflow and image processing. Additionally, a seperate section on 'special subjects' covers techniques for shooting both common macro subjects (including insects, fossils and coins), as well as a range of technical elements such as shiny surfaces, texture, and polarised light. The appendix includes a technical discussion on depth of field, including detailed tables, and a range of optical formulae. Clear, concise and comprehensive, and packed with stunning images, this is a must-have purchase for all photographers looking for professional quality macro results.

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190

Publisher

Taylor & Francis

Published Date

ISBN 10

1136097899

ISBN 13

9781136097898

Physics of Elasticity and Crystal Defects

2nd Edition

By: Adrian P. Sutton

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Physics of Elasticity and Crystal Defects

2nd Edition

By: Adrian P. Sutton

Properties of crystalline materials are almost always governed by the defects within them. The ability to shape metals and alloys into girders, furniture, automobiles and medical prostheses stems from the generation, motion and interaction of these defects. Crystal defects are also the agents of chemical changes within crystals, enabling mass transport by diffusion and changes of phase. The distortion of the crystal created by a defect enables it to interact with other defects over distances much greater than the atomic scale. The theory of elasticity is used to describe these interactions. Physics of Elasticity and Crystal Defects, 2nd Edition is an introduction to the theory of elasticity and its application to point defects, dislocations, grain boundaries, inclusions, and cracks. A unique feature of the book is the treatment of the relationship between the atomic structures of defects and their elastic fields. Another unique feature is the last chapter which describes five technologically important areas requiring further fundamental research, with suggestions for possible PhD projects. There are exercises for the student to check their understanding as they work through each chapter with detailed solutions. There are problems set at the end of each chapter, also with detailed solutions. In this second edition the treatment of the Eshelby inclusion has been expanded into a chapter of its own, with complete self-contained derivations of the elastic fields inside and outside the inclusion. This is a textbook for postgraduate students in physics, engineering and materials science. Even students and professionals with some knowledge of elasticity and defects will almost certainly find much that is new to them in this book.

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Page Count

478

Publisher

Oxford University Press

Published Date

ISBN 10

0198908091

ISBN 13

9780198908098

Stats Means Business

Statistics and Business Analytics for Business, Hospitality and Tourism

By: John Buglear,Adrian Castell

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Stats Means Business

Statistics and Business Analytics for Business, Hospitality and Tourism

By: John Buglear,Adrian Castell

Stats Means Business' is an introductory textbook aimed at Business Studies students who require guidance in the area of statistics. It minimizes technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique. 'Stats Means Business' enables readers to: * appreciate the importance of statistical analysis in business * understand statistical techniques * develop judgment in the selection of appropriate statistical techniques * interpret the results of statistical analysis There is an overwhelming need for successful managers to be able to deal competently with numerical information and this text is developed with this in mind by providing worked examples and review questions which are rooted in viable business contexts. Each chapter includes guidance on using Excel and Minitab to produce the analysis described and explained in the chapter. The start of every chapter identifies aims and summarizes content and each is written in an accessible style. Model solutions are provided for three problems in each chapter and further solutions are available on a web site to accompany the book. The book is suitable for first year undergraduate courses, MBA Programmes and anyone who needs support and guidance in the area of statistics.

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Page Count

372

Publisher

Taylor & Francis

Published Date

ISBN 10

1136363637

ISBN 13

9781136363634

Archetypes and Ancestors

Palaeontology in Victorian London, 1850-1875

By: Adrian Desmond

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Archetypes and Ancestors

Palaeontology in Victorian London, 1850-1875

By: Adrian Desmond

The social construction of scientific knowledge, clearly one of the most exciting trends in the history of science in the 1890's, has made a solid stride forward with the publication of Archetypes and Ancestors. . . . Adrian Desmond set out to determine how much light might be shed on the mid-Victorian controversies over fossil reconstruction by an investigation of the ideological commitments and political programs of London paleontologists. The answer is: a great deal of light. The resulting book is thoroughly fascinating."—Philip Rehbock, American Historical Review "A sophisticated study of the colonization of scientific territory—specifically of rival attempts to design the dinosaur—and of the constructive (not just obstructive) role of social pressures in the making of 'lasting contributions' to science. Not least it is a joy to read, perkily irreverent at times and full of nice vignettes and memorable turns of phrase."—Roy Porter, Times Higher Education Supplement

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Page Count

288

Publisher

University of Chicago Press

Published Date

ISBN 10

0226143449

ISBN 13

9780226143446

Fundamentals and Practice of Marketing

By: Adrian Mackay,John Wilmshurst

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Fundamentals and Practice of Marketing

By: Adrian Mackay,John Wilmshurst

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.

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Page Count

388

Publisher

Routledge

Published Date

ISBN 10

1136401717

ISBN 13

9781136401718

Kinglake-350

By: Adrian Hyland

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Kinglake-350

By: Adrian Hyland

Shortlisted Prime Minister's Award and Age Book of the Year Awards, 2012 Black Saturday. February 7, 2009. Roger Wood is the cop on duty at Kinglake when the most devastating fire in the nation's history roars through the ranges onto his beat. His task is to defend his town against the colossus that threatens to destroy it. And, over the course of one nightmarish day, that is what he will do. Even at the risk of his own life. Even after he receives the dreadful phone call telling him his own wife and kids are caught on the front line of the inferno. Adrian Hyland is the award-winning author of Diamond Dove and Gunshot Road. He lives in St Andrews, north-east of Melbourne, and teaches at LaTrobe University. 'A masterpiece of storytelling...The central characters in this special book emerge as Victoria Cross heroes in the heart of a bush community.' Kerry O'Brien 'What sets Kinglake-350 apart is its strong, agile storytelling - particularly Hyland's skill for weaving together small, telling details with big-picture concerns like climate change, weather pattern complexity, the failings of fire management policy and Australia's historical relationship with fire...' Meg Mundell, Readings 'Every Australian, both rural and urban, should read this book. Adrian Hyland pulls no punches in describing the harrowing consequences of living on the planet's driest and most fire-prone continent, and his account of the disastrous Black Saturday fires is a story of courage, dread and fallibility that will never leave you.' Cate Kennedy 'I've been waiting for a writer to look Black Saturday in the eye ever since the flames died down and, finally, Adrian Hyland's done it. In this compelling and moving book, Hyland has captured the character of a town caught, quite literally, in a fireball.' Anna Krien 'Kinglake-350 is about more than Black Saturday. It's about families and communities, the vital nature of ecology and geology; it's about the genesis of life itself. And while there are too many deaths in this saddest of tales, for the lucky ones the outcome was redemption.' Lincoln Hall 'Adrian Hyland has found a path through the smoke and confusion to produce an informed account that brings tears to the eyes of the reader. He has woven a selection of experiences into a seamless and gripping narrative that shows the courage, uncertainty, tragedy and stupidity of that day. Although the causes and lessons of the fire were explored in the report by the royal commission, this book will be more widely read. And deservedly so.' Age Book of the Year ‘Terrifying and moving... Kinglake-350 leaves us with a visceral sense of a harrowing event.’ Australian ‘Gripping and deeply moving.’ Adelaide Advertiser ‘As in the best fiction these characters will stay with you.’ Daily Telegraph

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Page Count

285

Publisher

Text Publishing

Published Date

ISBN 10

1921834730

ISBN 13

9781921834738

Relationship Marketing

By: Helen Peck,Martin Christopher,Moira Clark,Adrian Payne

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Relationship Marketing

By: Helen Peck,Martin Christopher,Moira Clark,Adrian Payne

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

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Page Count

526

Publisher

Taylor & Francis

Published Date

ISBN 10

1136369023

ISBN 13

9781136369025

The Constitution of Political Economy

Polity, Society and the Commonweal

By: Adrian Pabst,Roberto Scazzieri

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The Constitution of Political Economy

Polity, Society and the Commonweal

By: Adrian Pabst,Roberto Scazzieri

The two dominant conceptions of political economy are based on either reducing political decisions to rational-choice reasoning or, conversely, reducing economic structures and phenomena to the realm of politics. In this book, Adrian Pabst and Roberto Scazzieri contend that neither conception is convincing and argue for a fundamental rethinking of political economy. Developing a new approach at the interface of economic theory and political thought, the book shows that political economy covers a plurality of dimensions, which reflect internal hierarchies and multiple relationships within the economic and political sphere. The Constitution of Political Economy presents a new, richer conception of political economy that draws on a range of thinkers from the history of political economy, recognising the complex embedding of the economy and the polity in society. Effective policy-making has to reflect this embedding and rests on the interdependence between local, national, and international actors to address multiple systemic crises.

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Page Count

289

Publisher

Cambridge University Press

Published Date

ISBN 10

1108918506

ISBN 13

9781108918503

Practice of Advertising

By: Adrian Mackay

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Practice of Advertising

By: Adrian Mackay

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

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Page Count

394

Publisher

Routledge

Published Date

ISBN 10

1136372458

ISBN 13

9781136372452

The Fundamentals of Advertising

By: John Wilmshurst,Adrian Mackay

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The Fundamentals of Advertising

By: John Wilmshurst,Adrian Mackay

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.

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