Adrian Wilson provides a comprehensive introduction to the study of the family. The book opens with a chapter on family structure, looking at the family historically and in cross-cultural perspective. Following this is a review first of theoretical approaches to the family, including functionalist, feminist, Marxist and radical criticism, and second, how the family is studied sociologically. Chapters 4 and 5 look at the changing British family and British families today, and the concluding chapters examine family problems, for example, divorce, violence, one -parent families, and the family and the state.
For many years the importance and contribution of the Hawker Hurricane was eclipsed by the Spitfire but statistically the Hurricane was superior in the majority of cases. Thanks to Tommy Sopwiths initiative and gamble the Hurricane was ready at the outbreak of the Second World War and in service throughout.As this superbly researched book reveals by examining the roles, actions and personalities of ten Hurricane squadrons, this iconic aircraft was not only exceptionally robust but astonishingly versatile. We track its performance from the Battle of France and Britain through the Middle East, Italy and on to Burma. It excelled as day and night interceptor, intruder and importantly as a rocket firing tank buster.The Hurricane inspired great loyalty among its pilots and their colourful personalities and thrilling experiences make this splendid book an informative and entertaining read.
This pocket guide to modality approaches in counselling & psychotherapy is a one-stop-shop for trainees on introductory counselling courses. It describes 12 models of therapy, as well as introducing the origins of counselling and providing guidance and tips on practical issues like time-keeping, supervision, endings and boundaries. Each short approach-specific chapter has a consistent structure which allows easy comparison and cross-referencing between the modalities. The chapters cover - origins & background - big names & big ideas - how the approach works & who it′s for - critical considerations - identifying features - reflection & summary - learning ideas & suggested reading This book is essential reading when choosing a professional counselling training in which to specialise, or if you just want an overview of other counselling modalities outside of your own. Those trained or training in wider metal health and psychology will also find it an useful overview of counselling approaches. Adrian Pennington is a Counselling Psychologist, Performance Psychologist, Clinical Supervisor, Trainer in Counselling and Mediator.
Learning Law is an accessible and engaging introduction to Australian law for students considering a career in the legal profession. This text teaches students how to deal with legislation and cases, focusing on core topics and contextualisation. This second edition has been thoroughly updated and revised, with significant changes including: six new chapters – First Peoples and the law, research, the ethical lawyer, statutory interpretation, lawyers and clients, becoming a lawyer – more coverage of parliaments and courts, new Living Law boxes that showcase the diverse career paths available to law graduates and new Critical Perspective boxes to engage students with critical analysis. Written in a conversational style, Learning Law will leave students feeling more knowledgeable about, and confident in, their interactions with Australian legal institutions and legal professionals. This text is an essential resource that law students will refer to throughout their studies and in the early stages of their career.
All in the Mind: Psychology for the Curious, Third Edition covers important, topical, and sometimes controversial subjects in the field of Psychology in an engaging alternative or supplement to traditional student textbooks. The third edition of a successful and uniquely readable textbook – includes more than two thirds brand new material, with all retained material thoroughly revised and updated. All in the Mind, 3rd Edition offers a new and engaging way to consider key theories and approaches in psychology; providing an original alternative or supplement to traditional teaching textbooks.
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
In a city mired in endless decay, where the youth suffer through all the horrors of urban blight, hope comes in a most unassuming form: a tiny brick schoolhouse run by two Felician nuns where a singular basketball genius takes teenagers from the mean streets of Jersey City and turns them into champions on the hardcourt. Coach Bob Hurley had been working miracles at St. Anthony High School for over thirty years, winning state and national championships and offering his players rescue from their surroundings through college scholarships, when he met his most dysfunctional team yet. In The Miracle of St. Anthony Adrian Wojnarowski follows Hurley through a gripping and heartrending season as he struggles to lead a troubled team to glory through his unparalleled understanding of the game and his ceaseless determination to see no more children lost to these streets. In The Miracle of St. Anthony, acclaimed sports journalist Adrian Wojnarowski follows Hurley through a gripping and heartrending season, as he struggles to lead a troubled team to glory through his unparalleled understanding of the game and his ceaseless determination to see no more children lost to the city streets.
With a 4-page full-color insert, and black-and-white illustrations throughout Why do some innocent kids grow up to become cold-blooded serial killers? Is bad biology partly to blame? For more than three decades Adrian Raine has been researching the biological roots of violence and establishing neurocriminology, a new field that applies neuroscience techniques to investigate the causes and cures of crime. In The Anatomy of Violence, Raine dissects the criminal mind with a fascinating, readable, and far-reaching scientific journey into the body of evidence that reveals the brain to be a key culprit in crime causation. Raine documents from genetic research that the seeds of sin are sown early in life, giving rise to abnormal physiological functioning that cultivates crime. Drawing on classical case studies of well-known killers in history—including Richard Speck, Ted Kaczynski, and Henry Lee Lucas—Raine illustrates how impairments to brain areas controlling our ability to experience fear, make good decisions, and feel guilt predispose us to violence. He contends that killers can actually be coldhearted: something as simple as a low resting heart rate can give rise to violence. But arguing that biology is not destiny, he also sketches out provocative new biosocial treatment approaches that can change the brain and prevent violence. Finally, Raine tackles the thorny legal and ethical dilemmas posed by his research, visualizing a futuristic brave new world where our increasing ability to identify violent offenders early in life might shape crime-prevention policies, for good and bad. Will we sacrifice our notions of privacy and civil rights to identify children as potential killers in the hopes of helping both offenders and victims? How should we punish individuals with little to no control over their violent behavior? And should parenting require a license? The Anatomy of Violence offers a revolutionary appraisal of our understanding of criminal offending, while also raising provocative questions that challenge our core human values of free will, responsibility, and punishment.
This book, uniquely, gives an insight to the business strategy and its delivery that underpinned the performance of one of Rail Privatisation’s greatest successes. It also shows the reader some of the many ‘behind the scenes’ jobs which are essential to the functioning of a railway but which are rarely seen by outsiders. Throughout, it demonstrates that a railway, like many other endeavours, is a team effort. Every employee is just as important as the boss. He can have a day off and it all still works. If a driver or a maintenance fitter, working on their own, make a mistake all hell can be let loose. At a time of change, partly brought about by Covid, this book gives strong clues as to how the Nation’s railways might be more efficiently organised and run. It is easy to read and copiously illustrated.
With a chapter on public procurement by Sarah Hannaford ; A commentary on JCT forms of contract by Adirian Williamson, and a commentary of the infrastructure conditions of contract by John Uff
It began as a small, slow, and unadorned sailing vessel—in a word, ordinary. Later, it was a weary workhorse in the age of steam. But the story of the Edwin Fox reveals how an everyday merchant ship drew together a changing world and its people in an extraordinary age of rising empires, sweeping economic transformation, and social change. This fascinating work of global history offers a vividly detailed and engaging narrative of globalization writ small, viewed from the decks and holds of a single vessel. The Edwin Fox connected the lives and histories of millions, though most never even saw it. Built in Calcutta in 1853, the Edwin Fox was chartered by the British navy as a troop transport during the Crimean War. In the following decades, it was sold, recommissioned, and refitted by an increasingly far-flung constellation of militaries and merchants. It sailed to exotic ports carrying luxury goods, mundane wares, and all kinds of people: not just soldiers and officials but indentured laborers brought from China to Cuba, convicts and settlers being transported from the British Empire to western Australia and New Zealand—with dire consequences for local Indigenous peoples—and others. But the power of this story rests in the everyday ways people, nations, economies, and ideas were knitted together in this foundational era of our modern world.
Music is so ubiquitous that it can be easy to overlook the powerful influence it exerts in so many areas of our lives - from birth, through childhood, to old age. The Social and Applied Psychology of Music is the successor to the bestselling and influential The Social Psychology of Music. It considers the value of music in everyday life, answering some of the perennial questions about music. The book begins with a scene-setting chapter that describes the academic background to the book, before looking at composition and musicianship. It then goes on to look at musical preference. What aspects of music are crucial in determining whether or not you will like it? In chapter 4 the authors consider whether rap and rock are bad for young people, highlighting some of the major moral scandals that have rocked pop music, and asking whether these have become more extreme over time. The following chapter looks at music as a commercial product. How does the structure of the music industry influence CD purchasing, and how does music affect customers in retail and leisure settings like shops and restaurants? The book closes with an examination of music education. How does musical ability develop in children, and how does this relate to more general theories of how intellectual skills develop? Do musical skills develop independently of other abilities? Exceptionally broad in scope, and written in a highly accessible style by the leading researchers in this field, The Social and Applied Psychology of Music will be required reading for anyone seeking an understanding of the role music plays in our lives.
Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Despite being one of the best-known and admired rail companies in the country, by 1947 the GWR was at the lowest ebb of its entire history. Worn out by war, there had been no maintenance for six years and the government couldn't supply the steel it needed for repair. The latter half of the 1940s presented a multitude of challenges to overcome, some due to the recent war and others individual to the GWR: the staff coped with rationing, a desperately cold winter and a blazing hot summer, and dealt with floods, collisions, broken rails and failing locomotives. The incredible strength of character and can-do attitude of GWR workers kept the railway running through it all. This history, taken from GWR papers and illustrated from them throughout, reveals the details of every day, as well as the problems and difficulties the staff faced. Above all, it shows how well they overcame their problems with only muscle power and a steam crane to help – and, of course, no health and safety regulations and arguments to slow them down. Adrian Vaughan's unique history of this famous rail company shows just how special the GWR was right through to the end of its very last year.
This book is a fully up-to-date, comprehensive guide to the law, economics and practice of UK merger control law. This guide presents an integrated legal and economic assessment of the substantive appraisal of mergers and examines in detail the following topics: the history of the Enterprise Act and its development from the Fair Trading Act; the various regulatory bodies that form the institutional structure of the UK merger control regime; enterprises subject to merger control regulation and the jurisdictional thresholds of the Enterprise Act; the relationship of the Enterprise Act with the European Merger Regulation; public interest mergers and the role of the Secretary of State; and merger remedies. All recent legislative developments including the merger of the OFT and the Competition Commission and the Enterprise and Regulatory Reform Act 2013, as well as all relevant case since the first edition of the magisterial text are explored.
The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.Key Features:Up-to-date coverageThe business environment continues to evolve, and this new edition takes on board recent issues including: The after-effects of the ‘credit crunch’ The emerging economic power of China, India and Brazil Data security and privacy Business ethics Cultural identity Climate change Real life examplesNew opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.PedagogyClearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.
As an industrial process, construction is unique. The procurement processes used to achieve the successful completion of built assets requires a different approach to that adopted in most other industries, due to the design of buildings being bespoke and the sites being geographically varied. The procurement process is central to the success of any construction project and many of the problems which impact construction projects can be traced back to the procurement phase, so a good understanding of the methods of procurement, the development of a procurement strategy and the influence it has on project success is essential for all those working in the industry. Much has changed in the global construction industry since publication of the second edition of Building Procurement, for example the increase in debt burden of many major economies, widespread adoption of Building Information Modelling (BIM) Technology in the industry and the United Kingdom's exit from the European Union. This new edition has been rewritten to take account of these significant developments, but at its core it continues to provide a critical examination and review of current procurement practices in the UK, continental Europe (including EU procurement procedures), China, Middle East and Sub-Saharan Africa and the USA. It retains its original strong emphasis on the need for clients to establish achievable objectives which reflect the project business case and focuses on development of suitable strategies and management structures to meet those objectives in the current construction climate. Building Procurement will be essential reading for senior undergraduate and postgraduate students of construction management and practitioners working in all areas of construction management.
How different are men and women's brains? Does altruism really exist? Are our minds blank slates at birth? And do dreams reveal our unconscious desires? If you have you ever grappled with these concepts, or tried your hand as an amateur psychologist, 50 Psychology Ideas You Really Need to Know could be just the book for you. Not only providing the answers to these questions and many more, this series of engaging and accessible essays explores each of the central concepts, as well as the arguments of key thinkers. Author Adrian Furnham offers expert and concise introductions to emotional behavior, cognition, mentalconditions--from stress to schizophrenia--rationality and personality development, amongst many others. This is a fascinating introduction to psychology for anyone interested in understanding the human mind.
In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including: the positive contribution of people from diverse cultural backgrounds the politics of Self and Other which promote negative stereotyping the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.
This title was first published in 2003. Twenty-seven years after his death, Roger Hilton's reputation as a leading figure in British 'abstract expressionism' continues to rise. Following the major retrospective exhibition at the Hayward Gallery in 1993 and the drawings survey at the Tate St Ives in 1997, this lavishly illustrated account is the first to provide a comprehensive overview of the life and work of this important artist. Hilton's extraordinary career is discussed in all its phases, from the intriguing earliest explorations in paint to the inception of his first abstract pieces around 1950 and the complex and intriguing interchanges of imagery and form that mark his final works. Adrian Lewis explains the artist's mature works as both attracting the viewer and resisting easy reading, and discusses in detail the artist's debt to the Ecole de Paris and his relation to the notion of the 'act of painting' that pervaded post-war culture.
Dynamic Meteorology: A Basic Course' is an introduction to the physics of the atmosphere. Starting from the basics, it provides students with an awareness of simple mathematics and enthusiastically proceeds to provide a thorough grounding in the fundamentals of meteorology. The authors lead students to a scientifically rigorous understanding of the behaviour of weather systems such as highs, lows, fronts, jet streams and tropical cyclones. From the 'ABC' of the laws of Avogrado, Boyle and Charles to the powerful omega equation and beyond, this is a simple exposition of dynamic meteorology. Why does the wind blow along the lines of isobars rather than across them? Why are low pressure systems on the weather map more intense than high-pressure systems? Why is there much less constraint on the strength of the wind around a cyclone than an anticyclone? An international team of academic experts in meteorology answer these and many other fundamental questions with simple mathematical equations. Covering both northern and southern hemispheres, 'Dynamic Meteorology' equips students of earth and environmental sciences with proper understanding of the essential mathematics necessary to unlock the mysteries of the natural world.
Concise, portable, and user-friendly, The Washington Manual® Pulmonology Subspecialty Consult, 2nd Edition, provides quick access to the essential information needed to evaluate patients on a subspecialty consult service. This edition offers state-of-the-art content on the diagnosis, investigation, and treatment of common acute and chronic lung diseases, including coverage of advancing technologies and therapeutics. Ideal for fellows, residents, and medical students rotating on pulmonology subspecialty services, the manual is also useful as a first-line resource for internists and other primary care providers.
The Anglo Zulu War continues to attract phenomenal interest. What was meant to be a quick punitive expedition led by Lord Chelmsford turned into a watershed for British Colonial power. The ignominious defeat at Iswandhlwana was a terrible blow to British military pride but the heroic stand at Rourkes Drift, while a minor event by comparison, allowed the powers-that-be to salvage some honor.This authoritative book covers all the main players, be they military, political or civilian, with concise yet readable individual entries. In addition to the military commanders on both sides, we have the VC winners, those at Rourkes Drift and survivors of the massacre. Individuals such as The Crown Prince Imperial whose actions made an impact all have entries.
Although articles in this volume fall into three thematic clusters, each of those groups exemplifies three general themes: micro-social processes; innovations and the question of continuity versus discontinuity; and the relationship between ideas and practice. Most of these essays touch upon, and some of them are exclusively concerned with, small scale social processes: e.g. the routines of the all-female early-modern childbirth ritual, the different ways that male practitioners were summoned to such occasions, the functioning of voluntary hospitals, the protocols underlying patient records. Such social practices are well worth studying as both the sites and drivers of larger-scale historical change. Whenever there comes into being something new - whether an institution (a hospital), a social practice (the summoning of men as midwives) or a concept (a new approach to disease) - the question arises as to its relationship with what went before. This concept resonates throughout these essays, but is most to the fore in the chapters on early Hanoverian London (which asks explanatory questions) and on Porter versus Foucault (who represent the extremes of continuity and discontinuity respectively). A couple of generations ago, the ’history of ideas’ was pursued largely without reference to practice; in recent times, the danger has appeared of the very reverse taking place. This book ranges across a broad spectrum in this respect, the emphasis being sometimes upon practice (Eleanor Willughby’s work as a midwife) and sometimes upon ideas (concepts of pleurisy across the centuries); but in every case there is at least the potential for relating the two to one another. None of these themes is specific to medical history; on the contrary, they are the bread-and-butter of historical reconstruction in general.
The period between 1630 and 1660 was one of the most tumultuous in Western history. These three decades witnessed the birth of English America and, in the mother country, a vicious civil war that rent the very fabric of English social, political, and religious life. It was an era of death and new beginnings, and at its heart was one remarkable family: the Rainborowes. In The Rainborowes, acclaimed historian Adrian Tinniswood tells the story of this all-but-forgotten clan for the very first time, showing how the family bridged two worlds as they struggled to build a godly community for themselves and their kin. The Rainborowes' patriarch, William, was a shipmaster and merchant whose taste for adventure and profit drew him into the expanding transatlantic traffic between England and its colonies in the New World. Eventually two of his daughters settled in the Massachusetts Bay Colony, marrying into the upper echelons of New England society. Back in England, meanwhile, William Rainborowe's sons threw themselves behind the English parliament in its rebellion against King Charles I. So, too, did many New World settlers, who returned to England to fight for the parliamentary cause. When the monarchy was restored in 1660, many of these revolutionaries quit their homeland for New England, where their dreams of liberty and equality were much closer to being realized. Following the Rainborowes from hectic London shipyards to remote Aegean islands, from the muddy streets of Boston to the battles of the English Civil War, Tinniswood reveals the indelible marks they left on America and England -- and the profound and irrevocable changes these thirty years had on the family and their fellow Englishmen in Europe and America. A feat of historical reporting, The Rainborowes spans oceans and generations to show how the American identity was forged in the crucible of England's bloody civil war.
Caesar (English, U. of New South Wales) argues against the centrality of Auden in the milieu of British poets during the 1930s and describes a heterogeneity of ideology, style, class origin, and life experience. He reviews the prevailing interpretations of the period, and considers a wide range of major and minor poets and the literary magazines they published in. Paper edition (unseen), $16.95. Distributed in the US by St. Martin's. Annotation copyrighted by Book News, Inc., Portland, OR
This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
This book is the tale of a small boy from Surrey who had a fascination with anything on wheels and, also, loved to learn about people and what motivated them. He read a lot about railways and was excited by the innovations of our nineteenth-century predecessors. When the Beeching report came out in 1963, he decided that he wanted to be a part of the new order and help bring back some of that excitement. He describes his upbringing and paints a picture of the 'greyness' of the 1950s and then takes the reader on a voyage of discovery into the world of 1960's engineering before he joined British Railway in 1970.The view from the inside presents readers with a whole new picture of what was really going on within British Rail at various levels. Much that is reported has never before been published and the reasons for many decisions on previously opaque matters are explained.The author was cautioned by his school careers master to be wary of saying what he really thought. It seems that this piece of advice has not been heeded.
The Times (UK) book of the year! Meritocracy: the idea that people should be advanced according to their talents rather than their birth. While this initially seemed like a novel concept, by the end of the twentieth century it had become the world's ruling ideology. How did this happen, and why is meritocracy now under attack from both right and left? In The Aristocracy of Talent, esteemed journalist and historian Adrian Wooldridge traces the history of meritocracy forged by the politicians and officials who introduced the revolutionary principle of open competition, the psychologists who devised methods for measuring natural mental abilities, and the educationalists who built ladders of educational opportunity. He looks outside western cultures and shows what transformative effects it has had everywhere it has been adopted, especially once women were brought into the meritocratic system. Wooldridge also shows how meritocracy has now become corrupted and argues that the recent stalling of social mobility is the result of failure to complete the meritocratic revolution. Rather than abandoning meritocracy, he says, we should call for its renewal.
This book on "The General Principles of School Management and Institutions of Higher Learning is a high-profile text which has been described as a masterpiece in the field of educational Management by the three evaluators of the manuscript and those who have accessed and made use of the book particularly the Universities and Colleges of Education. As a result, there has been sustainable demand for the book after the two thousand copies were sold out sometime back. This is a clear manifestation of how unique the book has been as was described by the three evaluators in that regard. The book has therefore, made a remarkable contribution toward improved service delivery in schools and institutions of higher learning. There is no shadow of doubt therefore, that given an opportunity to study the contents of the text, the outcome in providing management development skills, if properly assimilated would be incredibly phenomenal for efficient running of the learning institutions. "Further the author as a high-profile personality in society, has authored several books on a variety of disciplines inclusive of the professional articles on general management philosophy which have contributed toward management thought and practice within the purview of the wider spectrum of the subject matter".
Selfishness is essential to capitalism—or so both advocates and opponents claim. In Infinite Greed, Adrian Johnston argues that this consensus is mistaken. Through a novel synthesis of Marxism and psychoanalysis, he reveals how the relentless pursuit of profits is not fundamentally animated by human acquisitiveness. Instead, capitalism’s strange “infinite greed” demands that individuals sacrifice their pleasures, their well-being, and even themselves to serve inhuman capital. Johnston traces the mechanisms that compel capitalist subjects to obey the cold imperative to accumulate in perpetuity and without limits—and also without regard for the consequences for everyone and everything else. Facing crises such as spiraling wealth inequality and the profit-driven prospect of a looming ecological apocalypse, the rational self-interest of the majority would seem to dictate putting a stop to capitalist accumulation. By bringing together the Marxian critique of political economy with psychoanalytic metapsychology, Johnston shows why and how capitalism, rather than being responsive to people’s rationally selfish interests, disregards and overrides them instead. Unlike previous syntheses of Marxism and psychoanalysis, Infinite Greed pairs Freudian and Lacanian concepts with the economic heart of Marx’s historical materialism. In so doing, Johnston brings to light the complex intertwining of political and libidinal economies keeping us invested and complicit in perpetuating capitalism and its ills.
This book examines the major aspects of the relationship between government and the private sector in the provision of high quality, sustainable, and affordable privately funded infrastructure projects. The form of this partnership is often seen as a major determinant of the project risk distribution among the various parties involved, and will thus be crucial in attracting both high quality developers/operators and external institutional funding.
Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.
Born in Melbourne in 1943, Adrian Feldmann was one of the first Westerners to become a monk in the Tibetan Buddhist tradition. On the eve of a three-year, solitary meditation retreat, he recounts the inner and outer journeys that lead him to Nepal where, in the early 1970's, he met two Tibetan lamas, Lama Thubten Yeshe and Lama Zopa Rinpoche. They were among the first lamas to teach Buddhism to Westerners. In the 1970's, Adrian Feldmann was a young doctor wrapped up in the hippie counter-culture, experimenting with mind-altering drugs and studying Eastern mysticism. Seeking a greater purpose to his life, he began to travel. Following his friends on the hippie trail, he travelled through Afghanistan where he was impressed by the spiritual power of Islam. Inspired by his reading of Taoist philosophy, he and some friends bought a converted rowing boat and sailed down the Indus River, searching for freedom and a more authentic way of living. What he found launched him on the spiritual path to Buddhism. This personal account of one man's search for happiness is often humorous and sometimes shocking. Adrian Feldmann doesn't shirk revealing the mistakes and failings which help to highlight his personal message of hope. He wants us to know that the ego undermines our happiness and fortifies our habitual, destructive emotions. His spiritual path is a quest to "slay the ego," and his life story is a parable for modern times. This title was first published in 2005 by Lothian Books as a paperback book. This updated ebook version is published by the Lama Yeshe Wisdom Archive and includes a postscript from the author recounting the continuing saga of his spiritual path. The Lama Yeshe Wisdom Archive is a non-profit organization established to make the Buddhist teachings of Lama Yeshe and Lama Zopa Rinpoche freely accessible in many ways, including on our website for instant reading, listening or downloading, and as digital and printed books. Our website offers immediate access to thousands of pages of teachings and hundreds of audio recordings by some of the greatest lamas of our time. Our photo gallery and our ever-popular books are also freely accessible. You can find out more about becoming a supporter of the Archive and see all we have to offer by visiting the LYWA website. Thank you!
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