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Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

By: Aditi Ramdorai,Cornelius Herstatt

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Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

By: Aditi Ramdorai,Cornelius Herstatt

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

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Page Count

178

Publisher

Springer

Published Date

ISBN 10

3319163361

ISBN 13

9783319163369

Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

By: Aditi Ramdorai,Cornelius Herstatt

Write a review Read reviews Take a Quiz Solve Book Puzzle

Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

By: Aditi Ramdorai,Cornelius Herstatt

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

178

Publisher

Springer

Published Date

ISBN 10

3319163361

ISBN 13

9783319163369